{"title":"Positive Technology for Consumer Well-Being: The Role of Blockchain-Based Digital Product Passports in Mitigating Consumer Stress","authors":"Jisu Jang, Jiyun Kang","doi":"10.1111/joca.70057","DOIUrl":"https://doi.org/10.1111/joca.70057","url":null,"abstract":"<p>Consumer stress induced by online luxury market has become a threat to consumer well-being. This research identifies key stress dimensions on online new and second-hand luxury platforms by applying natural language processing (NLP) to consumer-generated texts (Study 1). Although blockchain-based Digital Product Passports (DPPs) are becoming more widely used, it is unclear whether DPPs will mitigate stress or inadvertently exacerbate it through technological complexity. Framing DPPs as a positive technology, this research examines how DPPs could mitigate the qualitatively identified stress dimensions. The research investigates the different impact of DPPs benefits between new and second-hand platforms via a scenario-based experiment (Study 2). Immutability reduces stress only on second-hand platforms. Traceability has universal effects across both types. DPP benefits reduce hesitation and anticipated regret indirectly through stress reduction with platform-specific patterns. Findings help managers and policymakers identify the specific types of stress and develop targeted DPPs strategies based on platform type.</p>","PeriodicalId":47976,"journal":{"name":"Journal of Consumer Affairs","volume":"60 2","pages":""},"PeriodicalIF":3.2,"publicationDate":"2026-06-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1111/joca.70057","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"148173969","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Exploring the Impact of Consumer Traits and IT Availability on Purchase Intention in Live E-Commerce: A Two-Phase Analysis Using PLS-SEM and fsQCA","authors":"Xin Mei Ye, Min Ye","doi":"10.1111/joca.70058","DOIUrl":"https://doi.org/10.1111/joca.70058","url":null,"abstract":"<div>\u0000 \u0000 <p>This study applied the uses and gratifications (U&G) theory to investigate how customer characteristics and IT availability affect consumers' purchase intentions, and investigated the effects of consumer factors (loneliness, real-life avoidance, empathy, and interactivity) and technological factors (visual, meta-acoustic, and guided) on social presence. Data from a survey of 465 Chinese live e-commerce viewers were analyzed using partial least squares SEM modeling (PLS-SEM) and analysis (fsQCA). The study's findings demonstrated that consumers with real-life avoidance, empathic ability, and interactivity traits experience social presence, and that guided purchasing in the presence of IT availability facilitates social presence. Additionally, social presence mediates these three types of consumers and guides purchase intentions. We provide 12 setups that result in high purchase intention based on these findings. As a result, our research makes a significant addition to the understanding and use of live e-commerce in online buying.</p>\u0000 </div>","PeriodicalId":47976,"journal":{"name":"Journal of Consumer Affairs","volume":"60 2","pages":""},"PeriodicalIF":3.2,"publicationDate":"2026-05-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"148166910","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Bruno Veneziano Cornacchioni, Flávio Santino Bizarrias, Evandro Luiz Lopes, Marcelo Luiz Dias da Silva Gabriel, Ricardo Limongi
{"title":"Blind Spots in Product Design: Utilitarian–Hedonic Choices, Psychological Processes and Retail Strategy Interplay for Visually Impaired Consumers","authors":"Bruno Veneziano Cornacchioni, Flávio Santino Bizarrias, Evandro Luiz Lopes, Marcelo Luiz Dias da Silva Gabriel, Ricardo Limongi","doi":"10.1111/joca.70055","DOIUrl":"https://doi.org/10.1111/joca.70055","url":null,"abstract":"<p>Visually impaired individuals represent a sizable segment of the global population but remain underrepresented in consumer research. Existing literature mainly frames visually impaired consumers (VICs) through a vulnerability lens, focusing on shopping barriers and assistive remedies. While valuable insights into retail accessibility and inclusion have emerged, little attention has been given to the product development stage, psychological processes, or retail strategies regarding choice. Across three controlled experiments, we examined how limited access to visual information affects product evaluation. Study 1 used a choice-based conjoint method for attribute evaluation; Study 2 tested psychological boundary conditions for variations in control and trust; and Study 3 established causal effects for utilitarian product and promotion type choices, showing that VICs prefer informative promotional appeals. Findings indicate that VICs rely on a narrower set of aesthetic signals and prioritize utilitarian attributes and information that reduce ambiguity. Conversely, sighted consumers respond more to hedonic features.