Journal of Nonprofit & Public Sector Marketing最新文献_第9页

Public Sector Organizations and Cocreation With Citizens: A Literature Review on Benefits, Drivers, and Barriers 公共部门组织与公民合作：利益、驱动因素和障碍的文献综述

IF 1.4

Journal of Nonprofit & Public Sector Marketing Pub Date : 2020-05-26 DOI: 10.1080/10495142.2019.1589623

N. Baptista, H. Alves, Nelson Matos

引用次数: 27

Uncovering the Use of the Social Support Concept in Social Marketing Interventions for Health 揭示社会支持概念在健康社会营销干预中的应用

IF 1.4

Journal of Nonprofit & Public Sector Marketing Pub Date : 2020-05-20 DOI: 10.1080/10495142.2020.1760999

N. Baptista, H. Alves, J. Pinho

{"title":"Uncovering the Use of the Social Support Concept in Social Marketing Interventions for Health","authors":"N. Baptista, H. Alves, J. Pinho","doi":"10.1080/10495142.2020.1760999","DOIUrl":"https://doi.org/10.1080/10495142.2020.1760999","url":null,"abstract":"ABSTRACT The concept of social support has gained considerable traction in the areas of behavioral medicine and health psychology. Despite such interest, it is still not clear how the concept can be approached from a social marketing perspective. The purpose of this article is to examine how social support has been operationalized and conceptualized in health-related social marketing interventions. To attain this objective, a scoping review of field interventions was undertaken following the guidelines outlined in the PRISMA-ScR framework. The following electronic databases were searched, from inception until September 25, 2018: PsycINFO, PubMed, ISI Web of Science and Scopus. A total of 1820 academic articles were screened for inclusion. After applying the strict inclusion criteria, the final sample included 32 articles that report on 19 distinct social marketing interventions. The results revealed that interventions have operationalized the social support concept in connection with the key fundamental aspects of social marketing, including behavioral change, consumer research, segmentation and targeting, and exchange, as well as marketing mix and competition. However, the findings also indicated poor conceptualizations of social support and the underreporting of the theoretical rationale for the operationalization of the concept. Knowledge is advanced and can be useful not only for academics but also for practitioners, particularly concerning the improvement of the rigor in the use of the social support concept in future social marketing interventions.","PeriodicalId":46735,"journal":{"name":"Journal of Nonprofit & Public Sector Marketing","volume":"34 1","pages":"1 - 35"},"PeriodicalIF":1.4,"publicationDate":"2020-05-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/10495142.2020.1760999","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45466131","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 11

“Everyone Should Muck In”: A Qualitative Study of parkrun Volunteering and Conflicting Motivations “每个人都应该参与”：对公园跑步志愿者和冲突动机的定性研究

IF 1.4

Journal of Nonprofit & Public Sector Marketing Pub Date : 2020-05-15 DOI: 10.1080/10495142.2020.1760996

R. Hallett, K. Gombert, M. Hurley

{"title":"“Everyone Should Muck In”: A Qualitative Study of parkrun Volunteering and Conflicting Motivations","authors":"R. Hallett, K. Gombert, M. Hurley","doi":"10.1080/10495142.2020.1760996","DOIUrl":"https://doi.org/10.1080/10495142.2020.1760996","url":null,"abstract":"ABSTRACT This study looks at volunteering at parkrun, a weekly 5 k run/walk event held at almost 2,000 different locations worldwide, which relies on volunteers. Despite large numbers of parkrunners, and an ethos encouraging occasional volunteering, some parkrunners do not volunteer which can lead to recruitment difficulties for events. Ten parkrunners were interviewed about volunteering to explore why there might be reluctance. Data were transcribed and analyzed using thematic analysis, and three interlinked themes found: becoming “hooked” on parkrun, “obligation to give back”, and “reluctance to miss a run”. Conflict between obligation and a desire to run or walk led to strategic volunteering to facilitate both, despite this approach potentially challenging event delivery by leaving non-run/walk roles uncovered. Findings indicate a complex and somewhat conflicting system of preference, intrapersonal and structural constraints, mutual aid, and social exchange. Gamification and the triggering of reward mechanisms may be increasing motivation to run rather than volunteer.","PeriodicalId":46735,"journal":{"name":"Journal of Nonprofit & Public Sector Marketing","volume":"33 1","pages":"493 - 515"},"PeriodicalIF":1.4,"publicationDate":"2020-05-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/10495142.2020.1760996","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47804071","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 8

