Journal of Destination Marketing & Management最新文献

{"title":"How specialized are coastal tourism destinations in Europe?","authors":"Javier Fernández-Macho,&nbsp;Pilar González,&nbsp;Jorge Virto","doi":"10.1016/j.jdmm.2024.100856","DOIUrl":"https://doi.org/10.1016/j.jdmm.2024.100856","url":null,"abstract":"<div><p>This paper assesses the degree of specialization of tourism destinations along European coasts. It presents a European tourism database and a method based on Data Envelopment Analysis for creating an index of tourism specialization that ranks European basins, countries, and regions at the smallest Eurostat geocoding layer. The set of indicators selected respond to the economic logic of the tourism industry within three vectors: Demand, Supply &amp; employment, and Attractions &amp; amenities. Mediterranean and some Northern European destinations have high levels of tourism specialization while others, mostly in Eastern Europe, rank low in the index. This serves to identify some tourism profiles that provide some insights into the potential for tourism development of the European coasts, which may help in the recovery of the sector and in the management of its transition to a green tourism.</p></div>","PeriodicalId":48021,"journal":{"name":"Journal of Destination Marketing & Management","volume":"31 ","pages":"Article 100856"},"PeriodicalIF":8.4,"publicationDate":"2024-02-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S2212571X24000040/pdfft?md5=cce927b224e6e0e4c7439705112835e3&pid=1-s2.0-S2212571X24000040-main.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139738161","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Does customer-based destination brand equity help customers forgive firm service failure in a tourist ecosystem? An investigation through explanatory sequential mixed-method design","authors":"Taiba Musadiq Sahaf,&nbsp;Dr Asif Iqbal Fazili","doi":"10.1016/j.jdmm.2024.100866","DOIUrl":"https://doi.org/10.1016/j.jdmm.2024.100866","url":null,"abstract":"&lt;div&gt;&lt;h3&gt;Purpose&lt;/h3&gt;&lt;p&gt;This study seeks to examine the buffering effect of the brand equity of a destination on the customer responses to a service failure of the hotel/restaurant industry, which represents an important constituent of the tourism ecosystem. In this regard, a destination brand is viewed from the prism of customer-based brand equity as the “differential effect of destination brand knowledge on the responses of the customers to the marketing of the destination”. The stimulus-organism-response framework is used to investigate the role of forgiveness as the affective mechanism linking the stimulus of customer-based destination brand equity (CBDBE) and customer reactions to adversarial service firm performance such as switchover intentions and recommendation intentions.&lt;/p&gt;&lt;/div&gt;&lt;div&gt;&lt;h3&gt;Design&lt;/h3&gt;&lt;p&gt;The study utilizes a robust explanatory sequential mixed-method design. In the first stage, the conceptual model was tested empirically through Partial Least Squares-Structural Equation Modelling (PLS-SEM) using online questionnaires containing an inventory of 33 scale items. Data was collected from 400 tourists visiting the valley using convenience sampling. The second stage helped gain further insights into the validity of survey research (Study 1) through 40 semi-structured qualitative interviews (Study 2) analysed thematically using NVivo 14.&lt;/p&gt;&lt;/div&gt;&lt;div&gt;&lt;h3&gt;Findings&lt;/h3&gt;&lt;p&gt;The overall findings of Study 1 revealed that service firms belonging to the tourism ecosystem can indeed rely on the brand equity of the destination to ameliorate the negative consequences of service failure such as switchover intentions by leveraging the positively-valanced construct of forgiveness of the customer. However, the moderating impact of service failure severity weakens the buffering effect found through the customer-based destination brand equity (CBDBE) and forgiveness linkage. Therefore, this advantage of the destination's brand equity ceases to exist in the case of severe service failures. Additionally, while forgiveness decreases the impact of switchover intentions, it fails to translate into customer intentions to recommend the firm to others. In fact, the findings reveal that even though insignificant, the recommendation intentions were negative despite the consumer's forgiveness of the service breakdown. Furthermore, the researchers identified 38 thematic codes through qualitative research to reinforce the findings of empirical research.