International Journal of Research in Marketing最新文献_第5页

Consumer responses to firm-owned devices in self-service technologies: Insights from a data privacy perspective 消费者对自助服务技术中公司拥有的设备的反应:从数据隐私角度的见解

IF 7 2区管理学

International Journal of Research in Marketing Pub Date : 2024-03-01 DOI: 10.1016/j.ijresmar.2023.08.003

Stefanie Sohn , Oliver Schnittka , Barbara Seegebarth

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引用次数: 0

Consumers’ multistage data control in technology-mediated environments 消费者在以技术为媒介的环境中的多阶段数据控制

IF 7 2区管理学

International Journal of Research in Marketing Pub Date : 2024-03-01 DOI: 10.1016/j.ijresmar.2023.09.004

Johanna Zimmermann , Kelly D. Martin , Jan H. Schumann , Thomas Widjaja

{"title":"Consumers’ multistage data control in technology-mediated environments","authors":"Johanna Zimmermann , Kelly D. Martin , Jan H. Schumann , Thomas Widjaja","doi":"10.1016/j.ijresmar.2023.09.004","DOIUrl":"10.1016/j.ijresmar.2023.09.004","url":null,"abstract":"<div><p>New technologies create novel tensions, such as between providing consumers with greater control over their personal data and enhancing the technological sophistication of firms’ offerings (e.g., through automation). Resolving such control-related tensions requires specific, comprehensive conceptualizations and measures of consumers’ perceived data control. Drawing from conceptual notions of control, the authors develop a novel, multistage account of control across consumer–firm data exchanges in various traditional (active and passive) and new, hybrid data disclosure settings. By distinguishing, defining, and operationalizing control activities pertaining to the collection, submission, access, and use of personal data, this article proposes a means to capture consumers’ subjective control perceptions. Study 1, focused on quantitative measure validation, establishes that consumers can distinguish the four data control activities; Study 2, a qualitative account using depth interviews, reveals that consumers identify the four control activities unprompted and across diverse situations. Collectively, these findings present both theoretical and practical implications. This article concludes with a robust set of research directions for an expanded understanding of data control activities in technology-mediated environments.</p></div>","PeriodicalId":48298,"journal":{"name":"International Journal of Research in Marketing","volume":"41 1","pages":"Pages 56-76"},"PeriodicalIF":7.0,"publicationDate":"2024-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S0167811623000691/pdfft?md5=67eaf637cd8a3551051effe32d05e0b9&pid=1-s2.0-S0167811623000691-main.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135588597","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

How can academics generate great research ideas? Inspiration from ideation practice 学术界如何才能产生伟大的研究创意？从构思实践中获得灵感

IF 7 2区管理学

International Journal of Research in Marketing Pub Date : 2024-03-01 DOI: 10.1016/j.ijresmar.2023.10.002

Stefan Stremersch

引用次数: 0

Overwhelming targeting options: Selecting audience segments for online advertising 压倒性的目标选择：选择在线广告的受众群体

IF 7 2区管理学

International Journal of Research in Marketing Pub Date : 2024-03-01 DOI: 10.1016/j.ijresmar.2023.08.004

Iman Ahmadi , Nadia Abou Nabout , Bernd Skiera , Elham Maleki , Johannes Fladenhofer

{"title":"Overwhelming targeting options: Selecting audience segments for online advertising","authors":"Iman Ahmadi , Nadia Abou Nabout , Bernd Skiera , Elham Maleki , Johannes Fladenhofer","doi":"10.1016/j.ijresmar.2023.08.004","DOIUrl":"10.1016/j.ijresmar.2023.08.004","url":null,"abstract":"<div><p>Even as online advertising continues to grow, a central question remains: Who to target? Yet, advertisers know little about how to select from the hundreds of audience segments for targeting (and combinations thereof) for a profitable online advertising campaign. Utilizing insights from a field experiment on Facebook (Study 1), we develop a model that helps advertisers solve the cold-start problem of selecting audience segments for targeting. Our model enables advertisers to calculate the break-even performance of an audience segment to make a targeted ad campaign at least as profitable as an untargeted one. Advertisers can use this novel model to decide whether to test specific audience segments in their campaigns (e.g., in randomized controlled trials). We apply our model to data from the Spotify ad platform to study the profitability of different audience segments (Study 2). Approximately half of those audience segments require the click-through rate to double compared to an untargeted campaign, which is unrealistically high for most ad campaigns. Our model also shows that narrow segments require a lift that is likely not attainable, specifically when the data quality of these segments is poor. We confirm this theoretical finding in an empirical study (Study 3): A decrease in data quality due to Apple’s introduction of the App Tracking Transparency (ATT) framework more negatively affects the click-through rate of narrow (versus broad) audience segments.</p></div>","PeriodicalId":48298,"journal":{"name":"International Journal of Research in Marketing","volume":"41 1","pages":"Pages 24-40"},"PeriodicalIF":7.0,"publicationDate":"2024-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S0167811623000502/pdfft?md5=43eec0d90b481e2c8bbe2fb657faad9d&pid=1-s2.0-S0167811623000502-main.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46073582","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Consumer preferences and firm technology choice 消费者偏好与企业技术选择

