发布求助
文献互助 智能选刊 最新文献

Marketing Letters最新文献

筛选
英文 中文
Life insurance, loss aversion, and temporal orientation: a field experiment and replication with young adults 人寿保险、损失厌恶和时间取向:一个年轻人的实地实验和复制
3区 管理学
Marketing Letters Pub Date : 2023-11-13 DOI: 10.1007/s11002-023-09712-4
Simon J. Blanchard, Remi Trudel
{"title":"Life insurance, loss aversion, and temporal orientation: a field experiment and replication with young adults","authors":"Simon J. Blanchard, Remi Trudel","doi":"10.1007/s11002-023-09712-4","DOIUrl":"https://doi.org/10.1007/s11002-023-09712-4","url":null,"abstract":"","PeriodicalId":48068,"journal":{"name":"Marketing Letters","volume":"13 3","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-11-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136347393","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Consumers’ minimum time investments in meaningful consumption 消费者在有意义消费上投入的最小时间
3区 管理学
Marketing Letters Pub Date : 2023-11-03 DOI: 10.1007/s11002-023-09709-z
Erin Percival Carter, Lawrence E. Williams, Nicholas Light
{"title":"Consumers’ minimum time investments in meaningful consumption","authors":"Erin Percival Carter, Lawrence E. Williams, Nicholas Light","doi":"10.1007/s11002-023-09709-z","DOIUrl":"https://doi.org/10.1007/s11002-023-09709-z","url":null,"abstract":"","PeriodicalId":48068,"journal":{"name":"Marketing Letters","volume":"129 S199","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-11-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135818966","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Online communication styles of narcissistic content and low versus high social media engagement: evidence from Instagram 自恋内容的在线交流风格与社交媒体参与度的高低:来自Instagram的证据
3区 管理学
Marketing Letters Pub Date : 2023-11-03 DOI: 10.1007/s11002-023-09707-1
Jana Gross, Renaud Lunardo
{"title":"Online communication styles of narcissistic content and low versus high social media engagement: evidence from Instagram","authors":"Jana Gross, Renaud Lunardo","doi":"10.1007/s11002-023-09707-1","DOIUrl":"https://doi.org/10.1007/s11002-023-09707-1","url":null,"abstract":"","PeriodicalId":48068,"journal":{"name":"Marketing Letters","volume":"20 4","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-11-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135868149","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Renting as a coping strategy: the effect of unethical product attributes on the choice between renting and buying 租赁作为一种应对策略:不道德产品属性对租赁与购买选择的影响
3区 管理学
Marketing Letters Pub Date : 2023-11-01 DOI: 10.1007/s11002-023-09708-0
In-Hye Kang, Taehoon Park
{"title":"Renting as a coping strategy: the effect of unethical product attributes on the choice between renting and buying","authors":"In-Hye Kang, Taehoon Park","doi":"10.1007/s11002-023-09708-0","DOIUrl":"https://doi.org/10.1007/s11002-023-09708-0","url":null,"abstract":"","PeriodicalId":48068,"journal":{"name":"Marketing Letters","volume":"77 3","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135321635","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Impacts of chief marketing officer in product recalls 首席营销官对产品召回的影响
3区 管理学
Marketing Letters Pub Date : 2023-10-31 DOI: 10.1007/s11002-023-09711-5
Angela Xia Liu, Yong Liu, Ting Luo, Rui Wang
{"title":"Impacts of chief marketing officer in product recalls","authors":"Angela Xia Liu, Yong Liu, Ting Luo, Rui Wang","doi":"10.1007/s11002-023-09711-5","DOIUrl":"https://doi.org/10.1007/s11002-023-09711-5","url":null,"abstract":"","PeriodicalId":48068,"journal":{"name":"Marketing Letters","volume":"35 35","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135814219","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
What does sustainability mean in the minds of consumers? A multi-country panel study 可持续性在消费者心中意味着什么?一项多国小组研究
