International Journal of Research in Marketing最新文献_第8页

Using different advertising humor appeals to generate firm-level warmth and competence impressions 使用不同的广告幽默诉求来产生公司层面的温暖和能力印象

IF 7 2区管理学

International Journal of Research in Marketing Pub Date : 2023-08-09 DOI: 10.1016/j.ijresmar.2023.08.002

Chi Hoang , Klemens Knöferle , Luk Warlop

引用次数: 2

The managerial relevance of marketing science: Properties and genesis 市场营销科学的管理相关性:属性和起源

IF 7 2区管理学

International Journal of Research in Marketing Pub Date : 2023-08-04 DOI: 10.1016/j.ijresmar.2023.08.001

Nico Schauerte , Maren Becker , Monika Imschloss , Julian R.K. Wichmann , Werner J. Reinartz

{"title":"The managerial relevance of marketing science: Properties and genesis","authors":"Nico Schauerte , Maren Becker , Monika Imschloss , Julian R.K. Wichmann , Werner J. Reinartz","doi":"10.1016/j.ijresmar.2023.08.001","DOIUrl":"10.1016/j.ijresmar.2023.08.001","url":null,"abstract":"<div><p>Part of marketing academia’s mandate is to generate findings that improve management practice. Managerial relevance plays a key role in this mandate as it describes a research project’s potential to influence managerial decision-making and thinking. Therefore, it is crucial to understand what makes research managerially relevant and to uncover success factors in the genesis of such research. This study addresses these issues through a qualitative analysis of 65 depth interviews with senior editors of business transfer journals, marketing managers, and academic researchers. The authors carve out distinct, multidimensional properties that determine managerial relevance. From specific configurations of these properties, four archetypical relevance types emerge: (1) problem-solving, (2) explicating, (3) consolidating, and (4) forward-thinking relevance. Finally, the authors develop a unifying framework and identify success factors for generating highly relevant research. Based on these insights, they suggest concrete courses of action for academics who seek to increase the managerial relevance of their research.</p></div>","PeriodicalId":48298,"journal":{"name":"International Journal of Research in Marketing","volume":"40 4","pages":"Pages 801-822"},"PeriodicalIF":7.0,"publicationDate":"2023-08-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S0167811623000472/pdfft?md5=099480aabe14b5748de0bd8b7d3f694a&pid=1-s2.0-S0167811623000472-main.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44792479","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Detrimental effects of anthropomorphism on the perceived physical safety of artificial agents in dangerous situations 拟人化对危险情况下人工agent感知人身安全的不利影响

IF 7 2区管理学

International Journal of Research in Marketing Pub Date : 2023-07-20 DOI: 10.1016/j.ijresmar.2023.07.002

Xueni (Shirley) Li , Sara Kim , Kimmy Wa Chan , Ann L. McGill

{"title":"Detrimental effects of anthropomorphism on the perceived physical safety of artificial agents in dangerous situations","authors":"Xueni (Shirley) Li , Sara Kim , Kimmy Wa Chan , Ann L. McGill","doi":"10.1016/j.ijresmar.2023.07.002","DOIUrl":"10.1016/j.ijresmar.2023.07.002","url":null,"abstract":"<div><p>Designers of artificial agents often give them humanlike features, reflecting assumptions that humanlike agents evoke more positive evaluations than machinelike agents do. However, through four studies, the current article reveals a detrimental effect of anthropomorphizing embodied artificial agents. This effect occurs because these agents appear physically less safe in dangerous situations, which leads to consumers’ diminished self-safety perceptions and less favorable downstream consequences, both attitudinal (e.g., quality and trust perceptions, consumer evaluations, willingness to pay) and behavioral (e.g., information search, donation behavior). However, this detrimental effect is mitigated in non-dangerous situations or for artificial agents that usually do not operate in dangerous situations. The findings also reveal some theoretically important and practically relevant moderators. Specifically, when consumers receive marketing messages that direct their attention to artificial agents’ humanlike minds (e.g., cognitive and socio-emotional capabilities) rather than their humanlike bodies, the negative effect of anthropomorphizing artificial agents disappears. In addition to advancing emerging research on embodied artificial agents, this study provides practical guidance for marketers who plan to integrate artificial agents with humanlike features into their operations.</p></div>","PeriodicalId":48298,"journal":{"name":"International Journal of Research in Marketing","volume":"40 4","pages":"Pages 841-864"},"PeriodicalIF":7.0,"publicationDate":"2023-07-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45647624","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Suspicious online product reviews: An empirical analysis of brand and product characteristics using Amazon data 可疑的在线产品评论:利用亚马逊数据对品牌和产品特征进行实证分析

IF 7 2区管理学

International Journal of Research in Marketing Pub Date : 2023-06-16 DOI: 10.1016/j.ijresmar.2023.06.006

