Vale Roger A.Layton：澳大拉西亚市场营销之父

IF 4 Q2 BUSINESS

Australasian Marketing Journal Pub Date : 2021-07-06 DOI:10.1177/18393349211028674

I. Wilkinson, Louise Young

引用次数: 0

摘要

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Vale Roger A. Layton: The Father of Marketing in Australasia

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来源期刊

Australasian Marketing Journal BUSINESS-

CiteScore

14.90

自引率

16.70%

发文量

期刊介绍： The Australasian Marketing Journal (AMJ) is the official journal of the Australian and New Zealand Marketing Academy (ANZMAC). It is an academic journal for the dissemination of leading studies in marketing, for researchers, students, educators, scholars, and practitioners. The objective of the AMJ is to publish articles that enrich and contribute to the advancement of the discipline and the practice of marketing. Therefore, manuscripts accepted for publication will be theoretically sound, offer significant research findings and insights, and suggest meaningful implications and recommendations. Articles reporting original empirical research should include defensible methodology and findings consistent with rigorous academic standards.