Journal of Nonprofit & Public Sector Marketing最新文献

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Conceptualizing Barriers to Individual Recycling: A Qualitative Study with Multiple Stakeholders in Türkiye 个人回收的障碍概念化:土耳其多方利益相关者的定性研究
IF 1.4
Journal of Nonprofit & Public Sector Marketing Pub Date : 2024-07-31 DOI: 10.1080/10495142.2024.2384089
Ebru Tümer, İnci Dursun, Cansu Gökmen Köksal, Ahmet Durmaz
{"title":"Conceptualizing Barriers to Individual Recycling: A Qualitative Study with Multiple Stakeholders in Türkiye","authors":"Ebru Tümer, İnci Dursun, Cansu Gökmen Köksal, Ahmet Durmaz","doi":"10.1080/10495142.2024.2384089","DOIUrl":"https://doi.org/10.1080/10495142.2024.2384089","url":null,"abstract":"Increasing individual recycling rates is critical to achieving expected recycling targets. According to the social marketing approach promoting individual recycling behavior requires exploring, mea...","PeriodicalId":46735,"journal":{"name":"Journal of Nonprofit & Public Sector Marketing","volume":"86 1","pages":""},"PeriodicalIF":1.4,"publicationDate":"2024-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141935397","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Nonprofits, Social Media, and Mission 非营利组织、社交媒体和使命
IF 1.4
Journal of Nonprofit & Public Sector Marketing Pub Date : 2024-07-07 DOI: 10.1080/10495142.2024.2372102
Katherine Morgan, Chelsea DeMasters, Kimberly Wiley
{"title":"Nonprofits, Social Media, and Mission","authors":"Katherine Morgan, Chelsea DeMasters, Kimberly Wiley","doi":"10.1080/10495142.2024.2372102","DOIUrl":"https://doi.org/10.1080/10495142.2024.2372102","url":null,"abstract":"Characteristics core to the nonprofit sector’s identity – community building and authenticity – are what drive user engagement on microvlogging platforms like TikTok. Yet, nonprofits are often hesi...","PeriodicalId":46735,"journal":{"name":"Journal of Nonprofit & Public Sector Marketing","volume":"17 1","pages":""},"PeriodicalIF":1.4,"publicationDate":"2024-07-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141585706","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Sympathy and Guilt: Optimizing Advertising Appeals for Charitable Giving to Generation Z 同情与内疚:优化针对 Z 世代慈善捐赠的广告诉求
IF 1.4
Journal of Nonprofit & Public Sector Marketing Pub Date : 2024-07-01 DOI: 10.1080/10495142.2024.2372104
Ronald Conlin, Steven Bauer
{"title":"Sympathy and Guilt: Optimizing Advertising Appeals for Charitable Giving to Generation Z","authors":"Ronald Conlin, Steven Bauer","doi":"10.1080/10495142.2024.2372104","DOIUrl":"https://doi.org/10.1080/10495142.2024.2372104","url":null,"abstract":"The high degree of social consciousness among Generation Z (Gen Z) makes the cohort a critical target for nonprofits. Our study investigates the relative impact of advertising appeals based on guil...","PeriodicalId":46735,"journal":{"name":"Journal of Nonprofit & Public Sector Marketing","volume":"19 1","pages":""},"PeriodicalIF":1.4,"publicationDate":"2024-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141609639","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Do Top managers’ Psychological Attributes Influence Nonprofit Alliances for Resource Acquisition? An Application of Stimulus-Organization-Behavior-Consequence (S-O-B-C) Theory 高层管理者的心理属性会影响非营利组织的资源获取联盟吗?刺激-组织-行为-后果(S-O-B-C)理论的应用
IF 1.4
Journal of Nonprofit & Public Sector Marketing Pub Date : 2024-06-17 DOI: 10.1080/10495142.2024.2366290
Debadutta Kumar Panda
{"title":"Do Top managers’ Psychological Attributes Influence Nonprofit Alliances for Resource Acquisition? An Application of Stimulus-Organization-Behavior-Consequence (S-O-B-C) Theory","authors":"Debadutta Kumar Panda","doi":"10.1080/10495142.2024.2366290","DOIUrl":"https://doi.org/10.1080/10495142.2024.2366290","url":null,"abstract":"Despite many investigations on nonprofit collaboration, examining nonprofit alliances from the behavioral attributes of top managers is nonexistent in the present literature. This paper studies how...","PeriodicalId":46735,"journal":{"name":"Journal of Nonprofit & Public Sector Marketing","volume":"84 1","pages":""},"PeriodicalIF":1.4,"publicationDate":"2024-06-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141506550","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Using Social Media as a Marketing Communication Strategy: Perspectives from Health-Related Non-Profit Organizations 使用社交媒体作为营销传播策略:与健康相关的非营利组织的观点
IF 1.4
Journal of Nonprofit & Public Sector Marketing Pub Date : 2024-05-31 DOI: 10.1080/10495142.2024.2361342
Shaun Thomas, Rodney Graeme Duffett
{"title":"Using Social Media as a Marketing Communication Strategy: Perspectives from Health-Related Non-Profit Organizations","authors":"Shaun Thomas, Rodney Graeme Duffett","doi":"10.1080/10495142.2024.2361342","DOIUrl":"https://doi.org/10.1080/10495142.2024.2361342","url":null,"abstract":"The continued growth of nonprofit organizations (NPOs) has caused major competition to create awareness of their funding needs and services. Consequently, NPOs have begun to increase the use of soc...","PeriodicalId":46735,"journal":{"name":"Journal of Nonprofit & Public Sector Marketing","volume":"123 1","pages":""},"PeriodicalIF":1.4,"publicationDate":"2024-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141514818","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Make a Charitable Birthday Wish on Facebook: An Extended Theory of Planned Behavior 在 Facebook 上许下慈善生日愿望:扩展的计划行为理论
