IEEE Transactions on Professional Communication最新文献

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Engineering Words: Communicating Clearly in the Workplace: Sharon Burton and Bonni Graham Gonzalez: [Book Review] 工程用语:在工作场所清晰地沟通:莎伦-伯顿(Sharon Burton)和邦妮-格雷厄姆-冈萨雷斯(Bonni Graham Gonzalez):[书评
IF 1.7 2区 文学
IEEE Transactions on Professional Communication Pub Date : 2024-03-14 DOI: 10.1109/TPC.2024.3356628
Rahel Anne Bailie
{"title":"Engineering Words: Communicating Clearly in the Workplace: Sharon Burton and Bonni Graham Gonzalez: [Book Review]","authors":"Rahel Anne Bailie","doi":"10.1109/TPC.2024.3356628","DOIUrl":"https://doi.org/10.1109/TPC.2024.3356628","url":null,"abstract":"Presents reviews for the following list of books, Engineering Words: Communicating Clearly in the Workplace.","PeriodicalId":46950,"journal":{"name":"IEEE Transactions on Professional Communication","volume":"67 1","pages":"152-153"},"PeriodicalIF":1.7,"publicationDate":"2024-03-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://ieeexplore.ieee.org/stamp/stamp.jsp?tp=&arnumber=10472728","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140135213","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
IEEE Transactions on Professional Communication Information for Authors 电气和电子工程师学会《专业通信论文集》为作者提供的信息
IF 1.7 2区 文学
IEEE Transactions on Professional Communication Pub Date : 2024-03-14 DOI: 10.1109/TPC.2024.3371869
{"title":"IEEE Transactions on Professional Communication Information for Authors","authors":"","doi":"10.1109/TPC.2024.3371869","DOIUrl":"https://doi.org/10.1109/TPC.2024.3371869","url":null,"abstract":"","PeriodicalId":46950,"journal":{"name":"IEEE Transactions on Professional Communication","volume":"67 1","pages":"C3-C3"},"PeriodicalIF":1.7,"publicationDate":"2024-03-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://ieeexplore.ieee.org/stamp/stamp.jsp?tp=&arnumber=10472733","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140135276","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Beware: Processing of Personal Data—Informed Consent Through Risk Communication 小心:处理个人数据--通过风险交流获得知情同意
IF 1.7 2区 文学
IEEE Transactions on Professional Communication Pub Date : 2024-03-14 DOI: 10.1109/TPC.2024.3361328
Lukas Seiling;Rita Gsenger;Filmona Mulugeta;Marte Henningsen;Lena Mischau;Marie Schirmbeck
{"title":"Beware: Processing of Personal Data—Informed Consent Through Risk Communication","authors":"Lukas Seiling;Rita Gsenger;Filmona Mulugeta;Marte Henningsen;Lena Mischau;Marie Schirmbeck","doi":"10.1109/TPC.2024.3361328","DOIUrl":"https://doi.org/10.1109/TPC.2024.3361328","url":null,"abstract":"<bold>Background:</b>\u0000 The General Data Protection Regulation (GDPR) has been applicable since May 2018 and aims to further harmonize data protection law in the European Union. Processing personal data based on individuals’ consent is lawful under the GDPR only if such consent meets certain requirements and is “informed,” in particular. However, complex privacy notice design and individual cognitive limitations challenge data subjects’ ability to make elaborate consent decisions. Risk-based communication may address these issues. \u0000<bold>Literature review:</b>\u0000 Most research focuses on isolated aspects of risk in processing personal data, such as the actors involved, specific events leading to risk formation, or distinctive (context-dependent) consequences. We propose a model combining these approaches as the basis for context-independent risk communication. \u0000<bold>Research questions:</b>\u0000 1. What are relevant information categories for risk communication in the processing of personal data online? 2. Which potentially adverse consequences can arise from specific events in the processing of personal data online? 3. How can consequences in the processing of personal data be avoided or mitigated? \u0000<bold>Research methodology:</b>\u0000 The GDPR was examined through a systematic qualitative content analysis. The results inform the analysis of 32 interviews with privacy, data protection, and information security experts from academia, Non-Governmental Organizations, the public, and the private sector. \u0000<bold>Results:</b>\u0000 Risk-relevant information categories, specific consequences, and relations between them are identified, along with strategies for risk mitigation. The study concludes with a specified framework for perceived risk in processing personal data. \u0000<bold>Conclusion:</b>\u0000 The results provide controllers, regulatory bodies, data subjects, and experts in the field of professional communication with information on risk formation in personal data processing. Based on our analysis, we propose information categories for risk communication, which expand the current regulatory information requirements.","PeriodicalId":46950,"journal":{"name":"IEEE Transactions on Professional Communication","volume":"67 1","pages":"4-25"},"PeriodicalIF":1.7,"publicationDate":"2024-03-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://ieeexplore.ieee.org/stamp/stamp.jsp?tp=&arnumber=10472565","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140135189","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Designing Equitable and Inclusive mHealth Technology: Insights from Global South Healthcare Practitioners 设计公平、包容的移动医疗技术:全球南部医疗保健从业人员的见解
