Journal of Economics & Management Strategy最新文献_第5页

Branding vertical product line extensions 品牌垂直产品线延伸

IF 1.2 4区管理学

Journal of Economics & Management Strategy Pub Date : 2023-11-14 DOI: 10.1111/jems.12565

Thomas Jungbauer, Christian Schmid

{"title":"Branding vertical product line extensions","authors":"Thomas Jungbauer, Christian Schmid","doi":"10.1111/jems.12565","DOIUrl":"10.1111/jems.12565","url":null,"abstract":"Firms that sell vertically differentiated products infrequently roll out multiple products at the same time. In fact, it is often a firm already selling a well-established product that decides to expand up- or downwards when such an opportunity arises. A critical decision in this scenario is whether to introduce the new product under an existing brand. In this paper, we develop a game-theoretic model in which firms expand their product line to cater to a different customer segment, choosing their branding strategy, new product quality, and prices. We find that the firm's optimal branding strategy depends on both the vertical direction of the expansion and the level of competition, and identify a novel interaction effect between these factors. In particular, firms engaged in direct competition employ branding as a commitment device to soften quality competition. When these firms extend their product line upwards, this creates a misalignment between firms' actions and consumer preferences. We also derive conditions under which firms, against conventional wisdom, choose to differentiate their products more when selling them under the same brand. Finally, we characterize the welfare effects of branding in this setting, and argue that our findings are consistent with observations from the car industry.","PeriodicalId":47931,"journal":{"name":"Journal of Economics & Management Strategy","volume":"33 4","pages":"909-936"},"PeriodicalIF":1.2,"publicationDate":"2023-11-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134954311","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Product variety and design in the age of peer-to-peer sharing 点对点共享时代的产品种类和设计

IF 1.2 4区管理学

Journal of Economics & Management Strategy Pub Date : 2023-11-06 DOI: 10.1111/jems.12563

Yusuke Zennyo

{"title":"Product variety and design in the age of peer-to-peer sharing","authors":"Yusuke Zennyo","doi":"10.1111/jems.12563","DOIUrl":"10.1111/jems.12563","url":null,"abstract":"The rise of peer-to-peer (P2P) sharing, exemplified recently by increased car-sharing and clothing-sharing, has altered our consumption style. One can consume goods without owning them. In fact, the ownership of goods can be monetized through P2P rental markets. These changes are regarded as influencing various strategies of manufacturers of goods being shared. Specifically, this paper examines aspects of product variety and design. A stylized model is examined in which a manufacturing firm makes a product variety decision of whether to launch a niche product line in addition to an existing mass product line. Consumers are of two types, including average consumers, who value the niche product less than the mass product, and snob consumers, who evaluate the niche product highly. Results demonstrate that the existence of P2P sharing makes consumers' ownership decisions immaterial, which alleviates difficulties of cannibalization between mass and niche product lines and which therefore encourages firms to widen their product variety. Moreover, to address issues of product design, the model is extended to allow the firm to choose the degree of niche-serving of the second product line endogenously. Results show that P2P sharing deters a firm from designing a niche for the second product line.","PeriodicalId":47931,"journal":{"name":"Journal of Economics & Management Strategy","volume":"33 4","pages":"825-844"},"PeriodicalIF":1.2,"publicationDate":"2023-11-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135634182","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Mergers and organizational disruption: Evidence from the US airline industry 合并与组织破坏:来自美国航空业的证据

IF 1.9 4区管理学

Journal of Economics & Management Strategy Pub Date : 2023-10-04 DOI: 10.1111/jems.12560

Julia González, Jorge Lemus, Guillermo Marshall

引用次数: 1

Less is more: A theory of minimalist luxury 少即是多:一种极简奢华的理论

IF 1.9 4区管理学

Journal of Economics & Management Strategy Pub Date : 2023-09-24 DOI: 10.1111/jems.12558

