Journal of Theoretical and Applied Electronic Commerce Research最新文献_第8页

How Social Presence Influences Consumer Well-Being in Live Video Commerce: The Mediating Role of Shopping Enjoyment and the Moderating Role of Familiarity 社交存在如何影响实时视频商务中的消费者幸福感：购物乐趣的中介作用和熟悉程度的调节作用

IF 5.6 3区管理学

Journal of Theoretical and Applied Electronic Commerce Research Pub Date : 2024-03-29 DOI: 10.3390/jtaer19020039

Zhen Huang, Xue Yan, Jia Deng

{"title":"How Social Presence Influences Consumer Well-Being in Live Video Commerce: The Mediating Role of Shopping Enjoyment and the Moderating Role of Familiarity","authors":"Zhen Huang, Xue Yan, Jia Deng","doi":"10.3390/jtaer19020039","DOIUrl":"https://doi.org/10.3390/jtaer19020039","url":null,"abstract":"In recent years, with the rapid development of live-streaming commerce, the social dynamics and psychological impact of such online activities merit further discussion. In this study, we investigate the sensory experiences of viewers watching live streaming and examine how these online experiences influence consumer well-being. We developed a conceptual model to understand this mechanism based on the relationship between social presence, shopping enjoyment, familiarity, and consumer well-being. The results of 410 samples indicate that (1) social presence in live-streaming commerce has a significant positive effect on consumer well-being; (2) shopping enjoyment plays a mediating role in the process of social presence predicting consumer well-being; and (3) familiarity plays a moderating role in the second half of the indirect effect of social presence on well-being. This study examines the relationship between social presence and consumer well-being in the context of live-streaming marketing, expanding the research scenario of consumer well-being and clarifying the psychological mechanisms and boundary conditions of the effect of social presence on consumers well-being, which has important implications for online interactive marketing enterprises to enhance social presence and promote consumers long-term well-being.","PeriodicalId":46198,"journal":{"name":"Journal of Theoretical and Applied Electronic Commerce Research","volume":null,"pages":null},"PeriodicalIF":5.6,"publicationDate":"2024-03-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140560568","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

How Social Presence Influences Engagement in Short Video-Embedded Advertisements: The Serial Mediation Effect of Flow Experience and Advertising Avoidance 社交存在如何影响短视频嵌入式广告的参与度？流动体验和广告规避的序列中介效应

IF 5.6 3区管理学

Journal of Theoretical and Applied Electronic Commerce Research Pub Date : 2024-03-26 DOI: 10.3390/jtaer19020038

Can Zheng, Shuai Ling, Dongmin Cho, Yonggu Kim

{"title":"How Social Presence Influences Engagement in Short Video-Embedded Advertisements: The Serial Mediation Effect of Flow Experience and Advertising Avoidance","authors":"Can Zheng, Shuai Ling, Dongmin Cho, Yonggu Kim","doi":"10.3390/jtaer19020038","DOIUrl":"https://doi.org/10.3390/jtaer19020038","url":null,"abstract":"Short video platforms have problems with increased competition and low advertising conversion rates. Although social presence is closely related to consumer engagement, research regarding the impact of social presence on consumer engagement in short video-embedded advertisements is sparse. We developed a theoretical model, namely a social presence–flow experience–advertising avoidance–advertising engagement model, and explored the mechanism underlying advertising engagement from a psychological and behavioral perspective. The analysis of 563 short video users revealed that the model exhibited excellent explanatory power for advertising engagement (R2 = 41.3%). Social presence can increase consumers’ advertising engagement by enhancing flow experience and reducing advertising avoidance. Meanwhile, the flow experience, by diminishing advertising avoidance, generates a serial mediation effect between social presence and advertising engagement. This study emphasizes social presence’s applicability and influence mechanism in short video-embedded advertisements, a unidirectional information delivery. It provides new theoretical perspectives and practical advice for relevant practitioners.","PeriodicalId":46198,"journal":{"name":"Journal of Theoretical and Applied Electronic Commerce Research","volume":null,"pages":null},"PeriodicalIF":5.6,"publicationDate":"2024-03-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140380629","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Effect of AI Agent Gender on Trust and Grounding 人工智能代理性别对信任和基础的影响

IF 5.6 3区管理学

Journal of Theoretical and Applied Electronic Commerce Research Pub Date : 2024-03-21 DOI: 10.3390/jtaer19010037

Joo-Eon Jeon

{"title":"The Effect of AI Agent Gender on Trust and Grounding","authors":"Joo-Eon Jeon","doi":"10.3390/jtaer19010037","DOIUrl":"https://doi.org/10.3390/jtaer19010037","url":null,"abstract":"Artificial intelligence (AI) agents are widely used in the retail and distribution industry. The primary objective was to investigate whether the gender of AI agents influences trust and grounding. This paper examined the influence of AI agent gender and brand concepts on trust and grounding within virtual brand spaces. For this purpose, it used two independent variables: brand concept (functional vs. experiential) and AI agent gender (male vs. female). The dependent variables included AI agent trust and grounding. The study revealed that in virtual brand spaces centered around a functional concept, male AI agents generated higher levels of trust than female AI agents, whereas, when focused on an experiential concept, female AI agents induced higher levels of grounding than male AI agents. Furthermore, the findings indicate that the association between customers’ identification with AI agents and recommendations for actual brand purchases is mediated by trust and grounding. These findings support the idea that users who strongly identify with AI agents are more inclined to recommend brand products. By presenting alternatives that foster the establishment and sustenance of a meaningful, sustainable relationship between humans and AI, this study contributes to research on human–computer interactions.","PeriodicalId":46198,"journal":{"name":"Journal of Theoretical and Applied Electronic Commerce Research","volume":null,"pages":null},"PeriodicalIF":5.6,"publicationDate":"2024-03-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140202503","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Social Media Managers’ Performance: The Impact of the Work Environment 社交媒体经理的绩效：工作环境的影响

