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Do linguistic features of research article titles affect received online attention? A corpus-based analysis 研究文章标题的语言特征会影响在线关注度吗?基于语料库的分析
IF 3.4 3区 管理学
Library Hi Tech Pub Date : 2023-06-29 DOI: 10.1108/lht-01-2023-0022
Haoran Zhu, Xueying Liu
{"title":"Do linguistic features of research article titles affect received online attention? A corpus-based analysis","authors":"Haoran Zhu, Xueying Liu","doi":"10.1108/lht-01-2023-0022","DOIUrl":"https://doi.org/10.1108/lht-01-2023-0022","url":null,"abstract":"Purpose Scientific impact is traditionally assessed with citation-based metrics. Recently, altmetric indices have been introduced to measure scientific impact both within academia and among the general public. However, little research has investigated the association between the linguistic features of research article titles and received online attention. To address this issue, the authors examined in the present study the relationship between a series of title features and altmetric attention scores.Design/methodology/approach The data included 8,658 titles of Science articles. The authors extracted six features from the title corpus (i.e. mean word length, lexical sophistication, lexical density, title length, syntactic dependency length and sentiment score). The authors performed Spearman’s rank analyses to analyze the correlations between these features and online impact. The authors then conducted a stepwise backward multiple regression to identify predictors for the articles' online impact.Findings The correlation analyses revealed weak but significant correlations between all six title features and the altmetric attention scores. The regression analysis showed that four linguistic features of titles (mean word length, lexical sophistication, title length and sentiment score) have modest predictive effects on the online impact of research articles.Originality/value In the internet era with the widespread use of social media and online platforms, it is becoming increasingly important for researchers to adapt to the changing context of research evaluation. This study identifies several linguistic features that deserve scholars’ attention in the writing of article titles. It also has practical implications for academic administrators and pedagogical implications for instructors of academic writing courses.","PeriodicalId":47196,"journal":{"name":"Library Hi Tech","volume":" ","pages":""},"PeriodicalIF":3.4,"publicationDate":"2023-06-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42237994","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Determinants of patients' service choice in online health communities: an elaboration likelihood model perspective 在线健康社区中患者服务选择的决定因素:阐述可能性模型视角
IF 3.4 3区 管理学
Library Hi Tech Pub Date : 2023-06-28 DOI: 10.1108/lht-12-2022-0585
Yuangao Chen, Meng Liu, Mingjing Chen, Lu Wang, Lei Sun, Gang Xuan
{"title":"Determinants of patients' service choice in online health communities: an elaboration likelihood model perspective","authors":"Yuangao Chen, Meng Liu, Mingjing Chen, Lu Wang, Lei Sun, Gang Xuan","doi":"10.1108/lht-12-2022-0585","DOIUrl":"https://doi.org/10.1108/lht-12-2022-0585","url":null,"abstract":"PurposeThe purpose of this research paper is to explore the determinants of patients' service choices between telephone consultation and text consultation in online health communities (OHCs).Design/methodology/approachThis study utilized an empirical model based on the elaboration likelihood model and examined the effect of information, regarding service quality (the central route) and service price (the peripheral route), using online health consultation data from one of the largest OHCs in China.FindingsThe logistic regression results indicated that both physician- and patient-generated information can influence the patients' service choices; service price signals will lead patients to cheaper options. However, individual motivations, disease risk and consulting experience change a patients' information processing regarding central and peripheral cues.Originality/valuePrevious researchers have investigated the mechanism of patient behavior in OHCs; however, the researchers have not focused on the patients' choices regarding the multiple health services provided in OHCs. The findings of this study have theoretical and practical implications for future researchers, OHC designers and physicians.","PeriodicalId":47196,"journal":{"name":"Library Hi Tech","volume":" ","pages":""},"PeriodicalIF":3.4,"publicationDate":"2023-06-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42404460","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Incorporating mobile learning and the CAP(E) framework in improving the receptive skills of students 结合移动学习和CAP(E)框架提高学生的接受能力
IF 3.4 3区 管理学
Library Hi Tech Pub Date : 2023-06-27 DOI: 10.1108/lht-01-2023-0008
Esra Istek, Chinaza Solomon Ironsi
