International Journal of Research in Marketing最新文献_第4页

Politics in the middle: A call to study nuanced political differences in a binary world 中间的政治：呼吁研究二元世界中细微的政治差异

IF 8.7 2区管理学

International Journal of Research in Marketing Pub Date : 2026-06-01 Epub Date: 2025-09-01 DOI: 10.1016/j.ijresmar.2025.08.003

Nailya Ordabayeva, Selin A. Malkoc, J. Christine Kim, Monika Lisjak, Elicia John, Grant Donnelly, Lisa A. Cavanaugh, Vikas Mittal

{"title":"Politics in the middle: A call to study nuanced political differences in a binary world","authors":"Nailya Ordabayeva, Selin A. Malkoc, J. Christine Kim, Monika Lisjak, Elicia John, Grant Donnelly, Lisa A. Cavanaugh, Vikas Mittal","doi":"10.1016/j.ijresmar.2025.08.003","DOIUrl":"10.1016/j.ijresmar.2025.08.003","url":null,"abstract":"<div><div>The burgeoning marketing literature on political ideology documents pervasive effects of ideology on consumer choice across a wide range of political, politicized, and non-political domains. A systematic review of the marketing literature on the topic reveals the prevalence of a binary classification of consumers’ political ideologies into conservative / Republican versus liberal / Democrat groups. However, this binary view omits from consideration individuals in the political middle who do not belong to either party or ideology. Given the growing presence of the political middle in society, this omission may pose significant limitations to understanding the role of political ideology in consumer choice. The present paper integrates the analyses of secondary and primary data with insights from political science to better understand the political middle and its potential implications for choice and consumption behavior. We discuss who might comprise the political middle and how beliefs, attitudes, and behaviors within this group may be different. We subsequently outline promising directions for future research on the political middle and highlight opportunities that may be unlocked for marketing scholars and practitioners by studying this group.</div></div>","PeriodicalId":48298,"journal":{"name":"International Journal of Research in Marketing","volume":"43 2","pages":"Pages 500-513"},"PeriodicalIF":8.7,"publicationDate":"2026-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"148571936","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Dissolving boundaries in the Metaverse: Implications of loosened constraints on identity, time, space, and financial access for marketing research 在虚拟世界中消解边界：对身份、时间、空间和市场研究的财务访问的放松限制的含义

IF 8.7 2区管理学

International Journal of Research in Marketing Pub Date : 2026-06-01 Epub Date: 2026-03-22 DOI: 10.1016/j.ijresmar.2026.03.004

Shijie Lu, Xin (Shane) Wang, Alixandra Barasch, June Cotte, Yu Ding, Siham El Kihal, Rajdeep Grewal, Praveen K. Kopalle, Xiao Liu, Sridhar Moorthy, Jun Hyun (Joseph) Ryoo, Isamar Troncoso

{"title":"Dissolving boundaries in the Metaverse: Implications of loosened constraints on identity, time, space, and financial access for marketing research","authors":"Shijie Lu, Xin (Shane) Wang, Alixandra Barasch, June Cotte, Yu Ding, Siham El Kihal, Rajdeep Grewal, Praveen K. Kopalle, Xiao Liu, Sridhar Moorthy, Jun Hyun (Joseph) Ryoo, Isamar Troncoso","doi":"10.1016/j.ijresmar.2026.03.004","DOIUrl":"10.1016/j.ijresmar.2026.03.004","url":null,"abstract":"<div><div>The Metaverse is often portrayed as a novel context for digital consumption, but this paper argues that its deeper value lies in its potential as a behavioral observatory. By loosening four traditional consumer constraints of identity, time, space, and financial access, the Metaverse enables researchers to examine consumer behavior under conditions that are difficult or impossible to replicate in the physical world. We define the Metaverse through the lens of constraint relaxation, distinguishing it from other digital environments such as social media, gaming, and augmented or virtual reality. We then examine how these relaxed constraints reshape marketing research across consumer data analysis, experimental design, and privacy governance. For instance, the fluidity of identity in the Metaverse, where users can adopt multiple avatars, provides a natural context for exploring identity construction and expression. Nonlinear temporality and borderless spatiality challenge sequential experimental designs and traditional geo-segmentation approaches. Relaxed financial constraints alter how consumers perceive value and engage in aspirational consumption. In conclusion, we synthesize current knowledge and forward-thinking analysis to propose a research agenda. Rather than treating the Metaverse as an endpoint for digital innovation, we position it as a methodological and conceptual tool for rethinking marketing theory and generating insights relevant to both virtual and physical contexts.</div></div>","PeriodicalId":48298,"journal":{"name":"International Journal of Research in Marketing","volume":"43 2","pages":"Pages 619-635"},"PeriodicalIF":8.7,"publicationDate":"2026-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"148572275","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The impact of sustainability programs on consumer purchase behavior: Evidence from Amazon 可持续发展项目对消费者购买行为的影响：来自亚马逊的证据

