Predicting online donation intention in donation-based crowdfunding apps: a multi-stage SEM-ANN-NCA model integrating anthropomorphism, satisfaction, trust, and privacy concerns

IF 1.3 Q3 BUSINESS

Journal of Nonprofit & Public Sector Marketing Pub Date : 2024-05-27 DOI:10.1080/10495142.2024.2351012

Viral Bhatt, Sudhir Pandey, Ritesh Patel, Shamrao Ghodake, Harsha Jariwala, Sujo Thomas

引用次数: 0

Abstract

Crowdfunding is an information-technology-assisted model of amassing moderately small contributions/donations to solicit funds from a large pool of donors online. While the nonprofit marketing lite...

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预测基于捐赠的众筹应用程序中的在线捐赠意向：整合拟人化、满意度、信任和隐私问题的多阶段 SEM-ANN-NCA 模型

众筹（Crowdfunding）是一种以信息技术为辅助的模式，它通过网络向大量捐赠者募集数额适中的小额捐款/捐赠。虽然非营利组织的市场营销轻...

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Nonprofit & Public Sector Marketing BUSINESS-

CiteScore

3.90

自引率

7.10%

发文量