IEEE Transactions on Professional Communication最新文献_第4页

Measuring the Degree of Website Adaptation and Its Influencing Factors: An Empirical Investigation of Chinese MNCs’ Overseas Websites 衡量网站的适应程度及其影响因素：中国跨国公司海外网站的实证调查

IF 1.7 2区文学

IEEE Transactions on Professional Communication Pub Date : 2024-02-27 DOI: 10.1109/TPC.2024.3359935

Wenjuan Xu;Xingsong Shi

{"title":"Measuring the Degree of Website Adaptation and Its Influencing Factors: An Empirical Investigation of Chinese MNCs’ Overseas Websites","authors":"Wenjuan Xu;Xingsong Shi","doi":"10.1109/TPC.2024.3359935","DOIUrl":"https://doi.org/10.1109/TPC.2024.3359935","url":null,"abstract":"<bold>Background:\u0000 Website adaptation is widely regarded as a strategic priority for successful cross-cultural business communication. \u0000<bold>Literature review:\u0000 Drawing upon Hofstede's and Schwartz's cultural theories and the standardization/localization paradigm, this study conducts a quantitative analysis on the adaptative strategy performed by Chinese multinational corporations (MNCs) on their US websites and its influencing factors. \u0000<bold>Research questions:\u0000 1. To what extent have Chinese MNCs adapted their US websites to the US culture? 2. Are product, organizational and managerial factors associated with the degree of website adaptation? \u0000<bold>Research methodology:\u0000 This study first used content analysis to examine the cultural manifestation on Chinese MNCs’ US websites and then quantitatively measured their degree of website adaptation. The association between the adaptation degree and its influencing factors was tested through a regression analysis. \u0000<bold>Results and conclusion:\u0000 The results indicated that Chinese MNCs have adapted their US websites to the US culture to a large extent. Product type, degree of internationalization, and firm size were significantly correlated with the adaptation degree, yet the association between products’ technological intensity, top management's international experiences, and the adaptation degree was not confirmed. This study extends the website adaptation literature by making an initial attempt to calibrate the degree of cultural adaptation reflected on corporate websites. It also provides fresh insights into how website adaptation can be impacted by a series of company-level factors. In addition, this study contributes to the field of technical and professional communication by suggesting effective ways for firms to make proper strategic decisions on cross-cultural web communication.","PeriodicalId":46950,"journal":{"name":"IEEE Transactions on Professional Communication","volume":null,"pages":null},"PeriodicalIF":1.7,"publicationDate":"2024-02-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140135155","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Metaphor, Stance, and Identity: A Corpus-Based Study of CEO Letters in Chinese and American Corporate Social Responsibility Reports 隐喻、立场与身份：基于语料库的中美企业社会责任报告中 CEO 信函研究

IF 1.7 2区文学

IEEE Transactions on Professional Communication Pub Date : 2024-02-27 DOI: 10.1109/TPC.2024.3358421

Chunyu Hu;Aoran Zhang;Yilin Xu

{"title":"Metaphor, Stance, and Identity: A Corpus-Based Study of CEO Letters in Chinese and American Corporate Social Responsibility Reports","authors":"Chunyu Hu;Aoran Zhang;Yilin Xu","doi":"10.1109/TPC.2024.3358421","DOIUrl":"https://doi.org/10.1109/TPC.2024.3358421","url":null,"abstract":"<bold>Background:\u0000 Corporate social responsibility (CSR) reports are strategic tools for winning stakeholder support and trust through building and maintaining favorable identities and positive images. \u0000<bold>Literature review:\u0000 The metaphorical construction of corporate identity in CSR reports has received little scholarly attention. \u0000<bold>Research questions:\u0000 1. What are the main genre-specific conceptual metaphors used in Chinese and American CEO letters within CSR corporate reports? 2. How do the metaphors build companies’ corporate identities? \u0000<bold>Data and method:\u0000 We collected 630 Chinese and American CEO letters in CSR reports, identified linguistic metaphors by using the Metaphor Identification Procedure Vrije Universiteit (MIPVU), inferred genre-specific conceptual metaphors, and conducted comparative analysis of metaphor-based stance and identity. \u0000<bold>Results and conclusions:\u0000 Although Chinese and American companies share several genre-specific conceptual metaphors, there exists variation in the metaphor scenarios used to produce the stances and evaluations that contribute to favorable corporate identity construction. In the economic dimension, companies from both countries portray themselves as “capable builders,” “competent players,” and “hard-working gardeners,” but only Chinese companies identify themselves as “active architects and travelers following national policy.” In the environmental dimension, Chinese companies delineate themselves as “determined environmental protectors” and “faithful friends” of nature, while American companies describe themselves as “environment-conscious travelers”and “responsible stewards” of nature. Both identify themselves as “good corporate citizens” in the social dimension.","PeriodicalId":46950,"journal":{"name":"IEEE Transactions on Professional Communication","volume":null,"pages":null},"PeriodicalIF":1.7,"publicationDate":"2024-02-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140135262","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Bridging the Accessibility Divide: Testing the Efficacy of an Accessible User Experience Model via a Case Study of Microsoft's Inclusive Design Toolkit 弥合无障碍鸿沟：通过微软包容性设计工具包案例研究测试无障碍用户体验模型的有效性

