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Brand equity no agronegócio: Percepção do consumidor brasileiro de carne suína 农业企业的品牌资产:巴西猪肉消费者的看法
IF 0.8 4区 管理学
Rae-Revista De Administracao De Empresas Pub Date : 2018-08-01 DOI: 10.1590/S0034-759020180403
Ricardo Osório de Oliveira, Eduardo Eugênio Spers
{"title":"Brand equity no agronegócio: Percepção do consumidor brasileiro de carne suína","authors":"Ricardo Osório de Oliveira, Eduardo Eugênio Spers","doi":"10.1590/S0034-759020180403","DOIUrl":"https://doi.org/10.1590/S0034-759020180403","url":null,"abstract":"Even sectors that usually offer similar products, such as agribusiness, can develop brand strategies that are potentially capable of promoting a greater perceived value in the eyes of consumers. This paper discusses how the origin of the product, perceptions, and attitudes of Brazilian high-income consumers concerning food production processes, and brand equity assigned by consumers to certification processes affect the formation of brand equity in agricultural commodities.","PeriodicalId":46558,"journal":{"name":"Rae-Revista De Administracao De Empresas","volume":"86 1","pages":"365-379"},"PeriodicalIF":0.8,"publicationDate":"2018-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78729996","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 4
DETERMINANTS OF INNOVATION IN MICRO AND SMALL ENTERPRISES: A MANAGEMENT APPROACH 微型和小型企业创新的决定因素:一种管理方法
IF 0.8 4区 管理学
Rae-Revista De Administracao De Empresas Pub Date : 2018-08-01 DOI: 10.1590/S0034-759020180402
Renata Braga B. de Vasconcelos, Marcos Roberto Gois de Oliveira
{"title":"DETERMINANTS OF INNOVATION IN MICRO AND SMALL ENTERPRISES: A MANAGEMENT APPROACH","authors":"Renata Braga B. de Vasconcelos, Marcos Roberto Gois de Oliveira","doi":"10.1590/S0034-759020180402","DOIUrl":"https://doi.org/10.1590/S0034-759020180402","url":null,"abstract":"The article sought to evaluate the impact of management factors on the innovation capability of micro and small enterprises (SMEs). A total of 315 SMEs were analyzed in Pernambuco in the period 2015– 2016. The following internal factors were considered: leadership, people management, information and knowledge, customer relationship, business-society relationship, results, age, and size. The innovation capability was measured by the degree of sectoral innovation. The relationships were analyzed by means of multiple linear regression and data envelopment analysis. The results demonstrated that leadership, information and knowledge, customer relationships, and society positively influence innovation capability and its efficiency.","PeriodicalId":46558,"journal":{"name":"Rae-Revista De Administracao De Empresas","volume":"6 1","pages":"349-364"},"PeriodicalIF":0.8,"publicationDate":"2018-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82741121","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 18
Cocriação de valor na cadeia do café especial: O movimento da terceira onda do café 特殊咖啡链的价值共同创造:第三次咖啡浪潮运动
IF 0.8 4区 管理学
Rae-Revista De Administracao De Empresas Pub Date : 2018-05-28 DOI: 10.1590/S0034-759020180306
P. Boaventura, Carla Caires Abdalla, Cecilia Lobo Araújo, J. Arakelian
{"title":"Cocriação de valor na cadeia do café especial: O movimento da terceira onda do café","authors":"P. Boaventura, Carla Caires Abdalla, Cecilia Lobo Araújo, J. Arakelian","doi":"10.1590/S0034-759020180306","DOIUrl":"https://doi.org/10.1590/S0034-759020180306","url":null,"abstract":"Brazil represents approximately 29% of the world’s coffee exports, with 15% of that being “specialty coffee.” Most Brazilian coffee exports are composed of commoditized green beans, influencing the value chain to be grounded on an exchange paradigm. This scenario started to change with the introduction of specialized coffee shops, coffee capsules for home consumption, and demand for a more artisanal pro­duct. A paradigm of value creation along the chain drives production processes that aim to differentiate products through superior coffee beans and unique experiences. This study was developed through con­tent analysis of 15 years of news collected from two Brazilian newspapers. Additionally, we interviewed owners of coffee shops, coffee producers, cooperatives, intermediaries, and regulators. We concluded that the value chain faces challenges in reaching higher value-in-use creation for all involved actors.","PeriodicalId":46558,"journal":{"name":"Rae-Revista De Administracao De Empresas","volume":"1 1","pages":"254-266"},"PeriodicalIF":0.8,"publicationDate":"2018-05-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"72682515","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 30
POLÍTICA CULTURAL NO TURISMO GASTRONÔMICO COM ALIMENTOS ÉTNICOS 民族美食旅游的文化政策
IF 0.8 4区 管理学
Rae-Revista De Administracao De Empresas Pub Date : 2018-05-28 DOI: 10.1590/S0034-759020180313
Lucy M. Long
