Determinants of patients' service choice in online health communities: an elaboration likelihood model perspective

IF 3.4 3区管理学 0 INFORMATION SCIENCE & LIBRARY SCIENCE

Library Hi Tech Pub Date : 2023-06-28 DOI:10.1108/lht-12-2022-0585

Yuangao Chen, Meng Liu, Mingjing Chen, Lu Wang, Lei Sun, Gang Xuan

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引用次数: 1

Abstract

PurposeThe purpose of this research paper is to explore the determinants of patients' service choices between telephone consultation and text consultation in online health communities (OHCs).Design/methodology/approachThis study utilized an empirical model based on the elaboration likelihood model and examined the effect of information, regarding service quality (the central route) and service price (the peripheral route), using online health consultation data from one of the largest OHCs in China.FindingsThe logistic regression results indicated that both physician- and patient-generated information can influence the patients' service choices; service price signals will lead patients to cheaper options. However, individual motivations, disease risk and consulting experience change a patients' information processing regarding central and peripheral cues.Originality/valuePrevious researchers have investigated the mechanism of patient behavior in OHCs; however, the researchers have not focused on the patients' choices regarding the multiple health services provided in OHCs. The findings of this study have theoretical and practical implications for future researchers, OHC designers and physicians.

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在线健康社区中患者服务选择的决定因素:阐述可能性模型视角

目的本研究旨在探讨在线健康社区（OHCs）中患者在电话咨询和文本咨询之间服务选择的决定因素，在服务质量（中心路线）和服务价格（外围路线）方面，利用中国最大的OHC之一的在线健康咨询数据。结果：logistic回归结果表明，医生和患者生成的信息都会影响患者的服务选择；服务价格信号将引导患者选择更便宜的方案。然而，个体动机、疾病风险和咨询经验会改变患者对中枢和外周线索的信息处理。原创性/价值先前的研究人员已经调查了OHCs患者行为的机制；然而，研究人员并没有关注患者对OHC提供的多种健康服务的选择。这项研究的发现对未来的研究人员、OHC设计师和医生具有理论和实践意义。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Library Hi Tech INFORMATION SCIENCE & LIBRARY SCIENCE-

CiteScore

8.30

自引率

44.10%

发文量

期刊介绍： ■Integrated library systems ■Networking ■Strategic planning ■Policy implementation across entire institutions ■Security ■Automation systems ■The role of consortia ■Resource access initiatives ■Architecture and technology ■Electronic publishing ■Library technology in specific countries ■User perspectives on technology ■How technology can help disabled library users ■Library-related web sites