{"title":"The Effect of Seeking Resource Diversity on Post-Alliance Innovation Outcomes","authors":"Richie L Liu, Sakdipon Juasrikul, Sean Yim","doi":"10.1177/18393349211015335","DOIUrl":null,"url":null,"abstract":"Prior research has studied the influence of R&D resource diversity, but such work only examined a single level of resource diversity. Although alliance partners engage in multiple levels of resource diversity to expand their organizational boundary, we have limited knowledge of how to utilize internal and between partners’ R&D resources. Drawing upon the perspectives of the tensions-based view and organizational boundary, we test the effects of three different levels of resource diversities, simultaneously, on post-alliance innovation outcomes. Using a dataset of 320 U.S. publicly traded firms that participated in a strategic alliance and had a patent filing between 1985 and 2010, our results reveal that internal R&D resource diversity, the R&D diversity between partners, and the similarity of industry level negatively effects innovative outcomes. However, both internal R&D resource diversity and similarity of industry level diminish the negative influence of newly acquired R&D resources from partners. We not only contribute to the existing body of work by investigating multiple levels of diversity but also provide insight to practitioners when engaging in such diversities with different levels.","PeriodicalId":47402,"journal":{"name":"Australasian Marketing Journal","volume":"30 1","pages":"352 - 363"},"PeriodicalIF":4.0000,"publicationDate":"2021-05-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/18393349211015335","citationCount":"2","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Australasian Marketing Journal","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1177/18393349211015335","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 2
Abstract
Prior research has studied the influence of R&D resource diversity, but such work only examined a single level of resource diversity. Although alliance partners engage in multiple levels of resource diversity to expand their organizational boundary, we have limited knowledge of how to utilize internal and between partners’ R&D resources. Drawing upon the perspectives of the tensions-based view and organizational boundary, we test the effects of three different levels of resource diversities, simultaneously, on post-alliance innovation outcomes. Using a dataset of 320 U.S. publicly traded firms that participated in a strategic alliance and had a patent filing between 1985 and 2010, our results reveal that internal R&D resource diversity, the R&D diversity between partners, and the similarity of industry level negatively effects innovative outcomes. However, both internal R&D resource diversity and similarity of industry level diminish the negative influence of newly acquired R&D resources from partners. We not only contribute to the existing body of work by investigating multiple levels of diversity but also provide insight to practitioners when engaging in such diversities with different levels.
期刊介绍:
The Australasian Marketing Journal (AMJ) is the official journal of the Australian and New Zealand Marketing Academy (ANZMAC). It is an academic journal for the dissemination of leading studies in marketing, for researchers, students, educators, scholars, and practitioners. The objective of the AMJ is to publish articles that enrich and contribute to the advancement of the discipline and the practice of marketing. Therefore, manuscripts accepted for publication will be theoretically sound, offer significant research findings and insights, and suggest meaningful implications and recommendations. Articles reporting original empirical research should include defensible methodology and findings consistent with rigorous academic standards.