{"title":"Incorporating mobile learning and the CAP(E) framework in improving the receptive skills of students","authors":"Esra Istek, Chinaza Solomon Ironsi","doi":"10.1108/lht-01-2023-0008","DOIUrl":"https://doi.org/10.1108/lht-01-2023-0008","url":null,"abstract":"PurposeGiven the persistent receptive skills challenges faced by language learners and the numerous merits of using technologically-enhanced learning in the form of mobile-assisted language learning in language teaching, this study decides to incorporate a context-analysis-practice-exploration lesson-planning framework with mobile learning to improve the receptive skills of learners. This step is necessary on the recommendation by scholarly research that while implementing technology, teacher training, digital literacy and expertise, incorporating good teaching practices and lesson planning frameworks may assist in yielding positive results.Design/methodology/approachThis study decides to utilize a mixed-method research design through an experimental approach to elicit information from 90 EFL students concerning the effectiveness of incorporating the context-analysis-practice-exploration framework in a mobile-leaning mode instructional delivery to improve their reading and listening skills.FindingsAfter collecting and analyzing data, the study found that while the participants perceived enhanced-mobile learning to make lessons enjoyable, integrating this framework and m-learning improved their reading skills. This study used notable findings to make pedagogical conclusions on the objective of this study.Originality/valueThis study contributes through empirical evidence on the effectiveness of incorporating mobile learning and a responsive lesson planning framework towards improving English as a foreign language learners' learning outcome. Besides, this study is the first to probe and unpack the effectiveness of a responsive lesson-planning framework in language education.","PeriodicalId":47196,"journal":{"name":"Library Hi Tech","volume":" ","pages":""},"PeriodicalIF":3.4,"publicationDate":"2023-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47958727","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Analyzing the spatiotemporal coupling relationship between public opinion and the epidemic during COVID-19 新冠肺炎疫情期间舆情与疫情的时空耦合关系分析
3区 管理学
Library Hi Tech Pub Date : 2023-06-22 DOI: 10.1108/lht-10-2022-0462
Jingjing Sun, Ziming Zeng, Tingting Li, Shouqiang Sun
{"title":"Analyzing the spatiotemporal coupling relationship between public opinion and the epidemic during COVID-19","authors":"Jingjing Sun, Ziming Zeng, Tingting Li, Shouqiang Sun","doi":"10.1108/lht-10-2022-0462","DOIUrl":"https://doi.org/10.1108/lht-10-2022-0462","url":null,"abstract":"Purpose The outbreak of COVID-19 has become a major public health emergency worldwide. How to effectively guide public opinion and implement precise prevention and control is a hot topic in current research. Mining the spatiotemporal coupling between online public opinion and offline epidemics can provide decision support for the precise management and control of future emergencies. Design/methodology/approach This study focuses on analyzing the spatiotemporal coupling relationship between public opinion and the epidemic. First, based on Weibo information and confirmed case information, a field framework is constructed using field theory. Second, SnowNLP is used for sentiment mining and LDA is utilized for topic extraction to analyze the topic evolution and the sentiment evolution of public opinion in each coupling stage. Finally, the spatial model is used to explore the coupling relationship between public opinion and the epidemic in space. Findings The findings show that there is a certain coupling between online public opinion sentiment and offline epidemics, with a significant coupling relationship in the time dimension, while there is no remarkable coupling relationship in space. In addition, the core topics of public concern are different at different coupling stages. Originality/value This study deeply explores the spatiotemporal coupling relationship between online public opinion and offline epidemics, adding a new research perspective to related research. The result can help the government and relevant departments understand the dynamic development of epidemic events and achieve precise control while mastering the dynamics of online public opinion.","PeriodicalId":47196,"journal":{"name":"Library Hi Tech","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136177766","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Cluster analysis and network visualization of journals, authors, keywords, and themes of monkeypox research (1989–2022): an updated bibliometric review 猴痘研究的期刊、作者、关键词和主题的聚类分析和网络可视化(1989-2022):最新文献计量学综述
IF 3.4 3区 管理学
Library Hi Tech Pub Date : 2023-06-22 DOI: 10.1108/lht-12-2022-0559
Daud Khan, M. Verma, M. Yuvaraj
{"title":"Cluster analysis and network visualization of journals, authors, keywords, and themes of monkeypox research (1989–2022): an updated bibliometric review","authors":"Daud Khan, M. Verma, M. Yuvaraj","doi":"10.1108/lht-12-2022-0559","DOIUrl":"https://doi.org/10.1108/lht-12-2022-0559","url":null,"abstract":"PurposeThere have been numerous publications on human monkeypox since it was reported. With the help of bibliometric analysis, this study examined research hotspots and future trends related to human monkeypox. Science mapping was used in this study to identify influential monkeypox researchers, institutions, articles, keywords, thematic structures, and clusters of articles.Design/methodology/approachBased on a validated search query, bibliometric analysis of data collected from Web of Science from 1989 to September 2022 was conducted. Using the “Title-Keyword-Abstract” search option, the search query consisted of keywords “Monkeypox” OR “Monkeypox virus” OR “monkeypox” OR “monkey pox” OR “MPXV.” With the