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Australasian Marketing Journal最新文献

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Vale Roger A. Layton: The Father of Marketing in Australasia Vale Roger A.Layton：澳大拉西亚市场营销之父
IF 6
Australasian Marketing Journal Pub Date : 2021-07-06 DOI: 10.1177/18393349211028674
I. Wilkinson, Louise Young
{"title":"Vale Roger A. Layton: The Father of Marketing in Australasia","authors":"I. Wilkinson, Louise Young","doi":"10.1177/18393349211028674","DOIUrl":"https://doi.org/10.1177/18393349211028674","url":null,"abstract":"","PeriodicalId":47402,"journal":{"name":"Australasian Marketing Journal","volume":"29 1","pages":"379 - 379"},"PeriodicalIF":6.0,"publicationDate":"2021-07-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46139881","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Integrated Health Care and Value Co-Creation: A Beneficial Fusion to Improve Patient Outcomes and Service Efficacy 综合医疗与价值共创：改善患者预后和服务效果的有益融合
IF 6
Australasian Marketing Journal Pub Date : 2021-07-06 DOI: 10.1177/18393349211030700
Janet Davey, Jayne Krisjanous
{"title":"Integrated Health Care and Value Co-Creation: A Beneficial Fusion to Improve Patient Outcomes and Service Efficacy","authors":"Janet Davey, Jayne Krisjanous","doi":"10.1177/18393349211030700","DOIUrl":"https://doi.org/10.1177/18393349211030700","url":null,"abstract":"This conceptual article integrates value co-creation concepts with dimensions of integrated care demonstrating how a marketing framework and a framework originated in health can achieve a beneficial fusion to enhance health outcomes. Using midwifery health care services as the context, we contend that integrated care models focus only on co-production overlooking the complex, value co-creation potential of value-in-use for improved health outcomes. We add four new dimensions of value-in-use: client–provider shared principles, client agency, empowerment, and relationship equality. Adopting an interdisciplinary approach, a value co-creation perspective advances our understanding of the activities and processes of integrated care at the various levels in the patient’s lifeworld beyond the patient–carer interface. We argue that adding value-in-use dimensions to health care’s integrated care model adds conceptual clarity and will improve service delivery and patient health care outcomes.","PeriodicalId":47402,"journal":{"name":"Australasian Marketing Journal","volume":"31 1","pages":"49 - 59"},"PeriodicalIF":6.0,"publicationDate":"2021-07-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45384264","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 4
A Negative Actor Engagement Scale for Online Knowledge-Sharing Platforms 网络知识共享平台负向参与人参与量表
IF 6
Australasian Marketing Journal Pub Date : 2021-07-03 DOI: 10.1177/18393349211022044
Loic Pengtao Li, Catherine Frethey-Bentham, Biljana Juric, R. Brodie
{"title":"A Negative Actor Engagement Scale for Online Knowledge-Sharing Platforms","authors":"Loic Pengtao Li, Catherine Frethey-Bentham, Biljana Juric, R. Brodie","doi":"10.1177/18393349211022044","DOIUrl":"https://doi.org/10.1177/18393349211022044","url":null,"abstract":"Prior research shows that negative engagement is conceptually different from positive engagement, and necessitates further understanding and measurement instruments. This study reports a series of four studies leading to conceptualization, development, and validation of a negative actor engagement scale for online knowledge-sharing platforms. An online learning service platform Piazza is chosen as the research context, where learners engage intensively in knowledge-sharing with one another as well as instructors. We conceptualize negative engagement as actors’ negative engagement dispositions (i.e., negative emotions and cognitions) during interactions on the platform. Negative engagement disposition is shown to be a second-order formative construct comprising four first-order reflective constructs—annoyance, social anxiety, failed expectations, and futility. The relationship between negative engagement disposition and its behavioral consequence of negative word-of-mouth is established. This is the first study to conceptualize and operationalize negative actor engagement.","PeriodicalId":47402,"journal":{"name":"Australasian Marketing Journal","volume":"31 1","pages":"36 - 48"},"PeriodicalIF":6.0,"publicationDate":"2021-07-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46644285","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
Elevating Food Perceptions Through Luxury Verbal Cues: An Eye-Tracking and Electrodermal Activity Experiment 通过奢华的言语暗示提升食物感知：眼动追踪和皮肤电活动实验
IF 6
Australasian Marketing Journal Pub Date : 2021-06-30 DOI: 10.1177/18393349211028676
B. Sung, Luke Butcher, J. Easton
{"title":"Elevating Food Perceptions Through Luxury Verbal Cues: An Eye-Tracking and Electrodermal Activity Experiment","authors":"B. Sung, Luke Butcher, J. Easton","doi":"10.1177/18393349211028676","DOIUrl":"https://doi.org/10.1177/18393349211028676","url":null,"abstract":"Many brands, including food brands, draw on connotations of luxury to elevate the favorability of consumer perceptions. This is often undertaken using cues in marketing communications; however, no research has examined the psychophysiological effect of luxury cues on consumer attention. Evidently, this study is the first experiment to use eye-tracking and skin conductance analysis to investigate how luxury cues in marketing communications can influence consumer perceptions of a food product. Our findings demonstrate that the use of luxury verbal cues can significantly enhance the attention to hedonic processing and elevate food brand perceptions. Specifically, consumers pay greater attention to the imagery of marketing communications when exposed to luxury verbal cues, which, in turn, enhance arousal and positive brand evaluations. Our research provides valuable theoretical and managerial implications for food brands using communications such as content marketing and advertising to build favorable brand connotations and elevate brand positioning.","PeriodicalId":47402,"journal":{"name":"Australasian Marketing Journal","volume":"31 1","pages":"25 - 35"},"PeriodicalIF":6.0,"publicationDate":"2021-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45613634","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