&lt;/p&gt;&lt;/div&gt;&lt;div&gt;&lt;h3&gt;Originality/value&lt;/h3&gt;&lt;p&gt;The study is the first to examine customer-based destination brand equity as an antecedent to post service failure customer reactions. In fact, the study makes a dual contribution to the field of service failure/recovery in the hospitality industry by examining brand equity not merely for its conditional effects but going beyond, to assess its role as an antecedent. Additionally, it makes a strong case for macro investigations whereby, service ecosystems such as des","PeriodicalId":48021,"journal":{"name":"Journal of Destination Marketing & Management","volume":"31 ","pages":"Article 100866"},"PeriodicalIF":8.4,"publicationDate":"2024-02-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S2212571X24000143/pdfft?md5=8b9d42d2c91fb85ca751c6fefbfb2ae8&pid=1-s2.0-S2212571X24000143-main.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139713634","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Leveraging minority language in destination online marketing: Evidence from Alta Badia, Italy","authors":"Serena Lonardi ,&nbsp;Ursula Scholl-Grissemann ,&nbsp;Mike Peters ,&nbsp;Nadine Messner","doi":"10.1016/j.jdmm.2024.100857","DOIUrl":"https://doi.org/10.1016/j.jdmm.2024.100857","url":null,"abstract":"<div><p>This research investigates tourists’ reactions and perceptions about content-specific elements such as minority languages found on destination websites and social media accounts. Via an experimental study in the context of the Ladin minority of South Tyrol (Italy), the aim is to provide a greater understanding of online destination marketing, destination brand image, and social media engagement. The key contribution of this paper is that is reveals the explanatory mechanism of minority language text element effects on consumer response. We specifically show that perceived place authenticity and the emotional brand experience serve as mediating variables. These results are important for online destination marketing in how content-specific elements like minority languages contribute to a higher destination brand image as well as online media engagement through the mediation of perceived place authenticity and emotional brand experience. Promotional material that highlights a minority language is fundamental for minority destinations.</p></div>","PeriodicalId":48021,"journal":{"name":"Journal of Destination Marketing & Management","volume":"31 ","pages":"Article 100857"},"PeriodicalIF":8.4,"publicationDate":"2024-02-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S2212571X24000052/pdfft?md5=f25515bf60ea078dcf0e205324e2adde&pid=1-s2.0-S2212571X24000052-main.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139713635","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Smart host-guest relationship in a rural context: The case of Lebanon","authors":"Alessandro Inversini ,&nbsp;Caroline Aeberli ,&nbsp;Salma N. Talhouk","doi":"10.1016/j.jdmm.2023.100851","DOIUrl":"10.1016/j.jdmm.2023.100851","url":null,"abstract":"<div><p>The concept of smartness and smart tourism is gaining traction in the academic world; often applied to developed tourist destinations, this concept could also be applied in rural, developing and emerging areas to enable meaningful actor-to-actor relationships. Results of this research show the importance of focusing on human aspects of smartness for the co-creation of mutual value for host and guests. Based on triangulation of different data sources from a single case study in rural Lebanon, this research outlines how community-based contextual elements and culture, along with appropriate technology literacy auditing, should be considered when designing digital solutions that foster a meaningful and value-driven host-guest relationship.</p></div>","PeriodicalId":48021,"journal":{"name":"Journal of Destination Marketing & Management","volume":"31 ","pages":"Article 100851"},"PeriodicalIF":8.4,"publicationDate":"2024-02-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S2212571X23000902/pdfft?md5=878f21bb986fedb2a1cfd6ca942ee3cb&pid=1-s2.0-S2212571X23000902-main.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139670417","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Understanding destination brand experience through data mining and machine learning","authors":"Víctor Calderón-Fajardo ,&nbsp;Rafael Anaya-Sánchez ,&nbsp;Sebastian Molinillo","doi":"10.1016/j.jdmm.2024.100862","DOIUrl":"10.1016/j.jdmm.2024.100862","url":null,"abstract":"<div><p>This research formalises a new methodology to measure and analyse Destination Brand Experience, improving upon traditional approaches by offering greater objectivity and rigour. Adopting a case study approach, five distinct and complementary types of analysis have been conducted: comprehensive sentiment analysis and topic modelling, an analysis using multiple thesauri, statistical analyses for hypothesis testing, and machine learning for classification. The methodological innovation, through the construction of thesauri, has enabled the measurement of sensory, affective, intellectual, and behavioural dimensions in unique and emblematic attractions, experiences, and transportation within a tourist destination, based on visitor reviews. This new approach allows tourism professionals and destination managers to identify areas for improvement and develop strategies to enhance tourist satisfaction. The findings suggest that there are significant differences in the relationships between specific dimensions and that gender and culture moderate or impact these relationships.