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Caffeine’s complex influence on the attraction effect: a mixed bag of outcomes 咖啡因对吸引效应的复杂影响:结果好坏参半
IF 3.6 3区 管理学
Marketing Letters Pub Date : 2023-11-18 DOI: 10.1007/s11002-023-09710-6
Michael Canty, Felix Josua Lang, Susanne Jana Adler, Marcel Lichters, Marko Sarstedt
{"title":"Caffeine’s complex influence on the attraction effect: a mixed bag of outcomes","authors":"Michael Canty, Felix Josua Lang, Susanne Jana Adler, Marcel Lichters, Marko Sarstedt","doi":"10.1007/s11002-023-09710-6","DOIUrl":"https://doi.org/10.1007/s11002-023-09710-6","url":null,"abstract":"<p>Psychological state alterations induced by substance-related physiological mechanisms affect consumer decision-making. We examine the influence of caffeine—the world’s most popular psychostimulant—on the attraction effect. In three double-blinded experiments, we show that caffeine intake via coffee influences consumers’ preference for product options that asymmetrically dominate a decoy option in choice sets (i.e., the attraction effect). Using real products in consequential choice tasks, we show that high caffeine intake (200 mg) is associated with a larger attraction effect both on between-subjects and within-subjects levels and in free-choice as well as forced-choice decision tasks. On the contrary, we do not find support for caffeine’s influence on the attraction effect when considering intermediate levels of caffeine intake (125 mg) and hypothetical decisions. We discuss theoretical implications for context effect research and practical implications for marketers.</p>","PeriodicalId":48068,"journal":{"name":"Marketing Letters","volume":"27 2","pages":""},"PeriodicalIF":3.6,"publicationDate":"2023-11-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138520890","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Life insurance, loss aversion, and temporal orientation: a field experiment and replication with young adults 人寿保险、损失厌恶和时间取向:一个年轻人的实地实验和复制
3区 管理学
Marketing Letters Pub Date : 2023-11-13 DOI: 10.1007/s11002-023-09712-4
Simon J. Blanchard, Remi Trudel
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引用次数: 0
Consumers’ minimum time investments in meaningful consumption 消费者在有意义消费上投入的最小时间
3区 管理学
Marketing Letters Pub Date : 2023-11-03 DOI: 10.1007/s11002-023-09709-z
Erin Percival Carter, Lawrence E. Williams, Nicholas Light
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引用次数: 0
Online communication styles of narcissistic content and low versus high social media engagement: evidence from Instagram 自恋内容的在线交流风格与社交媒体参与度的高低:来自Instagram的证据
3区 管理学
Marketing Letters Pub Date : 2023-11-03 DOI: 10.1007/s11002-023-09707-1
Jana Gross, Renaud Lunardo
{"title":"Online communication styles of narcissistic content and low versus high social media engagement: evidence from Instagram","authors":"Jana Gross, Renaud Lunardo","doi":"10.1007/s11002-023-09707-1","DOIUrl":"https://doi.org/10.1007/s11002-023-09707-1","url":null,"abstract":"","PeriodicalId":48068,"journal":{"name":"Marketing Letters","volume":"20 4","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-11-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135868149","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Renting as a coping strategy: the effect of unethical product attributes on the choice between renting and buying 租赁作为一种应对策略:不道德产品属性对租赁与购买选择的影响
3区 管理学
Marketing Letters Pub Date : 2023-11-01 DOI: 10.1007/s11002-023-09708-0
In-Hye Kang, Taehoon Park
{"title":"Renting as a coping strategy: the effect of unethical product attributes on the choice between renting and buying","authors":"In-Hye Kang, Taehoon Park","doi":"10.1007/s11002-023-09708-0","DOIUrl":"https://doi.org/10.1007/s11002-023-09708-0","url":null,"abstract":"","PeriodicalId":48068,"journal":{"name":"Marketing Letters","volume":"77 3","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135321635","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Impacts of chief marketing officer in product recalls 首席营销官对产品召回的影响
3区 管理学
Marketing Letters Pub Date : 2023-10-31 DOI: 10.1007/s11002-023-09711-5
Angela Xia Liu, Yong Liu, Ting Luo, Rui Wang
{"title":"Impacts of chief marketing officer in product recalls","authors":"Angela Xia Liu, Yong Liu, Ting Luo, Rui Wang","doi":"10.1007/s11002-023-09711-5","DOIUrl":"https://doi.org/10.1007/s11002-023-09711-5","url":null,"abstract":"","PeriodicalId":48068,"journal":{"name":"Marketing Letters","volume":"35 35","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135814219","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
What does sustainability mean in the minds of consumers? A multi-country panel study 可持续性在消费者心中意味着什么?一项多国小组研究
3区 管理学
Marketing Letters Pub Date : 2023-10-16 DOI: 10.1007/s11002-023-09699-y
Frank Goedertier, Bert Weijters, Joeri Van den Bergh, Ole Schacht
{"title":"What does sustainability mean in the minds of consumers? A multi-country panel study","authors":"Frank Goedertier, Bert Weijters, Joeri Van den Bergh, Ole Schacht","doi":"10.1007/s11002-023-09699-y","DOIUrl":"https://doi.org/10.1007/s11002-023-09699-y","url":null,"abstract":"","PeriodicalId":48068,"journal":{"name":"Marketing Letters","volume":"36 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136113449","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
More of the same: Painful payment methods decrease variety seeking 更多相同的是:痛苦的支付方式减少了对多样性的追求
3区 管理学
Marketing Letters Pub Date : 2023-10-06 DOI: 10.1007/s11002-023-09706-2
Liang Huang, Rafay A. Siddiqui, Anastasiya Pocheptsova Ghosh
{"title":"More of the same: Painful payment methods decrease variety seeking","authors":"Liang Huang, Rafay A. Siddiqui, Anastasiya Pocheptsova Ghosh","doi":"10.1007/s11002-023-09706-2","DOIUrl":"https://doi.org/10.1007/s11002-023-09706-2","url":null,"abstract":"","PeriodicalId":48068,"journal":{"name":"Marketing Letters","volume":"32 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135350561","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The effect of firm size on perceived product healthiness 企业规模对感知产品健康度的影响
3区 管理学
Marketing Letters Pub Date : 2023-10-02 DOI: 10.1007/s11002-023-09703-5
Beatriz L. Bonetti, Shreyans Goenka, Frank May
{"title":"The effect of firm size on perceived product healthiness","authors":"Beatriz L. Bonetti, Shreyans Goenka, Frank May","doi":"10.1007/s11002-023-09703-5","DOIUrl":"https://doi.org/10.1007/s11002-023-09703-5","url":null,"abstract":"","PeriodicalId":48068,"journal":{"name":"Marketing Letters","volume":"142 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135833766","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
On enjoying watching movies in a theatre versus at home: a comparative analysis 关于在电影院和在家欣赏电影的比较分析
3区 管理学
Marketing Letters Pub Date : 2023-10-02 DOI: 10.1007/s11002-023-09705-3
Jason Yiu-chung Ho, Jehoshua Eliashberg, Charles B. Weinberg, Berend Wierenga
{"title":"On enjoying watching movies in a theatre versus at home: a comparative analysis","authors":"Jason Yiu-chung Ho, Jehoshua Eliashberg, Charles B. Weinberg, Berend Wierenga","doi":"10.1007/s11002-023-09705-3","DOIUrl":"https://doi.org/10.1007/s11002-023-09705-3","url":null,"abstract":"","PeriodicalId":48068,"journal":{"name":"Marketing Letters","volume":"41 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135833166","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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