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Journal of Strategic Marketing最新文献

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Marketing resources, competitive advantage, and marketing performance: a modified TISM and MICMAC approach 营销资源、竞争优势和营销绩效:改进的TISM和MICMAC方法
IF 4.1
Journal of Strategic Marketing Pub Date : 2022-10-27 DOI: 10.1080/0965254x.2022.2138954
Rubina Chakma, Sanjay Dhir, Viput Ongsakul, Georgia Sakka, Z. Ahmed
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引用次数: 0
Ambidextrous positioning of Asian IVCs and CVCs from a knowledge-based view 基于知识的亚洲IVCs和CVCs的模糊定位
IF 4.1
Journal of Strategic Marketing Pub Date : 2022-10-26 DOI: 10.1080/0965254x.2022.2138953
A. Kolte, G. Festa, K. Sohag, Matteo Rossi
{"title":"Ambidextrous positioning of Asian IVCs and CVCs from a knowledge-based view","authors":"A. Kolte, G. Festa, K. Sohag, Matteo Rossi","doi":"10.1080/0965254x.2022.2138953","DOIUrl":"https://doi.org/10.1080/0965254x.2022.2138953","url":null,"abstract":"","PeriodicalId":47705,"journal":{"name":"Journal of Strategic Marketing","volume":" ","pages":""},"PeriodicalIF":4.1,"publicationDate":"2022-10-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43355822","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Why is the traditional marketing mix dead? Towards the “experiential marketing mix” (7E), a strategic framework for business experience design in the phygital age 为什么传统的营销组合已经死亡?走向“体验营销组合”(7E)——数字化时代商业体验设计的战略框架
IF 4.1
Journal of Strategic Marketing Pub Date : 2022-10-11 DOI: 10.1080/0965254x.2022.2129745
Wided Batat
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引用次数: 1
What drives car buyers to accept a rejuvenated brand? the mediating effects of value and pricing in a consumer-brand relationship 是什么促使购车者接受一个重新焕发活力的品牌?价值与定价在消费者-品牌关系中的中介作用
IF 4.1
Journal of Strategic Marketing Pub Date : 2022-09-30 DOI: 10.1080/0965254x.2022.2129749
Muhammad Iskandar Hamzah, Nicolas Pontes
{"title":"What drives car buyers to accept a rejuvenated brand? the mediating effects of value and pricing in a consumer-brand relationship","authors":"Muhammad Iskandar Hamzah, Nicolas Pontes","doi":"10.1080/0965254x.2022.2129749","DOIUrl":"https://doi.org/10.1080/0965254x.2022.2129749","url":null,"abstract":"","PeriodicalId":47705,"journal":{"name":"Journal of Strategic Marketing","volume":" ","pages":""},"PeriodicalIF":4.1,"publicationDate":"2022-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43881333","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
Value innovation and marketing capabilities in dynamic environments: a dynamic capability perspective 动态环境下的价值创新与营销能力:动态能力视角
IF 4.1
Journal of Strategic Marketing Pub Date : 2022-09-29 DOI: 10.1080/0965254x.2022.2129748
Reza Kachouie, F. Mavondo, V. Ambrosini
{"title":"Value innovation and marketing capabilities in dynamic environments: a dynamic capability perspective","authors":"Reza Kachouie, F. Mavondo, V. Ambrosini","doi":"10.1080/0965254x.2022.2129748","DOIUrl":"https://doi.org/10.1080/0965254x.2022.2129748","url":null,"abstract":"","PeriodicalId":47705,"journal":{"name":"Journal of Strategic Marketing","volume":" ","pages":""},"PeriodicalIF":4.1,"publicationDate":"2022-09-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42353905","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
To engage or not: how does concern for personal brand impact consumers’ Social Media Engagement Behaviour (SMEB)? 参与或不参与:对个人品牌的关注如何影响消费者的社交媒体参与行为?
