Discourse Context & Media最新文献_第6页

“Mocking people for stupid opinions is not fun. Also it’s bad for business.” From using humour for webcare to polarization “嘲笑别人愚蠢的观点一点都不好玩。而且这对生意也不好。”从利用幽默进行网络护理到两极分化

IF 2.3 2区文学

Discourse Context & Media Pub Date : 2025-02-20 DOI: 10.1016/j.dcm.2025.100862

Ursula Lutzky , Mhairi Rundell

{"title":"“Mocking people for stupid opinions is not fun. Also it’s bad for business.” From using humour for webcare to polarization","authors":"Ursula Lutzky , Mhairi Rundell","doi":"10.1016/j.dcm.2025.100862","DOIUrl":"10.1016/j.dcm.2025.100862","url":null,"abstract":"<div><div>Today companies are encouraged to communicate with a sense of humour when interacting with stakeholders online, and they increasingly take sides on contested issues by engaging in corporate social advocacy. While both approaches to digital business discourse may have benefits, they may equally polarize. This study explores the use of a digital discourse strategy that combines using humour with taking part in socio-political debates to find out to what extent their combination fuels polarization and entails negative outcomes. Using a corpus linguistic methodology, this study explores a 4.5-million-word corpus of tweets posted by and addressed to the budget airline Ryanair between October 2020 and March 2023, when the airline increasingly used aggressive humour and took a stance on socio-political issues in its posts. The findings show that the topics Ryanair engaged with, often in a humorous manner, entailed heated discussions on Twitter, with several words pertaining to the respective topics being key in the corpus. At the same time, they resulted in dividing its client base, with some stakeholders explicitly expressing their appreciation of its discursive approach and others deploring it. While humour may thus enhance the polarizing effect of corporate social advocacy, it may also lead to increased user engagement with stakeholders frequently commenting on and talking about brand posts. Ultimately, the success of a company’s digital discourse strategy will be influenced by the interplay between its brand identity, the context of communication and the specific type of user engagement behaviour it intends to spark.</div></div>","PeriodicalId":46649,"journal":{"name":"Discourse Context & Media","volume":"64 ","pages":"Article 100862"},"PeriodicalIF":2.3,"publicationDate":"2025-02-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143454072","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Social media and the new canon of use for social protest: The case of cutting hair to show solidarity with the women of Iran 社交媒体和社会抗议的新标准：剪头发以示对伊朗妇女的声援

IF 2.3 2区文学

Discourse Context & Media Pub Date : 2025-02-09 DOI: 10.1016/j.dcm.2025.100867

Gwen Bouvier, Shangran Jin

{"title":"Social media and the new canon of use for social protest: The case of cutting hair to show solidarity with the women of Iran","authors":"Gwen Bouvier, Shangran Jin","doi":"10.1016/j.dcm.2025.100867","DOIUrl":"10.1016/j.dcm.2025.100867","url":null,"abstract":"<div><div>Social media platforms now play a major role in how societies debate social and political issues. Yet scholars have shown concern in regard to how the affordances of social media give form to such debate, shaping not only how we interact and engage with ideas, but also the very nature of the ideas themselves, notably where nuance becomes difficult and where bolder statements and shows of emotion are favored. In this paper, using Multimodal Critical Discourse Analysis, we consider a trending feed from X in 2022, centred on the hashtag #MahsaAmini, which carried images of women cutting their hair in response to the death of a young woman in Iran at the hands of the security police. We reveal how the hashtag represents the highly complex situation in Iran through buzzwords and symbolism, and an ethnocentric discourse of gender empowerment. We explore how the affordances of social media as a material of communication have formed canons of use, or standardized social practices for social protest, where clear detail and purpose is lost behind collective moral display. Given that such hashtags can now have a leading role in agenda setting, this has consequences for the kinds of social and political discourses that come to occupy public space.</div></div>","PeriodicalId":46649,"journal":{"name":"Discourse Context & Media","volume":"64 ","pages":"Article 100867"},"PeriodicalIF":2.3,"publicationDate":"2025-02-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143372226","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Context in abusive language detection: On the interdependence of context and annotation of user comments 滥用语言检测中的语境：语境与用户评论注释的相互依存关系

