Journal of Nonprofit & Public Sector Marketing最新文献_第8页

Relevant Others: Identifying the Reference Groups of International Students in the USA 相关其他:确定在美国际学生的参考群体

IF 1.4

Journal of Nonprofit & Public Sector Marketing Pub Date : 2020-08-04 DOI: 10.1080/10495142.2020.1798858

H. Maulana

引用次数: 1

Reputation and Brand Management by Political Parties: Party Vetting of Election Candidates in Canada 政党声誉与品牌管理：加拿大选举候选人的党内审查

IF 1.4

Journal of Nonprofit & Public Sector Marketing Pub Date : 2020-08-03 DOI: 10.1080/10495142.2020.1798857

Alex Marland, Brooks DeCillia

引用次数: 5

Would Shaming or Instilling Hope in Indian Bystanders Lead to Positive Reporting Intentions? Examining the Impact of Emotional Appeals and Perceived Social Support in Domestic Violence Prevention PSAs 羞辱或向印度旁观者灌输希望会导致积极的报道意图吗?检视家庭暴力预防公益广告中情感诉求与感知社会支持的影响

IF 1.4

Journal of Nonprofit & Public Sector Marketing Pub Date : 2020-08-03 DOI: 10.1080/10495142.2020.1798860

Sidharth Muralidharan, Carrie La Ferle

引用次数: 2

Improving Evacuation Compliance through Control: Implications for Emergency Management Policy and Disaster Communications 通过控制改善疏散合规性:对应急管理政策和灾害通信的影响

IF 1.4

Journal of Nonprofit & Public Sector Marketing Pub Date : 2020-07-30 DOI: 10.1080/10495142.2020.1798855

A. Selin Atalay, Margaret G. Meloy

{"title":"Improving Evacuation Compliance through Control: Implications for Emergency Management Policy and Disaster Communications","authors":"A. Selin Atalay, Margaret G. Meloy","doi":"10.1080/10495142.2020.1798855","DOIUrl":"https://doi.org/10.1080/10495142.2020.1798855","url":null,"abstract":"ABSTRACT Federal and local emergency management agencies and policymakers often ask: Why do individuals refuse to leave their homes when emergency evacuations are mandated during life-threatening natural disasters? In three experimental studies, the current research establishes that during a natural disaster, individuals become aware of their mortality. Existential anxiety is high and a need for control is instantiated. This makes following the directive to evacuate relatively less appealing. If, however, individuals can meet their need for control while in the process of making the evacuation decision (e.g., choice of shelter), the likelihood of evacuating increases. In light of increasing concerns related to global climate change, terrorist threats, pandemics, and other natural disasters, calls for more interdisciplinary work in understanding human decision-making in emergency situations have been made. The current work has timely implications for emergency management agencies, policymakers, and those required to communicate during natural disasters.","PeriodicalId":46735,"journal":{"name":"Journal of Nonprofit & Public Sector Marketing","volume":"32 1","pages":"364 - 378"},"PeriodicalIF":1.4,"publicationDate":"2020-07-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/10495142.2020.1798855","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48432862","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 10

Investigating the Methods and Effectiveness of Crisis Communication 危机沟通的方法和有效性研究

IF 1.4

Journal of Nonprofit & Public Sector Marketing Pub Date : 2020-07-30 DOI: 10.1080/10495142.2020.1798856

Lucie K. Ozanne, P. Ballantine, T. Mitchell

{"title":"Investigating the Methods and Effectiveness of Crisis Communication","authors":"Lucie K. Ozanne, P. Ballantine, T. Mitchell","doi":"10.1080/10495142.2020.1798856","DOIUrl":"https://doi.org/10.1080/10495142.2020.1798856","url":null,"abstract":"ABSTRACT Crises are major challenges all organizations must prepare for. Managers must have a sound knowledge of how to deal with these situations if and when they arise. Crisis communication should be a key element in these preparations. While it is important for an organization to have a crisis communication plan, this does not guarantee success. Organizations must be dynamic and tailor their message specifically for the target audience and crisis situation. This research takes a case study approach to investigate how one public sector organization, a University, communicated with a key stakeholder group, their students, following a series of earthquakes. We find that the organization had an updated crisis management plan, practiced implementation procedures, and a well-trained experienced communication team. The organization used a range of communication tools to reach their key target audience. In addition, it was able to improvise and adjust its communication strategy. In order to meet the information needs of their target audience, new media were used, two way communication was implemented, messages were more precisely targeted, and press communications were altered. However, survey results showed the organization struggled to manage communications across multiple events.","PeriodicalId":46735,"journal":{"name":"Journal of Nonprofit & Public Sector Marketing","volume":"32 1","pages":"379 - 405"},"PeriodicalIF":1.4,"publicationDate":"2020-07-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/10495142.2020.1798856","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42207832","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 12

Organizational Attributes and Their Effect on Donor Intentions: Examining How the Descriptors Used in Marketing Communications Can Affect Donor Support 组织属性及其对捐赠者意愿的影响：研究营销传播中使用的描述符如何影响捐赠者的支持

IF 1.4

Journal of Nonprofit & Public Sector Marketing Pub Date : 2020-06-12 DOI: 10.1080/10495142.2020.1760997

