{"title":"Digital crossings: A case study of a knowledge mobilisation approach for translating research into practice","authors":"Chin Ee Loh, Fei Victor Lim, Ren Feng Lorraine Ow","doi":"10.1016/j.dcm.2025.100910","DOIUrl":"10.1016/j.dcm.2025.100910","url":null,"abstract":"<div><div>There is increasing emphasis on the importance of knowledge mobilisation, also known as knowledge translation, knowledge exchange, knowledge transfer, so that research findings are moved into action by stakeholders such as policymakers, practitioners and the broader public. While disseminating one’s research digitally is a promising gateway for knowledge produced to have a greater reach, education researchers are least equipped to use digital methods, compared to other methods. Applying Bernstein’s (2000) concept of recontextualisation with a proposed KM framework, we examine how the discourses of research are selectively appropriated, relocated, refocused and related to the discourse of practice through the translational process in one case study of a project website featuring education research within the Singapore context. Principles for successful recontextualisation drawn from this case study include: (1) educated hunches about key ideas for practical translation, (2) familiarity with specific audience needs, (3) awareness of discourse rules for engagement through specific digital modes. This article contributes towards demonstrating the value and productivity of Bernstein’s (2000) recontextualisation on research via digital media to engage varied audiences beyond the academia. The article concludes with recommendations on the systemic support needed to help researchers build a repertoire of practice for the translational process with the ultimate goal of moving evidence into action.</div></div>","PeriodicalId":46649,"journal":{"name":"Discourse Context & Media","volume":"66 ","pages":"Article 100910"},"PeriodicalIF":2.3,"publicationDate":"2025-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144331458","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Introduction: discourse at the intersection of digital design and user agency","authors":"Caroline Tagg, Göran Eriksson, Camilla Vásquez","doi":"10.1016/j.dcm.2025.100917","DOIUrl":"10.1016/j.dcm.2025.100917","url":null,"abstract":"","PeriodicalId":46649,"journal":{"name":"Discourse Context & Media","volume":"66 ","pages":"Article 100917"},"PeriodicalIF":2.3,"publicationDate":"2025-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144605907","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"(Don’t) click here: Hyperlinks as a quasi-objectification strategy in epistemic legitimisation in extremists’ blog posts on sexual violence","authors":"Kate Barber","doi":"10.1016/j.dcm.2025.100912","DOIUrl":"10.1016/j.dcm.2025.100912","url":null,"abstract":"<div><div>Hyperlinks in blog posts play an important role in supporting and legitimising the claims made by bloggers, particularly on sites associated with polarisation, extremism and echo chambers. Links containing discursive elements and which are embedded as part of the text – known as anchor text – have, as yet, remained underexplored as a discourse strategy in epistemic positioning and studies on legitimisation. This paper draws on Hart’s (2011) work on subjectification and objectification categories of epistemic positioning to examine how anchor text hyperlinks in a corpus of blog posts, written by bloggers associated with the Alternative Right (Alt-Right) and Men’s Rights Activists, are used to substantiate claims related to sexual violence against women. The results of the study show a lack of transparency in the claims supported through anchor text, which I argue, can be considered a quasi-objectification category of epistemic legitimisation in the hypertexts in the dataset. The study employs a cognitive linguistic approach to examine evidentiality in the anchor text and contributes to a more nuanced understanding of the ways assertions are legitimised in polarising texts online.</div></div>","PeriodicalId":46649,"journal":{"name":"Discourse Context & Media","volume":"66 ","pages":"Article 100912"},"PeriodicalIF":2.3,"publicationDate":"2025-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144588045","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Back-to-Nature with technologies of the self: A critical mixed methods analysis of aestheticized ideologies on Instagram","authors":"Catherine Tebaldi, Alistair Plum","doi":"10.1016/j.dcm.2025.100900","DOIUrl":"10.1016/j.dcm.2025.100900","url":null,"abstract":"<div><div>In this paper, we explore the intersection of natural health, masculinity, and far-right content creators in folkish Instagram to understand how far-right discourses not only euphemize and normalize through lifestyle content but create identities which seem desirable for participants. We do this by closely analyzing usernames and bios on Instagram, extending work which has focused on the visual element to more closely explore the creation of user personae with a both visual and textual elements. This paper draws on both a digital ethnography of 862 Instagram accounts and a critical mixed method analysis of 806 Instagram usernames and biographies.<!--> <!-->Our analysis of content and digital onomastics shows how terms from nature and health are used to create a positive image of whiteness in three steps: first to euphemize racist content as “white positive”, second it uses natural lifestyle and masculinity to build up “white positive content”. Finally, discourses of whiteness as natural and desirable are taken up in heroic personae by these users and demonstrated in their bios and usernames.