IF 2.3 2区文学

Discourse Context & Media Pub Date : 2025-02-01 DOI: 10.1016/j.dcm.2024.100848

Holly Lopez, Sandra Kübler

{"title":"Context in abusive language detection: On the interdependence of context and annotation of user comments","authors":"Holly Lopez, Sandra Kübler","doi":"10.1016/j.dcm.2024.100848","DOIUrl":"10.1016/j.dcm.2024.100848","url":null,"abstract":"<div><div>One of the challenges for automated abusive language detection is combating unintended bias, which can be easily introduced through the annotation process, especially when what is (not) considered abusive is subjective and heavily context dependent. Our study incorporates a fine-grained, socio-pragmatic perspective to data modeling by taking into consideration contextual elements that impact the quality of abusive language corpora. We use a fine-grained annotation scheme that distinguishes between different types of non-abuse along with explicit and implicit abuse. We include the following non-abusive categories: meta, casual profanity, argumentative language, irony, and non-abusive language. Experts and minimally trained annotators use this scheme to manually re-annotate instances originally considered abusive by crowdsourced annotators in a standard corpus. After re-annotation, we investigate discrepancies between experts and minimally trained annotators. Our investigation shows that minimally trained annotators have difficulty interpreting contextual aspects and distinguishing between content performing abuse and content about abuse or instances of casual profanity. It also demonstrates how missing information or contextualization cues are often a source of disagreement across all types of annotators and poses a significant challenge for developing robust, nuanced corpora and annotation guidelines for abusive language detection.</div></div>","PeriodicalId":46649,"journal":{"name":"Discourse Context & Media","volume":"63 ","pages":"Article 100848"},"PeriodicalIF":2.3,"publicationDate":"2025-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143162557","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Improbable conversations: Interactional dynamics in TikTok duets 不可能的对话：抖音二重唱中的互动动态

IF 2.3 2区文学

Discourse Context & Media Pub Date : 2025-02-01 DOI: 10.1016/j.dcm.2024.100821

Susan C. Herring, Ashley R. Dainas

引用次数: 0

@Fesshole and the discourse of confession on X: A study of online sharing and community building @Fesshole与X上的告白话语：网络分享与社区建设研究

IF 2.3 2区文学

Discourse Context & Media Pub Date : 2025-02-01 DOI: 10.1016/j.dcm.2024.100838

Andrew S. Ross , Aditi Bhatia

{"title":"@Fesshole and the discourse of confession on X: A study of online sharing and community building","authors":"Andrew S. Ross , Aditi Bhatia","doi":"10.1016/j.dcm.2024.100838","DOIUrl":"10.1016/j.dcm.2024.100838","url":null,"abstract":"<div><div>As a centuries-old discursive practice, confessional acts that are typically understood as an acceptance of one’s guilt or shame regarding a particular action or thought, have been observed and studied in various contexts including religion, law and crime, and medicine. However, the nature and practice of confessions have been increasingly reconfigured within newer, evolving digital media contexts. Social media platforms, such as X (formerly Twitter), have afforded users diverse ways to interact and engage in self-presentation online. The growing need to build and be part of communities, as well as reconceptualised notions of trust, intimacy and authenticity online, facilitated by mechanics of social media platforms and user anonymity have altered conventional notions of confession and absolution. This paper explores the reconfiguration of confessional acts by analysing a corpus of posts submitted to the X account @fesshole, which solicits confessions from its community of followers in a non-institutional, public online context. We analyse the posts by borrowing from van Dijk’s (2015) socio-cognitive modelfor analysis of discourse, which focuses on the micro and macro levels on which cognition mediates in terms of socially shared norms and ideologies within and across discursive communities. The results of the analysis suggest that X users establish rapport through confessions of an intra- and interpersonal nature about topics of varying degrees of seriousness and in ways that give the ambient online audience something to relate to and connect with. In doing so, confessors seek to bond in place of absolution, and they offer inspiration or commonality in place of guilt.</div></div>","PeriodicalId":46649,"journal":{"name":"Discourse Context & Media","volume":"63 ","pages":"Article 100838"},"PeriodicalIF":2.3,"publicationDate":"2025-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143163074","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Address terms in Chinese popular music fandom: Exploring stancetaking in social media discourses 中国流行乐迷的称呼：探索社交媒体话语中的立场

