Journal of Nonprofit & Public Sector Marketing最新文献

{"title":"Consumer Brand Engagement Fostered by Cause-Related Marketing in Emotional and Functional Brands","authors":"Diana Pereira, Joaquim Silva, Beatriz Casais","doi":"10.1080/10495142.2024.2329258","DOIUrl":"https://doi.org/10.1080/10495142.2024.2329258","url":null,"abstract":"This study analyses the role of consumer perceived value in mediating the relationship between cause-related marketing and consumer brand engagement with emotional and functional brands. Two real b...","PeriodicalId":46735,"journal":{"name":"Journal of Nonprofit & Public Sector Marketing","volume":"38 1","pages":""},"PeriodicalIF":1.4,"publicationDate":"2024-03-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140155015","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Impacts of Animated Transport Safety Advertising Cross Two Cultures","authors":"Nai-Hua Chen, Tran Thi Tu","doi":"10.1080/10495142.2024.2328368","DOIUrl":"https://doi.org/10.1080/10495142.2024.2328368","url":null,"abstract":"Transport safety campaigns are valuable for public health, as they prevent traffic fatalities and collisions. Authorities and nonprofit organizations attempt to promote transport safety by advertis...","PeriodicalId":46735,"journal":{"name":"Journal of Nonprofit & Public Sector Marketing","volume":"69 1","pages":""},"PeriodicalIF":1.4,"publicationDate":"2024-03-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140154818","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Nonprofit Marketing: A Systematic Review","authors":"Shimelis Zewdie Werke, Addisalem Tadesse Bogale","doi":"10.1080/10495142.2023.2290531","DOIUrl":"https://doi.org/10.1080/10495142.2023.2290531","url":null,"abstract":"This systematic review delves into the realm of nonprofit marketing (NPM) by synthesizing empirical studies published between 2013 and 2022 across various sectors. Employing a meticulous screening ...","PeriodicalId":46735,"journal":{"name":"Journal of Nonprofit & Public Sector Marketing","volume":"44 1","pages":""},"PeriodicalIF":1.4,"publicationDate":"2023-12-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138540402","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Who Gives to Organizations that Protect Water? Using Three Normative Lenses to Distinguish Intenders from Nonintenders","authors":"Laura A. Warner, Alexa J. Lamm, Kristin E. Gibson, Dharmendra Kalauni","doi":"10.1080/10495142.2023.2287213","DOIUrl":"https://doi.org/10.1080/10495142.2023.2287213","url":null,"abstract":"This study, conducted using a non-experimental and cross-sectional survey, was undertaken to explore distinguishing characteristics between intenders and non-intenders regarding donation behaviors ...","PeriodicalId":46735,"journal":{"name":"Journal of Nonprofit & Public Sector Marketing","volume":"14 1","pages":""},"PeriodicalIF":1.4,"publicationDate":"2023-11-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138540401","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Non-Profit organizations’ Online Engagement and the Limits of Charity Rhetoric: The Case of the United Arab Emirates","authors":"Mohamed Ben Moussa, Bouziane Zaid, Khayrat Ayad","doi":"10.1080/10495142.2023.2281905","DOIUrl":"https://doi.org/10.1080/10495142.2023.2281905","url":null,"abstract":"This paper examines the use of social media, particularly Facebook, for public engagement purposes by nonprofit organizations (NPOs) in the United Arab Emirates. It draws on an interpretation of en...","PeriodicalId":46735,"journal":{"name":"Journal of Nonprofit & Public Sector Marketing","volume":"54 1","pages":""},"PeriodicalIF":1.4,"publicationDate":"2023-11-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138540408","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Enhancing Customer Purchase Intention Using Cause-Related Marketing: A Study of the Indian Pharmaceutical Sector","authors":"Prasant Kumar Pandey, Naval Bajpai, Abhijeet V. Tiwari","doi":"10.1080/10495142.2023.2271476","DOIUrl":"https://doi.org/10.1080/10495142.2023.2271476","url":null,"abstract":"ABSTRACTCause-related marketing (CaRM) has developed over the past three decades to become a flexible and successful technique for many organizations to fulfill their social and financial obligations. However, there is little evidence available to address the effectiveness of CaRM in the Indian pharmaceutical sector. To fill this void, this study aims to extend this research area by investigating CaRM based on nine key dimensions- donation, cause type, cause-brand fit, product type, cause proximity, attributed company motives, trust, corporate reputation, and CaRM message appeal and their resultant impact on purchase intention of customers in the Indian pharmaceutical sector. A theoretical model is empirically estimated to achieve the objectives based on data taken from 1683 respondents from North India. The results show that CaRM positively impacts customers’ purchase intention in the Indian pharmaceutical sector. Further, the authors also explore the moderating effect of cause involvement and found that the effectiveness of CaRM increases