The Impacts of Animated Transport Safety Advertising Cross Two Cultures

IF 1.3 Q3 BUSINESS

Journal of Nonprofit & Public Sector Marketing Pub Date : 2024-03-11 DOI:10.1080/10495142.2024.2328368

Nai-Hua Chen, Tran Thi Tu

引用次数: 0

Abstract

Transport safety campaigns are valuable for public health, as they prevent traffic fatalities and collisions. Authorities and nonprofit organizations attempt to promote transport safety by advertis...

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动画交通安全广告对两种文化的影响

交通安全宣传活动对公众健康很有价值，因为它们可以预防交通死亡和碰撞事故。当局和非营利组织试图通过广告宣传来促进交通安全。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Nonprofit & Public Sector Marketing BUSINESS-

CiteScore

3.90

自引率

7.10%

发文量