International Journal of Research in Marketing最新文献_第9页

Can firms benefit from integrating high-frequency survey measures with objective service quality data? 企业能否从将高频调查指标与客观服务质量数据相结合中受益？

IF 7 2区管理学

International Journal of Research in Marketing Pub Date : 2023-09-01 DOI: 10.1016/j.ijresmar.2023.06.001

Jihoon Cho , Anocha Aribarg , Puneet Manchanda

{"title":"Can firms benefit from integrating high-frequency survey measures with objective service quality data?","authors":"Jihoon Cho , Anocha Aribarg , Puneet Manchanda","doi":"10.1016/j.ijresmar.2023.06.001","DOIUrl":"10.1016/j.ijresmar.2023.06.001","url":null,"abstract":"<div><p>The advent of digitization has allowed firms to collect high-frequency data - subjective and objective - to monitor their service performance. This paper proposes a methodological framework to help firms understand the value of collecting these data. We apply the framework to novel high-frequency, individual-level, cross-sectional and time-series measures of subjective post-purchase perceptions (via surveys) and objective operational performance from a quick service restaurant and an auto rental company. Our approach allows for the quantification of the statistical and economic significance of collecting high-frequency subjective measures in the presence of their objective counterpart. In both settings, our results show that not collecting subjective service measures can lead to economically significant biases in resource allocation. We also find the presence of both within- and across-individual selection in survey responses, with the latter having a much bigger impact on the results. Our findings advance the literature on the measurement and management of service performance and provide insights to managers for forecasting and resource allocation in service settings.</p></div>","PeriodicalId":48298,"journal":{"name":"International Journal of Research in Marketing","volume":null,"pages":null},"PeriodicalIF":7.0,"publicationDate":"2023-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48516830","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Category expansion through cross-channel demand spillovers 跨渠道需求溢出的品类扩张

IF 7 2区管理学

International Journal of Research in Marketing Pub Date : 2023-09-01 DOI: 10.1016/j.ijresmar.2023.05.002

Ali Umut Guler

{"title":"Category expansion through cross-channel demand spillovers","authors":"Ali Umut Guler","doi":"10.1016/j.ijresmar.2023.05.002","DOIUrl":"10.1016/j.ijresmar.2023.05.002","url":null,"abstract":"<div><p>Does the local presence of premium branded stores with strong associations to a product group help promote the relevant category as a whole? Based on the Starbucks example, this paper documents such a demand spillover effect for coffee across channels and firms: The firm’s stores stimulate coffee demand in mass-market grocery channels, benefiting rival firms that target consumption at home. I show the spillover at the household level, as well as with retail scanner data, employing a demand model to account for supply-side responses. To establish causality, I use a strict fixed effects specification with trend controls, and also validate the findings using instrumental variables based on the supply-side advantage to operating chain stores in proximate markets. In a representative market, the presence of a Starbucks stores boosts rival packaged coffee sales by 1.2%. The increase appears consistent a consumption stimulation effect of Starbucks stores acting as environmental cues for coffee, their main product. Evidence from other chains confirms the spillover, mainly from more premium brands with high demand-stimulating potential to lower-end mass products. The effect builds over time, and as cue theories predict, interacts positively with past consumption, suggesting a reinforcing effect on consumption habits.</p></div>","PeriodicalId":48298,"journal":{"name":"International Journal of Research in Marketing","volume":null,"pages":null},"PeriodicalIF":7.0,"publicationDate":"2023-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42823282","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Donor happiness comes from afar: The role of donation beneficiary social distance and benevolence “捐赠幸福来自远方:捐赠受益人社会距离与慈善的作用”

IF 7 2区管理学

International Journal of Research in Marketing Pub Date : 2023-08-09 DOI: 10.1016/j.ijresmar.2023.08.005

Gopal Das , Patrick van Esch , Shailendra Pratap Jain , Yuanyuan (Gina) Cui

引用次数: 0

Using different advertising humor appeals to generate firm-level warmth and competence impressions 使用不同的广告幽默诉求来产生公司层面的温暖和能力印象

IF 7 2区管理学

International Journal of Research in Marketing Pub Date : 2023-08-09 DOI: 10.1016/j.ijresmar.2023.08.002

Chi Hoang , Klemens Knöferle , Luk Warlop

引用次数: 2

The managerial relevance of marketing science: Properties and genesis 市场营销科学的管理相关性:属性和起源

IF 7 2区管理学

International Journal of Research in Marketing Pub Date : 2023-08-04 DOI: 10.1016/j.ijresmar.2023.08.001

Nico Schauerte , Maren Becker , Monika Imschloss , Julian R.K. Wichmann , Werner J. Reinartz

