International Journal of Advertising最新文献_第9页

Examining consumer reactions to sincere brands’ gratitude expressions: when a simple thank you just won’t do 研究消费者对真诚的品牌表达感激的反应:当一个简单的谢谢是不够的

IF 6.7 3区管理学

International Journal of Advertising Pub Date : 2023-04-03 DOI: 10.1080/02650487.2022.2082221

Veronica L. Thomas, Dora E. Bock, H. McCullough

引用次数: 0

Advertising to inspire–inspiring to persuade: how factors related to the source, message, and audience affect the persuasive effectiveness of influencer advertising 广告激励-激励说服：与来源、信息和受众相关的因素如何影响影响者广告的说服效果

IF 6.7 3区管理学

International Journal of Advertising Pub Date : 2023-03-25 DOI: 10.1080/02650487.2023.2193933

Johannes Beckert, Brigitte Naderer

引用次数: 0

Attractiveness or expertise? Which is more effective in beauty product endorsement? Moderating role of social distance 吸引力还是专业知识？美容产品代言哪一种更有效？社交距离的调节作用

IF 6.7 3区管理学

International Journal of Advertising Pub Date : 2023-03-24 DOI: 10.1080/02650487.2023.2192111

Y. Choi, Ruonan Zhang, Christine (Eunyoung) Sung

引用次数: 1

“Mirror, mirror, on the wall. Who is the greenest of them all?” the impact of green advertising cues on generational cohorts “镜子，镜子，挂在墙上。谁是最环保的？”绿色广告对世代群体的影响

IF 6.7 3区管理学

International Journal of Advertising Pub Date : 2023-03-13 DOI: 10.1080/02650487.2023.2187192

Sidharth Muralidharan, Carrie La Ferle, Osnat Roth-Cohen

引用次数: 2

Out-of-home advertising: a bibliometric review 户外广告：文献计量学综述

IF 6.7 3区管理学

International Journal of Advertising Pub Date : 2023-03-07 DOI: 10.1080/02650487.2023.2186013

Rick T. Wilson

引用次数: 1

Getting sentimental about the need for more research on nostalgia in advertising 需要对广告中的怀旧情绪进行更多的研究

IF 6.7 3区管理学

International Journal of Advertising Pub Date : 2023-03-02 DOI: 10.1080/02650487.2023.2185379

C. R. Taylor

{"title":"Getting sentimental about the need for more research on nostalgia in advertising","authors":"C. R. Taylor","doi":"10.1080/02650487.2023.2185379","DOIUrl":"https://doi.org/10.1080/02650487.2023.2185379","url":null,"abstract":"This year’s Super Bowl, advertising’s ‘big moment’ in the U.S., with average viewership exceeding 100 million, saw very heavy use of ‘A’ list celebrities coupled with humor. This combination was so prevalent as to be almost formulaic (Taylor 2023). That said, advertisers using this formula did make significant effort to stand out and one way to do this was via the use of nostalgic appeals. For example, John Travolta sang in an ad for T-Mobile based on ‘Grease’, and send-ups of old popular movies such as Clueless and Caddyshack that have cross-generational appeal made an appearance. Interestingly, we saw some new angles on nostalgia as well, at least in the context of the Super Bowl. For example, Popcorners’ ad was a parody of the popular television series ‘Breaking Bad’, featuring the original starts of the series that ran from 2008-2013. In addition, at least a few advertisers, including Uber One and Budweiser used appeals based on more recent music, but music that appeals to people of all ages. In Uber One’s case, rapper Diddy drew on hit songs mainly from the 1990s and 2000s that were popular in the formative years of younger consumers but known to older consumers as well. In contrast, Workforce’s ad featured aging rockers including Ozzy Osbourne, Joan Jett, and Paul Stanley of Kiss, each of whom has some level of popularity across ages.","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":null,"pages":null},"PeriodicalIF":6.7,"publicationDate":"2023-03-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44996659","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Sex, race, and femininity: young Chinese females’ responses to lingerie advertising 性别、种族和女性气质：中国年轻女性对内衣广告的反应

IF 6.7 3区管理学

International Journal of Advertising Pub Date : 2023-02-25 DOI: 10.1080/02650487.2023.2179283