IF 1.4
Journal of Nonprofit & Public Sector Marketing Pub Date : 2024-05-28 DOI: 10.1080/10495142.2024.2360197
Lijie Zhou, Fei Xue
{"title":"Make a Charitable Birthday Wish on Facebook: An Extended Theory of Planned Behavior","authors":"Lijie Zhou, Fei Xue","doi":"10.1080/10495142.2024.2360197","DOIUrl":"https://doi.org/10.1080/10495142.2024.2360197","url":null,"abstract":"Social media fundraising has become an important tool for nonprofits to raise money. Focusing on one specific fundraising tool, Facebook birthday fundraiser, the current study developed an extended...","PeriodicalId":46735,"journal":{"name":"Journal of Nonprofit & Public Sector Marketing","volume":"4 1","pages":""},"PeriodicalIF":1.4,"publicationDate":"2024-05-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141514819","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Predicting online donation intention in donation-based crowdfunding apps: a multi-stage SEM-ANN-NCA model integrating anthropomorphism, satisfaction, trust, and privacy concerns 预测基于捐赠的众筹应用程序中的在线捐赠意向:整合拟人化、满意度、信任和隐私问题的多阶段 SEM-ANN-NCA 模型
IF 1.4
Journal of Nonprofit & Public Sector Marketing Pub Date : 2024-05-27 DOI: 10.1080/10495142.2024.2351012
Viral Bhatt, Sudhir Pandey, Ritesh Patel, Shamrao Ghodake, Harsha Jariwala, Sujo Thomas
{"title":"Predicting online donation intention in donation-based crowdfunding apps: a multi-stage SEM-ANN-NCA model integrating anthropomorphism, satisfaction, trust, and privacy concerns","authors":"Viral Bhatt, Sudhir Pandey, Ritesh Patel, Shamrao Ghodake, Harsha Jariwala, Sujo Thomas","doi":"10.1080/10495142.2024.2351012","DOIUrl":"https://doi.org/10.1080/10495142.2024.2351012","url":null,"abstract":"Crowdfunding is an information-technology-assisted model of amassing moderately small contributions/donations to solicit funds from a large pool of donors online. While the nonprofit marketing lite...","PeriodicalId":46735,"journal":{"name":"Journal of Nonprofit & Public Sector Marketing","volume":"64 1","pages":""},"PeriodicalIF":1.4,"publicationDate":"2024-05-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141514820","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Impact of Social Responsibility on Students’ Perceptions in Higher Education Institutions: A Theoretical Synthesis of Recent Research and Bibliometric Analysis 社会责任对高校学生认知的影响:最新研究的理论综述与文献计量分析
IF 1.4
Journal of Nonprofit & Public Sector Marketing Pub Date : 2024-04-19 DOI: 10.1080/10495142.2024.2337648
Cláudia Lessa, Arnaldo Coelho
{"title":"The Impact of Social Responsibility on Students’ Perceptions in Higher Education Institutions: A Theoretical Synthesis of Recent Research and Bibliometric Analysis","authors":"Cláudia Lessa, Arnaldo Coelho","doi":"10.1080/10495142.2024.2337648","DOIUrl":"https://doi.org/10.1080/10495142.2024.2337648","url":null,"abstract":"The objective of this study is to analyze international scientific publications related to corporate social responsibility (CSR) and higher education institutions, providing a map of the connection...","PeriodicalId":46735,"journal":{"name":"Journal of Nonprofit & Public Sector Marketing","volume":"196 1","pages":""},"PeriodicalIF":1.4,"publicationDate":"2024-04-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140625840","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Effects of Feedback about Overhead Spending from Charitable Organizations on Overhead Aversion 慈善组织对管理费用支出的反馈对管理费用规避的影响
IF 1.4
Journal of Nonprofit & Public Sector Marketing Pub Date : 2024-04-13 DOI: 10.1080/10495142.2024.2341742
Triza Mudita, Kwanho Suk
{"title":"Effects of Feedback about Overhead Spending from Charitable Organizations on Overhead Aversion","authors":"Triza Mudita, Kwanho Suk","doi":"10.1080/10495142.2024.2341742","DOIUrl":"https://doi.org/10.1080/10495142.2024.2341742","url":null,"abstract":"Charitable organizations spend donated funds for programs and overhead. Donors expect their donated money to be used to help the cause rather than the overhead (i.e. overhead aversion). Donors expe...","PeriodicalId":46735,"journal":{"name":"Journal of Nonprofit & Public Sector Marketing","volume":"95 1","pages":""},"PeriodicalIF":1.4,"publicationDate":"2024-04-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140584862","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Motivations for Establishing a Corporate Foundation in Australia 在澳大利亚设立企业基金会的动机
IF 1.4
Journal of Nonprofit & Public Sector Marketing Pub Date : 2024-03-21 DOI: 10.1080/10495142.2024.2330616
Shane Genziuk, Michael Polonsky
{"title":"Motivations for Establishing a Corporate Foundation in Australia","authors":"Shane Genziuk, Michael Polonsky","doi":"10.1080/10495142.2024.2330616","DOIUrl":"https://doi.org/10.1080/10495142.2024.2330616","url":null,"abstract":"Similar to other countries, Australian firms are increasingly using corporate foundations (CFs) to manage their philanthropic giving. While research has explored the global expansion of CFs, there ...","PeriodicalId":46735,"journal":{"name":"Journal of Nonprofit & Public Sector Marketing","volume":"26 1","pages":""},"PeriodicalIF":1.4,"publicationDate":"2024-03-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140202932","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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