Lucie K. Ozanne, Girish Prayag, Mesbahuddin Chowdhury
{"title":"Social Capital and Its Psychological Consequences on Consumer Resilience–A Mediated Moderation Model","authors":"Lucie K. Ozanne, Girish Prayag, Mesbahuddin Chowdhury","doi":"10.1111/joca.70013","DOIUrl":"https://doi.org/10.1111/joca.70013","url":null,"abstract":"<p>Adverse events such as disasters, pandemics, and other environmental threats can create perceived uncertainty about potential impacts and outcomes, exacerbating feelings of anxiety and vulnerability for some consumers. Drawing on social capital theory and the health belief model, the central question this research addresses is how do consumers build resilience in the face of perceived uncertainty and psychological vulnerability? We argue that their social capital pre-crisis can provide the foundations for coping and strengthening consumer resilience in the face of perceived uncertainty and psychological vulnerability. Using data from 809 consumers in Australia and New Zealand during the COVID-19 pandemic, we found that pre-crisis social capital played a key role in building consumer resilience. However, perceived uncertainty and psychological vulnerability did not mediate and partially mediated, respectively, the relationship between pre-crisis social capital and consumer resilience. COVID-19 preparedness only positively moderated the effect of consumers' psychological vulnerability on their resilience. Implications for policy makers are discussed.</p>","PeriodicalId":47976,"journal":{"name":"Journal of Consumer Affairs","volume":"59 2","pages":""},"PeriodicalIF":2.5,"publicationDate":"2025-05-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1111/joca.70013","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144085200","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Becoming Competent Consumers: Exploring the Dynamics of the Consumer Socialization Process Between Parents and Their Adolescents","authors":"Bo Dhondt, Dieneke Van de Sompel, Liselot Hudders","doi":"10.1111/joca.70012","DOIUrl":"https://doi.org/10.1111/joca.70012","url":null,"abstract":"<div>\u0000 \u0000 <p>This study explores consumer socialization between parents and adolescents, aiming to provide a holistic understanding of primary, reverse, and reciprocal learning. Focus group interviews, combined with a diary study among 20 families with adolescents aged 11–16 years, demonstrate that consumer socialization is a dynamic, multidirectional process involving primary, reverse, and reciprocal socialization. Our first key conclusion advocates for a more holistic approach to consumer socialization, urging researchers to expand beyond traditional domains like product choice and brand preferences to include broader areas such as online shopping, where digital competency is crucial. Adolescents, as digital natives, contribute significantly to reverse socialization, guiding their parents through online shopping and helping them navigate digital consumption challenges. Additionally, our findings highlight the role of reciprocal socialization as a key mechanism for facilitating knowledge exchange and strengthening family bonds in consumption decisions. Our second key conclusion contrasts the formal, verbal nature of primary socialization, particularly in the online context, with the informal, observational learning processes characterizing reverse socialization. These findings not only expand the scope of consumer socialization research but also highlight the evolving nature of family dynamics in the digital era.</p>\u0000 </div>","PeriodicalId":47976,"journal":{"name":"Journal of Consumer Affairs","volume":"59 2","pages":""},"PeriodicalIF":2.5,"publicationDate":"2025-04-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143875517","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Scale Development and Validation of Generation Y's Travel Purchasing Behavior (GenYpurch)","authors":"Gul Nur Demiral, Erkan Sezgin","doi":"10.1111/joca.70009","DOIUrl":"https://doi.org/10.1111/joca.70009","url":null,"abstract":"<div>\u0000 \u0000 <p>Although generations and their purchasing behavior in tourism have been obtaining increasing scholarly attention, the researchers concentrated more on comparative studies. The present study indicates that Generation Y is keen on technologies such as mobile applications while shopping, etc., and they are the major working group of the world, as indicated in the study. Hence, the study argues that there is a need for a comprehensive and multi-dimensional scale that can be used for only Generation Y because of their mentioned dominance. Adopting both qualitative (20 participants) and quantitative approaches, this study proposes a travel purchase conceptualization of Generation Y. The proposed GenYpurch scale is validated through several content validity check approaches and two rounds of survey data (1000 participants). The scale, verified with seven factors and 31 items as a result of the mixed method, was also tested externally through non-parametric Kruskal–Wallis by directing it to 393 participants.