Chen Gan, Hsuan-Ting Chen

引用次数: 1

Sustainability advertising: literature review and framework for future research 可持续性广告：文献综述和未来研究框架

IF 6.7 3区管理学

International Journal of Advertising Pub Date : 2023-02-24 DOI: 10.1080/02650487.2023.2175300

S. Rathee, T. Milfeld

引用次数: 4

Refining replacements. Validating a revised typology of visual metaphor using perceived processing fluency and aesthetic pleasure 精炼替代品。使用感知加工流畅性和审美快感验证视觉隐喻的修订类型

IF 6.7 3区管理学

International Journal of Advertising Pub Date : 2023-02-17 DOI: 10.1080/02650487.2022.2072066

Renske van Enschot, C. V. van Hooijdonk, Ewald M. Bronkhorst

{"title":"Refining replacements. Validating a revised typology of visual metaphor using perceived processing fluency and aesthetic pleasure","authors":"Renske van Enschot, C. V. van Hooijdonk, Ewald M. Bronkhorst","doi":"10.1080/02650487.2022.2072066","DOIUrl":"https://doi.org/10.1080/02650487.2022.2072066","url":null,"abstract":"Abstract A renowned classification of visual metaphor (depicting e.g. TOOTHPASTE IS DIAMOND) is the one by Phillips and McQuarrie differentiating between juxtaposition, fusion and replacement. Replacements are oftentimes treated as one unambiguous construct. We reason that there are three disparate replacement types varying in audience responses because of differences in presence and type of visual context: 1) source without target context (e.g. diamond on neutral background), 2) source in target context (e.g. diamond on toothbrush) and 3) target in source context (e.g. tube of toothpaste on ring). We validated our refinement in an experiment with replacement type as within-subjects factor and perceived processing fluency and aesthetic pleasure as dependent variables. Metaphor comprehension was also taken into account. Participants saw 6 ads (2 per replacement type) for fictitious brands. Overall, perceived processing fluency and aesthetic pleasure were highest for source in target context ads. Source without target context ads and target in source context ads were perceived as equally fluent to process and aesthetically pleasing. For comprehended metaphors, perceived processing fluency was higher for target in source context ads than for source without target context ads. This study shows that Phillips and McQuarrie’s replacement category needs to be refined. Studies comparing replacements with juxtapositions and fusions need to be wary of the crucial role of visual context. Replacements showing the source object in the context of the target (e.g. diamond on toothbrush) outperform the other replacement types.","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":null,"pages":null},"PeriodicalIF":6.7,"publicationDate":"2023-02-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47820186","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

Perspectives: Advertising and climate change – Part of the problem or part of the solution? 观点：广告和气候变化——问题的一部分还是解决方案的一部分？

IF 6.7 3区管理学

International Journal of Advertising Pub Date : 2023-02-17 DOI: 10.1080/02650487.2022.2140963

Patrick Hartmann, Aitor Marcos, J. Castro, Vanessa Apaolaza

{"title":"Perspectives: Advertising and climate change – Part of the problem or part of the solution?","authors":"Patrick Hartmann, Aitor Marcos, J. Castro, Vanessa Apaolaza","doi":"10.1080/02650487.2022.2140963","DOIUrl":"https://doi.org/10.1080/02650487.2022.2140963","url":null,"abstract":"Abstract The advertising industry has a direct carbon footprint but also contributes to climate change by stimulating unsustainable economic growth, promoting climate-harmful consumerism, and greenwashing polluting products and companies. However, advertising can also play a pivotal role in fighting climate change. The advertising industry can reduce its carbon footprint, fight greenwashing, and cut ties with polluting clients and industries. Green advertising can shift consumers away from climate-harmful consumption patterns toward a low-carbon culture by providing accurate information and leveraging psychological processes such as moral satisfaction, nature experiences, and fear responses, among others. For advertising research to play a significant role in this paradigm shift, it should focus more specifically on climate-relevant behaviours instead of on general green consumer behaviour, and adopt a more holistic approach to analyze the role of advertising not only in influencing individual consumers’ decisions but also in sustaining a cultural narrative that promotes climate protection.","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":null,"pages":null},"PeriodicalIF":6.7,"publicationDate":"2023-02-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41308585","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 5