Darla Donaldson, N. Winter, Joel Bigley

{"title":"Organizational Attributes and Their Effect on Donor Intentions: Examining How the Descriptors Used in Marketing Communications Can Affect Donor Support","authors":"Darla Donaldson, N. Winter, Joel Bigley","doi":"10.1080/10495142.2020.1760997","DOIUrl":"https://doi.org/10.1080/10495142.2020.1760997","url":null,"abstract":"ABSTRACT Utilizing a choice-based conjoint survey of donors from four nonprofit organizations, this study investigated individual donation intentions and their organizational and venture attribute preferences. A sample of 191 participants indicated that a nonprofit organization’s administrative efficiency was the most important attribute when choosing between donation options. Attribute choices of 8% and 10% of the budget spent on administrative expenses seem to be strongly preferred over the attributes of 12% and 16%. The attributes concerning the venture itself (the profitability of the venture, the venture’s location, the entrepreneurial competence of those starting the venture, and terms used to describe the venture) were all significantly more important to donors than the age of the nonprofit organization launching the venture. Interestingly, respondents appear to favor a venture described as “social enterprise” over a venture described as a for-profit social enterprise. This study may help determine which organizational and enterprise attributes are most effective in eliciting donor support. These findings extend previous research studies.","PeriodicalId":46735,"journal":{"name":"Journal of Nonprofit & Public Sector Marketing","volume":"33 1","pages":"516 - 538"},"PeriodicalIF":1.4,"publicationDate":"2020-06-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/10495142.2020.1760997","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48745196","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 4

Barriers to Elderly Consumers’ Use of Support Services: Community Support in Japan’s Super-Aged Society 老年消费者使用支持服务的障碍:日本超高龄社会的社区支持

IF 1.4

Journal of Nonprofit & Public Sector Marketing Pub Date : 2020-05-26 DOI: 10.1080/10495142.2019.1589625

B. Ho, K. Shirahada

引用次数: 11

When Marketing Dare Not Speak Its Name: Understanding Market Orientation in Chinese NGOs 当营销不敢开口:理解中国非政府组织的市场导向

IF 1.4

Journal of Nonprofit & Public Sector Marketing Pub Date : 2020-05-26 DOI: 10.1080/10495142.2019.1589628

M. W. Y. Lee, Allan K. K. Chan, G. Prendergast

{"title":"When Marketing Dare Not Speak Its Name: Understanding Market Orientation in Chinese NGOs","authors":"M. W. Y. Lee, Allan K. K. Chan, G. Prendergast","doi":"10.1080/10495142.2019.1589628","DOIUrl":"https://doi.org/10.1080/10495142.2019.1589628","url":null,"abstract":"ABSTRACT The market orientation construct has proven to be of value to profit-seeking firms. It ought to be of value to NGOs too. Some previous research has been done to facilitate understanding of market orientation in NGOs, but the methodologies used have mostly been quantitative, and nothing is known about the market orientation of Chinese NGOs. To address this research gap, a qualitative case study methodology was used to develop a deeper understanding of how market orientation is practiced among NGOs in Hong Kong (China). Mapping with previous studies, the research found that three factors together explained the varying degrees of market orientation in the NGOs studied: senior management factors, organizational and institutional factors, and structural and system factors. But more importantly, an NGO’s funding base was found to moderate the relationship between these antecedents and an organization’s market orientation. The more that the NGO relies on public funding or a small number of funders the weaker the influence of the antecedents on market orientation. The more that the NGO relies on private funders, a diversified group of funders, or self-funding, the stronger the influence of the antecedents on market orientation, and the closer its understanding of market orientation is likely to be to that of a commercial entity. The article finishes with a substantive theoretical model for market orientation in the Chinese NGO context.","PeriodicalId":46735,"journal":{"name":"Journal of Nonprofit & Public Sector Marketing","volume":"32 1","pages":"312 - 337"},"PeriodicalIF":1.4,"publicationDate":"2020-05-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/10495142.2019.1589628","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"59549476","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Like, Share, Retweet: Testing Competing Models of the Theory of Planned Behavior to Predict Slacktivism Engagement 喜欢，分享，转发:测试计划行为理论的竞争模型来预测懒汉行动主义参与

IF 1.4

Journal of Nonprofit & Public Sector Marketing Pub Date : 2020-05-26 DOI: 10.1080/10495142.2019.1589626

A. Noland

引用次数: 14

Improving Fundraising Efficiency in Small and Medium Sized Non-profit Organizations Using Online Solutions 使用在线解决方案提高中小型非营利组织的筹资效率

IF 1.4

Journal of Nonprofit & Public Sector Marketing Pub Date : 2020-05-26 DOI: 10.1080/10495142.2019.1589627

Kabil Nageswarakurukkal, Paulo Gonçalves, Mohammad Moshtari

{"title":"Improving Fundraising Efficiency in Small and Medium Sized Non-profit Organizations Using Online Solutions","authors":"Kabil Nageswarakurukkal, Paulo Gonçalves, Mohammad Moshtari","doi":"10.1080/10495142.2019.1589627","DOIUrl":"https://doi.org/10.1080/10495142.2019.1589627","url":null,"abstract":"ABSTRACT Although Switzerland enjoys a mature e-commerce sector and online marketing with widespread use of social media, large Swiss nonprofit organizations (NPOs) still adopt mainly off-line marketing and mass marketing strategies to support their fund-raising efforts. Mass marketing techniques are expensive and require a large financial investment, which Swiss small and medium-sized organizations cannot afford. The high cost of adopting these conventional fund-raising strategies greatly affects small NPOs, who lack funds to run their social and humanitarian projects. If instead NPOs focused on more cost-efficient marketing strategies, they could improve the sustainability of their fund-raising campaigns. Taking an explorative approach, this study first surveys Swiss donors to understand and quantify their behaviors. Second, it conducts qualitative interviews with NPOs to provide insights into their fund-raising strategies. Finally, it concludes with a set of practical suggestions for small and medium-sized NPOs to build specific capabilities to collect online donations more efficiently.","PeriodicalId":46735,"journal":{"name":"Journal of Nonprofit & Public Sector Marketing","volume":"32 1","pages":"286 - 311"},"PeriodicalIF":1.4,"publicationDate":"2020-05-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/10495142.2019.1589627","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49391898","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 17