道德争议行业中的企业社会责任感:消费动机和伦理视角的作用

IF 3.9 4区 管理学 Q2 BUSINESS
Nizar Souiden
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引用次数: 0

摘要

目的 本研究调查了消费动机和道德观点在解释个人对娱乐性大麻行业中企业社会责任(CSR)的看法时所起的作用,娱乐性大麻行业通常具有道德争议性。通过在线调查,共招募了 411 名参与者,并使用社会科学统计软件包 (SPSS) 和 SmartPLS4 对数据进行了分析,采用了方差分析和结构方程建模 (SEM) 技术。研究结果方差分析显示,绝对主义、主观主义、情境主义和例外主义这四种伦理观之间存在显著差异。服从动机在例外主义组中最为突出,而扩张动机在主观主义组中更为常见。各组对企业社会责任的看法也不尽相同,其中形势主义的看法最为积极。在绝对主义组中,扩张动机和社会动机对企业社会责任认知有积极影响,而顺应动机则有消极影响。相反,在例外主义和情境主义组中,只有扩张动机会对企业社会责任认知产生积极影响。出乎意料的是,在主观主义组中,只有顺从动机对企业社会责任认知有显著的负面影响。原创性/价值本研究通过比较消费者从道德角度出发的动机,考察了一个有争议的行业,为有关休闲大麻的研究做出了贡献。与以往侧重于消费行为(如使用频率)的研究不同,本研究调查了消费动机如何影响企业社会责任认知,以及企业社会责任认知如何随道德观的变化而变化。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Perception of corporate social responsibility in a morally contentious industry: the roles of consumption motives and ethical perspectives

Purpose

This study investigates the roles of consumption motives and ethical perspectives in explaining individuals’ perceptions of corporate social responsibility (CSR) within the context of the recreational marijuana industry, often characterized as morally contentious.

Design/methodology/approach

The research was conducted in Canada, a country where recreational marijuana is legally permitted. Through an online survey, 411 participants were recruited, and the data were analyzed using Statistical Package for the Social Sciences (SPSS) and SmartPLS4, employing ANOVA and structural equation modeling (SEM) techniques.

Findings

ANOVA analyses reveal significant differences across four ethical perspectives: absolutism, subjectivism, situationism and exceptionism. Conformity motives are most prominent in the exceptionism group, while expansion motives are more common in the subjectivism group. CSR perceptions vary among these groups, with situationism showing the most favorable views. In the absolutism group, expansion and social motives positively influence CSR perception, whereas conformity motives negatively impact it. Conversely, in the exceptionism and situationism groups, only expansion motives positively affect CSR perception. Unexpectedly, within the subjectivism group, only conformity motives have a significant negative effect on CSR perception.

Originality/value

This study examines a controversial industry and contributes to research on recreational marijuana by comparing consumer motives from ethical perspectives. Unlike previous research focused on consumption behaviors (e.g. use frequency), this study investigates how CSR perceptions are shaped by consumption motives and vary with ethical viewpoints.

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来源期刊
CiteScore
7.90
自引率
18.90%
发文量
96
期刊介绍: The Asia Pacific Journal of Marketing and Logistics (APJML) provides a unique focus on marketing and logistics in the Asia Pacific region. It publishes research which focus on marketing and logistics problems, new procedures and practical approaches, systematic and critical reviews of changes in marketing and logistics and cross-national and cross-cultural comparisons of theory into practice. APJML is to publish articles including empirical research, conceptual papers, in-depth literature review and testing of alternative methodologies and theories that have significant contributions to the knowledge of marketing and logistics in the Asia Pacific region. The journal strives to bridge the gap between academia and practice, hence it also publishes viewpoints from practitioners, case studies and research notes of emerging trends. Book reviews of cutting edge topics are also welcome. Readers will benefit from reports on the latest findings, new initiatives and cutting edge methodologies. Readers outside the region will have a greater understanding of the cultural orientation of business in the Asia Pacific and will be kept up to date with new insights of upcoming trends. The journal recognizes the dynamic impact of Asian Pacific marketing and logistics to the international arena. An in-depth understanding of the latest trends and developments in Asia Pacific region is imperative for firms and organizations to arm themselves with competitive advantages in the 21st century. APJML includes, but is not restricted to: -Marketing strategy -Relationship marketing -Cross-cultural issues -Consumer markets and buying behaviour -Managing marketing channels -Logistics specialists -Branding issues in Asia Pacific markets -Segmentation -Marketing theory -New product development -Marketing research -Integrated marketing communications -Legal and public policy -Cross national and cross cultural studies
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