Journal of Islamic Marketing最新文献

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The intersection of faith and tourism: an exploratory study on halal tourism motivations among Indian millennials 信仰与旅游的交汇:关于印度千禧一代清真旅游动机的探索性研究
IF 3.2
Journal of Islamic Marketing Pub Date : 2024-05-21 DOI: 10.1108/jima-04-2023-0105
Preeti Kalyan, P. Ekka
{"title":"The intersection of faith and tourism: an exploratory study on halal tourism motivations among Indian millennials","authors":"Preeti Kalyan, P. Ekka","doi":"10.1108/jima-04-2023-0105","DOIUrl":"https://doi.org/10.1108/jima-04-2023-0105","url":null,"abstract":"\u0000Purpose\u0000This study aims to explore the motivations of emerging market millennial Muslims to partake in halal tourism, a developing sector of the travel industry that caters to the religious practices of Muslim tourists.\u0000\u0000\u0000Design/methodology/approach\u0000This study is qualitative in nature. In-depth interviews were conducted with millennials aged 25–40 in India to gain an understanding of the factors that influence their decision-making and travel behaviour. Further, thematic analysis was used to analyse the data.\u0000\u0000\u0000Findings\u0000The findings emphasise the intricate interplay between faith, cultural and social factors in millennial Indians’ motivations for halal travel. The study found that religious motivations, such as the desire to fulfil religious duties and participate in spiritual experiences, were significant factors in halal tourism. Social motivations, such as the desire to interact with other Muslims and strengthen family ties, also played a significant role. The study also highlighted the importance of environmental sustainability and conservation efforts in the decision-making process of Indian millennials when choosing halal travel options.\u0000\u0000\u0000Originality/value\u0000This study contributes to the literature on halal tourism by exploring the motivations of emerging-market millennial Muslims. The study is original in its focus on the Indian context and the inclusion of sustainability and conservation efforts in the analysis of motivations for halal tourism.\u0000","PeriodicalId":47761,"journal":{"name":"Journal of Islamic Marketing","volume":null,"pages":null},"PeriodicalIF":3.2,"publicationDate":"2024-05-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141113523","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Mapping the barrier and strategic solutions of halal supply chain implementation in small and medium enterprises 绘制中小型企业实施清真供应链的障碍和战略解决方案图
IF 3.2
Journal of Islamic Marketing Pub Date : 2024-05-21 DOI: 10.1108/jima-08-2022-0229
Dewie Saktia Ardiantono, Gde Dharma Ardyansyah, Mushonnifun Faiz Sugihartanto, Muhammad Ubaidillah Al Mustofa, Netty Lisdiantini
{"title":"Mapping the barrier and strategic solutions of halal supply chain implementation in small and medium enterprises","authors":"Dewie Saktia Ardiantono, Gde Dharma Ardyansyah, Mushonnifun Faiz Sugihartanto, Muhammad Ubaidillah Al Mustofa, Netty Lisdiantini","doi":"10.1108/jima-08-2022-0229","DOIUrl":"https://doi.org/10.1108/jima-08-2022-0229","url":null,"abstract":"\u0000Purpose\u0000This study aims to identify the challenges, promote respective solutions and construct strategies for the implementation of the halal supply chain in Indonesia’s small and medium-sized enterprises (SMEs).\u0000\u0000\u0000Design/methodology/approach\u0000This research used the analytic network process in nine respondents categorised into three groups of relevant stakeholders: government, academia and industry.\u0000\u0000\u0000Findings\u0000Seven essential criteria for the implementation of a halal supply chain in SMEs were identified, namely, the process, packaging, storage, transportation, fundamental aspects, supporting policy and technology. Notably, the high cost of adopting blockchain technology was the most crucial issue, particularly in SMEs.\u0000\u0000\u0000Practical implications\u0000Through the findings, several critical factors to consider in the implementation of halal supply chains for SMEs were identified. The investment in halal supply chain technology, which incurs a high cost carried by entrepreneurs, is a burden for SMEs. For this reason, further studies are required to formulate and develop cost-effective halal supply chain technology for SMEs.\u0000\u0000\u0000Originality/value\u0000To the best of the authors’ knowledge, this research is the first attempt of comprehensively mapping the barriers and developing strategic solutions to implement the halal supply chain by Indonesia’s SMEs.\u0000","PeriodicalId":47761,"journal":{"name":"Journal of Islamic Marketing","volume":null,"pages":null},"PeriodicalIF":3.2,"publicationDate":"2024-05-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141113686","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Prediction of the performance of halal food industry using a system dynamics simulation model 利用系统动力学模拟模型预测清真食品工业的绩效