IF 1.7 2区文学

IEEE Transactions on Professional Communication Pub Date : 2024-02-27 DOI: 10.1109/TPC.2024.3358906

Heidi Willers

{"title":"Bridging the Accessibility Divide: Testing the Efficacy of an Accessible User Experience Model via a Case Study of Microsoft's Inclusive Design Toolkit","authors":"Heidi Willers","doi":"10.1109/TPC.2024.3358906","DOIUrl":"https://doi.org/10.1109/TPC.2024.3358906","url":null,"abstract":"<bold>Introduction:\u0000 This case study examines the efficacy of Sushil Oswal's model of Accessible User Experience (AUX) as a diagnostic and planning tool for Technical and Professional Communicators (TPCers) to interrogate approaches to accessibility and disability inclusion in their practices by analyzing Microsoft's Inclusive Design Toolkit (“toolkit”) through the principles of AUX. \u0000<bold>About the case:\u0000 As a technology giant recognized for its disability inclusion work, Microsoft provides an intriguing test case via its toolkit to consider the practical application of AUX principles to interrogate workplace practices. \u0000<bold>Situating the case:\u0000 In the past five years, three technical and professional communication (TPC) journals published special issues focused on accessibility, noting a lack of sustained attention to accessibility and how to practically apply it in the workplace. Multiple calls have been made for a paradigm shift in the way TPCers consider accessibility in their work. \u0000<bold>Methods/approach:\u0000 I conduct a case study using thematic coding to analyze foundational texts in the toolkit to demonstrate how TPCers can use Oswal's model of AUX to diagnose current practices by examining them through an AUX lens and identify opportunities to achieve greater accessibility. \u0000<bold>Results/discussion:\u0000 Applying an AUX framework as an analytical tool illuminated strengths within the toolkit's methodology and practices, and identified opportunities to expand its practices for greater accessibility. \u0000<bold>Conclusion:\u0000 AUX holds promise as a tool for TPCers to analyze current approaches to accessibility and plan for even more inclusive practices.","PeriodicalId":46950,"journal":{"name":"IEEE Transactions on Professional Communication","volume":null,"pages":null},"PeriodicalIF":1.7,"publicationDate":"2024-02-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140135271","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

An Analysis of Bias in Language Content in Books Used in Technical and Professional Writing Courses: A Diversity, Equity, Inclusion, and Social Justice Matter 对技术与专业写作课程所用书籍中语言内容偏见的分析：多样性、公平、包容和社会正义问题

IF 1.7 2区文学

IEEE Transactions on Professional Communication Pub Date : 2024-02-19 DOI: 10.1109/TPC.2024.3353388

Alicia J. Carthell

{"title":"An Analysis of Bias in Language Content in Books Used in Technical and Professional Writing Courses: A Diversity, Equity, Inclusion, and Social Justice Matter","authors":"Alicia J. Carthell","doi":"10.1109/TPC.2024.3353388","DOIUrl":"https://doi.org/10.1109/TPC.2024.3353388","url":null,"abstract":"<bold>Background:\u0000 In this article, I examined 10 technical and professional communication books (TPCBs) to get a glimpse into whether and how the authors discuss bias in language (BIL), which I argue is a diversity, equity, and inclusion (DEI) and social justice issue that warrants responsiveness in the technical and professional communication (TPC) field. \u0000<bold>Literature review:\u0000 I situate this analysis in relation to research about BIL, the pejorative impact of BIL on people and groups, and the DEI and social justice conversation, research, and action within the TPC field. \u0000<bold>Research questions:\u0000 1. Do TPCB authors discuss BIL to illuminate the interplay of language use and equity and inclusion? 2. If so, what types of biases are discussed? 3. What do their BIL discussions include? \u0000<bold>Research methodology:\u0000 Using content analysis, I examined 10 TPCBs to determine whether and how the authors address BIL. When found, I documented the presence, frequency, and composition of all BIL discussions for all 10 TPCBs analyzed. \u0000<bold>Results/discussion:\u0000 I found that nine out of the 10 TPCBs examined include discussion of BIL, and of the BIL types found, sexist/gendered language was mentioned the most—appearing in nine of the 10 TPCBs. I provide tables to show the composition of the authors’ BIL discussions. \u0000<bold>Conclusion:\u0000 I conclude with three recommendations to TPCB authors (as well as to practitioners, researchers, and educators surveying TPCBs for practice, research, and teaching), discuss implications and the limitations of my analysis, and give my final thoughts.","PeriodicalId":46950,"journal":{"name":"IEEE Transactions on Professional Communication","volume":null,"pages":null},"PeriodicalIF":1.7,"publicationDate":"2024-02-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140135217","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Influence of Disciplinary Variation and Speaker Characteristics on the Use of Hedges and Boosters in Zhihu Live Talks 学科差异和演讲者特征对知乎现场演讲中使用 "篱笆 "和 "助推器 "的影响