</div></div>","PeriodicalId":46649,"journal":{"name":"Discourse Context & Media","volume":"66 ","pages":"Article 100900"},"PeriodicalIF":2.3,"publicationDate":"2025-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144338466","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Complex social networks in online sharing of experiences: Self- and other-positioning","authors":"Xi Chen","doi":"10.1016/j.dcm.2025.100913","DOIUrl":"10.1016/j.dcm.2025.100913","url":null,"abstract":"<div><div>This study investigates online speakers’ positioning practices against the backdrop of complex social networks presented in their sharing of personal experiences. It leverages the power of large language models (LLMs), complex social network analysis, and discourse analysis to analyse 154 online posts extracted from a Chinese social media platform. The findings reveal that online sharing of personal experiences in Chinese involves an average of six characters of a social network. The speakers are inclined to present in-group social networks rather than out-groups. More interestingly, Chinese online speakers embed themselves deeply in the in-group social network and, at times, speak as part of the group voice. They position themselves and their in-groups as powerless and unsuccessful ordinary people when sharing experiences. The positioning practices serve as an audience design to engage the broad online audiences, who, interestingly, take a participatory role in the shared experiences. By moving beyond the traditionally examined speaker-hearer dyads, this study advances our understanding of the intricate positioning practices in online sharing discourses.</div></div>","PeriodicalId":46649,"journal":{"name":"Discourse Context & Media","volume":"66 ","pages":"Article 100913"},"PeriodicalIF":2.3,"publicationDate":"2025-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144556999","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Bumble’s ticking clock: Dating app temporal design as neoliberal discipline","authors":"Riki Thompson","doi":"10.1016/j.dcm.2025.100897","DOIUrl":"10.1016/j.dcm.2025.100897","url":null,"abstract":"<div><div>This study examines Bumble’s self-positioning as a feminist dating app through a critical lens that combines theories of disciplinary technologies and governmentality with a neoliberal postfeminist framework. While Bumble markets women’s empowerment through its “first-move” feature, this research investigates how the platform’s 24-hour messaging requirement creates temporal constraints that potentially undermine its stated feminist goals. By analyzing how these time-based features influence user behavior and create additional forms of labor for women—communicative, relational, and postdigital—this study reveals tensions between Bumble’s empowerment claims and its disciplinary mechanisms. The research combines multimodal critical discourse analysis and ethnographic approaches to examine how Bumble’s marketing discourses and interface design construct and reinforce particular notions of gender empowerment while simultaneously subjecting users to new forms of control. This paper contributes to our understanding of how dating platforms serve as sites of engagement where gender, platform design, and social practices converge to normalize certain behaviors within tightly controlled temporal and interactive parameters.</div></div>","PeriodicalId":46649,"journal":{"name":"Discourse Context & Media","volume":"66 ","pages":"Article 100897"},"PeriodicalIF":2.3,"publicationDate":"2025-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144170068","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Opinion sharing in online travel communities: A corpus-based comparison of members’ stance expression in Ctrip and Tripadvisor","authors":"Na Yang","doi":"10.1016/j.dcm.2025.100885","DOIUrl":"10.1016/j.dcm.2025.100885","url":null,"abstract":"<div><div>Studies have shown that online opinion sharing represents and helps to rebuild members’ awareness of group belonging. However, there is not yet a consensus on the effect of group membership on the discourse of opinion sharing. In light of this, we built two corpora with data from two popular travel websites<em>—</em>Ctrip and Tripadvisor. By conducting a corpus-based discourse analysis, we compared the two platform users’ discourses of opinion sharing, with a focus on stance. To compare, we controlled for members’ language and their evaluative stances. The results show the following: (1) Tripadvisor users generally utilise far more self-mentions than the remaining stance types, whereas Ctrip members highly prefer hedges in sharing opinion; and (2) as a reviewer’s stance changes from positive to negative, the Ctrip members’ probability of utilising boosters and self-mentions tend to increase, and the chance of hedge deployment decreases sharply, while the opposite is true for Tripadvisor users. These findings suggest that netizens’ discourse of opinion sharing varies in accordance with their self-identification, which could partially be related to their group membership and subjective knowledge of reciprocity.