IF 3.2
Journal of Islamic Marketing Pub Date : 2024-05-21 DOI: 10.1108/jima-02-2023-0039
A. Susanty, N. B. Puspitasari, Z. Rosyada
{"title":"Prediction of the performance of halal food industry using a system dynamics simulation model","authors":"A. Susanty, N. B. Puspitasari, Z. Rosyada","doi":"10.1108/jima-02-2023-0039","DOIUrl":"https://doi.org/10.1108/jima-02-2023-0039","url":null,"abstract":"Purpose\u0000This study aims to develop a system dynamics (SD) simulation model to forecast the performance of the Indonesian halal industry to verify whether decision-making has been properly executed to increase the contribution of the success factors.\u0000\u0000Design/methodology/approach\u0000This study establishes a SD-based model using three subsystems, namely, the halal assurance and certification process, the government and the export–import subsystem.\u0000\u0000Findings\u0000The best scenario is the third scenario or the combined scenario of providing facilities to accelerate the micro-, small- and medium-sized enterprises (MSMEs), carrying out halal certification, reducing the time for the certification process, increasing the number of the halal auditor and increasing the awareness from enterprises (both MSMEs and large enterprises) to carry out halal certification because of the internal and external motivations.\u0000\u0000Research limitations/implications\u0000First, the demand for certification of the type of food product is acquired using the number of SMEs and large companies. Second, the model does not include the government budget as a constraint.\u0000\u0000Practical implications\u0000This study provides essential insights into implementing the best policies that can increase the performance of the halal industry.\u0000\u0000Social implications\u0000This study revealed that relevant policy scenarios could be built after simulating and analyzing each scenario’s effect on the halal industry’s performance.\u0000\u0000Originality/value\u0000This study will enrich the scientific insight related to institutional theory and resource-based view, as those theories identify success factors associated with the performance of the halal food industry. This study will also enrich the scientific insight related to system dynamic methodology, as it is used to model the performance of the halal industry.\u0000","PeriodicalId":47761,"journal":{"name":"Journal of Islamic Marketing","volume":null,"pages":null},"PeriodicalIF":3.2,"publicationDate":"2024-05-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141116407","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Investigating EWOM and halal product knowledge on gen Z’s halal cosmetics purchase intentions in Pakistan 调查 EWOM 和清真产品知识对巴基斯坦 Z 世代清真化妆品购买意向的影响
IF 3.2
Journal of Islamic Marketing Pub Date : 2024-05-21 DOI: 10.1108/jima-09-2023-0292
Muhammad Yaseen Bhutto, Aušra Rūtelionė, Milita Vienažindienė
{"title":"Investigating EWOM and halal product knowledge on gen Z’s halal cosmetics purchase intentions in Pakistan","authors":"Muhammad Yaseen Bhutto, Aušra Rūtelionė, Milita Vienažindienė","doi":"10.1108/jima-09-2023-0292","DOIUrl":"https://doi.org/10.1108/jima-09-2023-0292","url":null,"abstract":"\u0000Purpose\u0000This study aims to improve the theory of planned behavior (TPB) model by incorporating electronic word of mouth (E-WOM) as a factor influencing attitude (ATT), subjective norms (SN) and perceived behavioral control (PBC). The main goal is to study Generation Z’s intention to purchase halal cosmetics. In addition, the research examines how halal product knowledge (HPK) influences the relationships between ATT, SN, PBC and the purchase intention of halal cosmetics.\u0000\u0000\u0000Design/methodology/approach\u0000Data were collected using self-administered questionnaires from two superstores in Karachi, Pakistan, with 265 valid responses. Convergent and discriminant validity analyses were performed to ensure validity and reliability, and variable relationships were assessed using structural equation modeling.