state-of-the-art tools Bibliometrix package of R Studio and VOSviewer, performance analysis and science mapping, as a part of standard bibliometric research of monkeypox research were conducted.FindingsResearchers published 708 monkeypox papers from 1989 to September 2022, with American researchers publishing 460 papers. Further, USA had the highest international cooperation in terms of collaborative research output. Centers for Disease Control and Prevention (CDC) is a global leader in monkeypox research since it is the most prolific and collaborative organization. There have been the most published papers on monkeypox in the Journal of Virology. Damon Inger K is also the most prolific and influential researcher in monkeypox research, with the highest number of publications and citations. In total, 1,679 keywords were identified in the study. From the cluster analysis four themes were identified in monkeypox research. They are (1) clinical features, (2) monkeypox virus epidemiology, (3) monkeypox virus vaccine defense, and (4) monkeypox virus-related treatment measures.Originality/valueAnalysis of collaboration, findings, networks of research, and visualization separates this study from traditional metrics analysis. Currently, there are no similar studies with similar objectives based on the authors' knowledge.","PeriodicalId":47196,"journal":{"name":"Library Hi Tech","volume":" ","pages":""},"PeriodicalIF":3.4,"publicationDate":"2023-06-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46046234","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Prototyping technology adoption among entrepreneurship and innovation libraries for rural health innovations 创业创新库在农村卫生创新中的原型技术应用
IF 3.4 3区 管理学
Library Hi Tech Pub Date : 2023-06-21 DOI: 10.1108/lht-03-2023-0120
Varun Gupta, Chetna Gupta, J. Swacha, L. Rubalcaba
{"title":"Prototyping technology adoption among entrepreneurship and innovation libraries for rural health innovations","authors":"Varun Gupta, Chetna Gupta, J. Swacha, L. Rubalcaba","doi":"10.1108/lht-03-2023-0120","DOIUrl":"https://doi.org/10.1108/lht-03-2023-0120","url":null,"abstract":"PurposeThe purpose of this research study is to empirically investigate the Figma prototyping technology adoption factors among entrepreneurship and innovation libraries for providing support to startups by developing and evolving the prototype solutions in collaboration with health libraries.Design/methodology/approachThis study uses the technology adoption model (TAM) as a framework and the partial least squares structural equation modeling (PLS-SEM) method of structural equation modeling (SEM) using SmartPLS 3.2.9 software version to investigate the prototyping adoption factors among entrepreneurship and innovation libraries for rural health innovations. A total of 40 libraries, spread over 16 entrepreneurship and innovation libraries, participated in this survey, including participants from Europe (35%), Asia (15%) and USA (50%).FindingsThe findings show that previous experience, social impact, brand image and system quality have a significant positive impact on entrepreneurship and innovation libraries' perceived usefulness (PU) of prototyping technology. Perceived ease of use of prototype technology is positively influenced by usability, training materials and documentation, experience and self-efficacy. Together, perceived usefulness and perceived ease of use have a significant influence on behavioural intention. Behavioural intention is positively impacted by minimal investment and shallow learning curve. Technology adoption is furthered by behavioural intention. The control variables, for instance location, gender and work experience (as librarian), were found not having any impact on Figma technology adoption.Research limitations/implicationsThrough strategic partnerships with other libraries (including health libraries), policymakers, and technology providers, the adoption of prototype technology can be further accelerated. The important ramifications for policymakers, technology providers, public and entrepreneurship and innovation libraries to create a self-reliant innovation ecosystem to foster rural health innovation based on entrepreneurship are also listed in the article.Originality/valueThis research is distinctive since it integrates several areas of study, including entre, advances in rural healthcare and libraries. A novel idea that hasn't been thoroughly investigated is the collaboration between entrepreneurship and innovation libraries and health libraries for supporting businesses. This study offers insights into the factors that drive technology adoption and offers practical advice for policymakers and technology providers. It also advances understanding of the adoption of Figma prototyping technology among libraries for rural health innovation. Overall, this study provides a novel viewpoint on the nexus between different disciplines, showing the opportunity for cooperation and innovation in favour of rural health.","PeriodicalId":47196,"journal":{"name":"Library Hi Tech","volume":" ","pages":""},"PeriodicalIF":3.4,"publicationDate":"2023-06-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43344897","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
User experience of digital science and education evaluation platform: identification and analysis of key influencing factors 数字科教评价平台用户体验:关键影响因素识别与分析
IF 3.4 3区 管理学
Library Hi Tech Pub Date : 2023-06-20 DOI: 10.1108/lht-10-2022-0468