Eunhee Emily Ko , Douglas Bowman

引用次数: 0

Are people less generous after a family member gives to charity? The interaction of self-construal and relationship type 家庭成员向慈善机构捐款后，人们会不会不那么慷慨了？自我建构与关系类型的互动

IF 7 2区管理学

International Journal of Research in Marketing Pub Date : 2023-06-01 DOI: 10.1016/j.ijresmar.2022.11.003

Xiaohong Zhao , Fengyan Cai , Zhiyong Yang

{"title":"Are people less generous after a family member gives to charity? The interaction of self-construal and relationship type","authors":"Xiaohong Zhao , Fengyan Cai , Zhiyong Yang","doi":"10.1016/j.ijresmar.2022.11.003","DOIUrl":"10.1016/j.ijresmar.2022.11.003","url":null,"abstract":"<div><p>Extant research shows that people become more generous after learning about the charitable giving of in-group members (e.g., family or friends). The present research demonstrates an exception: While a friend’s donation increases both the interdependents’ and the independents’ charitable giving, a family member’s donation decreases the interdependents’ but increases the independents’ charitable giving. Six studies, including a field experiment and an online survey that captures historical behavior, provide converging evidence in support of an interaction effect of consumers’ self-construal and their relationship type with previous donors on their generosity, showing that the interdependents become less generous after a family member (vs friend) donates. Furthermore, we demonstrate that the interaction effect is driven by the perception of shared responsibility and that this interaction effect is weakened when consumers’ personal responsibility is enhanced or when the donation currency is time rather than money. Finally, the theoretical and practical implications of the work are discussed.</p></div>","PeriodicalId":48298,"journal":{"name":"International Journal of Research in Marketing","volume":"40 2","pages":"Pages 398-416"},"PeriodicalIF":7.0,"publicationDate":"2023-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44032694","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

Charitable maximizers: The impact of the maximizing mindset on donations to human recipients 慈善最大化者：最大化心态对人类接受者捐赠的影响

IF 7 2区管理学

International Journal of Research in Marketing Pub Date : 2023-06-01 DOI: 10.1016/j.ijresmar.2022.12.003

Jingjing Ma , Yu (Anna) Lin , Danit Ein-Gar

{"title":"Charitable maximizers: The impact of the maximizing mindset on donations to human recipients","authors":"Jingjing Ma , Yu (Anna) Lin , Danit Ein-Gar","doi":"10.1016/j.ijresmar.2022.12.003","DOIUrl":"10.1016/j.ijresmar.2022.12.003","url":null,"abstract":"<div><p>The majority of donations are dedicated to helping human recipients. Building on prior literature that demonstrates the role of downward social comparisons between donors and donation recipients in elevating willingness to help those in need, we propose that a maximizing mindset increases such downward social comparisons, which in turn promote donations to human recipients. A set of seven studies, including online and field experiments and a secondary dataset, provides convergent support for the effect of the maximizing mindset (whether measured as an inherent individual difference or activated as a temporary mindset) on donations and the mediating role of downward social comparisons. This research enriches the understanding of donations to human recipients by showing that donations can be enhanced by a maximizing mindset. Our findings offer important insights to donation-raising agencies. Specifically, activating the maximizing mindset among prospective donors—by embedding certain words in donation appeals or encouraging donors to think about their best choices in everyday life—could benefit charities and social-cause platforms in their efforts to raise donations to support the needy.</p></div>","PeriodicalId":48298,"journal":{"name":"International Journal of Research in Marketing","volume":"40 2","pages":"Pages 417-434"},"PeriodicalIF":7.0,"publicationDate":"2023-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43125625","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 4

Converging vs diverging: The effect of visual representation of goal structure on financial decisions 趋同与发散:目标结构视觉表征对财务决策的影响

IF 7 2区管理学

International Journal of Research in Marketing Pub Date : 2023-06-01 DOI: 10.1016/j.ijresmar.2022.09.003

Joonkyung Kim , Min Zhao , Dilip Soman

{"title":"Converging vs diverging: The effect of visual representation of goal structure on financial decisions","authors":"Joonkyung Kim , Min Zhao , Dilip Soman","doi":"10.1016/j.ijresmar.2022.09.003","DOIUrl":"10.1016/j.ijresmar.2022.09.003","url":null,"abstract":"<div><p>Financial decisions often entail choices between multiple options, and the presence of multiple options can increase decision difficulty. The present work introduces an intervention to visually represent the dynamic relation between a financial goal and its associated options with either a converging diagram (in which multiple subordinate options visually flow inward and converge into a superordinate goal) or a diverging diagram (in which a superordinate goal visually flows outward and diverges into multiple subordinate options). Drawing on the visual-congruence literature, we propose that each diagram can increase processing fluency and facilitate goal intention when it enables a match with the monetary flow embedded in the financial goal. Specifically, for financial goals involving an inward monetary flow (e.g., saving or earning), a converging diagram provides a match and increases goal intention. In contrast, for goals involving an outward monetary flow (e.g., spending or donating), a diverging diagram provides a match, leading to greater goal intention. Implications for financial decisions are discussed.</p></div>","PeriodicalId":48298,"journal":{"name":"International Journal of Research in Marketing","volume":"40 2","pages":"Pages 362-377"},"PeriodicalIF":7.0,"publicationDate":"2023-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47075016","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Corrigendum to “Modelling short-and long-term marketing effects in the consumer purchase journey” [Int. J. Res. Mark. 39(1) (2022) 96–116] “为消费者购买过程中的短期和长期营销效果建模”的勘误表[Int.]J. Res. Mark. 39(1) (2022) 96-116]