\u0000\u0000\u0000Findings\u0000The results revealed that EWOM significantly influences ATT, SN and PBC. ATT and PBC both significantly affect purchase intention (PI), while SN has a nonsignificant influence on PI. In addition, the study found HPK only moderates the association between ATT and PI, while moderating influence HPK does not exist in the relationship between (SN and PI) and (PBC and PI).\u0000\u0000\u0000Research limitations/implications\u0000This study focuses on the Halal cosmetics industry in Pakistan and explicitly targets Generation Z individuals in a particular cultural environment. The aim is to examine how applying the same research design in different sectors and countries can lead to different results. In addition, the study primarily includes Gen Z consumers of halal cosmetics. Collecting data from other generational groups for future studies, such as generations X and Y, would be interesting.\u0000\u0000\u0000Originality/value\u0000This research contributes to the existing literature on halal consumption by introducing the concept of E-WOM as a factor within the TPB model. This study is particularly groundbreaking as it examines how Gen Z Pakistani Muslim consumers’ behavioral intentions toward halal cosmetic products are influenced by their HPK using the TPB model. Additionally, the paper presents an extended TPB modeling framework that could be valuable to researchers, marketers and halal experts.\u0000","PeriodicalId":47761,"journal":{"name":"Journal of Islamic Marketing","volume":null,"pages":null},"PeriodicalIF":3.2,"publicationDate":"2024-05-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141113506","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Nurturing trust in Islamic banking within the metaverse for market success 在全球范围内培养对伊斯兰银行业的信任,促进市场成功
IF 3.2
Journal of Islamic Marketing Pub Date : 2024-05-20 DOI: 10.1108/jima-01-2024-0040
M. Al-Afeef, Hana Jaradat, Raed Walid Al-Smadi, Mohannad Al Shbail
{"title":"Nurturing trust in Islamic banking within the metaverse for market success","authors":"M. Al-Afeef, Hana Jaradat, Raed Walid Al-Smadi, Mohannad Al Shbail","doi":"10.1108/jima-01-2024-0040","DOIUrl":"https://doi.org/10.1108/jima-01-2024-0040","url":null,"abstract":"\u0000Purpose\u0000This study aims to investigate the impact of trust in the metaverse on the Islamic banking sector, particularly in facilitating market success. Additionally, it seeks to explore the relationship between metaverse-driven brand image, product features, service quality and overall performance in the market.\u0000\u0000\u0000Design/methodology/approach\u0000Data were collected from 187 participants in Jordan, with the SmartPLS software used to test the hypotheses.\u0000\u0000\u0000Findings\u0000The findings reveal a significant impact of metaverse-enhanced brand image, product features and service quality on Islamic banking market performance. Furthermore, customer trust in the metaverse plays a significant role in shaping the relationship between product features, service quality and Islamic banking market performance.\u0000\u0000\u0000Originality/value\u0000The study’s practical implications still suggest the need for a more holistic metaverse-driven approach. Investing in service quality initiatives alone may not adequately build and sustain customer trust in the metaverse. Instead, transparent communication on ethical practices in the metaverse is required to reinforce trust and magnify the positive influence of superior service quality in the metaverse.\u0000","PeriodicalId":47761,"journal":{"name":"Journal of Islamic Marketing","volume":null,"pages":null},"PeriodicalIF":3.2,"publicationDate":"2024-05-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140961882","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Expressive relationship between religion and emotional bonding on consumers’ loyalty in the banking sector 宗教与情感纽带对银行业消费者忠诚度的表达关系
IF 3.2
Journal of Islamic Marketing Pub Date : 2024-05-17 DOI: 10.1108/jima-01-2023-0010
Ratna Dewi, Hastuti Mulang, Junaidi Junaidi