</div></div>","PeriodicalId":46649,"journal":{"name":"Discourse Context & Media","volume":"65 ","pages":"Article 100885"},"PeriodicalIF":2.3,"publicationDate":"2025-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143843104","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Sharing as informal teaching: Identity construction of an English learner/teacher microcelebrity on Douyin","authors":"Yaqian Jiang , Camilla Vásquez","doi":"10.1016/j.dcm.2025.100888","DOIUrl":"10.1016/j.dcm.2025.100888","url":null,"abstract":"<div><div>Previous research has demonstrated that informal language learning and teaching activities occur through user-generated content on popular video-sharing platforms. As individuals can claim varying degrees of authority in the knowledge they transmit to others, the identity constructions relevant to digital knowledge production represents a topic that demands more scholarly attention from a discursive, social, as well as pedagogical perspective. To address this issue, this paper takes a case study approach to exploring the self-presentation of a popular Tibetan content creator on Douyin, Jiadecang, who shares short English language learning vlogs featuring himself practicing spoken English that are designed to attract followers. Taking a social semiotic approach to the analysis of multimodal discourse (<span><span>Bezemer and Jewitt, 2025</span></span>, <span><span>Kress, 2010</span></span>, <span><span>Kress and van Leeuwen, 2006</span></span>), this study investigates how Jiadecang harnesses various linguistic and other semiotic resources afforded by the platform to engage in public identity construction in his videos. By projecting identities of both learner and “teacher” simultaneously, Jiadecang attracts followers interested in learning English and, at the same time, is protected from potential critiques by others about his “imperfect” English. This study adds to a growing body of research on digital genres, self-branding practices, and influencer cultures.</div></div>","PeriodicalId":46649,"journal":{"name":"Discourse Context & Media","volume":"65 ","pages":"Article 100888"},"PeriodicalIF":2.3,"publicationDate":"2025-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143917520","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Performing Couplings: Communing affiliation through bullet curtains in live stream","authors":"Jian Shan , Huan Yu","doi":"10.1016/j.dcm.2025.100890","DOIUrl":"10.1016/j.dcm.2025.100890","url":null,"abstract":"<div><div>This paper provides insights into how viewers commune affiliation through bullet curtains in live stream. Due to the apparently chaotic form of live stream interactions and streamers’ central role in holding live stream shows, previous research either sees live stream interactions as disordered or over-emphasizes the role of streamers in mustering the community. This study argues that viewers can also affiliate with co-viewers by performing in bullet curtains. To account for this particular way of affiliation, this study localizes the Ambient Affiliation theory in systemic-functional linguistics with the help of the linguistic-anthropological theory of stage performance. Through the analysis of 50 h’ recording of live stream shows, this paper finds that although the strategies of Ambient Affiliation are still adopted in live stream, the realization of them is different. Instead of addressing potential readers as in other forms of social media, viewers here dialogue with streamers and commune affiliation by performing the ideation-attitude couplings in their dialogical comments on the virtual stage of live stream. The performances targeting couplings brought up by streamers would adjust the dialogical space of these couplings (FINESS), and those targeting couplings in viewers’ bullet curtains would interpersonally foreground an entire coupling (PROMOTE). Viewers may also <em>meta</em>-perform to remind audiences of upcoming performances and in this way attribute couplings to target audiences (CONVOKE). Meanwhile, as viewers need to steal the spotlight of streamers by building their performances on streamers’, not only is stylization employed to invoke more powerful voices so as to compete with streamers, but the resulting logico-semantic dependency also sets constraints on the semantic choices of their performances.</div></div>","PeriodicalId":46649,"journal":{"name":"Discourse Context & Media","volume":"65 ","pages":"Article 100890"},"PeriodicalIF":2.3,"publicationDate":"2025-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143917548","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"“Does this dick make my rights look bigger?”: Transmittance and transgression of neoliberal feminism on Instagram","authors":"Maeve Eberhardt","doi":"10.1016/j.dcm.2025.100883","DOIUrl":"10.1016/j.dcm.2025.100883","url":null,"abstract":"<div><div>The overturning of Roe v. Wade by the Supreme Court in 2022 caused a profound shift in the right to abortion across the United States. With the removal of legal protection at the federal level, many individual states swiftly passed legislation banning abortion within their borders. In the current paper, I apply Feminist Critical Discourse Analysis and multimodal techniques to a corpus of posts hashtagged with #abortionrights, to interrogate how messages of abortion rights are mobilized on Instagram. Tagging posts with #abortionrights reaches a wide audience through the invocation of a dominant, rights-based understanding of abortion. This transmits the hegemonic positionality of neoliberal feminism, and simultaneously transgresses dominant messaging by bringing intersectional feminism into sharp focus. In this way, I argue, social media bares its potential to contribute to a larger, activist agenda that moves us towards social justice and change.</div></div>","PeriodicalId":46649,"journal":{"name":"Discourse Context & Media","volume":"65 ","pages":"Article 100883"},"PeriodicalIF":2.3,"publicationDate":"2025-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143868148","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}