An Identity-Based Model Explaining Online Donor Appreciation 一个基于身份的模型来解释在线捐赠者的感激
IF 6
Australasian Marketing Journal Pub Date : 2021-06-23 DOI: 10.1177/18393349211027670
Kathleen Chell, G. Mortimer, B. Masser, Rebekah Russell–Bennett
{"title":"An Identity-Based Model Explaining Online Donor Appreciation","authors":"Kathleen Chell, G. Mortimer, B. Masser, Rebekah Russell–Bennett","doi":"10.1177/18393349211027670","DOIUrl":"https://doi.org/10.1177/18393349211027670","url":null,"abstract":"Nonprofit organization (NPO) marketers are now increasingly turning online to recognize donors, with little understanding as to how online donor appreciation influences behavior. A scenario-based research design using an online survey was administered to a random sample of voluntary blood donors (n = 356). The findings contribute to identity theory by demonstrating that online recognition (digital badge shared to Facebook) can strengthen subjective impressions of identity-related behavior above a private thank-you email alone. Furthermore, outcomes of a positive identity appraisal (accountability and emotional value) were found to differentially drive NPO-benefiting activities (positive electronic word-of-mouth and donation intentions) depending on donation experience. The results strategically inform online donor appreciation activities to improve donor retention.","PeriodicalId":47402,"journal":{"name":"Australasian Marketing Journal","volume":"31 1","pages":"13 - 24"},"PeriodicalIF":6.0,"publicationDate":"2021-06-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/18393349211027670","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47962396","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
Ambivalence in Volunteer Tourism: Toward Decolonization 志愿者旅游的矛盾心理:走向非殖民化
IF 6
Australasian Marketing Journal Pub Date : 2021-06-12 DOI: 10.1177/18393349211022047
Veronika Kadomskaia, J. Brace-Govan, A. Cruz
{"title":"Ambivalence in Volunteer Tourism: Toward Decolonization","authors":"Veronika Kadomskaia, J. Brace-Govan, A. Cruz","doi":"10.1177/18393349211022047","DOIUrl":"https://doi.org/10.1177/18393349211022047","url":null,"abstract":"Combining leisure, travel, and voluntary work, volunteer tourism’s popularity as an alternative travel option is undeniable. Yet postcolonial critiques plague the marketplace and those involved in these aiding efforts. In this article, which is based on consumer interviews involving a photo-elicitation component, we reveal increased presence of consumer reflexivity over neo-colonial aspects of the marketplace in comparison with the findings of past studies. However, great variability marks these consumer responses and the majority attempt to justify the potential harm of their activities abroad to cope with the ambivalence felt about such contradictory outcomes. We suggest closer attention be paid to decolonization theory as an approach to delivering these volunteering interventions in a more holistic and sensitive manner.","PeriodicalId":47402,"journal":{"name":"Australasian Marketing Journal","volume":"31 1","pages":"2 - 12"},"PeriodicalIF":6.0,"publicationDate":"2021-06-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/18393349211022047","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47554168","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Exploring Gen Y Luxury Consumers’ Webrooming Behavior: An Integrated Approach 探索Y世代奢侈品消费者的网络空间行为：一种综合方法
IF 6
Australasian Marketing Journal Pub Date : 2021-06-08 DOI: 10.1177/18393349211022046
Sheetal Jain, Amit Shankar
{"title":"Exploring Gen Y Luxury Consumers’ Webrooming Behavior: An Integrated Approach","authors":"Sheetal Jain, Amit Shankar","doi":"10.1177/18393349211022046","DOIUrl":"https://doi.org/10.1177/18393349211022046","url":null,"abstract":"This study investigates Gen Y luxury consumers’ webrooming behavior. A total of 402 usable responses were collected using questionnaire surveys from the millennials in India. Confirmatory factor analysis (CFA) and PROCESS Macro were run to test the hypotheses. The findings show that the link between perceived usefulness of searching online, perceived ease of searching online, and webrooming intention is significantly mediated by attitude toward webrooming. Results also indicate that online risk perception moderates the association of attitude toward webrooming with webrooming intention. The results of this research will help luxury marketers in formulating effective channel strategies to maximize their reach via both offline and online channels. This study provides several contributions to the luxury marketing and retailing literature by examining luxury consumers’ webrooming intention using an integrated Technology Acceptance Model (TAM)–Theory of Reasoned Action (TRA) framework.","PeriodicalId":47402,"journal":{"name":"Australasian Marketing Journal","volume":"25 10","pages":"371 - 380"},"PeriodicalIF":6.0,"publicationDate":"2021-06-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/18393349211022046","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41264082","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 13
