SemioticaPub Date : 2023-11-09DOI: 10.1515/sem-2023-0167
Daria Arkhipova, Auli Viidalepp
{"title":"Lotman’s semiotics of culture in the age of AI: analyzing the cultural dynamics of AI-generated video art in the semiosphere","authors":"Daria Arkhipova, Auli Viidalepp","doi":"10.1515/sem-2023-0167","DOIUrl":"https://doi.org/10.1515/sem-2023-0167","url":null,"abstract":"Abstract The use of AI-generated videos centered on the face raises various concerns among professionals and audiences due to the difficulty of providing coherent descriptive tools of their cultural significance. At the same time, the focus of artists and their audiences shifts from the art as a text to the collaboration process between artificial intelligence (AI) and the involved social actors. This raises significant concerns between policymakers and other social actors looking for guidelines for the appropriate use of AI as a tool, collaborator or substitute for creative workers, which can have immediate and long-term impacts on society and culture. Semiotics of culture provides descriptive tools for understanding and evaluating artistic texts and their role in semiotic space, the semiosphere. This article addresses how Lotman’s theory can contribute to the methodology for analyzing AI-generated texts as dynamic models. The theoretical framework developed by Lotman in his research on artistic text, dynamic systems and culture can be applied to the studies of current shifts related to AI-generated arts. This paper looks at the reception of AI-generated videos focused on face representations. In doing so, it analyses the dynamic processes in the creation process of AI-generated videos through their reception in related texts. The findings of this article highlight how Lotman’s theoretical framework can contribute to the methodology to analyze the cultural dynamics evoked by AI-generated artistic texts.","PeriodicalId":47288,"journal":{"name":"Semiotica","volume":" 30","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-11-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135192271","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
SemioticaPub Date : 2023-11-08DOI: 10.1515/sem-2023-0034
Chuanyou Yuan, Huishu Cao
{"title":"Justice must be seen to be done: a multimodal attitude analysis of attorneys’ closing arguments","authors":"Chuanyou Yuan, Huishu Cao","doi":"10.1515/sem-2023-0034","DOIUrl":"https://doi.org/10.1515/sem-2023-0034","url":null,"abstract":"Abstract Multimodal discourse analysis offers a novel lens for the study of legal discourse. Within the closing arguments of a trial, prosecution and defense attorneys utilize various multimodal resources to present evidence, articulate opinions, and adopt stances to achieve their communicative goals. This research focuses on the closing arguments in the criminal trial concerning the death of George Floyd to analyze the multimodal representation of the closing arguments delivered by both prosecution and defense attorneys. It employs the analytical framework of the attitude system and paralinguistic typology proposed by Martin and colleagues, and uses the UAM Corpus Tool and Praat to qualitatively annotate and quantify the linguistic and paralinguistic information. The findings reveal that these attorneys employ different multimodal resources, including language and paralanguage, to convey their attitudes towards the case’s participants. This leads to the construction of competing narratives, shedding light on how justice is seen to be done.","PeriodicalId":47288,"journal":{"name":"Semiotica","volume":" 48","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-11-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135340327","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
SemioticaPub Date : 2023-11-08DOI: 10.1515/sem-2023-0166
Baal Delupi
{"title":"Activist masks in the Latin American social protest","authors":"Baal Delupi","doi":"10.1515/sem-2023-0166","DOIUrl":"https://doi.org/10.1515/sem-2023-0166","url":null,"abstract":"Abstract Masks, balaclavas, eye masks, and various accessories have been consistently used to hide the face, from Greek times through the grotesque of the Middle Ages to the Latin American theatre festivals of the 1980s. In the twenty-first century, technological advances such as facial recognition, which are being used for the biopolitical control of the face, caused activists to start developing different mechanisms to cover their faces in public spaces. In other words, the mask is not used solely as a device that builds unique aesthetic-political senses but is also used to avoid being captured by surveillance cameras. The aim of this paper is to identify some of the masks used by activists in Latin American public protests, generating new signs that circulate widely in the semiosphere such as physiognomy, representation, and evocation. For this, we will return to Juri Lotman’s proposal on the semiosphere and the notion of facesphere developed by José Finol, concepts that operate as epistemological and heuristic frameworks that allow understanding the concrete meaning production processes as a global dimension and not only a particular one. What faces are hidden and what physiognomies are shown in the social protest? What borders are established? What political and aesthetic meanings do they build? These are the questions that this paper attempts to answer from a perspective of cultural semiotics.","PeriodicalId":47288,"journal":{"name":"Semiotica","volume":" 77","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-11-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135340465","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