IF 1.7 2区 文学
IEEE Transactions on Professional Communication Pub Date : 2024-03-10 DOI: 10.1109/TPC.2024.3387179
Keshab Raj Acharya
{"title":"Designing Equitable and Inclusive mHealth Technology: Insights from Global South Healthcare Practitioners","authors":"Keshab Raj Acharya","doi":"10.1109/TPC.2024.3387179","DOIUrl":"https://doi.org/10.1109/TPC.2024.3387179","url":null,"abstract":"<bold>Introduction:</b>\u0000 Recently, the exponential rise of mobile health applications (mHealth apps) has drawn the attention of healthcare practitioners worldwide. This case study investigates Nepalese healthcare practitioners’ perceptions and use of mHealth tools designed in the Global North (GN). The study also explores strategies for fostering inclusivity and accessibility of these tools within Global South (GS) healthcare settings. \u0000<bold>About the case:</b>\u0000 Healthcare practitioners in Nepal widely use GN mHealth apps, such as Medscape, for diverse purposes, including aiding health-related decisions and accessing pharmaceutical and disease information. Apps like Medscape offer valuable information on diseases, conditions, and medical procedures, proving highly beneficial for treating patients in critical care situations in GS countries like Nepal. \u0000<bold>Situating the case:</b>\u0000 mHealth apps have significantly transformed healthcare delivery in resource-limited, low-income GS countries such as Nepal, enhancing accessibility and efficiency in medical services. However, research in the technical and professional communication (TPC) field regarding how GS healthcare practitioners perceive and interact with emerging digital health technologies within resource-constrained healthcare contexts is scarce. \u0000<bold>Methods:</b>\u0000 To gather data, 12 Nepalese healthcare practitioners were interviewed about their perception and use of GN mHealth apps, with a particular focus on Medscape. \u0000<bold>Results:</b>\u0000 In addition to the potential benefits of using the case app, participants indicated the need for designing culturally sensitive and context-appropriate mHealth technology. Moreover, results suggest that GN mHealth tools should be tailored to the diverse needs of underserved and underrepresented GS users to promote inclusivity and self-efficacy. \u0000<bold>Conclusion:</b>\u0000 Adopting justice-oriented localized user-experience design approaches that value diversity, equity, and social justice can help build a more inclusive form of health communication.","PeriodicalId":46950,"journal":{"name":"IEEE Transactions on Professional Communication","volume":"67 2","pages":"229-245"},"PeriodicalIF":1.7,"publicationDate":"2024-03-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141091225","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Integrating Professional Preparedness ePortfolios Within an Undergraduate Engineering Curriculum 在本科工程学课程中整合职业准备电子书包
IF 1.7 2区 文学
IEEE Transactions on Professional Communication Pub Date : 2024-03-09 DOI: 10.1109/TPC.2024.3387582
Julie Dyke Ford;Destiny Crawford
{"title":"Integrating Professional Preparedness ePortfolios Within an Undergraduate Engineering Curriculum","authors":"Julie Dyke Ford;Destiny Crawford","doi":"10.1109/TPC.2024.3387582","DOIUrl":"https://doi.org/10.1109/TPC.2024.3387582","url":null,"abstract":"<bold>Introduction:</b>\u0000 We introduce our initiative to integrate professional preparedness electronic portfolios (ePortfolios) within an undergraduate mechanical engineering program. EPortfolios provide students with a visual way to illustrate examples of their skills and can help set them apart in employment applications and interviews. \u0000<bold>About the case:</b>\u0000 To better prepare our students to communicate their preparedness to potential employers, we integrated ePortfolios within existing undergraduate design courses. We also designed a new portfolio studio course. \u0000<bold>Situating the case:</b>\u0000 This teaching case is situated through previous literature on professional preparedness ePortfolios. We limit our scope to studies within engineering and technical communication disciplines. \u0000<bold>Methods/approach:</b>\u0000 We integrated ePortfolio instruction and an accompanying ePortfolio artifact assignment requirement within three design classes in our undergraduate Mechanical Engineering curriculum. We assessed assignments and surveyed participants to understand students’ takeaways and approaches on the ePortfolio classroom instruction and assignment. \u0000<bold>Results/discussion:</b>\u0000 Results from 147 assignment submissions across three