Asia Pacific Journal of Marketing and Logistics最新文献

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Which type of information’s quality in live streaming commerce captures consumers’ attention the most? Considering the moderating role of network size 直播商业中哪类信息的质量最能吸引消费者的注意力?考虑网络规模的调节作用
IF 3.7 4区 管理学
Asia Pacific Journal of Marketing and Logistics Pub Date : 2024-09-20 DOI: 10.1108/apjml-04-2024-0528
Hailing Shi, Yaqi Wang, Xiaoya Gong, Fumin Deng
{"title":"Which type of information’s quality in live streaming commerce captures consumers’ attention the most? Considering the moderating role of network size","authors":"Hailing Shi, Yaqi Wang, Xiaoya Gong, Fumin Deng","doi":"10.1108/apjml-04-2024-0528","DOIUrl":"https://doi.org/10.1108/apjml-04-2024-0528","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>This study aims to identify which types of information quality influence purchase intentions the most in live streaming commerce and to examine the role of network size in this context.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>We propose a model to investigate the correlation among the quality of different information in live streaming commerce, consumer trust, network size and purchase intention. An empirical analysis of 505 questionnaires was conducted by constructing a structural equation model.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>The empirical findings indicate that information quality can directly enhance purchase intention and exert an indirect influence through the mediating factors of trust in products and streamers. Perceived network size positively moderates the relationship between information quality and trust in products. Of the five types of information, the quality of bullet-screen comments information is most important to consumers.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>This study represents the first systematic analysis of how the quality of multiple types of information in live streaming commerce influences consumer trust and purchase intention, integrated within a unified framework. It uniquely introduces network size as a moderating variable, offering both theoretical insights and practical guidance for balancing information quality with network size in live streaming commerce environments.</p><!--/ Abstract__block -->","PeriodicalId":47866,"journal":{"name":"Asia Pacific Journal of Marketing and Logistics","volume":null,"pages":null},"PeriodicalIF":3.7,"publicationDate":"2024-09-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142247534","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Greening the procurement: a SMART evaluation of environmental sustainability in Australian government purchasing policies 绿色采购:澳大利亚政府采购政策中环境可持续性的 SMART 评估
IF 3.7 4区 管理学
Asia Pacific Journal of Marketing and Logistics Pub Date : 2024-09-19 DOI: 10.1108/apjml-03-2024-0350
Aryana Shahin, Michael Polonsky, Lincoln C. Wood, Alfred Presbitero, Mayuri Wijayasundara
{"title":"Greening the procurement: a SMART evaluation of environmental sustainability in Australian government purchasing policies","authors":"Aryana Shahin, Michael Polonsky, Lincoln C. Wood, Alfred Presbitero, Mayuri Wijayasundara","doi":"10.1108/apjml-03-2024-0350","DOIUrl":"https://doi.org/10.1108/apjml-03-2024-0350","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>This study evaluates how well Victorian local councils’ procurement policies align with the sustainable and circular economy (CE) approach that prioritises sustainable and regenerative practices. It proposes a set of criteria designed to effectively integrate environmental sustainability issues into purchasing policies.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>Employing the Specific, Measurable, Assignable, Realistic and Time-bound (SMART) framework, a multi-dimensional content analysis guided by the goal-setting theory was applied to evaluate all 79 Victorian local councils’ procurement policies. This approach provided an assessment of policy specificity, measurability, assignability, realism and time sensitivity in promoting environmental sustainability through purchasing policies.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>The findings underscored a significant deficiency in policy adherence to all SMART criteria concerning environmental sustainability, hindering the effective green purchasing decisions within government entities. This lack of integration of greening in purchasing policy poses challenges for manufacturers of waste-derived goods, obscuring the procurement objectives of these critical public sector customers.</p><!--/ Abstract__block -->\u0000<h3>Practical implications</h3>\u0000<p>The paper contributes to the sustainable procurement (SP) discourse by proposing guidelines aimed at improving the efficacy of governmental purchasing of sustainable products. These guidelines address the broader imperative to mitigate the environmental impacts of governmental spending on less sustainable goods, thereby fostering ecological sustainability and promoting responsible consumption.