Reflections on the International Journal of Advertising on the journal’s history and first 40 years

Abstract

this issue of the International Journal of Advertising mark the beginning of the journal’s forty-second year of publication. While this means we are bit late in doing so, we are pleased to celebrate the journal’s origins and growth over the past 40 year. the journal has evolved from being the logical outgrowth of an advertising magazine published by the advertising association, the leading British trade association dealing with advertising, to a highly respected academic journal. indeed, IJA is now regarded as elite journal in the area of advertising and promotion. Below, we publish the reflections of the journal’s founder and three of its editors. With thanks to alistair Moir of the Historical advertising trust for research on prior editors, we also thank the following prior editors: J.a.P treasure (dean, the City University Business School); Kenneth Simmonds (london Business School), Jules Goddard (JWt/london Business School) (later Gresham College), and Karin Newman (Polytechnic of the South Bank and later Middlesex University), and Paul Michell (Manchester Business School). throughout the journal’s history, many papers have made a significant impact on the field, with both managerial and societal issues surrounding advertising being regarded as important.