{"title":"The managerial relevance of marketing science: Properties and genesis","authors":"Nico Schauerte , Maren Becker , Monika Imschloss , Julian R.K. Wichmann , Werner J. Reinartz","doi":"10.1016/j.ijresmar.2023.08.001","DOIUrl":"10.1016/j.ijresmar.2023.08.001","url":null,"abstract":"<div><p>Part of marketing academia’s mandate is to generate findings that improve management practice. Managerial relevance plays a key role in this mandate as it describes a research project’s potential to influence managerial decision-making and thinking. Therefore, it is crucial to understand what makes research managerially relevant and to uncover success factors in the genesis of such research. This study addresses these issues through a qualitative analysis of 65 depth interviews with senior editors of business transfer journals, marketing managers, and academic researchers. The authors carve out distinct, multidimensional properties that determine managerial relevance. From specific configurations of these properties, four archetypical relevance types emerge: (1) problem-solving, (2) explicating, (3) consolidating, and (4) forward-thinking relevance. Finally, the authors develop a unifying framework and identify success factors for generating highly relevant research. Based on these insights, they suggest concrete courses of action for academics who seek to increase the managerial relevance of their research.</p></div>","PeriodicalId":48298,"journal":{"name":"International Journal of Research in Marketing","volume":null,"pages":null},"PeriodicalIF":7.0,"publicationDate":"2023-08-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S0167811623000472/pdfft?md5=099480aabe14b5748de0bd8b7d3f694a&pid=1-s2.0-S0167811623000472-main.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44792479","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Detrimental effects of anthropomorphism on the perceived physical safety of artificial agents in dangerous situations 拟人化对危险情况下人工agent感知人身安全的不利影响

IF 7 2区管理学

International Journal of Research in Marketing Pub Date : 2023-07-20 DOI: 10.1016/j.ijresmar.2023.07.002

Xueni (Shirley) Li , Sara Kim , Kimmy Wa Chan , Ann L. McGill

{"title":"Detrimental effects of anthropomorphism on the perceived physical safety of artificial agents in dangerous situations","authors":"Xueni (Shirley) Li , Sara Kim , Kimmy Wa Chan , Ann L. McGill","doi":"10.1016/j.ijresmar.2023.07.002","DOIUrl":"10.1016/j.ijresmar.2023.07.002","url":null,"abstract":"<div><p>Designers of artificial agents often give them humanlike features, reflecting assumptions that humanlike agents evoke more positive evaluations than machinelike agents do. However, through four studies, the current article reveals a detrimental effect of anthropomorphizing embodied artificial agents. This effect occurs because these agents appear physically less safe in dangerous situations, which leads to consumers’ diminished self-safety perceptions and less favorable downstream consequences, both attitudinal (e.g., quality and trust perceptions, consumer evaluations, willingness to pay) and behavioral (e.g., information search, donation behavior). However, this detrimental effect is mitigated in non-dangerous situations or for artificial agents that usually do not operate in dangerous situations. The findings also reveal some theoretically important and practically relevant moderators. Specifically, when consumers receive marketing messages that direct their attention to artificial agents’ humanlike minds (e.g., cognitive and socio-emotional capabilities) rather than their humanlike bodies, the negative effect of anthropomorphizing artificial agents disappears. In addition to advancing emerging research on embodied artificial agents, this study provides practical guidance for marketers who plan to integrate artificial agents with humanlike features into their operations.</p></div>","PeriodicalId":48298,"journal":{"name":"International Journal of Research in Marketing","volume":null,"pages":null},"PeriodicalIF":7.0,"publicationDate":"2023-07-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45647624","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Suspicious online product reviews: An empirical analysis of brand and product characteristics using Amazon data 可疑的在线产品评论:利用亚马逊数据对品牌和产品特征进行实证分析

IF 7 2区管理学

International Journal of Research in Marketing Pub Date : 2023-06-16 DOI: 10.1016/j.ijresmar.2023.06.006

Eunhee Emily Ko , Douglas Bowman

引用次数: 0

Charitable maximizers: The impact of the maximizing mindset on donations to human recipients 慈善最大化者：最大化心态对人类接受者捐赠的影响

IF 7 2区管理学

International Journal of Research in Marketing Pub Date : 2023-06-01 DOI: 10.1016/j.ijresmar.2022.12.003