Cross-cultural Research in Alumni Loyalty: An Empirical Study among Master Students from German and Russian Universities 校友忠诚度的跨文化研究——德国和俄罗斯高校硕士研究生的实证研究

IF 1.4

Journal of Nonprofit & Public Sector Marketing Pub Date : 2020-05-12 DOI: 10.1080/10495142.2020.1760995

L. Iskhakova, A. Hilbert, P. Joehnk

{"title":"Cross-cultural Research in Alumni Loyalty: An Empirical Study among Master Students from German and Russian Universities","authors":"L. Iskhakova, A. Hilbert, P. Joehnk","doi":"10.1080/10495142.2020.1760995","DOIUrl":"https://doi.org/10.1080/10495142.2020.1760995","url":null,"abstract":"ABSTRACT As a consequence of globalization and steadily declining financial state support, the strategic importance of alumni loyalty (AL) has remained topical in a competitive education market. Due to the vital role of AL, researchers created numerous econometric models to reveal primary drivers of AL. However, these models mainly focused on AL in English-speaking societies. Since consumer behavior can significantly depend on the cultural norm, research into Western alumni may not necessarily predict the behavior of alumni from Eastern countries. Therefore, this study aims to investigate whether the bond between the intention to AL (IAL) and its antecedents is sensitive to the cultural environment. Three of Hofstede’s (2001) dimensions were integrated into the integrative model of intention to alumni loyalty. The authors test this model using a structural equation modeling approach, multi-group as well as important performance analyses. A sample of 159 German and 229 Russian students reveals that predisposition to charity exerts a greater impact and integration exerts less influence on IAL enhancement in individualistic cultures than in collectivistic societies. In high power distance cultures, corporative quality (esp. university reputation) is an essential IAL driver. In contrast, interactive quality (esp. correctness of knowledge evaluation) is a critical factor in low power distance cultures. Benefits of the alumni association play a valuable role on IAL enhancement in both masculine and feminine societies. The findings can serve as a framework for developing a culturally stable universal alumni loyalty model that can be generalized from one cultural setting to another.","PeriodicalId":46735,"journal":{"name":"Journal of Nonprofit & Public Sector Marketing","volume":"33 1","pages":"457 - 492"},"PeriodicalIF":1.4,"publicationDate":"2020-05-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/10495142.2020.1760995","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43076677","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 11

Contingent Effects of Decision-making and Customer Centricity on Public-Sector Innovation Success 决策和顾客中心对公共部门创新成功的偶然影响

IF 1.4

Journal of Nonprofit & Public Sector Marketing Pub Date : 2020-05-12 DOI: 10.1080/10495142.2020.1761000

N. M. H. Nik Hashim, Yap Hock Ann, Amin Ansary, J. Xavier

{"title":"Contingent Effects of Decision-making and Customer Centricity on Public-Sector Innovation Success","authors":"N. M. H. Nik Hashim, Yap Hock Ann, Amin Ansary, J. Xavier","doi":"10.1080/10495142.2020.1761000","DOIUrl":"https://doi.org/10.1080/10495142.2020.1761000","url":null,"abstract":"ABSTRACT Public sector organizations need to become more innovative to meet growing demands for better services. Innovations enhance public sector efficiency. It is the speed and efficiency of the public sector that determine the cost-effectiveness of operations. The latter then boost national competitiveness and prosperity. However, the paucity of studies on public innovations does not afford much knowledge on the key determinants that amplify innovation success, particularly in the context of a developing economy. This paper investigates how three major elements of dynamic innovation capabilities, namely technological, marketing, and team organization capabilities, affect the success of public sector innovation projects. The paper also explores the contingent effects of project management (decision-making comprehensiveness, management direction) and customer emphasis (customer solution orientation, external integration) on the domain relationships. This exploration is important to determine if the extent of comprehensiveness in decision-making in exploiting the opportunities for innovation has a greater desired impact on service delivery. Also, innovations pursued independently of customer needs and expectations are bound to fail. Analysis from survey data of 225 Innovative and Creative Circle (ICC) public sector projects in Malaysia indicate that technological, marketing and team capabilities are antecedents of innovation success in the public sector. Indeed, team capabilities represent the more important factor. Decision-making comprehensiveness, management direction, customer solution orientation, and external integration were found to exert significant moderating effects. We discuss important implications for public administrators to uplift their effort toward realizing successful innovation projects.","PeriodicalId":46735,"journal":{"name":"Journal of Nonprofit & Public Sector Marketing","volume":"34 1","pages":"36 - 70"},"PeriodicalIF":1.4,"publicationDate":"2020-05-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/10495142.2020.1761000","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45657809","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 7

