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引用次数: 0
摘要
Z 世代（Gen Z）高度的社会意识使他们成为非营利组织的重要目标。我们的研究调查了基于 "guil...
Sympathy and Guilt: Optimizing Advertising Appeals for Charitable Giving to Generation Z
The high degree of social consciousness among Generation Z (Gen Z) makes the cohort a critical target for nonprofits. Our study investigates the relative impact of advertising appeals based on guil...
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