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Analysis of Business Development Strategies Using Smart Business Map at Bumdesa Tourist Business Unit Wa Hyang Tarumajaya 利用智能商业地图分析Bumdesa旅游事业部的业务发展策略

Return Study of Management Economic and Bussines Pub Date : 2023-09-20 DOI: 10.57096/return.v2i9.148

Ivana Nafliyon, Aldi Akbar

{"title":"Analysis of Business Development Strategies Using Smart Business Map at Bumdesa Tourist Business Unit Wa Hyang Tarumajaya","authors":"Ivana Nafliyon, Aldi Akbar","doi":"10.57096/return.v2i9.148","DOIUrl":"https://doi.org/10.57096/return.v2i9.148","url":null,"abstract":"The charm of Indonesian tourism is known to have unique characteristics and the development of tourism in villages is considered more strategic and provides many benefits, especially in the economic aspect. But there are still many tourist attractions that have not maximized it so that the number of tourists is low, for example in Tarumajaya Village. This research aims to be a new business strategy for the management of the Tarumajaya Village Tourism Business Unit based on the Smart Business Map which is reviewed from the results of the Playing Field, Marker Landscape, and Operational Profitability analysis. The research method used is descriptive qualitative with an inductive approach to data analysis. Primary data was obtained through interviews with the Director and Manager of the tourism business unit BUMDesa Wa Hyang Tarumajaya. The results of the study indicate that the tourism business unit BUMDesa Wa Hyang Tarumajaya experiences difficulties in developing modern tourism. The strategy includes developing a playing field to expand tourists and achieve more positive business development, Market Landscape to increase visitor volume and build bonds with tourists, and Operational Profitability to increase revenue, manage expenses with efficiency, use core resources optimally, and develop skilled and competent teams.","PeriodicalId":471892,"journal":{"name":"Return Study of Management Economic and Bussines","volume":"31 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136379818","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Effect of Digital Capability and Digital Literacy on Business Performance With Employee Innovation as a Mediating Variable at PT Pegadaian 数字能力和数字素养对企业绩效的影响:以员工创新为中介变量

Return Study of Management Economic and Bussines Pub Date : 2023-09-20 DOI: 10.57096/return.v2i9.150

Devinda Anggitasari, Eko Purwanto, Tri Kartika Pertiwi

引用次数: 0

Original Programming Characteristics That Cause Subscription Video on Demand (SVoD) Subscription Behavior in Indonesia 导致印尼视频点播(SVoD)订阅行为的原创节目特征

Return Study of Management Economic and Bussines Pub Date : 2023-09-20 DOI: 10.57096/return.v2i9.152

Josephine Natalie

{"title":"Original Programming Characteristics That Cause Subscription Video on Demand (SVoD) Subscription Behavior in Indonesia","authors":"Josephine Natalie","doi":"10.57096/return.v2i9.152","DOIUrl":"https://doi.org/10.57096/return.v2i9.152","url":null,"abstract":"This study aims to explore the characteristics of original content that can trigger Subscription Video on Demand (SVoD) subscriptions in Indonesia, identify factors that influence the desire to subscribe or unsubscribe from SVoD, and analyze factors that have no effect on the desire to subscribe to SVoD in Indonesia. This study adopted a grounded theory approach and involved 16 informants from Indonesia as research samples. The results showed that the main characteristics of original content that can increase subscription intent or trigger SVoD subscriptions include country of origin, type of impression, genre, feelings evoked, stories that are close to the audience's life, provide insight or knowledge, and quality. Conversely, shows whose content is limited to a region, has story content that is too heavy, spoilers that have been widely circulated, open endings, and an incomplete catalog of SVoD content are characteristics that are not able to trigger someone to subscribe to SVoD. In addition, the original language in the original content produced and the popularity of impressions on the internet also did not have a significant effect in triggering SVoD subscriptions. Other external strategies and factors that can prevent SVoD subscription cancellations and increase SVoD subscriber numbers involve promoting compelling original content synopses, increasing review activities and public relations marketing activities when releasing new original content in exchange for recommendations, and increasing indirect anti-piracy campaigns. This study provides valuable insights on how to increase SVoD subscriptions through the characteristics of original content and external factors influencing subscription behavior in Indonesia.","PeriodicalId":471892,"journal":{"name":"Return Study of Management Economic and Bussines","volume":"27 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136379433","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Influence of Self Efficacy and Competence on Job Readiness Through on The Job Training For Students Majoring in Housekeeping Mediteranean Bali Bangli Campus 自我效能感和胜任力对工作准备的影响——以地中海巴厘邦里校区家政专业学生为研究对象

Return Study of Management Economic and Bussines Pub Date : 2023-09-20 DOI: 10.57096/return.v2i9.155

Ni Putu Krisna Purnama Sari, Hesty Prima Rini

引用次数: 0

Analysis of Engine Maintenance Techniques in Double-Cabin Vehicle Units Using Modularity Design Method at PT Wahyu Putra Mandiri Perkasa 基于模块化设计方法的双厢车发动机维修技术分析

