Journal of Business and Technical Communication最新文献

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Book Review: Architects of Memory: Information and Rhetoric in a Networked Archival Age 书评:《记忆的建筑师:网络档案时代的信息与修辞》
IF 2.2 2区 文学
Journal of Business and Technical Communication Pub Date : 2020-09-21 DOI: 10.1177/1050651920959210
Miles C. Coleman
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引用次数: 0
We’re Here for You: The Unsolicited Covid-19 Email 我们在这里为你服务:未经请求的Covid-19电子邮件
IF 2.2 2区 文学
Journal of Business and Technical Communication Pub Date : 2020-09-18 DOI: 10.1177/1050651920959192
Kristin Winet, Ryan L. Winet
{"title":"We’re Here for You: The Unsolicited Covid-19 Email","authors":"Kristin Winet, Ryan L. Winet","doi":"10.1177/1050651920959192","DOIUrl":"https://doi.org/10.1177/1050651920959192","url":null,"abstract":"Although companies have long used email to correspond directly with consumers in times of crisis (George & Pratt, 2012), the Covid-19 pandemic has incited an unprecedented flood of emails to our inboxes from companies reassuring us that “we’re all in this together.” As composition scholars begin to investigate how organizations have responded to this pandemic, this article explores the rise of the “we’re here for you” email, a rapidly developing genre that reveals an unsettling relationship with the voice behind our consumer products and also a paradigm shift in how organizations connect with consumers during times of crisis.","PeriodicalId":46414,"journal":{"name":"Journal of Business and Technical Communication","volume":"35 1","pages":"134 - 139"},"PeriodicalIF":2.2,"publicationDate":"2020-09-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/1050651920959192","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47190181","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 5
Strange Days: Creating Flexible Pedagogies for Technical Communication 奇怪的日子:为技术交流创造灵活的教学法
IF 2.2 2区 文学
Journal of Business and Technical Communication Pub Date : 2020-09-16 DOI: 10.1177/1050651920959189
Johndan Johnson-Eilola, S. Selber
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引用次数: 2
Inductively Versus Deductively Structured Product Descriptions: Effects on Chinese and Western Readers 归纳与演绎结构产品描述对中西读者的影响
IF 2.2 2区 文学
Journal of Business and Technical Communication Pub Date : 2020-06-24 DOI: 10.1177/1050651920932192
Qian Li, J. Karreman, M. D. de Jong
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引用次数: 3
Legally Minded Technical Communicators: A Case Study of a Legal Writing Course 具有法律意识的技术传播者——以法律写作课程为例
IF 2.2 2区 文学
Journal of Business and Technical Communication Pub Date : 2020-06-24 DOI: 10.1177/1050651920932198
Godwin Y. Agboka
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引用次数: 0
How Large Information Technology Companies Use Twitter: Arrangement of Corporate Accounts and Characteristics of Tweets 大型信息技术公司如何使用Twitter:公司账户的安排与tweet的特征
IF 2.2 2区 文学
Journal of Business and Technical Communication Pub Date : 2020-06-22 DOI: 10.1177/1050651920932191
Shu Zhang, Jordy F. Gosselt, M. D. de Jong
{"title":"How Large Information Technology Companies Use Twitter: Arrangement of Corporate Accounts and Characteristics of Tweets","authors":"Shu Zhang, Jordy F. Gosselt, M. D. de Jong","doi":"10.1177/1050651920932191","DOIUrl":"https://doi.org/10.1177/1050651920932191","url":null,"abstract":"Twitter is widely used by companies to reach various stakeholders, but how they use this social media platform is still unclear. To investigate how companies use Twitter, this study analyzes the content of the Twitter accounts of four large information technology companies, focusing on the arrangement of different Twitter accounts and on message characteristics (content, message elements, and communication strategies). The results show that companies used architectures of different Twitter accounts to serve various stakeholder groups. The companies’ tweets covered diverse topics within the corporate, marketing, and technical communication domains. The tweets focused more on providing information and promoting action than on facilitating dialogue.","PeriodicalId":46414,"journal":{"name":"Journal of Business and Technical Communication","volume":"34 1","pages":"364 - 392"},"PeriodicalIF":2.2,"publicationDate":"2020-06-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/1050651920932191","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43375359","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 16
Book Review: Teaching Professional and Technical Communication: A Practicum in a Book 书评:教授专业与技术沟通:一本书中的实践
IF 2.2 2区 文学
Journal of Business and Technical Communication Pub Date : 2020-06-09 DOI: 10.1177/1050651920932182
J. Misak
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引用次数: 0
Book Review: Conversational Design. A Book Apart 书评:对话设计。一本书
IF 2.2 2区 文学
Journal of Business and Technical Communication Pub Date : 2020-06-09 DOI: 10.1177/1050651920932180
Amy Cicchino
{"title":"Book Review: Conversational Design. A Book Apart","authors":"Amy Cicchino","doi":"10.1177/1050651920932180","DOIUrl":"https://doi.org/10.1177/1050651920932180","url":null,"abstract":"","PeriodicalId":46414,"journal":{"name":"Journal of Business and Technical Communication","volume":"34 1","pages":"419 - 422"},"PeriodicalIF":2.2,"publicationDate":"2020-06-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/1050651920932180","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44606308","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Book Review: Citizenship and Advocacy in Technical Communication: Scholarly and Pedagogical Perspectives 书评:技术交流中的公民身份与倡导:学术与教育学视角
IF 2.2 2区 文学
Journal of Business and Technical Communication Pub Date : 2020-06-05 DOI: 10.1177/1050651920932171
Jacob D. Richter
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引用次数: 7
Book Review: The Invention of Science: A New History of the Scientific Revolution 书评:科学的发明:科学革命的新历史
IF 2.2 2区 文学
Journal of Business and Technical Communication Pub Date : 2020-04-01 DOI: 10.1177/1050651919892761
Timothy D. Giles
{"title":"Book Review: The Invention of Science: A New History of the Scientific Revolution","authors":"Timothy D. Giles","doi":"10.1177/1050651919892761","DOIUrl":"https://doi.org/10.1177/1050651919892761","url":null,"abstract":"","PeriodicalId":46414,"journal":{"name":"Journal of Business and Technical Communication","volume":"34 1","pages":"218 - 220"},"PeriodicalIF":2.2,"publicationDate":"2020-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/1050651919892761","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46446315","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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