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>While past studies have often relied on subjective content analysis methods, the SMART assessment used to develop the environmental sustainability criteria for purchasing policies, which distinguishes this study from previous governmental policy evaluation studies. This approach marks a departure from traditional governmental policy evaluation studies, offering a more structured analysis of policy effectiveness in promoting SP practices.</p><!--/ Abstract__block -->","PeriodicalId":47866,"journal":{"name":"Asia Pacific Journal of Marketing and Logistics","volume":null,"pages":null},"PeriodicalIF":3.7,"publicationDate":"2024-09-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142247535","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Access mode of consumption and psychological ownership: exploring the role of self-product connection 消费方式和心理所有权:探索自我产品联系的作用
IF 3.7 4区 管理学
Asia Pacific Journal of Marketing and Logistics Pub Date : 2024-09-17 DOI: 10.1108/apjml-04-2024-0515
Ser Zian Tan, Fandy Tjiptono, Lin Yang, Argho Bandyopadhyay, Park Thaichon
{"title":"Access mode of consumption and psychological ownership: exploring the role of self-product connection","authors":"Ser Zian Tan, Fandy Tjiptono, Lin Yang, Argho Bandyopadhyay, Park Thaichon","doi":"10.1108/apjml-04-2024-0515","DOIUrl":"https://doi.org/10.1108/apjml-04-2024-0515","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>Drawing upon extended-self theory, this research aims to understand how different access modes of consumption and product type influence consumers' perceptions of self-product connection and sense of individual and collective ownership.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>Two experiments assessed the impact of access modes (temporary vs permanent) and product types (tangible vs intangible) on individual and collective psychological ownership (IPO and CPO) as well as the mediating role of self-product connection in these relationships.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>Temporary access reduces IPO compared to permanent access. Moreover, self-product connection mediates the relationship between access modes and both IPO and CPO. Product type significantly moderates the degree of psychological ownership, with intangible products having a notable influence on the impacts of access modes on IPO and CPO.</p><!--/ Abstract__block -->\u0000<h3>Practical implications</h3>\u0000<p>Understanding the nuances of access-based consumption and its effects on psychological ownership can inform marketers and businesses in designing more effective strategies for product offerings and access modes. Highlighting self-product connection can aid in cultivating stronger consumer relationships and loyalty in access-based consumption contexts.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>This study contributes to the existing literature on consumer access-based consumption by shedding light on the changing dynamics of material possessions and the psychological mechanisms underlying ownership perceptions in access-based models.</p><!--/ Abstract__block -->","PeriodicalId":47866,"journal":{"name":"Asia Pacific Journal of Marketing and Logistics","volume":null,"pages":null},"PeriodicalIF":3.7,"publicationDate":"2024-09-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142247540","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Image recommendation for social media marketing in maternity and baby care product industry – a machine learning approach 针对母婴护理产品行业社交媒体营销的图片推荐--一种机器学习方法
IF 3.7 4区 管理学
Asia Pacific Journal of Marketing and Logistics Pub Date : 2024-09-17 DOI: 10.1108/apjml-04-2024-0463
Kung-Jeng Wang, Jeh-An Wang
{"title":"Image recommendation for social media marketing in maternity and baby care product industry – a machine learning approach","authors":"Kung-Jeng Wang, Jeh-An Wang","doi":"10.1108/apjml-04-2024-0463","DOIUrl":"https://doi.org/10.1108/apjml-04-2024-0463","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>The digital marketing landscape is rapidly evolving, but the integration of visual content still heavily depends on human expertise. Driven by the quest for innovative marketing strategies that resonate with family-oriented consumers, this study seeks to bridge this gap by applying machine learning to analyze visual content in the maternity and baby care product sector.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>This study incorporates a range of machine learning techniques – including open science framework feature detection, panoptic segmentation, customized instance segmentation, and face detection calculation methods – to analyze and predict the appeal of images, thereby enhancing user engagement and parent-child intimacy.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>The exploration of various ML models, such as DT, LightGBM, RIPPER algorithm, and CNNs, has offered a comparative analysis that addresses a methodological gap in the existing literature, which frequently depends on isolated model evaluations. According to our quadrant analysis with respect to engagement rate and parent-child intimacy, the selection of a model for real-world applications depends on balancing performance and interpretability.