in the presence of cause involvement. Furthermore, results also reveals that the attitude toward cause-related marketing programs partially mediates the CaRM and purchase intention relationship. Marketers and the pharmaceutical industry could benefit from the findings of this study, which could help them develop better CaRM promotional methods. This research expands on the study’s future scope and management implications.KEYWORDS: Cause involvementcause-related marketingIndiapharmaceutical sectorpurchase intention Disclosure statementNo potential conflict of interest was reported by the author(s).","PeriodicalId":46735,"journal":{"name":"Journal of Nonprofit & Public Sector Marketing","volume":"183 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135994661","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Identity’s Shadow Prices: The Case of Charity","authors":"J. Richard Johnson","doi":"10.1080/10495142.2023.2263438","DOIUrl":"https://doi.org/10.1080/10495142.2023.2263438","url":null,"abstract":"ABSTRACTThis paper develops a rational action model of charitable giving based on an expanded utility function that includes “identity utility”. The model is used to develop a procedure that can identify, from changes in individual donations over time, whether they are simply reactions to changes in the “prices” of charity--determined by changes in marginal tax rates--or due to changes in donor attitudes towards the charitable causes they support. An approach to using this procedure for market research is proposed.KEYWORDS: charityidentity utilityrational choice Disclosure statementNo potential conflict of interest was reported by the author(s).Notes1. The concept of the “personal identity narrative” in this paper was inspired by the positive critiques of the concept of “identity utility” by Davis (Citation2007) and Boulu-Rashef (Citation2015)2. This assertion is proved in the section, “The Donor’s Optimal Spend”, below.3. This restriction will be relaxed later in this paper.4. If a suitable narrative could be found for making the y-intercept of this function different from (greater than or less than) F, the function O(s) would represent the northeast quadrant of an ellipse centered at (0,0) rather than the northeast quadrant of a circle. The x-axis intercept would still have length F, because when all the agent’s residual wealth is spent, it cannot be a source of additional utility to him. The y-axis intercept could be some multiple of F. This would imply that the agent, A, would have a greater or lesser value for his money than for the “other economic goods” he could buy with it. While this is conceivable, in this paper the simple solution, in which the x- and y-axis intercepts are equal, is used. Transforming a symmetrical circle into an ellipse would complicate the algebra, but it would not affect the thrust of the arguments developed in what follows.5. Applying the decomposition of Hicks or Slutsky, the income effect of a tax reduction is an increase of spendable income. To determine the substitution effect of a price change, the income effect must be factored out.6. The derivation is as follows: Substituting x for (1+ε1)/P1 in (14) gives s1 = xF1/1+x2. If (1+ε1)/P1 ≥0, as it must be if ε1 ≥ −1, then x ≥0, and the derivative of s1 with respect to x is positive. Since s1 is an increasing function of x, and x is an increasing function of ε1, s1 is an increasing function of ε1.7. Since s1 is strictly increasing for ε1 > −1, ε1 is also a function of s1, by the Inverse Function Theorem.8. If A gives to three charities, B1, B2, and B3, then D = ∑13Di, s = ∑13si, and F = ∑13Fi. Here, si/s is the proportion of A’s total spend on charity allocated to charity Bi. Fi/F is the proportion of A’s residual wealth fund allocated to charity Bi. Going forward, each charity will be considered individually.9. Assuming that the income elasticity of F is 1.","PeriodicalId":46735,"journal":{"name":"Journal of Nonprofit & Public Sector Marketing","volume":"56 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135482543","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"How Individuals’ Health and Wealth Are Associated with Their Donation Behavior and Motivations","authors":"Sara Konrath, Femida Handy, Scott Wright, Kent A. Griffith, Reshma Jagsi","doi":"10.1080/10495142.2023.2262983","DOIUrl":"https://doi.org/10.1080/10495142.2023.2262983","url":null,"abstract":"ABSTRACTIn this article, we examine the differences in charitable donating behaviors among three groups: a nationally representative American sample (N = 513), individuals with an annual household income greater than $250,000 (N = 253), and individuals with significant illness (heart disease or cancer; N = 516). We then use a validated donor motivations scale to examine whether these groups’ reasons for donating money to nonprofits differ. While the extant literature provides information on who is likely to give and under what contexts, it treats donors as a homogenous group, only differentiating them by certain demographic variables. The current study examines two different groups based on two fundamental