3区 管理学
Marketing Letters Pub Date : 2023-10-16 DOI: 10.1007/s11002-023-09699-y
Frank Goedertier, Bert Weijters, Joeri Van den Bergh, Ole Schacht
{"title":"What does sustainability mean in the minds of consumers? A multi-country panel study","authors":"Frank Goedertier, Bert Weijters, Joeri Van den Bergh, Ole Schacht","doi":"10.1007/s11002-023-09699-y","DOIUrl":"https://doi.org/10.1007/s11002-023-09699-y","url":null,"abstract":"","PeriodicalId":48068,"journal":{"name":"Marketing Letters","volume":"36 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136113449","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
More of the same: Painful payment methods decrease variety seeking 更多相同的是:痛苦的支付方式减少了对多样性的追求
3区 管理学
Marketing Letters Pub Date : 2023-10-06 DOI: 10.1007/s11002-023-09706-2
Liang Huang, Rafay A. Siddiqui, Anastasiya Pocheptsova Ghosh
{"title":"More of the same: Painful payment methods decrease variety seeking","authors":"Liang Huang, Rafay A. Siddiqui, Anastasiya Pocheptsova Ghosh","doi":"10.1007/s11002-023-09706-2","DOIUrl":"https://doi.org/10.1007/s11002-023-09706-2","url":null,"abstract":"","PeriodicalId":48068,"journal":{"name":"Marketing Letters","volume":"32 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135350561","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The effect of firm size on perceived product healthiness 企业规模对感知产品健康度的影响
3区 管理学
Marketing Letters Pub Date : 2023-10-02 DOI: 10.1007/s11002-023-09703-5
Beatriz L. Bonetti, Shreyans Goenka, Frank May
{"title":"The effect of firm size on perceived product healthiness","authors":"Beatriz L. Bonetti, Shreyans Goenka, Frank May","doi":"10.1007/s11002-023-09703-5","DOIUrl":"https://doi.org/10.1007/s11002-023-09703-5","url":null,"abstract":"","PeriodicalId":48068,"journal":{"name":"Marketing Letters","volume":"142 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135833766","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
On enjoying watching movies in a theatre versus at home: a comparative analysis 关于在电影院和在家欣赏电影的比较分析
3区 管理学
Marketing Letters Pub Date : 2023-10-02 DOI: 10.1007/s11002-023-09705-3
Jason Yiu-chung Ho, Jehoshua Eliashberg, Charles B. Weinberg, Berend Wierenga
{"title":"On enjoying watching movies in a theatre versus at home: a comparative analysis","authors":"Jason Yiu-chung Ho, Jehoshua Eliashberg, Charles B. Weinberg, Berend Wierenga","doi":"10.1007/s11002-023-09705-3","DOIUrl":"https://doi.org/10.1007/s11002-023-09705-3","url":null,"abstract":"","PeriodicalId":48068,"journal":{"name":"Marketing Letters","volume":"41 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135833166","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Correction to: From physical space to mental space: feelings of being physically constrained increase consumer preference for mind-expanding products 从物理空间到心理空间:身体受到限制的感觉增加了消费者对拓展思维产品的偏好
3区 管理学
Marketing Letters Pub Date : 2023-09-29 DOI: 10.1007/s11002-023-09704-4
Sumitra Auschaitrakul, Dan King, Yanfen You
{"title":"Correction to: From physical space to mental space: feelings of being physically constrained increase consumer preference for mind-expanding products","authors":"Sumitra Auschaitrakul, Dan King, Yanfen You","doi":"10.1007/s11002-023-09704-4","DOIUrl":"https://doi.org/10.1007/s11002-023-09704-4","url":null,"abstract":"","PeriodicalId":48068,"journal":{"name":"Marketing Letters","volume":"75 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135199180","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
首页 上一页 下一页 尾页
0
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整，为了账户安全，请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
现在去查看 取消
×
提示
确定
请完成安全验证×
相关产品
×
本文献相关产品
联系我们：info@booksci.cn Book学术提供免费学术资源搜索服务，方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号：481959085
Book学术官方微信