{"title":"Expressive relationship between religion and emotional bonding on consumers’ loyalty in the banking sector","authors":"Ratna Dewi, Hastuti Mulang, Junaidi Junaidi","doi":"10.1108/jima-01-2023-0010","DOIUrl":"https://doi.org/10.1108/jima-01-2023-0010","url":null,"abstract":"Purpose\u0000This study aims to examine the role of religion on Indonesia’ Muslim consumers’ emotional bonding and loyalty.\u0000\u0000Design/methodology/approach\u0000The sample consists of 505 and structural equation modelling was used to confirm research hypotheses.\u0000\u0000Findings\u0000The results indicated that religion has a positive and significant effect on Muslim consumers’ emotional bonding; furthermore, emotional bonding play an important role in mediating the relationship between consumers’ religiosity and consumers’ loyalty.\u0000\u0000Research limitations/implications\u0000Future research is required to confirm the validity of this study throughout the sector and among Muslim banking consumers.\u0000\u0000Practical implications\u0000Bank managers also promote their consumers as change agents to recommend their companies to others. It is also essential in strengthening the relationship between consumers and the companies.\u0000\u0000Originality/value\u0000This study provided the Muslim consumers’ loyalty standpoint, the study enlightened bank managers about consumers’ loyalty through religiosity and emotional bonding.\u0000","PeriodicalId":47761,"journal":{"name":"Journal of Islamic Marketing","volume":null,"pages":null},"PeriodicalIF":3.2,"publicationDate":"2024-05-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140966269","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The roles of word of mouth, religiosity and behavioral control toward halal cosmetics’ purchase intention: attitude as mediation 口碑、宗教信仰和行为控制对清真化妆品购买意向的作用:以态度为中介
IF 3.2
Journal of Islamic Marketing Pub Date : 2024-05-16 DOI: 10.1108/jima-05-2023-0139
Yulist Rima Fiandari, Baroya Mila Shanty, Maylia Dwi Nanda
{"title":"The roles of word of mouth, religiosity and behavioral control toward halal cosmetics’ purchase intention: attitude as mediation","authors":"Yulist Rima Fiandari, Baroya Mila Shanty, Maylia Dwi Nanda","doi":"10.1108/jima-05-2023-0139","DOIUrl":"https://doi.org/10.1108/jima-05-2023-0139","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>This study aims at discovering the antecedent of halal cosmetics’ purchase intention by conducting development on planned behavioral theory through adding the constructs of word of mouth and religiosity. Attitude plays the role as mediation variable which correlates word of mouth and religiosity toward purchase intention and mediation variable between religiosity and halal cosmetics’ purchase intention.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>The sample of this study was 196 Muslim women living in Indonesia. This research was conducted using online survey via google form. The collected data were analyzed using partial least square.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>Based on the research findings, word of mouth did not directly influence halal cosmetics’ purchase intention. Religiosity variable also did not directly influence halal cosmetics’ purchase intention. Attitude played the role as the mediation between word of mouth and halal cosmetics’ purchase intention. Attitude was also able to become the mediation between religiosity and halal cosmetics’ purchase intention. Behavioral control and attitude directly influenced halal cosmetics’ purchase intention.</p><!--/ Abstract__block -->\u0000<h3>Practical implications</h3>\u0000<p>This research findings supported business owners to make sure the cosmetics’ safety for the sake of the users. Halal label is a guarantee that the cosmetics’ process has been through the raw materials selection, the standardized product processing and also the hygienic distribution process.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>The literature development of halal products, especially cosmetics, is pretty much needed, as cosmetics users tend to increase throughout the world. Business owners can elevate halal cosmetics’ position through users’ recommendation to increase the economic potential value of halal cosmetics.</p><!--/ Abstract__block -->","PeriodicalId":47761,"journal":{"name":"Journal of Islamic Marketing","volume":null,"pages":null},"PeriodicalIF":3.2,"publicationDate":"2024-05-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140934886","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
An exploratory study on the issues in weightages-based profit distribution mechanism in Islamic banking institutions: the case of Pakistan 关于伊斯兰银行机构基于权重的利润分配机制问题的探索性研究:巴基斯坦案例
IF 3.2
Journal of Islamic Marketing Pub Date : 2024-05-16 DOI: 10.1108/jima-10-2023-0311
Rahmat Ullah, Sami Ullah, Irum Saba