Return Study of Management Economic and Bussines Pub Date : 2023-09-20 DOI: 10.57096/return.v2i9.151

Tsabita Chaerunisa Tandriajeng, Wiwik Handayani

引用次数: 0

Risk Analysis and Crisis Management: A Proactive Approach to Overcoming Business Uncertainty 风险分析与危机管理:克服企业不确定性的积极方法

Return Study of Management Economic and Bussines Pub Date : 2023-09-20 DOI: 10.57096/return.v2i9.157

Edie Riesnanda Wahyu

{"title":"Risk Analysis and Crisis Management: A Proactive Approach to Overcoming Business Uncertainty","authors":"Edie Riesnanda Wahyu","doi":"10.57096/return.v2i9.157","DOIUrl":"https://doi.org/10.57096/return.v2i9.157","url":null,"abstract":"A crisis is a rumor, event and information that has an impact on the good name, image and trustworthiness of a company. In fact, the crisis that occurred did not only impact large companies, but small businesses were one of the groups most affected by the Covid-19 pandemic crisis. Therefore, all parties, both individuals and companies, must be prepared to face a crisis. Crisis management is defined as a set of factors created as a tool to eradicate a crisis and reduce the potential damage resulting from the crisis. This research aims to find out how a business is able to survive, what strategies are prepared to overcome uncertainty in business. This research uses a qualitative descriptive method using a case study method which seeks to understand the whole and in depth of a case, data collection methods using literature studies sourced from journals or other online media. The results of this research are that UMKM business actors survive by using several strategies such as utilizing digital technology, improving product and service quality, pricing and customer relationship marketing. Large business players use strategy by forming a management team, identifying, analyzing, developing planning, communication and evaluation methods.","PeriodicalId":471892,"journal":{"name":"Return Study of Management Economic and Bussines","volume":"194 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136378936","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Digital Transformation in Business Management: Opportunities, Challenges and Implications 企业管理中的数字化转型:机遇、挑战和影响

Return Study of Management Economic and Bussines Pub Date : 2023-09-20 DOI: 10.57096/return.v2i9.158

Ratnawita Ratnawita

引用次数: 1

The Relationship Between Financial Behavior with its Determinants and Well-Being of College Students in Bandung 万隆市大学生理财行为及其决定因素与幸福感的关系

Return Study of Management Economic and Bussines Pub Date : 2023-09-20 DOI: 10.57096/return.v2i9.149

Samuel Santo Patarma Raja Panukunan Hasibuan

{"title":"The Relationship Between Financial Behavior with its Determinants and Well-Being of College Students in Bandung","authors":"Samuel Santo Patarma Raja Panukunan Hasibuan","doi":"10.57096/return.v2i9.149","DOIUrl":"https://doi.org/10.57096/return.v2i9.149","url":null,"abstract":"Financial Literacy has become a strategic national focus in Indonesia and the “youth” group, which includes college students, have become a focus age group for this strategy. However, research have found that the financial behavior exhibited by Indonesian college students is categorized as poor. Research studies have found that financial behavior has an effect to financial well-being, which then would affect the subjective well-being of these students. Thus, this research explored what may cause the financial behaviors of Indonesian college students, and how these behaviors would affect their financial and subjective well-being. A quantitative approach using questionnaire is employed and 305 responses of college students from universities in Bandung City is collected. Then, descriptive statistics and PLS-SEM methodologies are used to analyze each variable and the relationships between them. Among the determinants, only Financial Knowledge is found to affect the Financial Behaviors, and this research does not support the relationship between Financial Behavior to Financial Well-Being. A healthier financial condition is found to increase the frequency of positive feelings over negative feelings in college students. Interestingly, a healthier financial condition is found to negatively influence the life satisfaction of students. This study’s findings contribute to the research body of financial literacy in Indonesia and explore a conceptual model that have not been studied on Indonesian college student. The findings would encourage college students to strive towards getting heathier financially and help policymakers or businesses who are targeting the segment of college students, particularly in Bandung City.","PeriodicalId":471892,"journal":{"name":"Return Study of Management Economic and Bussines","volume":"194 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136379241","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Effect of Digital Marketing and Product Quality on Customer Satisfaction with Purchase Decisions as a Moderation Variable at Cv. Carlitos Maju Pratama 数字营销和产品质量对顾客满意度的影响与购买决策是一个调节变量。Carlitos Maju Pratama

Return Study of Management Economic and Bussines Pub Date : 2023-08-20 DOI: 10.57096/return.v2i8.136

Diansyah Diansyah, Putri Nadya

引用次数: 0

Human Resource Optimization: Best Practices in Talent Management and Organizational Performance 人力资源优化:人才管理和组织绩效的最佳实践

Return Study of Management Economic and Bussines Pub Date : 2023-08-20 DOI: 10.57096/return.v2i8.156

Wiwit Damayanti

引用次数: 0