</p>\u0000 </div>","PeriodicalId":47976,"journal":{"name":"Journal of Consumer Affairs","volume":"59 2","pages":""},"PeriodicalIF":2.5,"publicationDate":"2025-04-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143857038","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Determinants of Student Loan Repayment Worry","authors":"Frank M. Magwegwe","doi":"10.1111/joca.70011","DOIUrl":"https://doi.org/10.1111/joca.70011","url":null,"abstract":"<p>Millions of student loan borrowers worry about their loan repayments. Previous research has focused on student loan debt's impact on post-college outcomes, overlooking psychological aspects like repayment worry. Utilizing data from the 2021 National Financial Capability Survey (<i>n</i> = 2582), we developed and tested a theoretical model for understanding the determinants of student loan repayment worry (repayment worry) and the moderating effects of gender on the association between stressors (financial hardship and student loan delinquency) and repayment worry. Logistic regression showed that financial hardship and student loan delinquency are significant predictors of repayment worry. The coping resources we studied—financial self-efficacy, financial satisfaction, and household income—were significantly linked to lower repayment worry, except for financial capability. Notably, gender was a significant moderator of the financial hardship—repayment worry association, with males experiencing stronger effects than females, but did not moderate the student loan delinquency—repayment worry association. Implications for mitigating repayment worry are offered.</p>","PeriodicalId":47976,"journal":{"name":"Journal of Consumer Affairs","volume":"59 2","pages":""},"PeriodicalIF":2.5,"publicationDate":"2025-04-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1111/joca.70011","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143857037","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Political Orientation and Vaccination Attitude: The Moderating Role of Power Distance Belief","authors":"Genevieve O'Connor, Hoori Rafieian, Nancy Wong, Avani Surana","doi":"10.1111/joca.70010","DOIUrl":"https://doi.org/10.1111/joca.70010","url":null,"abstract":"<div>\u0000 \u0000 <p>In the US and in other economically developed western countries, vaccine resistance persists despite medical evidence that vaccines are safe and effective. This research seeks to explore the role individual differences, driven by one's values and ethical beliefs, play in one's intent to comply with vaccine mandates. We propose that political ideologies shape one's perceived ethicality of vaccination mandates as well as the decision to comply with mandates and get vaccinated. Across three studies, we posit and show that power distance belief interacts with political orientation to increase vaccine mandates compliance. Further, we test a communication strategy that implies power distance and show that such strategy can help to improve vaccine intention among conservatives. This research provides a unique context to evaluate and develop strategies for how public policies that require population-wide acceptance and adoption can be better communicated and implemented by appealing to individual values and beliefs.</p>\u0000 </div>","PeriodicalId":47976,"journal":{"name":"Journal of Consumer Affairs","volume":"59 2","pages":""},"PeriodicalIF":2.5,"publicationDate":"2025-04-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143818417","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Inês Raeiro, Jonas Nilsson, Xuexin Li, Jeanette Carlsson Hauff
{"title":"Are You Willing to Share Your DNA With Us? An Exploratory Insight Into the Privacy Calculus of Direct-To-Consumer Genetic Testing","authors":"Inês Raeiro, Jonas Nilsson, Xuexin Li, Jeanette Carlsson Hauff","doi":"10.1111/joca.70008","DOIUrl":"https://doi.org/10.1111/joca.70008","url":null,"abstract":"<p>The storage and use of consumers' genetic information have increased in recent years, turning direct-to-consumer genetic testing companies into multimillion-dollar organizations. However, submitting DNA to a private company could be seen as a risky activity for consumers because of the highly sensitive nature of genetic information. This study takes an exploratory approach and addresses how consumers make decisions regarding direct-to-consumer DNA tests. Through a survey of 243 members of a Swedish genealogy association, we find that the perceived benefits that consumers obtain through this test, such as obtaining information about their heritage and unknown relatives, are highly significant determinants of undertaking a genetic test. Moreover, the results indicate that privacy concerns and the perception of control over the data influence the decision. This study contributes to the limited knowledge of decision-making in the context of sharing DNA with commercial actors. The results provide valuable insights for both consumers and policymakers.</p>","PeriodicalId":47976,"journal":{"name":"Journal of Consumer Affairs","volume":"59 2","pages":""},"PeriodicalIF":2.5,"publicationDate":"2025-04-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1111/joca.70008","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143787058","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Aaron J. Staples, Trey Malone, Brenna Ellison, Vincenzina Caputo