IF 7 2区管理学

International Journal of Research in Marketing Pub Date : 2023-06-01 DOI: 10.1016/j.ijresmar.2022.10.003

P.M. Cain

引用次数: 0

Drivers of the synergy between price cuts and store flyer advertising at supermarkets and discounters 超市和折扣店降价和商店传单广告之间协同作用的驱动因素

IF 7 2区管理学

International Journal of Research in Marketing Pub Date : 2023-06-01 DOI: 10.1016/j.ijresmar.2022.10.001

Kai A. Widdecke , Wiebke I.Y. Keller , Karen Gedenk , Barbara Deleersnyder

{"title":"Drivers of the synergy between price cuts and store flyer advertising at supermarkets and discounters","authors":"Kai A. Widdecke , Wiebke I.Y. Keller , Karen Gedenk , Barbara Deleersnyder","doi":"10.1016/j.ijresmar.2022.10.001","DOIUrl":"10.1016/j.ijresmar.2022.10.001","url":null,"abstract":"<div><p>Despite retailers’ intense use of both price cuts and store flyer advertising, it is still unclear whether and when it is beneficial for retailers to <em>combine</em> the two promotion tools at the same time as opposed to using them <em>separately</em>. We systematically investigate synergies between price cuts and store flyers for a broad set of 488 brands from 44 consumer packaged goods categories across six leading German retailers. We find that a clear majority of the brands benefit from positive synergies and hence, combining price cuts and store flyer advertising is recommended, especially at supermarkets. This synergy can be strong. For instance, a 15 % price cut without store flyer support at a supermarket, on average, increases sales by 11 %, and medium spending on store flyers for the brand at its regular (non-promoted) price results in a sales lift of 8 %. The combined use of both tools, however, increases sales by 52 %, much more than the sum of their separate effects (11 % + 8 % = 19 %). Yet, there is also substantial variance in the synergy, which we explain with retailer format (supermarkets versus discounters) as well as various brand and category characteristics. Our findings have important implications for the coordination of promotion activities by retailers.</p></div>","PeriodicalId":48298,"journal":{"name":"International Journal of Research in Marketing","volume":"40 2","pages":"Pages 455-474"},"PeriodicalIF":7.0,"publicationDate":"2023-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41979998","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

What makes the corporate social responsibility impact on Customer–Company identification stronger? A meta-analysis 企业社会责任对顾客-公司认同的影响为何更强?一个荟萃分析

IF 7 2区管理学

International Journal of Research in Marketing Pub Date : 2023-06-01 DOI: 10.1016/j.ijresmar.2022.09.002

Valter Afonso Vieira , Jeremy S. Wolter , Clécio Falcão Araujo , Ricardo Saraiva Frio

{"title":"What makes the corporate social responsibility impact on Customer–Company identification stronger? A meta-analysis","authors":"Valter Afonso Vieira , Jeremy S. Wolter , Clécio Falcão Araujo , Ricardo Saraiva Frio","doi":"10.1016/j.ijresmar.2022.09.002","DOIUrl":"10.1016/j.ijresmar.2022.09.002","url":null,"abstract":"<div><p>Customer–company identification (CCI) has been highlighted as an important mechanism that explains the relationship between corporate social responsibility (CSR) and customer outcomes such as customer loyalty and word-of-mouth (WOM). However, findings on when and how this mechanism works are mixed. To uncover the viability and strength of CSR’s indirect effect on customer outcomes through CCI, we conduct a <em>meta</em>-analysis testing a moderated mediated framework. This analysis incorporates 237independent effect sizes from<!--> <span>58,766 individuals and 86 papers to examine the indirect effect of CSR on customer loyalty and WOM through CCI, while simultaneously testing a range of substantive and control moderators. The results reveal that 1) CSR has a main effect on CCI, 2) CCI mediates the effect of CSR on customer loyalty and WOM, and 3) there are significant theoretical moderators that amplify and reduce CSR’s relationship with CCI. The paper’s year of publication and industry controversy (versus non-controversy) mitigate the relationship between CSR and CCI, while collectivism and a holistic focus augment it.</span></p></div>","PeriodicalId":48298,"journal":{"name":"International Journal of Research in Marketing","volume":"40 2","pages":"Pages 475-492"},"PeriodicalIF":7.0,"publicationDate":"2023-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49174323","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 3