{"title":"An exploratory study on the issues in weightages-based profit distribution mechanism in Islamic banking institutions: the case of Pakistan","authors":"Rahmat Ullah, Sami Ullah, Irum Saba","doi":"10.1108/jima-10-2023-0311","DOIUrl":"https://doi.org/10.1108/jima-10-2023-0311","url":null,"abstract":"Purpose\u0000This study aims to explore and analyze the issues in weightages-based profit distribution mechanism in Islamic banks from Shari’ah, practical and regulatory perspectives.\u0000\u0000Design/methodology/approach\u0000A qualitative research approach was used in this study based on primary data collected through semi-structured interviews from Shari’ah practitioners and senior industry experts in the field of pool management in the Islamic Financial Services Industry of Pakistan.\u0000\u0000Findings\u0000The current study found that the weightages-based mechanism conforms to the rules of Mudarabah and; therefore, permissible. However, the elements of exploitation, transparency and fairness require further research, as these elements seem to exist in this mechanism. It was also found that there are many loopholes in the regulatory guidelines for pool management in Islamic banking institutions (IBIs) in Pakistan resulting in practical issues.\u0000\u0000Practical implications\u0000The findings of this study may help improve pool management in IBIs, which in turn may cater the objections raised by academicians, customers and industry experts. Moreover, the alternative solution based on the findings of this study can be transformed into a proposal for regulators to take necessary actions against unfair profit distribution and issue further improved guidelines for IBIs in Pakistan.\u0000\u0000Originality/value\u0000To the best of the authors’ knowledge, very limited studies have been conducted on pool management particularly with issues from different perspectives and alternative solutions have been suggested that may act as a proposal for IBIs as well as regulatory authorities.\u0000","PeriodicalId":47761,"journal":{"name":"Journal of Islamic Marketing","volume":null,"pages":null},"PeriodicalIF":3.2,"publicationDate":"2024-05-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140970185","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Halal–friendly attributes: a comparative study of different Muslim genders’ intentions to visit non–Islamic destinations 清真友好属性:不同穆斯林性别访问非伊斯兰目的地意愿的比较研究
IF 3.2
Journal of Islamic Marketing Pub Date : 2024-05-16 DOI: 10.1108/jima-01-2024-0003
Zulfiqar Ali Jumani
{"title":"Halal–friendly attributes: a comparative study of different Muslim genders’ intentions to visit non–Islamic destinations","authors":"Zulfiqar Ali Jumani","doi":"10.1108/jima-01-2024-0003","DOIUrl":"https://doi.org/10.1108/jima-01-2024-0003","url":null,"abstract":"Purpose\u0000This study aims to examine how halal-friendly attributes at non-Islamic destinations affect the tourist attitude and visiting intentions of Muslim tourists of different genders from ASEAN countries.\u0000\u0000Design/methodology/approach\u0000The study used a structured survey with a non-probability, convenience sampling approach, targeting residents of Indonesia, Malaysia and Brunei. To assess the impact of halal-friendly attributes on destination image, tourist attitude and visiting intentions, a structural equation model was applied, analyzing the data across different genders.\u0000\u0000Findings\u0000The results indicate that the social environment exerts a positive influence on tourist attitudes for both males and females. In contrast, facilities have a negative impact on visiting intentions in both groups, with a more pronounced effect among males. While food and beverages positively influence the attitudes of female tourists, this effect is not observed in male tourists. Local factors and staff interactions show a strong positive impact on visiting intentions for males but only a marginal effect for females. The quality of service significantly boosts visiting intentions in both genders. Interestingly, tourist attitudes appear to have a negative effect on visiting intentions, with this trend being more evident in the female sample.\u0000\u0000Research limitations/implications\u0000The study is limited by its use of convenience sampling and self-reported data, which may not represent broader Indonesian perspectives and could introduce biases. Its focus on Indonesian perceptions and unexpected findings regarding tourist attitudes limit its generalizability and suggest unexplored factors affecting travel intentions.