classes indicated that although most assignment submissions demonstrated effective communication of engineering skills, a considerable number of submissions lacked in clarity, professionalism, or relevance. Extended instructional time on ePortfolios could benefit students. More focused instruction could be integrated into existing courses or in a stand-alone portfolio studio course. Our design of this future course was informed by our assessment of student artifacts as well as what we learned about students’ perceptions of ePortfolios from the 130 survey responses. \u0000<bold>Conclusions:</b>\u0000 We share lessons learned for teachers from multiple disciplines interested in integrating professional preparedness ePortfolios within their curricula.","PeriodicalId":46950,"journal":{"name":"IEEE Transactions on Professional Communication","volume":"67 2","pages":"246-259"},"PeriodicalIF":1.7,"publicationDate":"2024-03-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141091076","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
A Multidimensional Analysis of Leaders’ Messages in Chinese and American Corporate Social Responsibility Reports 中美企业社会责任报告中领导者信息的多维分析
IF 1.7 2区 文学
IEEE Transactions on Professional Communication Pub Date : 2024-03-08 DOI: 10.1109/TPC.2024.3360649
Huiyu Zhang;Feiyu Chen
{"title":"A Multidimensional Analysis of Leaders’ Messages in Chinese and American Corporate Social Responsibility Reports","authors":"Huiyu Zhang;Feiyu Chen","doi":"10.1109/TPC.2024.3360649","DOIUrl":"https://doi.org/10.1109/TPC.2024.3360649","url":null,"abstract":"<bold>Research problem:</b>\u0000 Leaders’ messages in corporate social responsibility (CSR) reports provide information about corporate citizenship and play an integral role in realizing communicative goals and influencing stakeholders’ perceptions. However, the linguistic features of such messages are largely underexplored. \u0000<bold>Research questions:</b>\u0000 1. Do Chinese and American CSR reports vary in terms of their linguistic features to the degree that necessitates further exploration? 2. What are the key differing features, and what can we learn about business communication and business culture from those differences? 3. What implications do these differences have for business communication at the multinational level? \u0000<bold>Literature review:</b>\u0000 Although some linguists have analyzed CSR reports as a genre, few prior studies have paid attention to various grammatical features of CSR reports at the lexical level, and the special context of emerging economies has also been understudied. In particular, the academic attention to leaders’ messages in such reports is scant. \u0000<bold>Methodology:</b>\u0000 In our study, a comparative analytical framework focusing on lexico-grammatical features, namely, Biber's multidimensional analysis, has been adopted to compare the language used in leaders’ messages in the CSR reports issued by Chinese and American businesses on the 2022 Fortune Global 500 list. \u0000<bold>Results:</b>\u0000 In comparison to the leaders’ messages created by American companies, those created by Chinese companies are significantly more informationally dense, more narrative, less situationally dependent, less explicit, and display significantly fewer features of strict time-constrained informational elaboration. First-person pronouns, the present tense versus the past tense, nominalizations, adverbs, infinitives, modal verbs, and demonstratives are found to be the major language elements that characterize these register discrepancies. \u0000<bold>Conclusion:</b>\u0000 This study adds to the body of knowledge on business communication by utilizing multidimensional analysis to offer a systematic understanding of leaders’ messages through a quantitative lens. It also presents practical implications for various readers after discussing some elements that potentially reflect unconscious culture-specific business communication choices.","PeriodicalId":46950,"journal":{"name":"IEEE Transactions on Professional Communication","volume":"67 1","pages":"63-88"},"PeriodicalIF":1.7,"publicationDate":"2024-03-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140135260","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Managing Uncertainties in Technology-Mediated Communication: A Qualitative Study of Business Students’ Perception of Emoji/Emoticon Usage in a Business Context 管理以技术为媒介的交流中的不确定性:商科学生对商业环境中 Emoji/表情符号使用情况的定性研究
IF 1.7 2区 文学
IEEE Transactions on Professional Communication Pub Date : 2024-03-06 DOI: 10.1109/TPC.2024.3382788
Papiya De;Medha Bakhshi