</p>","PeriodicalId":47976,"journal":{"name":"Journal of Consumer Affairs","volume":"60 2","pages":""},"PeriodicalIF":3.2,"publicationDate":"2026-05-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1111/joca.70055","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"148174650","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Bruno Veneziano Cornacchioni, Flávio Santino Bizarrias, Evandro Luiz Lopes, Marcelo Luiz Dias da Silva Gabriel, Ricardo Limongi
{"title":"Blind Spots in Product Design: Utilitarian–Hedonic Choices, Psychological Processes and Retail Strategy Interplay for Visually Impaired Consumers","authors":"Bruno Veneziano Cornacchioni, Flávio Santino Bizarrias, Evandro Luiz Lopes, Marcelo Luiz Dias da Silva Gabriel, Ricardo Limongi","doi":"10.1111/joca.70055","DOIUrl":"https://doi.org/10.1111/joca.70055","url":null,"abstract":"<p>Visually impaired individuals represent a sizable segment of the global population but remain underrepresented in consumer research. Existing literature mainly frames visually impaired consumers (VICs) through a vulnerability lens, focusing on shopping barriers and assistive remedies. While valuable insights into retail accessibility and inclusion have emerged, little attention has been given to the product development stage, psychological processes, or retail strategies regarding choice. Across three controlled experiments, we examined how limited access to visual information affects product evaluation. Study 1 used a choice-based conjoint method for attribute evaluation; Study 2 tested psychological boundary conditions for variations in control and trust; and Study 3 established causal effects for utilitarian product and promotion type choices, showing that VICs prefer informative promotional appeals. Findings indicate that VICs rely on a narrower set of aesthetic signals and prioritize utilitarian attributes and information that reduce ambiguity. Conversely, sighted consumers respond more to hedonic features.</p>","PeriodicalId":47976,"journal":{"name":"Journal of Consumer Affairs","volume":"60 2","pages":""},"PeriodicalIF":3.2,"publicationDate":"2026-05-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1111/joca.70055","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"148166909","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Exploring the Impact of Consumer Traits and IT Availability on Purchase Intention in Live E-Commerce: A Two-Phase Analysis Using PLS-SEM and fsQCA","authors":"Xin Mei Ye, Min Ye","doi":"10.1111/joca.70058","DOIUrl":"https://doi.org/10.1111/joca.70058","url":null,"abstract":"<div>\u0000 \u0000 <p>This study applied the uses and gratifications (U&G) theory to investigate how customer characteristics and IT availability affect consumers' purchase intentions, and investigated the effects of consumer factors (loneliness, real-life avoidance, empathy, and interactivity) and technological factors (visual, meta-acoustic, and guided) on social presence. Data from a survey of 465 Chinese live e-commerce viewers were analyzed using partial least squares SEM modeling (PLS-SEM) and analysis (fsQCA). The study's findings demonstrated that consumers with real-life avoidance, empathic ability, and interactivity traits experience social presence, and that guided purchasing in the presence of IT availability facilitates social presence. Additionally, social presence mediates these three types of consumers and guides purchase intentions. We provide 12 setups that result in high purchase intention based on these findings. As a result, our research makes a significant addition to the understanding and use of live e-commerce in online buying.</p>\u0000 </div>","PeriodicalId":47976,"journal":{"name":"Journal of Consumer Affairs","volume":"60 2","pages":""},"PeriodicalIF":3.2,"publicationDate":"2026-05-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"148174651","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}