\u0000\u0000Originality/value\u0000This study offers new insights into how gender differences among Muslim tourists shape their intentions toward visiting non-Islamic destinations, emphasizing the role of halal-friendly attributes. These findings equip tourism operators and marketers with essential knowledge for developing inclusive, culturally sensitive practices, enhancing the travel experience for this significant segment of the global tourism market.\u0000","PeriodicalId":47761,"journal":{"name":"Journal of Islamic Marketing","volume":null,"pages":null},"PeriodicalIF":3.2,"publicationDate":"2024-05-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140969665","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Motivations fluidity: the effect of cultural factors on the formation of grocery shopping motivations 购物动机的流动性:文化因素对购物动机形成的影响
IF 3.2
Journal of Islamic Marketing Pub Date : 2024-05-16 DOI: 10.1108/jima-02-2023-0047
Milad Bakhshi, Kambiz Heidarzadeh Hanzaee, Mirahmad Amirshahi
{"title":"Motivations fluidity: the effect of cultural factors on the formation of grocery shopping motivations","authors":"Milad Bakhshi, Kambiz Heidarzadeh Hanzaee, Mirahmad Amirshahi","doi":"10.1108/jima-02-2023-0047","DOIUrl":"https://doi.org/10.1108/jima-02-2023-0047","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>Shopping motivations are considered the primary stimuli for shoppers in the prepurchase stage of the customer journey. This study contributes to the understanding of how cultural factors affect shopping motivation. This study aims to understand the effect of cultural factors on shopping motivations in Eastern culture with Islam religion.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>This study is based on the approach of phenomenology, and multiple methods were performed to interpret the phenomenon of shopping motivations. To this aim, 16 observations and 18 in-depth interviews were performed for data collection, and after that, data interpretation was done.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>In this study, the motivations fall into product-related and hedonic motivations which are related to shopper psychology, while environmental motivations are culturally dependent. The influence of cultural factors on the individual concept of shopping motivations was identified in this study. Nine subthemes including product selection, product quality, functional, in-store service, convenience, store environment, value shopping, self-gratifications and role-playing were identified in the categories of product-related, environmental and hedonic motivations.</p><!--/ Abstract__block -->\u0000<h3>Practical implications</h3>\u0000<p>In non-Western countries, the store environment profoundly influences shoppers’ experience. This study clearly illustrates relationships between theory and practice in grocery shopping motivations in a non-Western context. Retailers who are active in eastern Islamic countries should pay attention to the fact that cultural and contextual factors play a significant impact on the shopping motivation and behavior of these shoppers.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>In this study, shopping motivations are not fixed in different societies, and cultural and contextual factors play a significant impact in this regard. In other words, shopping motivations are fluid, and cultural factors play a significant role in their formation. This study makes two important contributions: First, cultural motivations are prominent among Muslim shoppers. Among these motivations, shopping environment motivations, including relationships with others and cleanliness, and staff behavior are very significant. These motivations are highly influenced by the culture of the context and we discover which motivations are not related to psychology alone and that the context has a significant influence on their formation. Second, hedonic motivations are also highlighted in the purchase of utilitarian products. In addition to direct effects, such as Islamic regulations on halal foods, Muslims’ religious tenets also have significant indirect effects on their behaviors and motivations.</p><!--/ Abstract__block -->","PeriodicalId":47761,"journal":{"name":"Journal of Islamic Marketing","volume":null,"pages":null},"PeriodicalIF":3.2,"publicationDate":"2024-05-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140934692","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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