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>The proposed system offers a series of actionable recommendations designed to enhance customer engagement and foster brand loyalty. This study contributes to image design in maternity and baby care marketing and provides analytical insights for recommendation systems.</p><!--/ Abstract__block -->","PeriodicalId":47866,"journal":{"name":"Asia Pacific Journal of Marketing and Logistics","volume":null,"pages":null},"PeriodicalIF":3.7,"publicationDate":"2024-09-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142247538","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Enhancing brand experience and brand authenticity through octomodal mental imagery: the moderating role of social presence 通过八模态心理想象增强品牌体验和品牌真实性:社交存在的调节作用
IF 3.7 4区 管理学
Asia Pacific Journal of Marketing and Logistics Pub Date : 2024-09-13 DOI: 10.1108/apjml-04-2024-0456
Davood Ghorbanzadeh, Diyorjon Abdullaev, Teddy Chandra, Eiman Abdelgabr Abdelsamie Allam, Mazhar Abbas
{"title":"Enhancing brand experience and brand authenticity through octomodal mental imagery: the moderating role of social presence","authors":"Davood Ghorbanzadeh, Diyorjon Abdullaev, Teddy Chandra, Eiman Abdelgabr Abdelsamie Allam, Mazhar Abbas","doi":"10.1108/apjml-04-2024-0456","DOIUrl":"https://doi.org/10.1108/apjml-04-2024-0456","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>This study investigated the impact of octomodal mental imagery (OMI) on brand experience and authenticity in advocating sustainable development and responding to the lack of brand experience and customers’ growing demand for authentic brands.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>Based on quantitative research and convenience sampling, data for the study were collected from 480 marketing students in Tehran, Iran. The research model is tested using partial least squares structural equation modeling (PLS-SEM).</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>The results showed that all the sensory attributes of OMI positively influenced consumers’ brand experience. Among the structural attributes of OMI, only spatial mental imagery positively influenced consumers’ brand experience, while autonomy and kinesthetic mental imagery did not have a significant effect. This study also found that consumers’ brand experience positively influenced brand authenticity, while social presence positively moderated the relationship.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>This study provides branding managers and scholars with a new reference point and scientific data support for companies to implement brand strategies and marketing models, which helps brands maintain sustainable development in a competitive business environment.</p><!--/ Abstract__block -->","PeriodicalId":47866,"journal":{"name":"Asia Pacific Journal of Marketing and Logistics","volume":null,"pages":null},"PeriodicalIF":3.7,"publicationDate":"2024-09-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142198951","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Driving online course sales by leveraging teacher information 利用教师信息促进在线课程销售
IF 3.7 4区 管理学
Asia Pacific Journal of Marketing and Logistics Pub Date : 2024-09-11 DOI: 10.1108/apjml-11-2023-1071
Yan Shi, Baiqing Sun, Ou Li, Chunhong Li
{"title":"Driving online course sales by leveraging teacher information","authors":"Yan Shi, Baiqing Sun, Ou Li, Chunhong Li","doi":"10.1108/apjml-11-2023-1071","DOIUrl":"https://doi.org/10.1108/apjml-11-2023-1071","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>Online learning is increasingly popular, and educational platforms provide a wealth of courses. Improving course sales is the key to promoting sustainable development of online course platforms. However, limited research has explored the marketing of online courses. We study how to drive online course sales by leveraging teacher information.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>We performed an empirical study. We collected data through a crawler and image recognition from Tencent classroom.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>Our results show that providing teacher information and profile images helps promote online course sales. However, detailed course descriptions weaken the positive impact of teachers' profile images on online course sales. Furthermore, our study shows an inverted U-shaped relationship between the intensity of smiling in teacher profile photos and online course sales, and teacher descriptions negatively moderate this relationship.</p><!--/ Abstract__block -->\u0000<h3>Research limitations/implications</h3>\u0000<p>Our study contributes to the research on online course sales and extends the context of the research on smiling as well as the studies of visual and textual information.</p><!--/ Abstract__block -->\u0000<h3>Practical implications</h3>\u0000<p>The results have practical implications for online course sellers and platforms.