SemioticaPub Date : 2023-11-01DOI: 10.1515/sem-2023-0188
Remo Gramigna, Mari-Liis Madisson
{"title":"La sémiotique en 2022 : le bilan de l’année","authors":"Remo Gramigna, Mari-Liis Madisson","doi":"10.1515/sem-2023-0188","DOIUrl":"https://doi.org/10.1515/sem-2023-0188","url":null,"abstract":"","PeriodicalId":47288,"journal":{"name":"Semiotica","volume":"12 1","pages":"161 - 185"},"PeriodicalIF":0.8,"publicationDate":"2023-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139305910","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
SemioticaPub Date : 2023-10-30DOI: 10.1515/sem-2023-0074
Elnara Dulayeva, Fatima Mamedova, Agnur Khalel
{"title":"Linguistic and cultural peculiarities of Turkish and Arabic speech etiquette in farewells and greetings","authors":"Elnara Dulayeva, Fatima Mamedova, Agnur Khalel","doi":"10.1515/sem-2023-0074","DOIUrl":"https://doi.org/10.1515/sem-2023-0074","url":null,"abstract":"Abstract The peculiarities of speech etiquette in each language are determined by historical, cultural, social, cognitive, and religious factors. The study of greeting and farewell speech formulas in Turkish and Arabic is relevant for identifying key linguacultural meanings and concepts using conceptual modeling. The purpose is to analyze the linguistic and cultural conditioning of etiquette formulas in these languages. Linguacultural analysis of linguistic facts was used, along with elements of conceptual, communicative, comparative, and semantic analysis. The results show that the conceptual structure of etiquette formulas consists of functional-semantic fields like temporality, religiosity, marking conversation beginnings/endings. In Turkish, temporal concepts like “day” and “morning” are most frequent, while in Arabic religious concepts like “Allah” and “peace” prevail. Similarities include polite treatment of interlocutors, adherence to religious traditions, and hospitality. Differences lie in the degree of metaphoricality, imagery, and extended responses. The conclusions form ideas about the interrelations between core and peripheral linguacultural concepts, linguistic diversity, and invariance of etiquette formulas, their cognitive representation and role in shaping linguistic personality. The study contributes to understanding national mentality through the analysis of speech formulas.","PeriodicalId":47288,"journal":{"name":"Semiotica","volume":"72 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136019410","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
SemioticaPub Date : 2023-10-27DOI: 10.1515/sem-2023-0121
Ondřej Váša
{"title":"To be is not to inhabit: Yuri M. Lotman’s Ulysses and his transhumanist context","authors":"Ondřej Váša","doi":"10.1515/sem-2023-0121","DOIUrl":"https://doi.org/10.1515/sem-2023-0121","url":null,"abstract":"Abstract This essay contextualizes the Dantean figure of Ulysses, as conceived by Yuri M. Lotman, and draws this key figure of modernity into a network of mutually interconnected discourses: primarily transhumanist visions of the human future in space, which nevertheless arise from the specifically modern epistemic dimension of “restlessness,” and intertwine with post-war astronautics, cyborg visions of human re-engineering, and revolutionary considerations of speculative realism. The key is Lotman’s emphasis on Ulysses as a figure of “energy of thought”; in this regard, the essay shows how the original poetic “decision,” embodied by the Ulysses figure, advocates implicit cruelty in the name of the future (treated as an inevitable fate), and how this decision generates a logical and progressively unfolding series of “inhuman” images of man situated in the universe as an event of saturation of matter with merciless intelligence.","PeriodicalId":47288,"journal":{"name":"Semiotica","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136318497","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
SemioticaPub Date : 2023-10-26DOI: 10.1515/sem-2023-0120
Martin Charvát
{"title":"Tomás Saraceno: semiotic regimes of posthuman temporalities","authors":"Martin Charvát","doi":"10.1515/sem-2023-0120","DOIUrl":"https://doi.org/10.1515/sem-2023-0120","url":null,"abstract":"Abstract Since 2007, Tomás Saraceno has been developing a project that aims to break out of the anthropocentric understanding of communication and coexistence with other animal organisms. In this article, I point out the importance of using modern visualization technologies to analyze and investigate the structure of communication frameworks and their modalities in the animal world, specifically using the example of spiders. The visualization of what is normally invisible to the eye and inaudible to the ear rearticulates the realm of the visible and the audible, which Saraceno then uses for art-critical purposes, with the aim of forming a new type of posthuman attunement to the environment and other animal species. The condition for outlining and articulating Saraceno’s artistic vision is the use of the latest technologies of visualization, which operate on the principle of digital and algorithmic code. They synthesize different planes of affectivity and transform, modulate, and combine the different modes of signs into a single technical-organic complex: they offer new ways of seeing and feeling the world. Thus, hybrid ecology in Saraceno’s case does not imply a return to primordial ways of life, but on the contrary, it forms a semiosphere attuned to a specific plane of consistency that enfolds distinct modes of signs and develops them into an expression of hitherto unsuspected variants of life.","PeriodicalId":47288,"journal":{"name":"Semiotica","volume":"15 2","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134908596","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