IF 4.1
Journal of Strategic Marketing Pub Date : 2022-09-28 DOI: 10.1080/0965254x.2022.2127854
X. Mei, Andrea Brataas, Robin Alexander Stothers
{"title":"To engage or not: how does concern for personal brand impact consumers’ Social Media Engagement Behaviour (SMEB)?","authors":"X. Mei, Andrea Brataas, Robin Alexander Stothers","doi":"10.1080/0965254x.2022.2127854","DOIUrl":"https://doi.org/10.1080/0965254x.2022.2127854","url":null,"abstract":"","PeriodicalId":47705,"journal":{"name":"Journal of Strategic Marketing","volume":" ","pages":""},"PeriodicalIF":4.1,"publicationDate":"2022-09-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43515878","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
How environmental, social, and governance disclosure promotes sales? Empirical evidence from global firms 环境、社会和治理信息披露如何促进销售?来自全球公司的经验证据
IF 4.1
Journal of Strategic Marketing Pub Date : 2022-09-03 DOI: 10.1080/0965254x.2022.2118816
H. Tran, H. Pham
{"title":"How environmental, social, and governance disclosure promotes sales? Empirical evidence from global firms","authors":"H. Tran, H. Pham","doi":"10.1080/0965254x.2022.2118816","DOIUrl":"https://doi.org/10.1080/0965254x.2022.2118816","url":null,"abstract":"","PeriodicalId":47705,"journal":{"name":"Journal of Strategic Marketing","volume":" ","pages":""},"PeriodicalIF":4.1,"publicationDate":"2022-09-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41654676","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Co-Recovery and e-WoM: intervening roles of recovery speed and customer-brand engagement in food delivery app services 协同恢复和e-WoM:恢复速度和客户品牌参与在外卖应用服务中的中介作用
IF 4.1
Journal of Strategic Marketing Pub Date : 2022-09-03 DOI: 10.1080/0965254x.2022.2118357
P. Mohanty, Radhakrishna Bhimavarapu, Anitha Acharya, Manish Gupta
{"title":"Co-Recovery and e-WoM: intervening roles of recovery speed and customer-brand engagement in food delivery app services","authors":"P. Mohanty, Radhakrishna Bhimavarapu, Anitha Acharya, Manish Gupta","doi":"10.1080/0965254x.2022.2118357","DOIUrl":"https://doi.org/10.1080/0965254x.2022.2118357","url":null,"abstract":"","PeriodicalId":47705,"journal":{"name":"Journal of Strategic Marketing","volume":" ","pages":""},"PeriodicalIF":4.1,"publicationDate":"2022-09-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47145970","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Marketing and bankruptcy risk: the role of marketing capabilities 营销与破产风险：营销能力的作用
IF 4.1
Journal of Strategic Marketing Pub Date : 2022-08-31 DOI: 10.1080/0965254x.2022.2117398
Abhi Bhattacharya, H. Sardashti, Ashkan Faramarzi
{"title":"Marketing and bankruptcy risk: the role of marketing capabilities","authors":"Abhi Bhattacharya, H. Sardashti, Ashkan Faramarzi","doi":"10.1080/0965254x.2022.2117398","DOIUrl":"https://doi.org/10.1080/0965254x.2022.2117398","url":null,"abstract":"Research has demonstrated the role of marketing actions and assets in reducing bankruptcy risk. However, firms with strong marketing assets and robust marketing budgets also fall prey to bankruptcy. Therefore, the sheer magnitude of marketing expenses and mere possession of marketing assets do not fully account for the variation in bankruptcy risk. We argue for the need of a strong marketing capability to ensure that marketing assets are fully employed and exploited. Using a large longitudinal dataset of U.S. firms, we show that a combination of capabilities and assets is required to reduce bankruptcy risk. Out-of-sample validation using machine-learning techniques indicates that the performance of bankruptcy prediction models improve when marketing capability is included with standard financial predictors.","PeriodicalId":47705,"journal":{"name":"Journal of Strategic Marketing","volume":" ","pages":""},"PeriodicalIF":4.1,"publicationDate":"2022-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49437541","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Communication during pandemic: who should tweet about COVID and how? 疫情期间的沟通：谁应该在推特上谈论新冠肺炎？
IF 4.1
Journal of Strategic Marketing Pub Date : 2022-08-19 DOI: 10.1080/0965254x.2022.2113911
Alex Yao
{"title":"Communication during pandemic: who should tweet about COVID and how?","authors":"Alex Yao","doi":"10.1080/0965254x.2022.2113911","DOIUrl":"https://doi.org/10.1080/0965254x.2022.2113911","url":null,"abstract":"","PeriodicalId":47705,"journal":{"name":"Journal of Strategic Marketing","volume":" ","pages":""},"PeriodicalIF":4.1,"publicationDate":"2022-08-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42349872","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
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