{"title":"POLÍTICA CULTURAL NO TURISMO GASTRONÔMICO COM ALIMENTOS ÉTNICOS","authors":"Lucy M. Long","doi":"10.1590/S0034-759020180313","DOIUrl":"https://doi.org/10.1590/S0034-759020180313","url":null,"abstract":"Culinary tourism features food as the primary attraction or motivation for travel (Boniface, 2003; Hall & Sharples, 2003; Hjalager & Richards, 2002; Long, 1998, 2004; Quan & Wang, 2004). It is a highly popular and profitable industry in both international and domestic tourism segments and has a significant impact on food-related businesses. The identification, selection, evalua­tion, and interpretation of the cuisines and dishes included in such tourism are issues of power, that is, cultural politics. Who gets to make those selections? Whose recipe is used to represent a culture? Whose definition of the cuisine is presented? Who is considered the authority, by whom, and how did they come to be in that position?","PeriodicalId":46558,"journal":{"name":"Rae-Revista De Administracao De Empresas","volume":"38 1","pages":"316-324"},"PeriodicalIF":0.8,"publicationDate":"2018-05-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85205998","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 18
Apresentação do chef na vida cotidiana: Socialização dos chefs em Lima, Peru 日常生活中的厨师介绍:秘鲁利马厨师的社交
IF 0.8 4区 管理学
Rae-Revista De Administracao De Empresas Pub Date : 2018-05-28 DOI: 10.1590/S0034-759020180304
Amy Lasater-Wille
{"title":"Apresentação do chef na vida cotidiana: Socialização dos chefs em Lima, Peru","authors":"Amy Lasater-Wille","doi":"10.1590/S0034-759020180304","DOIUrl":"https://doi.org/10.1590/S0034-759020180304","url":null,"abstract":"Over the past two decades, Peru has seen a dramatic expansion of restaurants and attention to Peruvian cuisine, a phenomenon known as the “gastronomy boom.” Peruvian chefs have become national celebrities, their entrepreneurial and culinary efforts portrayed as a means of transforming Peru into a more prosperous nation. In this paper, based on sixteen months of ethnographic research in Lima, I examine socialization practices in two culinary schools to elucidate how culinary work is linked to person formation in Peru. I show that instructors encourage students to eschew business practices locally classified as vivo (dishonest and crafty) in order to become more orderly. They also instill in students the importance of having the ambition necessary to achieve international prominence. Together, these lessons promote a template for a new, ideal Peruvian citizen whose combination of extroversion and restraint exemplifies Peru’s potential in the global economy.","PeriodicalId":46558,"journal":{"name":"Rae-Revista De Administracao De Empresas","volume":"16 1","pages":"233-243"},"PeriodicalIF":0.8,"publicationDate":"2018-05-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82170473","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Sem escape da lógica implacável da conquista do capitalismo e da mercantilização 无法逃避征服资本主义和商品化的无情逻辑
IF 0.8 4区 管理学
Rae-Revista De Administracao De Empresas Pub Date : 2018-05-28 DOI: 10.1590/S0034-759020180315
Krishnendu Ray
{"title":"Sem escape da lógica implacável da conquista do capitalismo e da mercantilização","authors":"Krishnendu Ray","doi":"10.1590/S0034-759020180315","DOIUrl":"https://doi.org/10.1590/S0034-759020180315","url":null,"abstract":"A HISTORY OF THE WORLD IN SEVEN CHEAP THINGS: A guide to capitalism, nature, and the future of the planet Raj Patel and Jason W. Moore. Berkeley, USA: University of California Press, 2017, 328p.","PeriodicalId":46558,"journal":{"name":"Rae-Revista De Administracao De Empresas","volume":"93 1","pages":"342-344"},"PeriodicalIF":0.8,"publicationDate":"2018-05-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"72782443","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
LEGITIMIDADE COMO UMA BARREIRA: ANÁLISE DO PROCESSO DE LEGITIMAÇÃO DO CACAU E CHOCOLATE PREMIUM BRASILEIROS 合法性作为障碍:巴西优质可可和巧克力合法化过程的分析
IF 0.8 4区 管理学
Rae-Revista De Administracao De Empresas Pub Date : 2018-05-28 DOI: 10.1590/S0034-759020180307
Marina Henriques Viotto, B. Sutil, Mariani Zanette
{"title":"LEGITIMIDADE COMO UMA BARREIRA: ANÁLISE DO PROCESSO DE LEGITIMAÇÃO DO CACAU E CHOCOLATE PREMIUM BRASILEIROS","authors":"Marina Henriques Viotto, B. Sutil, Mariani Zanette","doi":"10.1590/S0034-759020180307","DOIUrl":"https://doi.org/10.1590/S0034-759020180307","url":null,"abstract":"How can a product be legitimated when the legitimation process includes another legitimate product as a barrier? To address this question, we conducted a process theorization through in-depth analysis of interviews and newspaper articles in the context of Brazilian premium cocoa and chocolate markets. We found that the legitimation process involving the interaction of different actors focused on building cul­tural-cognitive legitimacy was supported, in particular, by normative legitimacy. In this process, media appears as an important market ally in educating consumers. We used institutional theory to show that it is essential to address other legitimate products and the interaction of actors to understand the legi­timation process.","PeriodicalId":46558,"journal":{"name":"Rae-Revista De Administracao De Empresas","volume":"17 1","pages":"267-278"},"PeriodicalIF":0.8,"publicationDate":"2018-05-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81804492","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Acoplamento e desacoplamento sociais: Pastores como empreendedores 社会耦合与脱钩:作为企业家的牧羊人