IF 2.3 2区文学

Discourse Context & Media Pub Date : 2025-02-01 DOI: 10.1016/j.dcm.2024.100837

Xinyu Li, Mie Hiramoto

引用次数: 0

Evoking ‘other countries’ in media discourses: The case of the Covid-19 pandemic in six countries 在媒体话语中唤起“其他国家”：六个国家的Covid-19大流行案例

IF 2.3 2区文学

Discourse Context & Media Pub Date : 2025-02-01 DOI: 10.1016/j.dcm.2024.100847

Lauri Heimo , Pertti Alasuutari , Laia Pi Ferrer , Olga Ulybina

引用次数: 0

Queer(ing) language practices in a Hong Kong lesbian dating app 香港一款女同性恋约会软件中的酷儿语言实践

IF 2.3 2区文学

Discourse Context & Media Pub Date : 2025-02-01 DOI: 10.1016/j.dcm.2024.100839

Benedict J.L. Rowlett , Kwan Ting Chung

{"title":"Queer(ing) language practices in a Hong Kong lesbian dating app","authors":"Benedict J.L. Rowlett , Kwan Ting Chung","doi":"10.1016/j.dcm.2024.100839","DOIUrl":"10.1016/j.dcm.2024.100839","url":null,"abstract":"<div><div>The proliferation of social networking websites and dating apps has led to new language practices that foster intimacy and inspire romance. While several language studies have examined gay men’s use of dating apps, studies of lesbian dating apps have been scarce, particularly in non-Western contexts. To explore the relationship between digital media and lesbian dating practices in Hong Kong, this study examines how a forum on the social media app <em>Butterfly</em> facilitates the discursive construction and negotiation of Hong Kong lesbian sexual identities, both in users’ self-representations and preferences for desired others. The research uses a mixed method approach rooted in queer linguistics to combine quantitative and qualitative analyses of a corpus of 241 forum posts. The analysis reveals the common use of local identity labels, including relationship role labels such as “Tomboy” (TB) and “Tomboy’s girl” (TBG), along with other identity markers. However, the analysis also reveals users’ preferences for more neutral, or non-gender specific labels in the presentation of their sexual identities and those of their desired others, for example “No label” (NL). This research thus sheds light on how users may be making use of the app’s forum to question established, or more traditional local linguistic markers of gender/sexual identity, indicating queering trends in discourses of Hong Kong lesbian identities.</div></div>","PeriodicalId":46649,"journal":{"name":"Discourse Context & Media","volume":"63 ","pages":"Article 100839"},"PeriodicalIF":2.3,"publicationDate":"2025-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143162556","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The linguistic marketplace of YouTube language influencers YouTube语言影响者的语言市场

IF 2.3 2区文学

Discourse Context & Media Pub Date : 2025-01-31 DOI: 10.1016/j.dcm.2025.100864

Simon Perry

引用次数: 0

Discursive (de)legitimation of media bias in news reporting of high-profile crimes: The case of Missing White Woman Syndrome 高调犯罪新闻报道中媒体偏见的话语（非）正当性：以失踪白人妇女综合症为例

IF 2.3 2区文学

Discourse Context & Media Pub Date : 2025-01-31 DOI: 10.1016/j.dcm.2024.100851

Kate O’Farrell

引用次数: 0