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引用次数: 0
摘要
目的 本文旨在探讨伊斯兰银行采用 Metaverse 技术的意向，尤其侧重于评估感知有用性、易用性、用户满意度和宗教信仰的影响。通过整合技术采用模型（TAM）和宗教意向模型，本研究将剖析影响Metaverse技术接受度的多维因素。使用偏最小二乘法结构方程模型，探讨了易用性、有用性、宗教信仰和满意度之间的关系。 研究结果本研究确定了约旦伊斯兰银行在采用元数据技术时感知到的有用性、易用性、用户满意度和宗教信仰之间的关键关系。证据强调了感知有用性和易用性在影响使用意向和满意度方面的主导作用。宗教信仰虽然不是直接的影响因素，但却起着协同作用，强调了技术和宗教因素的平衡组合，这将有可能塑造这一特定银行业采用元数据技术的轨迹。 实际意义在伊斯兰银行整合元数据技术必须在技术进步和遵守伊斯兰教法之间取得平衡。本研究强调了用户体验与宗教价值观相一致以及在伊斯兰道德准则范围内促进创新的重要性。原创性/价值本研究独特地整合了 TAM 模型和宗教-意向模型来探讨伊斯兰银行中的元技术应用，揭示了技术与宗教价值观之间微妙的相互作用。它为在伊斯兰金融生态系统中定制创新提供了实用的见解。
The intention to adopt metaverse in Islamic banks: an integrated theoretical framework of TAM and religiosity intention model
Purpose
This paper aims to explore the intention to adopt the Metaverse in Islamic banks, with a particular focus on evaluating perceived usefulness, ease of use, user satisfaction and the influence of religiosity. Integrating the technology adoption model (TAM) and religiosity intention model, this study will dissect the multidimensional aspects influencing the acceptance of Metaverse technologies.
Design/methodology/approach
Surveying Islamic bank professionals in Jordan, this study used a structured questionnaire and data augmentation to analyze Metaverse adoption factors. Using partial least squares-structural equation modeling, the relationships between ease of use, usefulness, religiosity and satisfaction were explored.
Findings
The study identifies pivotal relationships among perceived usefulness, ease of use, user satisfaction and religiosity in the context of adopting metaverse technologies in Islamic banks in Jordan. Evidence highlights the dominant role of perceived usefulness and ease in influencing both intention to use and satisfaction levels. Religiosity, while not a direct influencer, plays a collaborative role, underscoring a balanced mix of technological and religious elements that will potentially shape the adoption trajectory of metaverse technologies within this specific banking sector.
Practical implications
Integrating metaverse technologies in Islamic banks necessitates balancing technological advances with Sharia compliance. The study underscores the importance of aligning user experience with religious values and fostering innovation within Islamic ethical guidelines.
Originality/value
This study uniquely integrates the TAM and religiosity-intention model to explore metaverse adoption in Islamic banks, unveiling a nuanced interplay between technology and religious values. It offers practical insights for tailoring innovations in the Islamic financial ecosystem.
期刊介绍：
Launched in 2010, Journal of Islamic Marketing (JIMA) was the first journal dedicated to investigating Marketing’s relationship with Islam, in theory and practice, across Muslim majority and minority geographies. JIMA tackles the nuances associated with Muslim consumption patterns, doing business in Muslim markets, and targeting Muslim consumers. When considering the acronyms for the emerging economies to watch: in 2001 it was BRIC (Brazil, Russia, India, and China); and more recently in 2013 MINT (Mexico, Indonesia, Nigeria, Turkey), and CIVETS (Columbia, Indonesia, Vietnam, Egypt, Turkey and South Africa) – then it is apparent that economies with large Muslim populations are growing in importance. One quarter of the world''s population are Muslim, with well over half of Muslims today under the age of 25 - which prompted Miles Young, Global CEO of Ogilvy, to assert that Muslims are the "third one billion", following interest in Indian and Chinese billions, in terms of market opportunities.
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