Junping Qiu, Zhongyang Xu, Haibei Luo, Jianing Zhou, Yu Zhang
{"title":"User experience of digital science and education evaluation platform: identification and analysis of key influencing factors","authors":"Junping Qiu, Zhongyang Xu, Haibei Luo, Jianing Zhou, Yu Zhang","doi":"10.1108/lht-10-2022-0468","DOIUrl":"https://doi.org/10.1108/lht-10-2022-0468","url":null,"abstract":"PurposeEstablishing and developing digital science and education evaluation platforms (DSEEPs) have several practical implications for the development of China's science, technology and education. Identifying and analyzing the key factors influencing DSEEP user experience (UX) can improve the users' willingness to use the platform and effectively promote its sustainable development.Design/methodology/approachFirst, a literature survey, a five-element model of UX and semi-structured interviews were used in this study to develop a DSEEP UX-influencing factor model, which included five dimensions and 22 influencing factors. Second, the model validity was verified using questionnaire data. Finally, the key influencing factors were identified and analyzed using a fuzzy decision-making trial and evaluation laboratory (fuzzy-DEMATEL) method.FindingsFourteen influencing factors, including diverse information forms and comprehensive information content, are crucial for the DSEEP UX. Its optimization path is “‘Function Services’ → ‘Information Resources’ → ‘Interaction Design’ → ‘Interface Design’ and ‘Visual Design’.” In this regard, platform managers can take the following measures to optimize UX: strengthening functional services, improving information resources, enhancing the interactive experience and considering interface effects.Originality/valueThis study uses a combination of qualitative and quantitative research methods to determine the key influencing factors and optimization path of DSEEP UX. Optimization suggestions for UX are proposed from the perspective of platform managers, who provide an effective theoretical reference for innovating and developing a DSEEP.","PeriodicalId":47196,"journal":{"name":"Library Hi Tech","volume":" ","pages":""},"PeriodicalIF":3.4,"publicationDate":"2023-06-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46180007","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
A comparison study on innovation and entrepreneurship education in and out of China from a bibliometric perspective 文献计量学视角下的中外创新创业教育比较研究
IF 3.4 3区 管理学
Library Hi Tech Pub Date : 2023-06-16 DOI: 10.1108/lht-06-2022-0313
Xin Feng, Xu Wang, Mengxia Qi
{"title":"A comparison study on innovation and entrepreneurship education in and out of China from a bibliometric perspective","authors":"Xin Feng, Xu Wang, Mengxia Qi","doi":"10.1108/lht-06-2022-0313","DOIUrl":"https://doi.org/10.1108/lht-06-2022-0313","url":null,"abstract":"PurposeIn the era of the digital economy, higher demands are placed on versatile talents, and the cultivation of students with innovative and entrepreneurial abilities has become an important issue for the further development of higher education, thus leading to extensive and in-depth research by many scholars. The study summarizes the characteristics and patterns of dual-innovation education at different stages of development, hoping to provide a systematic model for the development of dual-innovation education in China and make up for the shortcomings.Design/methodology/approachThis paper uses Citespace software to visualize and analyze the relevant literature in CNKI and Web of Science databases from a bibliometric perspective, focusing on quantitative analysis in terms of article trends, topic clustering, keyword co-linear networks and topic time evolution, etc., to summarize and sort out the development of innovation and entrepreneurship education research at home and abroad.FindingsThe study found that the external characteristics of the literature published in the field of bi-innovation education in China and abroad are slightly different, mainly in that foreign publishers are more closely connected and have formed a more stable ecosystem. In terms of research hotspots, China is still in a critical period of reforming its curriculum and teaching model, and research on the integration of specialization and creative education is in full swing, while foreign countries focus more on the cultivation of students' entrepreneurial awareness and the enhancement of individual effectiveness. In terms of cutting-edge analysis, the main research directions in China are “creative education”, “new engineering”, “integration of industry and education” and “rural revitalization”.Originality/valueInnovation and entrepreneurship education in China is still in its infancy, and most of the studies lack an overall overview and comparison of foreign studies. Based on the econometric analysis of domestic and foreign literature, this paper proposes a path for domestic innovation and entrepreneurship education reform that can make China's future education reform more effective.","PeriodicalId":47196,"journal":{"name":"Library Hi Tech","volume":" ","pages":""},"PeriodicalIF":3.4,"publicationDate":"2023-06-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46146534","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
A study of the impact of interdisciplinary citation on the aging of library and information science 跨学科引文对图书馆情报学老龄化的影响研究
IF 3.4 3区 管理学