SemioticaPub Date : 2023-09-07DOI: 10.1515/sem-2022-0058
Ľudmila Lacková
{"title":"Structural semiology, Peirce, and biolinguistics","authors":"Ľudmila Lacková","doi":"10.1515/sem-2022-0058","DOIUrl":"https://doi.org/10.1515/sem-2022-0058","url":null,"abstract":"Abstract Peirce’s sign model is introduced as incompatible with structural semiology in the majority of semiotics textbooks. In this paper, I would like to argue against this general polarization of the semiotic discipline. I focus on compatibilities between Lucien Tesnière’s syntactic theory (verbal valency) and Peirce’s logic of relatives. My main argument is that structural linguistics is not necessarily dyadic, and that Peirce’s sign doctrine is perfectly structural. To define the structural approach in Peirce, I analyze the notions of form (structure) and substance in Hjelmslev and Peirce. The aim of my argument is to contribute to attempts to introduce Peirce’s theory to the field of linguistics in the hope that such an integration will be beneficiary for general linguistics. To extend and support my argument, I provide some examples from biology where Peirce’s theory has been applied. I demonstrate an analogy between the biological structures of proteins and the structure of a sentence with Peirce’s own writings. I consequently introduce Peirce as the first structural semiologist and as the first biolinguist.","PeriodicalId":47288,"journal":{"name":"Semiotica","volume":"33 1","pages":""},"PeriodicalIF":0.8,"publicationDate":"2023-09-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89670526","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
SemioticaPub Date : 2023-09-07DOI: 10.1515/sem-2022-0034
Claudio Paolucci, Paolo Martinelli, Martina Bacaro
{"title":"Can we really free ourselves from stereotypes? A semiotic point of view on clichés and disability studies","authors":"Claudio Paolucci, Paolo Martinelli, Martina Bacaro","doi":"10.1515/sem-2022-0034","DOIUrl":"https://doi.org/10.1515/sem-2022-0034","url":null,"abstract":"Abstract In this paper, we try to build a semiotics of stereotypes through the key idea of enunciation. We investigate stereotypes of Persons with Disabilities in the context of social media networks (e.g., Facebook, Instagram) by adopting a semiotic perspective. The mainstream idea about stereotypes is that they are necessarily something negative, that must be avoided to maximize inclusivity and fairness. However, in our view, stereotypes are the background of our perception of the world, and we cannot escape from them, because when we leave behind a stereotype, it is only for adopting a new one built on different basis. Therefore, it is crucial to understand stereotypes and the way they are expressed, since they are one of the enunciating instances that circulate in the space of the Encyclopedia. Through a semiotic point of view, we will follow how stereotypes transform, showing the way they change the modes of existence of meanings, shifting between the virtualized, the potentialized, the actualized, and the realized. Analyzing a huge corpus of social network messages built by the partners of the European project MeMe (Me & the Media: Fostering Social Media Literacy competences through Interactive Learning Settings for Adults with Disabilities), we will show how the advent of social media affected the research field of disability studies. Later, we will point out the variations of the classic stereotypes that have been addressed in the new participatory context of social media through the semiotic theory of enunciation.","PeriodicalId":47288,"journal":{"name":"Semiotica","volume":"9 1","pages":""},"PeriodicalIF":0.8,"publicationDate":"2023-09-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89487224","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
SemioticaPub Date : 2023-09-06DOI: 10.1515/sem-2019-0124
Marcelo Santos
{"title":"Notes on two contemporary myths: free internet and user activity on digital social networking sites","authors":"Marcelo Santos","doi":"10.1515/sem-2019-0124","DOIUrl":"https://doi.org/10.1515/sem-2019-0124","url":null,"abstract":"Abstract The proposal presented here opens up the opportunity to discuss what attentive Barthesian eyes can tell us about this early twenty-first century. We discuss the following research question: If actors pay nothing to be on digital social networking sites, and if they are supposed to shape the digital environment, how do companies profit if such an assumed logic remains for them a subordinate place? The answer could not be more Barthesian. The culture of platforms, transformed into nature, mythifies digital life, pointing to the success of the capitalist Doxa: the internet is free and the users are the agents of the network, while in reality, platforms earn millions, and users are manipulated by dishonest product sales strategies and by the spread of fake news.","PeriodicalId":47288,"journal":{"name":"Semiotica","volume":"55 1","pages":""},"PeriodicalIF":0.8,"publicationDate":"2023-09-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83631985","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}