</p></div>","PeriodicalId":48021,"journal":{"name":"Journal of Destination Marketing & Management","volume":"31 ","pages":"Article 100862"},"PeriodicalIF":8.4,"publicationDate":"2024-02-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S2212571X24000106/pdfft?md5=8106e4c9c3a3c3c9066062c4b82bbfce&pid=1-s2.0-S2212571X24000106-main.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139670397","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"How other customers influence customer citizenship behavior in theme parks: The role of customer-customer rapport","authors":"Mao-Ying Wu ,&nbsp;Shitian Ye ,&nbsp;Shun Ye ,&nbsp;Qiucheng Li","doi":"10.1016/j.jdmm.2023.100847","DOIUrl":"https://doi.org/10.1016/j.jdmm.2023.100847","url":null,"abstract":"<div><p>This study underlines customers' value to contemporary theme parks in terms of customer citizenship behavior (CCB). Considering the frequency of customer-to-customer interaction and its impacts on tourist experience, this study aims to explore how other customers influence CCB in theme parks. Based on the cognition-affect-behavior model and the affect theory of social exchange, a model is constructed and tested with covariance-based structural equation modeling using survey data from 409 theme park visitors in China. The results show that the focal customers' perceptions of others (i.e. similarity and suitable behavior) can elicit customer-customer rapport (i.e. enjoyable interaction and personal connection), which in turn promotes target-based CCB (i.e. towards organizations, employees, and other customers) via affective commitment. This study extends the current theoretical knowledge on customer-customer rapport and CCB, and provides practical guidelines for theme park managers.</p></div>","PeriodicalId":48021,"journal":{"name":"Journal of Destination Marketing & Management","volume":"31 ","pages":"Article 100847"},"PeriodicalIF":8.4,"publicationDate":"2024-02-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S2212571X23000860/pdfft?md5=683213d3529758d5eb29fbc9020ee98c&pid=1-s2.0-S2212571X23000860-main.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139675434","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Multilayered spatial categories in tourism marketing and branding","authors":"Tommi Inkinen ,&nbsp;Maria Heikkonen ,&nbsp;Teemu Makkonen ,&nbsp;Simo Rautiainen","doi":"10.1016/j.jdmm.2024.100867","DOIUrl":"10.1016/j.jdmm.2024.100867","url":null,"abstract":"<div><p>This paper explores the role and significance of spatial units in online tourism marketing and branding. The analysis is based on the application of different regional typologies as categorization units in understanding and analyzing quantitative and qualitative properties of tourism websites. The study combines four distinct ways of classifying regions into a spatial framework to systematize the properties of online tourism data. The research questions are addressed through data collection from Finnish municipalities, focusing on online tourism marketing websites. Results indicate that large municipalities, urban areas, and popular tourism regions are more invested in online tourism marketing and branding in comparison to smaller municipalities, rural areas, and less popular tourism regions. Rural municipalities locating close to large urban areas have low scores in the investigated variables, suggesting that they rely on their proximity to urban areas for online tourism marketing and branding. While likely advantageous, the use of distinct marketing tools (logos, slogans, locational highlights, and interest hotspots) is relatively limited in the data. The paper concludes by stressing the need for strategic and comprehensive approaches, collaboration with stakeholders, creativity, and innovative methods in tourism management, particularly for smaller municipalities.</p></div>","PeriodicalId":48021,"journal":{"name":"Journal of Destination Marketing & Management","volume":"31 ","pages":"Article 100867"},"PeriodicalIF":8.4,"publicationDate":"2024-02-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S2212571X24000155/pdfft?md5=0912cc5f96b7682bd7eab261f00e18a5&pid=1-s2.0-S2212571X24000155-main.