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>Existing scholarly efforts have explored online courses mainly from an education perspective. More research is needed to advance the understanding of online course sales. Our study advances research in the marketing of online courses.</p><!--/ Abstract__block -->","PeriodicalId":47866,"journal":{"name":"Asia Pacific Journal of Marketing and Logistics","volume":null,"pages":null},"PeriodicalIF":3.7,"publicationDate":"2024-09-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142225472","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Roles of value co-creation on social platforms in driving participating businesses’ sustainable competitive advantage and performance 社交平台上的价值共创在推动参与企业的可持续竞争优势和绩效方面的作用
IF 3.7 4区 管理学
Asia Pacific Journal of Marketing and Logistics Pub Date : 2024-09-06 DOI: 10.1108/apjml-01-2024-0007
Honglei Liu, Chang Suk Choi, Kyung Hoon Kim
{"title":"Roles of value co-creation on social platforms in driving participating businesses’ sustainable competitive advantage and performance","authors":"Honglei Liu, Chang Suk Choi, Kyung Hoon Kim","doi":"10.1108/apjml-01-2024-0007","DOIUrl":"https://doi.org/10.1108/apjml-01-2024-0007","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>This study discusses the sources of value co-creation and its effects on businesses using social platforms such as Facebook, Instagram, Twitter and blogs.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>A total of 301 survey responses were selected. The selected respondents indicated that they lived in South Korea, had an occupation as a private business or marketer and had used a social platform one or more times a day. The hypotheses were tested using a structural equation model.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>The study reveals that the source of sustainable value co-creation between social platforms and businesses positively affects the competitive advantage of maintaining businesses. This advantage reveals an integrated relationship that leads to the successful financial performance of businesses through online word of mouth and customer satisfaction. Moreover, this study finds that the relationship between variables differs by social platform types (unidirectional vs bidirectional service).</p><!--/ Abstract__block -->\u0000<h3>Research limitations/implications</h3>\u0000<p>The results of this study explain the relationship between value co-production, value-in-use, SCA and long-term performance. However, this study focused on private business and marketing staff working in companies in South Korea. Accordingly, more countries in which social platforms are widely utilized should be taken into account to help generalize the empirical findings.</p><!--/ Abstract__block -->\u0000<h3>Practical implications</h3>\u0000<p>There is a difference in the relationship between co-creation activity and cost advantage/long-term performance in accordance with the service type of a social platform. The results indicate that a bidirectional service is a more powerful tool for cost advantage and long-term performance.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>This study focuses on the role of value co-creation in social platforms to ensure companies’ sustainable competitive advantage and performance. The results of this study will help companies develop online marketing strategies using social platforms.</p><!--/ Abstract__block -->","PeriodicalId":47866,"journal":{"name":"Asia Pacific Journal of Marketing and Logistics","volume":null,"pages":null},"PeriodicalIF":3.7,"publicationDate":"2024-09-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142225477","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Factors influencing consumers’ loyalty in the use of mobile telecommunication services: the case study in Vietnam 影响消费者使用移动通信服务忠诚度的因素:越南案例研究
IF 3.7 4区 管理学
Asia Pacific Journal of Marketing and Logistics Pub Date : 2024-09-06 DOI: 10.1108/apjml-03-2024-0412
Khoa Nguyen Van, Huyen Pham Thi, Thuy Anh Phan
{"title":"Factors influencing consumers’ loyalty in the use of mobile telecommunication services: the case study in Vietnam","authors":"Khoa Nguyen Van, Huyen Pham Thi, Thuy Anh Phan","doi":"10.1108/apjml-03-2024-0412","DOIUrl":"https://doi.org/10.1108/apjml-03-2024-0412","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>The research aimed to identify factors influencing customer loyalty in the use of mobile telecommunication services in Vietnam, focusing on two dimensions “attitudinal loyalty” and “behavioral loyalty.”</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>Based on survey data collected from 820 in two of Vietnam’s major cities users, Hanoi and Ho Chi Minh City, the data were processed using SPSS and AMOS software.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>The study identified four factors affecting customer loyalty to mobile telecommunication services, with perceived service quality directly impacting both attitudinal and behavioral loyalty. Corporate image and perceived switching costs influenced attitudinal loyalty, while trust affected behavioral loyalty. Moreover, perceived service quality indirectly influenced attitudinal loyalty through corporate image and perceived switching costs.