Developing Effective Youth-Adult Relationship: Perspectives of Adult Volunteers in Physical-Activity Based Youth Development Programs 发展有效的青少年-成人关系:以体育活动为基础的青少年发展计划中成人志愿者的观点

IF 1.4

Journal of Nonprofit & Public Sector Marketing Pub Date : 2020-04-30 DOI: 10.1080/10495142.2020.1760998

S. M. Goudeau, B. L. Baker

引用次数: 0

Encouraging Volunteering in Nonprofit Organizations: The Role of Organizational Inclusion and Volunteer Need Satisfaction 非营利组织鼓励志愿服务:组织包容和志愿者需求满足的作用

IF 1.4

Journal of Nonprofit & Public Sector Marketing Pub Date : 2020-03-14 DOI: 10.1080/10495142.2019.1589624

Yan Huang, D. Bortree, Fan Yang, Ruoxue Wang

{"title":"Encouraging Volunteering in Nonprofit Organizations: The Role of Organizational Inclusion and Volunteer Need Satisfaction","authors":"Yan Huang, D. Bortree, Fan Yang, Ruoxue Wang","doi":"10.1080/10495142.2019.1589624","DOIUrl":"https://doi.org/10.1080/10495142.2019.1589624","url":null,"abstract":"ABSTRACT Using self-determination theory as a framework, this study examined the relationship between perceived organizational inclusion, volunteer need satisfaction, and future behavioral intentions. A national survey of 428 volunteers found that when volunteers feel more included in the workplace, they experience higher need satisfaction, which leads to greater behavioral intentions toward the organization. Additionally, a path analysis found that some of the personal dimensions of inclusion (i.e., decision-making, information networks, and participation) predicted volunteer need satisfaction (i.e., competence, relatedness, and autonomy). All dimensions of need satisfaction predicted future behavioral intentions. There was a significant indirect effect of volunteering inclusion on behavioral intentions through need satisfaction. Results suggest that nonprofit organizations should encourage need satisfaction of their volunteers, and this can be accomplished in part through creating an inclusive environment. Other important theoretical and practical implications are discussed.","PeriodicalId":46735,"journal":{"name":"Journal of Nonprofit & Public Sector Marketing","volume":"32 1","pages":"147 - 165"},"PeriodicalIF":1.4,"publicationDate":"2020-03-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/10495142.2019.1589624","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42524027","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 11

In Nonprofits We Trust? A Large-Scale Study on the Public’s Trust in Nonprofit Organizations 我们信任的非营利组织?公众对非营利组织信任的大规模研究

IF 1.4

Journal of Nonprofit & Public Sector Marketing Pub Date : 2020-03-14 DOI: 10.1080/10495142.2019.1707744

Annika Becker, Silke Boenigk, Jurgen Willems

引用次数: 27

College Students’ Intention to Volunteer for Non-profit Organizations: Does Brand Image Make a Difference? 大学生志愿服务非营利组织的意愿：品牌形象会产生影响吗？

IF 1.4

Journal of Nonprofit & Public Sector Marketing Pub Date : 2020-03-14 DOI: 10.1080/10495142.2019.1656136

Dea Mariska Febriani, Juhri Selamet

引用次数: 7

Measuring the Impact of Cause-Related Marketing: A Meta-Analysis of Nonprofit and For-profit Alliance Campaigns 衡量原因相关营销的影响:非营利性和营利性联盟活动的元分析

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Journal of Nonprofit & Public Sector Marketing Pub Date : 2020-02-28 DOI: 10.1080/10495142.2020.1726253

Michelle M. Rego, M. Hamilton, Dana Rogers

引用次数: 8