{"title":"Managing Uncertainties in Technology-Mediated Communication: A Qualitative Study of Business Students’ Perception of Emoji/Emoticon Usage in a Business Context","authors":"Papiya De;Medha Bakhshi","doi":"10.1109/TPC.2024.3382788","DOIUrl":"https://doi.org/10.1109/TPC.2024.3382788","url":null,"abstract":"<bold>Background:</b>\u0000 With increased reliance on technology-mediated communication (TMC) minus the social cues, uncertainty management has become critical. This study investigates how usage of emojis/emoticons in professional communication contexts helps people navigate this uncertainty. \u0000<bold>Literature review:</b>\u0000 Prior works have focused on the benefits of emoji usage in TMC, particularly in enhancing message substance, emotive expressiveness, and perception. \u0000<bold>Research questions:</b>\u0000 1. What is the attitude towards emoji usage among the upcoming generation of professionals, specifically Generation Z, as they prepare to enter the workforce? 2. What, if any, is the impact of emoji usage on how one perceives others and is perceived in formal work settings, especially for Generation Z? 3. How does emoji/emoticon use affect Generation Z's interpersonal communication at work? \u0000<bold>Methods:</b>\u0000 Three focus group discussions were conducted with a total of 29 graduate-level, business studies students with work experience ranging from zero to four years. Reflexive Thematic Analysis using Braun and Clarke's six-step process was conducted to analyze the data and generate themes. \u0000<bold>Results:</b>\u0000 Three salient themes emerged from the analysis: 1. Communicative Competence, 2. Identity Construction, 3. Socialized Patterns of Usage. \u0000<bold>Conclusion:</b>\u0000 Although emojis are helpful in specific linguistic functions, clarifying intent, and reducing uncertainty, they retain a great deal of fuzziness owing to the ambiguity in usage and interpretation. It is therefore prudent to design ways of incorporating them in instructional interventions to sensitize students around the nuances of emoji usage, to capitalize on the benefits they offer.","PeriodicalId":46950,"journal":{"name":"IEEE Transactions on Professional Communication","volume":"67 2","pages":"211-228"},"PeriodicalIF":1.7,"publicationDate":"2024-03-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141091120","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Mapping Interaction Design in Global Health Interventions: A Comparative Analysis of COVID-19 mHealth Technologies 绘制全球健康干预措施中的交互设计图:COVID-19 移动医疗技术比较分析
IF 1.7 2区 文学
IEEE Transactions on Professional Communication Pub Date : 2024-03-01 DOI: 10.1109/TPC.2024.3380408
Anirban Ray;Ian R. Weaver;G. Edzordzi Agbozo;Yeqing Kong
{"title":"Mapping Interaction Design in Global Health Interventions: A Comparative Analysis of COVID-19 mHealth Technologies","authors":"Anirban Ray;Ian R. Weaver;G. Edzordzi Agbozo;Yeqing Kong","doi":"10.1109/TPC.2024.3380408","DOIUrl":"https://doi.org/10.1109/TPC.2024.3380408","url":null,"abstract":"<bold><i>Background:</i></b>\u0000 Technologies are increasingly being deployed in facilitating participatory healthcare. Global governments developed a variety of digital platforms, such as mobile contact tracing apps, to help the public navigate risks and uncertainties during the COVID-19 pandemic. \u0000<bold><i>Literature review:</i></b>\u0000 Contrary to normative approaches to information design (IxD), the global spread of COVID-19 revealed the need for an alternative design framework (i.e., concept-driven design) to help develop mobile health (mHealth) apps that can support a broader portrayal of information value in IxD. \u0000<bold><i>Research questions:</i></b>\u0000 1. In response to COVID-19, what affordances are prioritized by the designers of these global mHealth apps? What do these priorities tell us about design intents and information value? 2. What interpretive framework can we use to understand mHealth designers’ intent across different geopolitical contexts? \u0000<bold><i>Research methodology:</i></b>\u0000 We captured screenshots of the three apps in the US, India, and China, as well as a website in Ghana. Using touchpoints as the unit of analysis, we conducted an inventory and affinity mapping to visualize the architecture of each app and categorize touchpoints based on their affordances. \u0000<bold><i>Results:</i></b>\u0000 The comparison of apps across countries displays shared and divergent priorities in their touchpoints, affordances, and information depth. We developed an interpretive framework for understanding mHealth design intent across numerous contexts—Common Interpretive Framework for Design Analysis (CIFDA)—incorporating both linear analysis and recursive analysis of touchpoints, affordances, and depth. \u0000<bold><i>Conclusions:</i></b>\u0000 Touchpoints in mHealth applications can be designed, but they can also be measured and analyzed, and they can in return help us understand the designer's intent and expected user experience.","PeriodicalId":46950,"journal":{"name":"IEEE Transactions on Professional Communication","volume":"67 2","pages":"173-191"},"PeriodicalIF":1.7,"publicationDate":"2024-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141091162","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Introducing Engineering Students to Standards and Regulatory Research and Writing 向工程专业学生介绍标准和法规研究与写作