IF 7 2区管理学

International Journal of Research in Marketing Pub Date : 2024-03-01 DOI: 10.1016/j.ijresmar.2023.06.008

Yi Liu , Pinar Yildirim , Z. John Zhang

{"title":"Consumer preferences and firm technology choice","authors":"Yi Liu , Pinar Yildirim , Z. John Zhang","doi":"10.1016/j.ijresmar.2023.06.008","DOIUrl":"10.1016/j.ijresmar.2023.06.008","url":null,"abstract":"<div><p>Advances in technology change the way consumers search and shop for products. Emerging is the trend of home-shopping devices such as Amazon’s Alexa and Google Home, which allow consumers to search or order products. We investigate how consumer brand and technology preferences may interact with the functionalities of technology-enabled shopping (TES) devices to determine the channel structure and market competition.</p><p>In specific, we break the functionalities of the TES devices into two: (1) the shopping support functionality (SSF), and (2) the ordering convenience functionality (OCF). Via a series of experiments, we document that stronger brand preferences are negatively correlated with the willingness to use a TES device that offers SSF. However, there is no association with brand preferences and desire to use a TES device when it offers OCF.</p><p>We build an analytical model integrating the findings from these experiments, and then derive the equilibrium channel and pricing strategies for two competing retailers. Our findings show that the functionality of TES devices results in vastly different distribution and pricing strategies in retail markets. In particular, consumers’ heterogeneous valuation of the SSF results in a monopolistic adoption of TES devices by the retailers in equilibrium, and generates Pareto improvements for both. In contrast, when the TES devices offer OCF, in equilibrium, retailers adopt TES channels competitively, resulting in a prisoners' dilemma outcome. In the extensions, studying a third-party technology developer's decision to invest in OCF and SSF technologies, we show that the contrast between the channel strategies under the OCF and the SSF also impact the incentives to develop TES. We show that in some cases, in an effort to mitigate downstream retail competition, the provider may prefer <em>not</em> to offer the best possible OCF technology to consumers. These findings shed light on the future adoption and the functionalities of shopping technologies offered by retailers.</p></div>","PeriodicalId":48298,"journal":{"name":"International Journal of Research in Marketing","volume":"41 1","pages":"Pages 41-55"},"PeriodicalIF":7.0,"publicationDate":"2024-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46087870","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

AI on the street: Context-dependent responses to artificial intelligence 街头人工智能：对人工智能的情境相关反应

IF 7 2区管理学

International Journal of Research in Marketing Pub Date : 2024-03-01 DOI: 10.1016/j.ijresmar.2023.08.010

Matilda Dorotic , Emanuela Stagno , Luk Warlop

{"title":"AI on the street: Context-dependent responses to artificial intelligence","authors":"Matilda Dorotic , Emanuela Stagno , Luk Warlop","doi":"10.1016/j.ijresmar.2023.08.010","DOIUrl":"10.1016/j.ijresmar.2023.08.010","url":null,"abstract":"<div><p>As artificial intelligence (AI) applications proliferate, their creators seemingly anticipate that users will make similar trade-offs between costs and benefits across various commercial and public applications, due to the technological similarity of the provided solutions. With a multimethod investigation, this study reveals instead that users develop idiosyncratic evaluations of benefits and costs depending on the context of AI implementation. In particular, the tensions that drive AI adoption depend on perceived personal costs and choice autonomy relative to the perceived (personal vs. societal) benefits. The tension between being served rather than exploited is lowest for public AI directed at infrastructure (cf. commercial AI), due to lower perceived costs. Surveillance AI evaluations are driven by fears beyond mere privacy breaches, which overcome the societal and safety benefits. Privacy-breaching applications are more acceptable when public entities implement them (cf. commercial). The authors provide guidelines for public policy and AI practitioners, based on how consumers trade off solutions that differ in their benefits, costs, data transparency, and privacy enhancements.</p></div>","PeriodicalId":48298,"journal":{"name":"International Journal of Research in Marketing","volume":"41 1","pages":"Pages 113-137"},"PeriodicalIF":7.0,"publicationDate":"2024-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S0167811623000642/pdfft?md5=68ed01484082e6575877bb0288e5f25a&pid=1-s2.0-S0167811623000642-main.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46431778","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Do great powers come with great responsibility? Opportunities and tensions of new technologies in marketing 权力越大责任越大吗？营销新技术的机遇与挑战