Library Hi Tech Pub Date : 2023-06-13 DOI: 10.1108/lht-07-2022-0335
Qian Yang, Xukang Shen, Yanhui Song, Shiji Chen
{"title":"A study of the impact of interdisciplinary citation on the aging of library and information science","authors":"Qian Yang, Xukang Shen, Yanhui Song, Shiji Chen","doi":"10.1108/lht-07-2022-0335","DOIUrl":"https://doi.org/10.1108/lht-07-2022-0335","url":null,"abstract":"PurposeThis paper aims to explore the citation aging pattern of Library and Information Science (LIS) and further investigate the impact of interdisciplinary citation on the aging of scientific literature.Design/methodology/approachThe study examines LIS journal articles published between 2016 and 2020. Articles were retrieved from the Web of Science (WoS) and were organized using Scopus's discipline classification system. Citation aging patterns within LIS are described using literature aging indicators. The study examines the effect of interdisciplinary citations on the literature aging pattern by comparing the half-life of LIS literature and the median age of interdisciplinary citations.FindingsThe study results show that the citation aging rate of LIS in the last five years has been slow, and the rate of slowing down is decreasing. Interdisciplinary citations are sourced from various disciplines, focusing on computer science, social sciences and business. The proportion of self-citations is declining. The Reference Diversity Index (RDI) increases from 0.690 to 0.724 between 2016 and 2020. Currently, the median age of interdisciplinary citations is higher than the LIS's half-life. It has a diminishing effect on the citation aging rate. But the median age of interdisciplinary citations is decreasing. The interdisciplinary citation may contribute to the literature aging rate in the future. The effect of interdisciplinary citation on literature aging needs to be judged dialectically.Research limitations/implicationsThis study still has some limitations. Due to the wide variety of citation journals in LIS, there is no database to cover all journals, so it is impossible to match all citation journals with disciplines. Therefore, it is still feasible to analyze interdisciplinary citations based on the two-eight principle for large-scale data. This approach necessarily sacrifices some of the precision of the study. However, the results of this paper can still be helpful for the development of the discipline. In addition, LIS is a discipline with solid cross-cutting properties, and this paper concludes only with this interdisciplinary discipline in mind. It is necessary to test the applicability of the findings to other disciplines.Originality/valueThe study explores the impact of interdisciplinary citation on literature aging from a professional communication perspective. The results reveal underlying reasons for the aging of scientific literature. These findings further enrich the study of the effect of interdisciplinary communication.","PeriodicalId":47196,"journal":{"name":"Library Hi Tech","volume":" ","pages":""},"PeriodicalIF":3.4,"publicationDate":"2023-06-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47848783","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Youth marketing development of special libraries in the digital era: viewpoint from the Taste Library with 7Ps marketing mix 数字时代特色图书馆的青年营销发展——基于7Ps营销组合的品味图书馆
IF 3.4 3区 管理学
Library Hi Tech Pub Date : 2023-06-13 DOI: 10.1108/lht-03-2023-0129
Ying Kit Cherry Kwan, Mei Wa Chan, Dickson K. W. Chiu
{"title":"Youth marketing development of special libraries in the digital era: viewpoint from the Taste Library with 7Ps marketing mix","authors":"Ying Kit Cherry Kwan, Mei Wa Chan, Dickson K. W. Chiu","doi":"10.1108/lht-03-2023-0129","DOIUrl":"https://doi.org/10.1108/lht-03-2023-0129","url":null,"abstract":"PurposeIn the 21st century, libraries are experiencing a significant decline in users due to shifting reading habits and the impact of technology, necessitating library transformation and a heightened emphasis on library marketing. Special libraries, in particular, rely heavily on patrons for survival, often due to their private ownership and limited resources. This paper aims to discuss the aforementioned objectives.Design/methodology/approachThis paper examines the Taste Library, a special library in Hong Kong, and analyzes its current practices based on an interview with its founder, website content, and social media presence. The 7Ps Marketing Mix model is employed to assess the strengths and weaknesses of the library's current market position.FindingsThe Taste Library's existing practices exhibit limitations in attracting young patrons. To address this issue, we propose marketing strategies focused on enhancing social network presence, offering digitized content, and engaging in school outreach.Practical implicationsBy concentrating on youth marketing, this study offers valuable insights for special libraries in developing strategic plans for transitioning and maintaining sustainability.Originality/valueFew studies concentrate on marketing small special libraries, particularly in the East, within today's digitized economy.","PeriodicalId":47196,"journal":{"name":"Library Hi Tech","volume":" ","pages":""},"PeriodicalIF":3.4,"publicationDate":"2023-06-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46014082","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
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