{"title":"Health Halos or Drinkability? Evaluating What Is Behind Hard Seltzer's Meteoric Growth","authors":"Aaron J. Staples, Trey Malone, Brenna Ellison, Vincenzina Caputo","doi":"10.1111/joca.70007","DOIUrl":"https://doi.org/10.1111/joca.70007","url":null,"abstract":"<div>\u0000 \u0000 <p>The halo effect, or the tendency to judge one product characteristic based on other product characteristics, is prevalent in food purchasing decisions. However, its effects have remained understudied in beverage markets. Understanding potential health halos in alcohol markets is especially important given the many adverse public health outcomes associated with excessive consumption. This study uses primary data from a panel of 1,203 U.S. hard seltzer consumers to explore two potential halo effects in the alcohol marketplace. The experimental design isolates the impact of organic labeling on alcoholic beverages and compares the perceived healthiness of hard seltzer relative to beer. The results provide little evidence of these halo effects. Rather, perceived taste and drinkability appear to explain much of the recent growth in the hard seltzer market.</p>\u0000 </div>","PeriodicalId":47976,"journal":{"name":"Journal of Consumer Affairs","volume":"59 2","pages":""},"PeriodicalIF":2.5,"publicationDate":"2025-04-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143787057","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Unraveling the Threads of Marketplace Diversity","authors":"Lena Cavusoglu, Melike Demirbag-Kaplan","doi":"10.1111/joca.70006","DOIUrl":"https://doi.org/10.1111/joca.70006","url":null,"abstract":"<div>\u0000 \u0000 <p>This study explores marketplace diversity as an intersectional construct and a collective tool for challenging prevailing institutional logic and redefining markets. Using a bricolage of grounded theory and semiotic square analysis, we analyzed 29 in-depth interviews with 18 fashion consumers and 11 fashion producers to understand how market actors define, negotiate, and challenge conflicting discourses of marketplace diversity. Drawing on the Market System Dynamics framework, we identified producer-driven practices, “idealization” and “illusion,” which reinforce the lack of diversity, equity, and inclusion, and consumer-driven practices, “insurrection” and “inclusion,” which drive positive change in the marketplace. Findings offer a holistic perspective beyond the traditional dyadic view of producers and consumers, highlighting the meso- and macro-level dynamics that shape market structures. The study's originality stems from its theoretical and methodological contributions to marketplace diversity discourse and intersectional complexities. Our findings provide practical insights for market actors aiming to foster genuine inclusion.</p>\u0000 </div>","PeriodicalId":47976,"journal":{"name":"Journal of Consumer Affairs","volume":"59 1","pages":""},"PeriodicalIF":2.5,"publicationDate":"2025-03-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143717290","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Is Social Media the New Retirement Advisor? Assessing the Impact of Social Media Influence on Retirement Planning","authors":"Zefeng Bai, Shuxin Zheng, Jinglin Hu","doi":"10.1111/joca.70005","DOIUrl":"https://doi.org/10.1111/joca.70005","url":null,"abstract":"<div>\u0000 \u0000 <p>This study investigates the impact of social media adoption on individual retirement planning, as indicated by borrowing from retirement accounts. Utilizing the latest 2021 cohort of the National Financial Capability Study, we find that greater reliance on social media is associated with a significantly higher likelihood of retirement borrowing, which may lead to long-term financial instability. A follow-up causal analysis using the propensity score matching (PSM) and instrumental variable (IV) design confirms this positive relationship. Moreover, we find that job loss positively moderates the relationship between social media reliance and retirement borrowing. While the traditional framework of information asymmetry suggests that increased transparency and accessibility benefit individuals, our findings highlight the need to consider the complexity of information processing in the era of big data, which requires greater financial knowledge and literacy. Additionally, our results underscore the critical role of financial education in effectively processing the complex information available on social media, particularly during market stress.</p>\u0000 </div>","PeriodicalId":47976,"journal":{"name":"Journal of Consumer Affairs","volume":"59 1","pages":""},"PeriodicalIF":2.5,"publicationDate":"2025-03-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143565027","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Negative Effects of Tipping Suggestions From Non-Human Agents: Consumer Dislike of Manipulative Intent Perceptions","authors":"Amin Attari, Frank G. Cabano, Elizabeth A. Minton","doi":"10.1111/joca.12615","DOIUrl":"https://doi.org/10.1111/joca.12615","url":null,"abstract":"<div>\u0000 \u0000 <p>Given the recent increase in the use of tip suggestions by non-human agents, such as service robots or self-checkout machines, this research investigates consumer responses to such tip suggestions through four experiments. Results support the overall sequential mediation model of tip suggestions → higher manipulative intent → lower satisfaction → negative word of mouth intentions. The results from Studies 1a and 1b demonstrate the direct effect of tip suggestions on negative word of mouth intentions. These studies also provide evidence that inference of manipulative intent serves as the underlying mechanism for this effect. Study 2 shows that tip suggestions provided by non-human agents negatively influence consumers' satisfaction, but this effect gets attenuated for human agents. Finally, Study 3 demonstrates the overall sequential mediation model. This research provides new insights for marketers to help develop positive relationships with consumers by positively impacting consumers' attitudes and satisfaction.</p>\u0000 </div>","PeriodicalId":47976,"journal":{"name":"Journal of Consumer Affairs","volume":"59 1","pages":""},"PeriodicalIF":2.5,"publicationDate":"2025-03-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143533517","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}