Jingjing Ma , Yu (Anna) Lin , Danit Ein-Gar

{"title":"Charitable maximizers: The impact of the maximizing mindset on donations to human recipients","authors":"Jingjing Ma , Yu (Anna) Lin , Danit Ein-Gar","doi":"10.1016/j.ijresmar.2022.12.003","DOIUrl":"10.1016/j.ijresmar.2022.12.003","url":null,"abstract":"<div><p>The majority of donations are dedicated to helping human recipients. Building on prior literature that demonstrates the role of downward social comparisons between donors and donation recipients in elevating willingness to help those in need, we propose that a maximizing mindset increases such downward social comparisons, which in turn promote donations to human recipients. A set of seven studies, including online and field experiments and a secondary dataset, provides convergent support for the effect of the maximizing mindset (whether measured as an inherent individual difference or activated as a temporary mindset) on donations and the mediating role of downward social comparisons. This research enriches the understanding of donations to human recipients by showing that donations can be enhanced by a maximizing mindset. Our findings offer important insights to donation-raising agencies. Specifically, activating the maximizing mindset among prospective donors—by embedding certain words in donation appeals or encouraging donors to think about their best choices in everyday life—could benefit charities and social-cause platforms in their efforts to raise donations to support the needy.</p></div>","PeriodicalId":48298,"journal":{"name":"International Journal of Research in Marketing","volume":null,"pages":null},"PeriodicalIF":7.0,"publicationDate":"2023-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43125625","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 4

Converging vs diverging: The effect of visual representation of goal structure on financial decisions 趋同与发散:目标结构视觉表征对财务决策的影响

IF 7 2区管理学

International Journal of Research in Marketing Pub Date : 2023-06-01 DOI: 10.1016/j.ijresmar.2022.09.003

Joonkyung Kim , Min Zhao , Dilip Soman

{"title":"Converging vs diverging: The effect of visual representation of goal structure on financial decisions","authors":"Joonkyung Kim , Min Zhao , Dilip Soman","doi":"10.1016/j.ijresmar.2022.09.003","DOIUrl":"10.1016/j.ijresmar.2022.09.003","url":null,"abstract":"<div><p>Financial decisions often entail choices between multiple options, and the presence of multiple options can increase decision difficulty. The present work introduces an intervention to visually represent the dynamic relation between a financial goal and its associated options with either a converging diagram (in which multiple subordinate options visually flow inward and converge into a superordinate goal) or a diverging diagram (in which a superordinate goal visually flows outward and diverges into multiple subordinate options). Drawing on the visual-congruence literature, we propose that each diagram can increase processing fluency and facilitate goal intention when it enables a match with the monetary flow embedded in the financial goal. Specifically, for financial goals involving an inward monetary flow (e.g., saving or earning), a converging diagram provides a match and increases goal intention. In contrast, for goals involving an outward monetary flow (e.g., spending or donating), a diverging diagram provides a match, leading to greater goal intention. Implications for financial decisions are discussed.</p></div>","PeriodicalId":48298,"journal":{"name":"International Journal of Research in Marketing","volume":null,"pages":null},"PeriodicalIF":7.0,"publicationDate":"2023-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47075016","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Are people less generous after a family member gives to charity? The interaction of self-construal and relationship type 家庭成员向慈善机构捐款后，人们会不会不那么慷慨了？自我建构与关系类型的互动

IF 7 2区管理学

International Journal of Research in Marketing Pub Date : 2023-06-01 DOI: 10.1016/j.ijresmar.2022.11.003

Xiaohong Zhao , Fengyan Cai , Zhiyong Yang

{"title":"Are people less generous after a family member gives to charity? The interaction of self-construal and relationship type","authors":"Xiaohong Zhao , Fengyan Cai , Zhiyong Yang","doi":"10.1016/j.ijresmar.2022.11.003","DOIUrl":"10.1016/j.ijresmar.2022.11.003","url":null,"abstract":"<div><p>Extant research shows that people become more generous after learning about the charitable giving of in-group members (e.g., family or friends). The present research demonstrates an exception: While a friend’s donation increases both the interdependents’ and the independents’ charitable giving, a family member’s donation decreases the interdependents’ but increases the independents’ charitable giving. Six studies, including a field experiment and an online survey that captures historical behavior, provide converging evidence in support of an interaction effect of consumers’ self-construal and their relationship type with previous donors on their generosity, showing that the interdependents become less generous after a family member (vs friend) donates. Furthermore, we demonstrate that the interaction effect is driven by the perception of shared responsibility and that this interaction effect is weakened when consumers’ personal responsibility is enhanced or when the donation currency is time rather than money. Finally, the theoretical and practical implications of the work are discussed.</p></div>","PeriodicalId":48298,"journal":{"name":"International Journal of Research in Marketing","volume":null,"pages":null},"PeriodicalIF":7.0,"publicationDate":"2023-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44032694","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2