IF 8.7 2区管理学

International Journal of Research in Marketing Pub Date : 2026-06-01 Epub Date: 2025-05-08 DOI: 10.1016/j.ijresmar.2025.04.009

Davide Proserpio, Ali Goli, Tyler Mangini, Ken Lau, Daniela Yu

{"title":"The impact of sustainability programs on consumer purchase behavior: Evidence from Amazon","authors":"Davide Proserpio, Ali Goli, Tyler Mangini, Ken Lau, Daniela Yu","doi":"10.1016/j.ijresmar.2025.04.009","DOIUrl":"10.1016/j.ijresmar.2025.04.009","url":null,"abstract":"<div><div>In 2020, Amazon<span> launched the Climate Pledge Friendly (CPF) program to make it easy for customers to discover and shop for products with sustainability certifications. In this paper, we measure the causal impact of products qualifying for CPF on consumer purchase behavior. Using a dataset of about 45,000 products spanning three categories, and a Difference-in-Differences identification strategy, we show that joining CPF leads to a 13.3% increase in Gross Merchandise Sales, 12.5% increase in sales, and 4.4% increase in shipped units in the next 12 weeks after adoption. These results are robust to different estimators, two identification strategies, longer time windows (24 and 48 weeks), and controlling for price, promotions, ad spend, ratings and reviews, and search rank. Importantly, we show that not accounting for these controls inflates estimates by 19–27%. These differences highlight the importance of controlling for concurrent marketing efforts when evaluating sustainability programs, as sellers often increase support for certified products. We conclude the paper by showing that products with low visibility as measured by product page views, and consumable products benefit the most from the program.</span></div></div>","PeriodicalId":48298,"journal":{"name":"International Journal of Research in Marketing","volume":"43 2","pages":"Pages 278-296"},"PeriodicalIF":8.7,"publicationDate":"2026-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"148502360","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

This tree in the forest is mine: The effect of concreteness on psychological ownership 森林中的这棵树是我的：具体性对心理所有权的影响

IF 8.7 2区管理学

International Journal of Research in Marketing Pub Date : 2026-06-01 Epub Date: 2025-05-24 DOI: 10.1016/j.ijresmar.2025.05.003

Bart Claus, Jiska Eelen, Luk Warlop

{"title":"This tree in the forest is mine: The effect of concreteness on psychological ownership","authors":"Bart Claus, Jiska Eelen, Luk Warlop","doi":"10.1016/j.ijresmar.2025.05.003","DOIUrl":"10.1016/j.ijresmar.2025.05.003","url":null,"abstract":"<div><div>This research examines how the concreteness of product presentations influences consumers’ psychological ownership. Across seven studies, we demonstrate that concrete (vs. abstract) mental processing of products increases psychological ownership, with downstream effects including elevated product valuation. Conversely, abstract descriptions reduce psychological ownership and encourage sharing or trading. We identify several moderators and boundary conditions for the effect, which support that the nature of concrete thinking allows feelings of ownership as it processes a product as a specific instance related to the self. The effect is strongest in an egocentric (self) perspective (vs. allocentric or other based), when the product is attractive, not yet strongly connected to the self and for individuals who seek uniqueness. These findings offer actionable insights for marketers responding to trends favoring temporary access over permanent ownership, suggesting that concrete language can enhance psychological ownership (for temporary access and product care), while abstraction can temper it (to support return, trade, or resale in circular models). This research connects psychological ownership to construal level theory and literature on linguistic concreteness, underscoring how strategic shifts in product representation can foster desired ownership behaviors in a landscape increasingly defined by flexible consumption and sustainable practices.</div></div>","PeriodicalId":48298,"journal":{"name":"International Journal of Research in Marketing","volume":"43 2","pages":"Pages 297-316"},"PeriodicalIF":8.7,"publicationDate":"2026-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"148502401","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