Z. Jessie Liu, Pinar Yildirim, Z. John Zhang

{"title":"Less is more: A theory of minimalist luxury","authors":"Z. Jessie Liu, Pinar Yildirim, Z. John Zhang","doi":"10.1111/jems.12558","DOIUrl":"10.1111/jems.12558","url":null,"abstract":"We show theoretically that when high-quality, low-price counterfeits exist and are visibly indistinguishable from authentic products, the status-seeking wealthy may embrace a “less is more” purchasing strategy or what we refer to as the minimalist luxury strategy, to signal their status. These are the wealthy who have a high disutility of shopping for counterfeits. Specifically, in our model, only buyers know the authenticity of their own purchases. Because of this information asymmetry, these wealthy buyers may purposefully restrain from consuming luxury goods as a sacrifice of functional utility to stand out, a signaling strategy that the rest are not willing to mimic. Thus, “less” functional utility allows those status-seeking wealthy to enjoy “more” symbolic utility that the society bestows on their perceived status. This minimalist luxury strategy is in sharp contrast to Veblen's conspicuous consumption strategy, as well as to the maximalist luxury strategy proposed by Liu et al. We derive this minimalist luxury equilibrium, discuss how signaling in our context can differ from that of Veblen and Liu et al., and explore its managerial implications for the luxury goods industry.","PeriodicalId":47931,"journal":{"name":"Journal of Economics & Management Strategy","volume":"33 1","pages":"78-110"},"PeriodicalIF":1.9,"publicationDate":"2023-09-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135925721","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Strategic automation and decision-making authority 战略自动化和决策权

IF 1.9 4区管理学

Journal of Economics & Management Strategy Pub Date : 2023-09-18 DOI: 10.1111/jems.12557

Mustafa Dogan, Alexandre Jacquillat, Pinar Yildirim

{"title":"Strategic automation and decision-making authority","authors":"Mustafa Dogan, Alexandre Jacquillat, Pinar Yildirim","doi":"10.1111/jems.12557","DOIUrl":"10.1111/jems.12557","url":null,"abstract":"This paper studies how automation impacts the structure of decision-making in organizations. We develop a theoretical model of a firm, where a principal makes a decision about how much to prioritize the new product development division when the division is led by a manager who holds private information specific to this division and has misaligned preferences with the principal. The principal chooses whether to decentralize this decision by delegating it to the manager, resulting in more informed but unbiased decision. In this setting, we investigate how automation which reduces operational variability may alter this choice of organizational structure. The findings from our analysis show that firms deploy automation resources differently depending on their organizational structure: centralized firms choose to automate divisions that face more uncertainty, while decentralized firms do the opposite. Moreover, increasing access to automation results in higher centralization of decision-making in firms. In the extensions, we show that the strategic use of automation reduces the informativeness of intrafirm communication, and also, that automation can be a strategic substitute to monetary contracts.","PeriodicalId":47931,"journal":{"name":"Journal of Economics & Management Strategy","volume":"33 1","pages":"203-246"},"PeriodicalIF":1.9,"publicationDate":"2023-09-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135202825","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Partial ownership, control, and investment in vertical relationships 垂直关系中的部分所有权、控制权和投资

IF 1.9 4区管理学

Journal of Economics & Management Strategy Pub Date : 2023-09-06 DOI: 10.1111/jems.12559

Nadav Levy

引用次数: 0

Augmenting physicians with artificial intelligence to transform healthcare: Challenges and opportunities 用人工智能辅助医生，改变医疗保健：挑战与机遇

IF 1.9 4区管理学

Journal of Economics & Management Strategy Pub Date : 2023-09-01 DOI: 10.1111/jems.12555

Ritu Agarwal, Michelle Dugas, Guodong (Gordon) Gao

引用次数: 0

Monopoly pricing with dual-capacity constraints 双容量约束下的垄断定价

IF 1.9 4区管理学

Journal of Economics & Management Strategy Pub Date : 2023-09-01 DOI: 10.1111/jems.12556

Robert Somogyi

引用次数: 0

Does sunk-cost affect prices? Evidence from the US airline industry 日光成本会影响价格吗？来自美国航空业的证据

IF 1.2 4区管理学

Journal of Economics & Management Strategy Pub Date : 2023-06-29 DOI: 10.1111/jems.12554

Long Shi, Qihong Liu, Myongjin Kim

引用次数: 0

Bundling of authority and accountability in organizations 组织中的权责捆绑

IF 1.2 4区管理学

Journal of Economics & Management Strategy Pub Date : 2023-06-27 DOI: 10.1111/jems.12553

Susheng Wang

引用次数: 0