IF 7 2区管理学

International Journal of Research in Marketing Pub Date : 2024-03-01 DOI: 10.1016/j.ijresmar.2024.01.006

J. Jeffrey Inman, Robert J. Meyer, David A. Schweidel, Raji Srinivasan

引用次数: 0

How video conferencing promotes preferences for self-enhancement products 视频会议如何促进人们对自我提升产品的偏好

IF 7 2区管理学

International Journal of Research in Marketing Pub Date : 2024-03-01 DOI: 10.1016/j.ijresmar.2023.09.001

Li Huang , Laura Pricer

引用次数: 0

The role of reviewer badges in the dynamics of online reviews 评论者徽章在在线评论动态中的作用

IF 5.9 2区管理学

International Journal of Research in Marketing Pub Date : 2024-01-29 DOI: 10.1016/j.ijresmar.2024.01.003

{"title":"The role of reviewer badges in the dynamics of online reviews","authors":"","doi":"10.1016/j.ijresmar.2024.01.003","DOIUrl":"10.1016/j.ijresmar.2024.01.003","url":null,"abstract":"<div><p>In this research, we examine the role of reviewer badges in the spread of opinion in the context of online reviews. Specifically, we investigate how ratings from badged and non-badged reviewers influence the opinions of subsequent reviewers, how this influence varies depending on whether the subsequent reviewer is badged, and the dynamics of review time and recent product popularity. Using a multimethod approach and archival data covering a two-year period of 458,305 reviews for products in both hedonic and utilitarian categories on Amazon (with data from TripAdvisor as a robustness check), we uncover several unique insights. First, badged reviewers tend to give lower ratings than non-badged reviewers. Second, prior ratings from badged reviewers have a <em>smaller</em> positive influence on subsequent reviewers than ratings from non-badged reviewers. Third, when we distinguish between badged and non-badged subsequent reviewers, we find that ratings from prior non-badged reviewers have a <em>negative</em> effect on ratings awarded by subsequent badged reviewers. These three effects are consistent with badged reviewers’ drive to differentiate their reviews. Finally, we find that badged reviewers tend toward stronger differentiation behavior when the reviewed product has recently become available online and when it has a high proportion of recent reviews from non-badged reviewers. The findings have important implications for marketing managers seeking to influence the review-generation process for their products and for platform managers working to incentivize the quantity and quality of reviews on their websites by awarding badges or other forms of recognition.</p></div>","PeriodicalId":48298,"journal":{"name":"International Journal of Research in Marketing","volume":"41 3","pages":"Pages 547-566"},"PeriodicalIF":5.9,"publicationDate":"2024-01-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139580129","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Does Bigger Still Mean Better? How Digital Transformation Affects the Market Share-Profitability Relationship 越大越好吗？数字化转型如何影响市场份额与盈利能力之间的关系

IF 7 2区管理学

International Journal of Research in Marketing Pub Date : 2024-01-27 DOI: 10.1016/j.ijresmar.2024.01.004

Felix Anton Sklenarz, Alexander Edeling, Alexander Himme, Julian R.K. Wichmann

{"title":"Does Bigger Still Mean Better? How Digital Transformation Affects the Market Share-Profitability Relationship","authors":"Felix Anton Sklenarz, Alexander Edeling, Alexander Himme, Julian R.K. Wichmann","doi":"10.1016/j.ijresmar.2024.01.004","DOIUrl":"https://doi.org/10.1016/j.ijresmar.2024.01.004","url":null,"abstract":"<p>Extensive research has examined the effect of market share on profitability and, in general, has found a significantly positive relationship between the two metrics. However, this article demonstrates that the digital transformation of companies has substantially altered this relationship and its underlying mechanisms. The authors first theoretically develop the different influences of digital transformation on the traditional market share–profitability framework. Subsequently, they estimate a firm–profitability model based on a sample of 6,389 observations from 824 U.S. firms over 25 years that accounts for companies’ degree of digital transformation by text mining their financial statements using a self-developed and validated dictionary. The authors find a significantly negative interaction between the degree of digital transformation of a company and the impact of market share on profitability. However, they also show that this effect is moderated by i) a firm’s digital transformation emphasis (i.e., digital transformation of internal vs. external processes; digital transformation through platformization), ii) a firm’s general strategic emphasis (value appropriation relative to value creation), and iii) a firm’s general market environment (B2C versus B2B). The findings suggest that managers and investors of digital companies should exercise caution when relying on market share as a metric for performance.</p>","PeriodicalId":48298,"journal":{"name":"International Journal of Research in Marketing","volume":"9 1","pages":""},"PeriodicalIF":7.0,"publicationDate":"2024-01-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139580120","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0