A topic change point model for phrase-based topic inference 基于短语的主题推理的主题变化点模型

IF 8.7 2区管理学

International Journal of Research in Marketing Pub Date : 2026-06-01 Epub Date: 2025-06-05 DOI: 10.1016/j.ijresmar.2025.05.004

Joachim Büschken, Greg M. Allenby

{"title":"A topic change point model for phrase-based topic inference","authors":"Joachim Büschken, Greg M. Allenby","doi":"10.1016/j.ijresmar.2025.05.004","DOIUrl":"10.1016/j.ijresmar.2025.05.004","url":null,"abstract":"<div><div>Obtaining customer insights from large and unstructured text corpora (e.g. customer reviews, blogs, tweets, written exchange in user forums or customer service emails) has attracted significant interest in marketing research. Topic models are among the most popular descriptive devices to analyze such data. We propose a new type of topic model built on observed word sequences. The proposed topic change point model assumes that text consists of sequences of words belonging to the same topic, possibly interspersed by ubiquitous terms such as stop words, and that topics change from run to run so that the end of each topic run marks a topic change point. Our model yields strings of words assigned to the same topic for phrase-based topic inference. In an extension of our model, we use parts-of-speech tags as prior information to topic change points which allows for observed syntactical structure of text to enter topic inference. We apply our model to two data sets and compare it to alternative modeling approaches, including state-of-the-art, BERT based topic models. We investigate the capability of models to predict consumer ratings which addresses their power in summarizing words so that the origin of ratings can be assessed by marketers. Implications and directions for future research are discussed.</div></div>","PeriodicalId":48298,"journal":{"name":"International Journal of Research in Marketing","volume":"43 2","pages":"Pages 317-343"},"PeriodicalIF":8.7,"publicationDate":"2026-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"148502402","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Trajectories of brand afterlife 品牌来生轨迹

IF 8.7 2区管理学

International Journal of Research in Marketing Pub Date : 2026-06-01 Epub Date: 2025-06-07 DOI: 10.1016/j.ijresmar.2025.06.001

Jacob Ostberg, Benjamin J. Hartmann

引用次数: 0

Algorithmic pricing: Implications for marketing strategy and regulation 算法定价：对营销策略和监管的影响

IF 8.7 2区管理学

International Journal of Research in Marketing Pub Date : 2026-06-01 Epub Date: 2025-05-30 DOI: 10.1016/j.ijresmar.2025.05.001

Martin Spann, Marco Bertini, Oded Koenigsberg, Robert Zeithammer, Diego Aparicio, Yuxin Chen, Fabrizio Fantini, Ginger Zhe Jin, Vicki G. Morwitz, Peter Popkowski Leszczyc, Maria Ana Vitorino, Gizem Yalcin Williams, Hyesung Yoo