attributes: wealth and health. We hypothesized that systematic differences in giving behavior and self-reported motivations exist across these groups compared to a nationally representative sample. Instead, we found that only high-income individuals differed in their giving behaviors and motivations. These results show that donor behavior and motivations may depend on their wealth. This research may help fundraisers and development professionals better understand how and why different prospects donate.KEYWORDS: cancercharitable donationsheart diseasehigh-incomemotivations Disclosure statementNo potential conflict of interest was reported by the author(s).Supplementary MaterialSupplemental data for this article can be accessed online at https://doi.org/10.1080/10495142.2023.2262983Additional informationFundingThis work was supported by the Corporation for National and Community Service [17REHIN002]; Greenwall Foundation; National Institutes of Health (NICHD) via the Panel Study for Income Dynamics [Grant # HD083146-05].","PeriodicalId":46735,"journal":{"name":"Journal of Nonprofit & Public Sector Marketing","volume":"33 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134975612","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"A Few More Words for a Few More Cents: The Roles of Beneficiary and Message Frames during a Door-to-Door Donation Collection","authors":"A. Beldad, Ismay L. Bax, Joris J. van Hoof","doi":"10.1080/10495142.2022.2130494","DOIUrl":"https://doi.org/10.1080/10495142.2022.2130494","url":null,"abstract":"ABSTRACT Door-to-door collections provide an essential source of income for charitable organizations. Unfortunately, the effectiveness of a door-to-door donation collection technique has been waning in recent years. Previous studies have shown that framing can improve the effectiveness of charitable appeals. Hence, this research aims at gaining insights into the possible effects of framing charitable appeals on donation behavior in a door-to-door collection context. A field experiment, employing a door-to-door collection for a Dutch charitable organization, using a 2x3 between-subjects design, was conducted with 528 households in a Dutch municipality. Results show that of the two framing types (beneficiary frame and message frame) used for the door-to-door collection technique, only message frame influences the amount donated to the charitable organization, as the use of a loss frame appeal resulted in a higher amount of money donated than the use of a gain frame appeal. Moreover, when compared to the current practice of just requesting for a small donation without any message element (the control condition), including message elements to the door-to-door collection script did not improve people’s donation behavior and increase the amount donated. These findings have important implications for how door-to-door collections must be performed.","PeriodicalId":46735,"journal":{"name":"Journal of Nonprofit & Public Sector Marketing","volume":"35 1","pages":"414 - 437"},"PeriodicalIF":1.4,"publicationDate":"2022-10-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43371866","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"I Was Thinking to Help but Then I Changed My Mind! The Influence of Injunctive and Descriptive Norms on the Donation Intention-behavior Link","authors":"Ilia Gugenishvili","doi":"10.1080/10495142.2022.2066599","DOIUrl":"https://doi.org/10.1080/10495142.2022.2066599","url":null,"abstract":"ABSTRACT Public donations represent a substantial part of a charitable organization’s income. Thus, it is important to understand what influences donation behavior. Researchers mainly focus on intentions, rather than behavior. Although intentions often lead to behavior, there might be a gap between them. This experimental study investigated whether and how aligned and unaligned injunctive (what the majority of people approve of) and descriptive (what the majority of people do) social norms moderate the intention-behavior link. Additionally, I checked whether personal involvement moderates the influence of social norms. Four hundred and twenty-eight respondents were randomly assigned to one of the five conditions where the injunctive and descriptive norms were manipulated. Results revealed a significant and positive relationship between intentions and behavior (p = .000); this relationship is moderated by both aligned (supportive injunctive and descriptive) (p = .01) and unaligned (unsupportive injunctive and supportive descriptive) norms (p = .037). Personal involvement does not affect the moderating power of social norms. Findings are important for better understanding the intentions-behavior-norms dynamic. This can be used to create effective marketing strategies to make sure both favorable and unfavorable intentions translate into monetary donations.","PeriodicalId":46735,"journal":{"name":"Journal of Nonprofit & Public Sector Marketing","volume":"35 1","pages":"308 - 327"},"PeriodicalIF":1.4,"publicationDate":"2022-05-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45103346","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}