IF 0.8 4区 管理学
Rae-Revista De Administracao De Empresas Pub Date : 2018-04-13 DOI: 10.1590/S0034-759020180207
Victor Silva Corrêa, Gláucia Maria Vasconcelos Vale, Marcelo de Rezende Pinto
{"title":"Acoplamento e desacoplamento sociais: Pastores como empreendedores","authors":"Victor Silva Corrêa, Gláucia Maria Vasconcelos Vale, Marcelo de Rezende Pinto","doi":"10.1590/S0034-759020180207","DOIUrl":"https://doi.org/10.1590/S0034-759020180207","url":null,"abstract":"Neo-Pentecostal ministers, whose churches follow productive enterprise patterns, seem to be endowed with the ability to build new social relations—linked to the religious context—while concurrently moving away from previous links, especially those with family and friends. This coupling (the creation of and linkage to new bonds) and decoupling capacity (distancing oneself from past relationships) was first observed by Granovetter (2009) while investigating immigrant entrepreneurs. This article goes beyond the scope of his studies, where the displacement factor was ethnic-geographical, to analyze a new phenomenon of an ethical-religious nature. In order to do so, it introduces the cases of 16 pastors in the metropolitan region of Belo Horizonte, Brazil. Evidence is found of the importance of the coupling/decoupling phenomenon in the creation of new religious communities, which are widespread throughout the country. At the same time, this study makes new contributions to the field and opens up different lines of research.","PeriodicalId":46558,"journal":{"name":"Rae-Revista De Administracao De Empresas","volume":"15 1","pages":"188-200"},"PeriodicalIF":0.8,"publicationDate":"2018-04-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78169713","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
DÉJÀ-VU NA ACADEMIA: EU JÁ VI TANTAS VEZES ESSE FILME! deja -VU在健身房:那部电影我已经看过很多次了!
IF 0.8 4区 管理学
Rae-Revista De Administracao De Empresas Pub Date : 2018-04-13 DOI: 10.1590/S0034-759020180209
Fábio Frezatti
{"title":"DÉJÀ-VU NA ACADEMIA: EU JÁ VI TANTAS VEZES ESSE FILME!","authors":"Fábio Frezatti","doi":"10.1590/S0034-759020180209","DOIUrl":"https://doi.org/10.1590/S0034-759020180209","url":null,"abstract":"There are things that enter our lives that make us think: again? The plagiarism issue is one of those things that never seems to be resolved and it will probably not be eliminated. Academic activity, regardless of its form, is mobilized around the search for solutions to the problems in action areas that result from new knowledge in any dimension. According to the word ontology, merit recognition to a given subject or group of subjects based on discovery, identification, or creation is a great honor for a researcher. In a broader sense, it is the recognition by peers, authorities, organizations, and society that fit in a given area of knowledge.","PeriodicalId":46558,"journal":{"name":"Rae-Revista De Administracao De Empresas","volume":"6 1","pages":"206-209"},"PeriodicalIF":0.8,"publicationDate":"2018-04-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"91110559","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Pessimismo e incerteza das notícias e o comportamento dos investidores no Brasil 巴西投资者对新闻和行为的悲观和不确定性
IF 0.8 4区 管理学
Rae-Revista De Administracao De Empresas Pub Date : 2018-04-13 DOI: 10.1590/S0034-759020180203
Fernando Caio Galdi, Arthur Martins Gonçalves
{"title":"Pessimismo e incerteza das notícias e o comportamento dos investidores no Brasil","authors":"Fernando Caio Galdi, Arthur Martins Gonçalves","doi":"10.1590/S0034-759020180203","DOIUrl":"https://doi.org/10.1590/S0034-759020180203","url":null,"abstract":"How investors impound qualitative information released by the media into prices, especially in a less efficient market such as Brazil, helps understand the types of news most sensitive to investors. This study investigates the relationship between the content of the daily editions of specialized financial media in Brazil, captured by a metric of textual tone, and returns and volatility of market indices. Our database contains 1,237 daily editions of the newspaper “Valor Economico,” between 01/02/2012 and 12/30/2016. The results indicate that the market put more weight on the words “uncertainty” and “negative” in the news. “Uncertainty\" has negative relation to current market-returns and weak evidence that news with “negative” terms have positive associations with current market-volatility. The evidences obtained point to the existence of informative content in the news published by the specialized media in Brazil, especially with the words “negative” and “uncertainty.”","PeriodicalId":46558,"journal":{"name":"Rae-Revista De Administracao De Empresas","volume":"7 1","pages":"130-148"},"PeriodicalIF":0.8,"publicationDate":"2018-04-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87494284","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 6
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