</p><!--/ Abstract__block -->\u0000<h3>Research limitations/implications</h3>\u0000<p>The study only focuses on a limited number of factors influencing mobile telecommunications service user loyalty, its restricted geographical sample from only Hanoi and Ho Chi Minh City, and the simplification of perceived switching costs without considering their various components, such as psychological, financial and procedural costs, which could provide more comprehensive experimental and theoretical insights.</p><!--/ Abstract__block -->\u0000<h3>Practical implications</h3>\u0000<p>The study reveals that customer loyalty in Vietnam’s mobile telecommunications sector is linked to the relationship between attitude toward the service provider and continued usage behavior, categorizing customer groups into genuine loyalty, latent loyalty, feigned loyalty and disloyalty. It suggests that service providers should focus on improving service quality and cultivating a positive, transparent corporate image to bolster customer trust, foster stable relationships and remain competitive in the market.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>The research model combines Oliver’s (1999) theory of loyalty with Aydin and Özer’s (2005) research model, focusing on perceived service quality, corporate image, trust and perceived switching costs, examining their relationships with both behavioral and attitudinal loyalty simultaneously.</p><!--/ Abstract__block -->","PeriodicalId":47866,"journal":{"name":"Asia Pacific Journal of Marketing and Logistics","volume":null,"pages":null},"PeriodicalIF":3.7,"publicationDate":"2024-09-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142225476","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Perception of corporate social responsibility in a morally contentious industry: the roles of consumption motives and ethical perspectives 道德争议行业中的企业社会责任感:消费动机和伦理视角的作用
IF 3.7 4区 管理学
Asia Pacific Journal of Marketing and Logistics Pub Date : 2024-09-05 DOI: 10.1108/apjml-05-2024-0641
Nizar Souiden
{"title":"Perception of corporate social responsibility in a morally contentious industry: the roles of consumption motives and ethical perspectives","authors":"Nizar Souiden","doi":"10.1108/apjml-05-2024-0641","DOIUrl":"https://doi.org/10.1108/apjml-05-2024-0641","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>This study investigates the roles of consumption motives and ethical perspectives in explaining individuals’ perceptions of corporate social responsibility (CSR) within the context of the recreational marijuana industry, often characterized as morally contentious.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>The research was conducted in Canada, a country where recreational marijuana is legally permitted. Through an online survey, 411 participants were recruited, and the data were analyzed using Statistical Package for the Social Sciences (SPSS) and SmartPLS4, employing ANOVA and structural equation modeling (SEM) techniques.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>ANOVA analyses reveal significant differences across four ethical perspectives: absolutism, subjectivism, situationism and exceptionism. Conformity motives are most prominent in the exceptionism group, while expansion motives are more common in the subjectivism group. CSR perceptions vary among these groups, with situationism showing the most favorable views. In the absolutism group, expansion and social motives positively influence CSR perception, whereas conformity motives negatively impact it. Conversely, in the exceptionism and situationism groups, only expansion motives positively affect CSR perception. Unexpectedly, within the subjectivism group, only conformity motives have a significant negative effect on CSR perception.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>This study examines a controversial industry and contributes to research on recreational marijuana by comparing consumer motives from ethical perspectives. Unlike previous research focused on consumption behaviors (e.g. use frequency), this study investigates how CSR perceptions are shaped by consumption motives and vary with ethical viewpoints.</p><!--/ Abstract__block -->","PeriodicalId":47866,"journal":{"name":"Asia Pacific Journal of Marketing and Logistics","volume":null,"pages":null},"PeriodicalIF":3.7,"publicationDate":"2024-09-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142198952","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Industry 4.0 supply chain nexus: sequential mediating effects of traceability, visibility and resilience on performance 工业 4.0 供应链关系:可追溯性、可见性和复原力对绩效的连续中介效应
IF 3.7 4区 管理学
Asia Pacific Journal of Marketing and Logistics Pub Date : 2024-09-03 DOI: 10.1108/apjml-02-2024-0202
Adil Riaz, Hafiz Mudassir Rehman, Aamir Sohail, Mobashar Rehman
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