IF 1.7 2区文学

IEEE Transactions on Professional Communication Pub Date : 2024-02-19 DOI: 10.1109/TPC.2024.3354464

Wen Yuan;Yue Jin;Yingli Yang

{"title":"The Influence of Disciplinary Variation and Speaker Characteristics on the Use of Hedges and Boosters in Zhihu Live Talks","authors":"Wen Yuan;Yue Jin;Yingli Yang","doi":"10.1109/TPC.2024.3354464","DOIUrl":"https://doi.org/10.1109/TPC.2024.3354464","url":null,"abstract":"<bold>Background:\u0000 Zhihu live talks, as a major online knowledge commodity, enable speakers to provide professional information and interact with the audiences. The use of hedges and boosters has been associated with the realization of such a goal. \u0000<bold>Literature review:\u0000 Previous research has indicated the relevance of disciplines or genres in the use of hedges and boosters in academic discourse; however, little is known about the use of these metadiscourse markers in Zhihu live talks as a new register for popularizing professional knowledge. \u0000<bold>Research questions:\u0000 1. What are the disciplinary variations in the use of hedges and boosters in medical science and health (Med) and education (Edu) live talks? 2. To what extent do speakers’ characteristics (i.e., expertise and community status) have an impact on the use of hedges and boosters in Med and Edu live talks? \u0000<bold>Research methods:\u0000 We collected the transcripts of 123 Med and 126 Edu live talks, as well as the demographic information of each speaker. Following a framework adapted from Hu and Cao, we conducted an analysis of the frequencies and functions of hedges and boosters, and how they associate with speaker characteristics in each category of live talks. \u0000<bold>Results:\u0000 The two corpora exhibited significant differences in the frequencies and functions of hedges/boosters, and the differences can be attributed to the conventions of knowledge making in medicine and education disciplines. In addition, speaker characteristics have some impact on the use of hedges and boosters, such as speakers’ levels of conformity to disciplinary conventions or their strategic efforts in relational management. \u0000<bold>Conclusion:\u0000 The findings can guide different speakers to configure metadiscourse to inform, argue, and direct while popularizing professional knowledge of different disciplines.","PeriodicalId":46950,"journal":{"name":"IEEE Transactions on Professional Communication","volume":null,"pages":null},"PeriodicalIF":1.7,"publicationDate":"2024-02-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140135261","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

2023 Index IEEE Transactions on Professional Communication Vol. 66 《IEEE专业通信学报》第66卷

IF 1.7 2区文学

IEEE Transactions on Professional Communication Pub Date : 2023-11-30 DOI: 10.1109/TPC.2023.3338309

引用次数: 0

Sean D. Williams, Ed. 肖恩·d·威廉姆斯，埃德。

IF 1.7 2区文学

IEEE Transactions on Professional Communication Pub Date : 2023-11-28 DOI: 10.1109/TPC.2023.3322589

Varun Gupta;Chetna Gupta;Lutz Sommer

引用次数: 0

Han Yu and Jonathan Buehl, eds. 韩宇、Jonathan Buehl编。

IF 1.7 2区文学

IEEE Transactions on Professional Communication Pub Date : 2023-11-28 DOI: 10.1109/TPC.2023.3322597

Josh Chase

引用次数: 0

IEEE Transactions on Professional Communication Information for Authors IEEE作者专业交流信息汇刊

IF 1.7 2区文学

IEEE Transactions on Professional Communication Pub Date : 2023-11-28 DOI: 10.1109/TPC.2023.3333144

引用次数: 0

The State of UX in Technical and Professional Communication: Courses, Programs, and Jobs 技术和专业交流中的用户体验状态:课程、项目和工作

IF 1.7 2区文学

IEEE Transactions on Professional Communication Pub Date : 2023-11-28 DOI: 10.1109/TPC.2023.3314255

Guiseppe Getto;Jack T. Labriola;Amber Lancaster

引用次数: 0