{"title":"Algorithmic pricing: Implications for marketing strategy and regulation","authors":"Martin Spann, Marco Bertini, Oded Koenigsberg, Robert Zeithammer, Diego Aparicio, Yuxin Chen, Fabrizio Fantini, Ginger Zhe Jin, Vicki G. Morwitz, Peter Popkowski Leszczyc, Maria Ana Vitorino, Gizem Yalcin Williams, Hyesung Yoo","doi":"10.1016/j.ijresmar.2025.05.001","DOIUrl":"10.1016/j.ijresmar.2025.05.001","url":null,"abstract":"<div><div>Over the past decade, a growing number of firms have delegated pricing decisions to algorithms in consumer and business markets such as travel, entertainment, and retail, as well as in platform markets such as ride-sharing. We define algorithmic pricing as “the use of programs to automate the setting of prices.” Firms adopt algorithmic pricing to optimize their prices in response to changing market conditions and to leverage the efficiency gains from automation. Advances in information technology and the increased availability of digital data have further facilitated the use of algorithm-driven pricing strategies. Yet adopting algorithmic pricing is not merely a technical upgrade<strong><span>—</span></strong>it is a strategic decision that must align with a company’s existing and future marketing strategies. Moreover, algorithmic pricing can raise various regulatory concerns regarding potential threats to competition and the legality of price discrimination. This paper discusses the implementation of algorithmic pricing in the context of firms’ marketing strategies and regulatory frameworks, while outlining an agenda for future research in this increasingly important area.</div></div>","PeriodicalId":48298,"journal":{"name":"International Journal of Research in Marketing","volume":"43 2","pages":"Pages 560-579"},"PeriodicalIF":8.7,"publicationDate":"2026-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"148571946","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Probabilistic Machine Learning: New Frontiers for Modeling Consumers and their Choices 概率机器学习：消费者及其选择建模的新领域

IF 8.7 2区管理学

International Journal of Research in Marketing Pub Date : 2026-06-01 Epub Date: 2024-11-11 DOI: 10.1016/j.ijresmar.2024.11.002

Ryan Dew, Nicolas Padilla, Lan E. Luo, Shin Oblander, Asim Ansari, Khaled Boughanmi, Michael Braun, Fred Feinberg, Jia Liu, Thomas Otter, Longxiu Tian, Yixin Wang, Mingzhang Yin

{"title":"Probabilistic Machine Learning: New Frontiers for Modeling Consumers and their Choices","authors":"Ryan Dew, Nicolas Padilla, Lan E. Luo, Shin Oblander, Asim Ansari, Khaled Boughanmi, Michael Braun, Fred Feinberg, Jia Liu, Thomas Otter, Longxiu Tian, Yixin Wang, Mingzhang Yin","doi":"10.1016/j.ijresmar.2024.11.002","DOIUrl":"10.1016/j.ijresmar.2024.11.002","url":null,"abstract":"<div><div>Making sense of massive, individual-level data is challenging: marketing researchers and analysts need flexible models that can accommodate rich patterns of heterogeneity and dynamics, work with and link diverse data types, and scale to modern data sizes. Practitioners also need tools that can quantify uncertainty in models and predictions of consumer behavior to inform optimal decision-making. In this paper, we demonstrate the promise of probabilistic machine learning (PML), which refers to the pairing of probabilistic modeling and machine learning methods, in pushing the frontier of combining flexibility, scalability, interpretability, and uncertainty quantification for building better models of consumers and their choices. Specifically, we overview both PML models and inference methods, and highlight their utility for addressing four common classes of marketing problems: (1) uncovering heterogeneity, (2) flexibly modeling nonlinearities<span> and dynamics, (3) handling high-dimensional and unstructured data, and (4) addressing missingness, often via data fusion. We also discuss promising directions in enriching marketing models, reflecting recent developments in representation learning, causal inference, experimentation and decision-making, and theory-based behavioral modeling.</span></div></div>","PeriodicalId":48298,"journal":{"name":"International Journal of Research in Marketing","volume":"43 2","pages":"Pages 462-484"},"PeriodicalIF":8.7,"publicationDate":"2026-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"148582412","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Character over consistency: telling tales of marketing’s ‘She-Monsters’ 个性高于一致性：讲述营销中的“女怪物”故事

IF 8.7 2区管理学

International Journal of Research in Marketing Pub Date : 2026-06-01 Epub Date: 2025-07-31 DOI: 10.1016/j.ijresmar.2025.07.006