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139670427","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Metaverse engagement and Korea travel intentions: Understanding affordances, presence, and place attachment among Brazilian ZEPETO users","authors":"Seongeun Yoon ,&nbsp;Yoonjae Nam","doi":"10.1016/j.jdmm.2024.100865","DOIUrl":"10.1016/j.jdmm.2024.100865","url":null,"abstract":"<div><p>This study explored the relationship between metaverse experience and travel decisions through a survey of 459 Brazilian ZEPETO users. The results show that well-organized affordances had a significant impact on users' sense of presence. Neither social realism nor cyber sickness had a significant impact on immersion, but spatial presence was strongly correlated with immersion and place attachment. Higher immersion did not consistently lead to higher place attachment or intention to visit South Korea. These findings highlight the need for well-designed affordances to enhance presence in the metaverse. While perceptions of co-presence and spatial presence can promote place attachment, they can also have potentially negative effects by inducing excessive immersion. Nevertheless, moderate use of metaverses can be a powerful tourism strategy by stimulating the desire to visit replicated places. The study suggests that the feeling of being with other users in a particular virtual space that represents the real world well can create an attachment to a place and lead to more visits.</p></div>","PeriodicalId":48021,"journal":{"name":"Journal of Destination Marketing & Management","volume":"31 ","pages":"Article 100865"},"PeriodicalIF":8.4,"publicationDate":"2024-02-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S2212571X24000131/pdfft?md5=43a8c22cb1b3d599aa9f9af6348d50e4&pid=1-s2.0-S2212571X24000131-main.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139670428","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Tourism motivation: A complex adaptive system","authors":"Jalayer Khalilzadeh ,&nbsp;Metin Kozak ,&nbsp;Giacomo Del Chiappa","doi":"10.1016/j.jdmm.2024.100861","DOIUrl":"https://doi.org/10.1016/j.jdmm.2024.100861","url":null,"abstract":"<div><p>This article discusses the history and status quo of traditional tourism motivation theories as well as their shortcomings. By adopting a collective approach to motivation, this study proposes a framework that examines tourism motivations from a complex adaptive system's perspective. To conduct this study, the destination-motivation semantic system was designed as a bipartite scale-free network that takes in inputs such as values, costs, benefits, experiences, reasons to avoid/approach, attitudes, and expectations, and delivers the outputs of motivational force (valence) and destination utility. Next, by employing expectancy and utility theories and applying the principles of information theory, statistical mechanics, and thermodynamics, several appraisals were developed to determine the system's state, structure, and functionality. Finally, a toy model that presents the empirical proof of the proposed framework is depicted.</p></div>","PeriodicalId":48021,"journal":{"name":"Journal of Destination Marketing & Management","volume":"31 ","pages":"Article 100861"},"PeriodicalIF":8.4,"publicationDate":"2024-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S2212571X2400009X/pdfft?md5=73dd58d509566ffc30a74709483e0d80&pid=1-s2.0-S2212571X2400009X-main.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139675178","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Tourscape role in tourist destination sustainability: A path towards revisit","authors":"Eduardo Torres-Moraga ,&nbsp;Carla Rodriguez-Sanchez ,&nbsp;Manuel Alonso-Dos-Santos ,&nbsp;Agustín Vidal","doi":"10.1016/j.jdmm.2024.100863","DOIUrl":"10.1016/j.jdmm.2024.100863","url":null,"abstract":"<div><p>The tourscape concept is recently coined to represent the general atmosphere experienced by tourists in a destination and includes four dimensions (stimuli): physical, social, socially symbolic, and natural dimensions. Tourist perception of these stimuli is relevant for the development of a tourist destination. This study proposes for the first time that tourscape can also be an important element of the environmental sustainability of a tourist destination when it is in harmony with the environment, since tourscape can play a key role in the tourist experience by eliciting positive intentions and behaviors towards a destination. Based on the stimuli-organism-response (SOR) model, this study analyzes how tourscape elements influence tourists’ revisit intention when they are perceived to be in harmony with the care of the environment through identification with the tourist destination and trust. The results of a sample of 872 tourists show that each dimension of the tourscape is positively related to destination identification. Furthermore, destination identification is directly related to revisit intention, and indirectly related to revisit intention through trust. This study highlights the implications for destination management organizations, with strategic suggestions on how to increase tourist perception regarding the sustainability of the destination and promote revisit intention.</p></div>","PeriodicalId":48021,"journal":{"name":"Journal of Destination Marketing & Management","volume":"31 ","pages":"Article 100863"},"PeriodicalIF":8.4,"publicationDate":"2024-01-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S2212571X24000118/pdfft?md5=c312a38460244e1cb66489a301feba50&pid=1-s2.0-S2212571X24000118-main.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139644439","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}