International Journal of Research in Marketing

The International Journal of Research in Marketing is an international, double-blind peer-reviewed journal for marketing academics and practitioners. Building on a great tradition of global marketing scholarship, IJRM aims to contribute substantially to the field of marketing research by providing a high-quality medium for the dissemination of new marketing knowledge and methods. Among IJRM targeted audience are marketing scholars, practitioners (e.g., marketing research and consulting professionals) and other interested groups and individuals.

《International Journal of Research in Marketing》是一本面向营销学者和从业者的国际双盲同行评审期刊。期刊秉承全球营销学术的优良传统，旨在通过提供传播新营销知识和方法的高质量媒介，为营销研究领域做出重大贡献。其目标受众包括营销学者、从业者（例如营销研究和咨询专业人员）以及其他感兴趣的团体和个人。