Rachel Ashman , Stephen Brown , Anthony Patterson

{"title":"Character over consistency: telling tales of marketing’s ‘She-Monsters’","authors":"Rachel Ashman , Stephen Brown , Anthony Patterson","doi":"10.1016/j.ijresmar.2025.07.006","DOIUrl":"10.1016/j.ijresmar.2025.07.006","url":null,"abstract":"<div><div>Conventional brand management wisdom suggests that successful brands should resolve rather than embody contradictions. Yet some brands thrive precisely because they disturb and attract simultaneously. With the aid of mythographer Marina Warner’s “she-monster” concept and Will Storr’s insights on character-driven storytelling, we examine how Mattel’s Barbie doll maintains and sustains the brand’s hold over consumers by embracing rather than eradicating its contradictions. Via a three-phase empirical study of Barbie consumption, our analysis reveals three consumer responses to such brands: <em>scaring</em> (leveraging brand monstrosity to unsettle and titillate), <em>mocking</em> (defusing the brand’s monstrous elements through humour) and <em>lulling</em> (finding comfort in the ostensibly disturbing). This framework challenges the field’s emphasis on brand consistency, suggesting instead that cultural resonance may emerge from carefully cultivated contradictions. By examining how Barbie excels despite its consistent inconsistencies and disturbing backstory, we offer fresh understandings of brands that undermine conventional wisdom. Rather than attempt to resolve brand contradictions, myth-minded managers could productively embrace their brands’ capacity to attract and repel simultaneously.</div></div>","PeriodicalId":48298,"journal":{"name":"International Journal of Research in Marketing","volume":"43 2","pages":"Pages 420-435"},"PeriodicalIF":8.7,"publicationDate":"2026-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"148280962","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Search in service of choice: An agenda for comparing, extending, and integrating consumer search models 选择服务中的搜索：一个比较、扩展和集成消费者搜索模型的议程

IF 8.7 2区管理学

International Journal of Research in Marketing Pub Date : 2026-06-01 Epub Date: 2025-09-02 DOI: 10.1016/j.ijresmar.2025.09.001

Antonia Krefeld-Schwalb, Ana Martinovici, Jacob L. Orquin, Anocha Aribarg, Tulin Erdem, Eric J. Johnson, Crystal Reeck, Dan R. Schley, Stephanie M. Smith, Maarten Speekenbrink, Neil Stewart, Elke U. Weber, Cathy Liu Yang

{"title":"Search in service of choice: An agenda for comparing, extending, and integrating consumer search models","authors":"Antonia Krefeld-Schwalb, Ana Martinovici, Jacob L. Orquin, Anocha Aribarg, Tulin Erdem, Eric J. Johnson, Crystal Reeck, Dan R. Schley, Stephanie M. Smith, Maarten Speekenbrink, Neil Stewart, Elke U. Weber, Cathy Liu Yang","doi":"10.1016/j.ijresmar.2025.09.001","DOIUrl":"10.1016/j.ijresmar.2025.09.001","url":null,"abstract":"<div><div>Understanding consumer search behavior is crucial for businesses and policymakers seeking to design effective product offerings and interventions. Consumer search behavior is a key topic in marketing, economics, and psychology. Across fields, distinct research traditions have emerged, each with its own foundational assumptions and data requirements. Some of these differences stem from conflicting assumptions (e.g., search is Bayesian optimal vs heuristic) while others arise from contextual factors (e.g., search in a visual space vs search in memory). This article proposes an agenda for comparing and extending models of consumer search to support practitioners and researchers in selecting, applying, and refining these models. Ultimately, this may contribute to a more integrated understanding of consumer search. We review five prominent theoretical models, each with distinct terminologies. For each model, we review its background, aims, core assumptions, and provide illustrative examples. Our contribution is twofold: (1) we initiate a synthesis aimed at resolving terminological differences and propose an agenda for model comparison, extension, and integration; and (2) we identify opportunities for future research to advance a more comprehensive understanding of consumer search and choice.</div></div>","PeriodicalId":48298,"journal":{"name":"International Journal of Research in Marketing","volume":"43 2","pages":"Pages 485-499"},"PeriodicalIF":8.7,"publicationDate":"2026-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"148571935","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0