我们在这里为你服务:未经请求的Covid-19电子邮件

IF 1.8 2区文学 Q3 BUSINESS

Journal of Business and Technical Communication Pub Date : 2020-09-18 DOI:10.1177/1050651920959192

Kristin Winet, Ryan L. Winet

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引用次数: 5

摘要

尽管公司长期以来一直在危机时期使用电子邮件直接与消费者通信(George & Pratt, 2012)，但Covid-19大流行引发了前所未有的电子邮件涌入我们的收件箱，这些公司向我们保证“我们都在一起”。当写作学者开始调查组织如何应对这场大流行时，本文探讨了“我们在这里为你”电子邮件的兴起，这是一种迅速发展的类型，它揭示了与我们消费产品背后的声音之间令人不安的关系，也是危机时期组织如何与消费者联系的范式转变。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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We’re Here for You: The Unsolicited Covid-19 Email

Although companies have long used email to correspond directly with consumers in times of crisis (George & Pratt, 2012), the Covid-19 pandemic has incited an unprecedented flood of emails to our inboxes from companies reassuring us that “we’re all in this together.” As composition scholars begin to investigate how organizations have responded to this pandemic, this article explores the rise of the “we’re here for you” email, a rapidly developing genre that reveals an unsettling relationship with the voice behind our consumer products and also a paradigm shift in how organizations connect with consumers during times of crisis.

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来源期刊

Journal of Business and Technical Communication Multiple-

CiteScore

5.10

自引率

18.20%

发文量

期刊介绍： JBTC is a refereed journal that provides a forum for discussion of communication practices, problems, and trends in business, professional, scientific, and governmental fields. As such, JBTC offers opportunities for bridging dichotomies that have traditionally existed in professional communication journals between business and technical communication and between industrial and academic audiences. Because JBTC is designed to disseminate knowledge that can lead to improved communication practices in both academe and industry, the journal favors research that will inform professional communicators in both sectors. However, articles addressing one sector or the other will also be considered.