Ageism Kills Brands 年龄歧视扼杀品牌
IF 6
Australasian Marketing Journal Pub Date : 2021-05-28 DOI: 10.1177/18393349211017316
Z. Anesbury, S. Bellman, Carl Driesener, Bill Page, Byron Sharp
{"title":"Ageism Kills Brands","authors":"Z. Anesbury, S. Bellman, Carl Driesener, Bill Page, Byron Sharp","doi":"10.1177/18393349211017316","DOIUrl":"https://doi.org/10.1177/18393349211017316","url":null,"abstract":"Market share growth requires building mental and physical availability among all category buyers. However, if younger category buyers are more likely to purchase new-to-market products, then perhaps younger buyers are, relatively speaking, more important for growth. This research investigates the relationship between category buyer age, brand buyer age, and brand failure. When sub-brand buyer age is younger than category buyer age, the sub-brand is likely to be (a) new-to-market or (b) growing in market share. Older-than-category sub-brand-buyer age is likely for sub-brands that are (a) declining or (b) dead. Results from 17 years (1998–2014) of U.K. household panel data, including 5,913 sub-brands from 101 categories, show that age skews were uncommon (only 18% of sub-brands), and second, that growing, stable and declining sub-brands appealed equally to all ages. Finally, we identified that new launches and dead brands tend to skew to younger consumers, suggesting that new launches need to appeal to all ages to avoid failure.","PeriodicalId":47402,"journal":{"name":"Australasian Marketing Journal","volume":"30 1","pages":"364 - 370"},"PeriodicalIF":6.0,"publicationDate":"2021-05-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/18393349211017316","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46401031","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Green Advertising for the Sustainable Luxury Market 可持续奢侈品市场的绿色广告
IF 6
Australasian Marketing Journal Pub Date : 2021-05-23 DOI: 10.1177/1839334921999488
D. Lim, Nara Youn, Hyo Jin Eom
{"title":"Green Advertising for the Sustainable Luxury Market","authors":"D. Lim, Nara Youn, Hyo Jin Eom","doi":"10.1177/1839334921999488","DOIUrl":"https://doi.org/10.1177/1839334921999488","url":null,"abstract":"Consumers are increasingly interested in environmental issues, which have raised their expectations of firms’ environmentally conscious efforts. The purpose of this study is to investigate how green messages in advertisements conveying a firm’s commitment to the environment can effectively influence consumer attitudes and behavioral intentions. Furthermore, this study examines the psychological mechanism underlying such an effect. The results of two studies show that firms’ eco-friendly efforts as revealed in advertisements for luxury products generated favorable attitudes in consumers and increased their behavioral intentions more than firms’ eco-friendly efforts as revealed in advertisements for mass products. This process was driven by trust in the ad message, especially for consumers of luxury brands and who are not confused by green message. This research provides empirical evidence that green ads presenting a firm’s commitment to the environment can effectively influence consumers when brands are used to promote eco-friendly products in luxury markets.","PeriodicalId":47402,"journal":{"name":"Australasian Marketing Journal","volume":"29 1","pages":"288 - 296"},"PeriodicalIF":6.0,"publicationDate":"2021-05-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/1839334921999488","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42108053","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 6
The Effect of Seeking Resource Diversity on Post-Alliance Innovation Outcomes 寻求资源多样性对联盟后创新成果的影响
IF 6
Australasian Marketing Journal Pub Date : 2021-05-18 DOI: 10.1177/18393349211015335
Richie L Liu, Sakdipon Juasrikul, Sean Yim
{"title":"The Effect of Seeking Resource Diversity on Post-Alliance Innovation Outcomes","authors":"Richie L Liu, Sakdipon Juasrikul, Sean Yim","doi":"10.1177/18393349211015335","DOIUrl":"https://doi.org/10.1177/18393349211015335","url":null,"abstract":"Prior research has studied the influence of R&D resource diversity, but such work only examined a single level of resource diversity. Although alliance partners engage in multiple levels of resource diversity to expand their organizational boundary, we have limited knowledge of how to utilize internal and between partners’ R&D resources. Drawing upon the perspectives of the tensions-based view and organizational boundary, we test the effects of three different levels of resource diversities, simultaneously, on post-alliance innovation outcomes. Using a dataset of 320 U.S. publicly traded firms that participated in a strategic alliance and had a patent filing between 1985 and 2010, our results reveal that internal R&D resource diversity, the R&D diversity between partners, and the similarity of industry level negatively effects innovative outcomes. However, both internal R&D resource diversity and similarity of industry level diminish the negative influence of newly acquired R&D resources from partners. We not only contribute to the existing body of work by investigating multiple levels of diversity but also provide insight to practitioners when engaging in such diversities with different levels.","PeriodicalId":47402,"journal":{"name":"Australasian Marketing Journal","volume":"30 1","pages":"352 - 363"},"PeriodicalIF":6.0,"publicationDate":"2021-05-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/18393349211015335","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47908473","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
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