IF 1.7 2区 文学
IEEE Transactions on Professional Communication Pub Date : 2024-02-28 DOI: 10.1109/TPC.2024.3356759
Lauren Kuryloski;Erin Rowley;Kristen R. Moore
{"title":"Introducing Engineering Students to Standards and Regulatory Research and Writing","authors":"Lauren Kuryloski;Erin Rowley;Kristen R. Moore","doi":"10.1109/TPC.2024.3356759","DOIUrl":"https://doi.org/10.1109/TPC.2024.3356759","url":null,"abstract":"<bold>Introduction:</b>\u0000 This teaching case provides readers with a fully articulated teaching case that prepares students in engineering to communicate with and about standards. \u0000<bold>About the case:</b>\u0000 We use the ASTM standards database to train students to read and engage with research in regulatory documents. \u0000<bold>Situating the case:</b>\u0000 By situating this standards research within an emergent case study, students are introduced to additional constraints for writing as an engineer, including budgetary constraints, slide decks, and summary documents. \u0000<bold>Methods:</b>\u0000 We assess the case study through student self-report data and provide readers with recommendations for applying this case study in their own programs and classrooms. \u0000<bold>Results/discussion:</b>\u0000 Students who engaged in the standards project reported that they were able to connect their assigned work to their futures as engineers. They also reported an increase in their understanding of how to read and research using standards. \u0000<bold>Conclusion:</b>\u0000 Standards and other forms of regulatory writing are an important part of daily literacy practices for working engineers; introducing them as a part of required engineering communication courses can augment our current practices in STEM communication.","PeriodicalId":46950,"journal":{"name":"IEEE Transactions on Professional Communication","volume":"67 1","pages":"133-151"},"PeriodicalIF":1.7,"publicationDate":"2024-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140135272","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Measuring the Degree of Website Adaptation and Its Influencing Factors: An Empirical Investigation of Chinese MNCs’ Overseas Websites 衡量网站的适应程度及其影响因素:中国跨国公司海外网站的实证调查
IF 1.7 2区 文学
IEEE Transactions on Professional Communication Pub Date : 2024-02-27 DOI: 10.1109/TPC.2024.3359935
Wenjuan Xu;Xingsong Shi
{"title":"Measuring the Degree of Website Adaptation and Its Influencing Factors: An Empirical Investigation of Chinese MNCs’ Overseas Websites","authors":"Wenjuan Xu;Xingsong Shi","doi":"10.1109/TPC.2024.3359935","DOIUrl":"https://doi.org/10.1109/TPC.2024.3359935","url":null,"abstract":"<bold>Background:</b>\u0000 Website adaptation is widely regarded as a strategic priority for successful cross-cultural business communication. \u0000<bold>Literature review:</b>\u0000 Drawing upon Hofstede's and Schwartz's cultural theories and the standardization/localization paradigm, this study conducts a quantitative analysis on the adaptative strategy performed by Chinese multinational corporations (MNCs) on their US websites and its influencing factors. \u0000<bold>Research questions:</b>\u0000 1. To what extent have Chinese MNCs adapted their US websites to the US culture? 2. Are product, organizational and managerial factors associated with the degree of website adaptation? \u0000<bold>Research methodology:</b>\u0000 This study first used content analysis to examine the cultural manifestation on Chinese MNCs’ US websites and then quantitatively measured their degree of website adaptation. The association between the adaptation degree and its influencing factors was tested through a regression analysis. \u0000<bold>Results and conclusion:</b>\u0000 The results indicated that Chinese MNCs have adapted their US websites to the US culture to a large extent. Product type, degree of internationalization, and firm size were significantly correlated with the adaptation degree, yet the association between products’ technological intensity, top management's international experiences, and the adaptation degree was not confirmed. This study extends the website adaptation literature by making an initial attempt to calibrate the degree of cultural adaptation reflected on corporate websites. It also provides fresh insights into how website adaptation can be impacted by a series of company-level factors. In addition, this study contributes to the field of technical and professional communication by suggesting effective ways for firms to make proper strategic decisions on cross-cultural web communication.","PeriodicalId":46950,"journal":{"name":"IEEE Transactions on Professional Communication","volume":"67 1","pages":"89-104"},"PeriodicalIF":1.7,"publicationDate":"2024-02-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140135155","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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