IF 5.6 3区管理学

Journal of Theoretical and Applied Electronic Commerce Research Pub Date : 2024-03-18 DOI: 10.3390/jtaer19010036

Zaira Camoiras-Rodríguez, Concepción Varela-Neira

{"title":"Social Media Managers’ Performance: The Impact of the Work Environment","authors":"Zaira Camoiras-Rodríguez, Concepción Varela-Neira","doi":"10.3390/jtaer19010036","DOIUrl":"https://doi.org/10.3390/jtaer19010036","url":null,"abstract":"The continuous growth of social media is causing significant modifications in the business strategies developed by organizations. Using a structural equation modeling approach, this research analyzes how the work environment affects the social media managers thriving at work and task performance. The proposed model is tested using a sample of 190 social media managers and 190 supervisors from 190 companies in the tourism sector. The results highlight the importance of proper design and implementation of social media marketing planning and top management support to enhance both thriving at work and the performance of social media managers. This research contributes to the literature on social media by examining how and when the work environment influences the attitudes and performance of social media managers, whose role is crucial in organizational performance. Simultaneously, it expands the literature on thriving, as knowledge about the impact of contextual factors on thriving is still limited. The results also demonstrate that managers can compensate for the lack of certain contextual or personal resources with other resources, providing insights into when the work environment is more beneficial in shaping positive attitudes and behaviors in employees.","PeriodicalId":46198,"journal":{"name":"Journal of Theoretical and Applied Electronic Commerce Research","volume":null,"pages":null},"PeriodicalIF":5.6,"publicationDate":"2024-03-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140196325","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Unlocking the Potential of Artificial Intelligence in Fashion Design and E-Commerce Applications: The Case of Midjourney 释放人工智能在时装设计和电子商务应用中的潜力：Midjourney 案例

IF 5.6 3区管理学

Journal of Theoretical and Applied Electronic Commerce Research Pub Date : 2024-03-18 DOI: 10.3390/jtaer19010035

Yanbo Zhang, Chuanlan Liu

{"title":"Unlocking the Potential of Artificial Intelligence in Fashion Design and E-Commerce Applications: The Case of Midjourney","authors":"Yanbo Zhang, Chuanlan Liu","doi":"10.3390/jtaer19010035","DOIUrl":"https://doi.org/10.3390/jtaer19010035","url":null,"abstract":"The fashion industry has shown increasing interest in applying artificial intelligence (AI), yet there is a significant gap in exploring the potential of emerging diffusion-modeling-based AI image-generation systems for fashion design and commerce. Therefore, this study aims to assess the effectiveness of Midjourney, one such AI system, in both fashion design and related commerce applications. We employed the action research approach with the Functional, Expressive, and Aesthetic (FEA) Consumer Needs Model as the theoretical framework. Our research comprised three stages: refining an initial idea into well-defined textual design concepts, facilitating concept development, and validating the preceding observations and reflections by creating a new line of hemp-based products that were evaluated by targeted consumers through an online survey. Findings reveal that this AI tool can assist fashion designers in creating both visually expressive attire and ready-to-wear products, meeting defined design criteria and consumer needs. Midjourney shows promise in streamlining the fashion design process by enhancing ideation and optimizing design details. Potential e-commercial applications of such AI systems were proposed, benefiting physical and digital fashion businesses. It is noted that, to date, the major limitations of using Midjourney encompass its restriction to only facilitating early fashion design stages and necessitating substantial involvement from designers.","PeriodicalId":46198,"journal":{"name":"Journal of Theoretical and Applied Electronic Commerce Research","volume":null,"pages":null},"PeriodicalIF":5.6,"publicationDate":"2024-03-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140152379","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Mobile Payment Innovation Ecosystem and Mechanism: A Case Study of Taiwan’s Servicescapes 移动支付创新生态系统与机制：台湾服务业案例研究

IF 5.6 3区管理学

Journal of Theoretical and Applied Electronic Commerce Research Pub Date : 2024-03-15 DOI: 10.3390/jtaer19010034

W. Ng, Shi Chen, Wei-Hung Chen, Chun-Liang Chen, Jhih-Ling Jiang

{"title":"Mobile Payment Innovation Ecosystem and Mechanism: A Case Study of Taiwan’s Servicescapes","authors":"W. Ng, Shi Chen, Wei-Hung Chen, Chun-Liang Chen, Jhih-Ling Jiang","doi":"10.3390/jtaer19010034","DOIUrl":"https://doi.org/10.3390/jtaer19010034","url":null,"abstract":"This paper examines how businesses in Taiwan’s servicescapes are adapting to the growing trend of mobile payments and innovation ecosystems. Through the analysis of four case studies, we uncover the strategies these firms employ to address the challenges posed by changing consumer payment habits. Our research reveals that these companies are establishing efficient mechanisms within their ecosystems, supported by well-structured organizational frameworks. By leveraging innovation ecosystems, they are reshaping financial services and promoting collaborative growth among participants through technology, platforms, resource sharing, and knowledge exchange. This collaborative approach is driving significant changes in the sector, helping these businesses navigate through various challenges while fostering innovation and growth. Additionally, the scarcity of comprehensive observations of the digital payment ecosystem highlights the necessity for further exploration of actor interactions, regulatory mechanisms, and ecosystem management strategies. Such research efforts are crucial for enhancing our understanding of the evolving landscape of digital payments and innovation ecosystems, facilitating informed decision-making and promoting sustainable development in this dynamic industry.","PeriodicalId":46198,"journal":{"name":"Journal of Theoretical and Applied Electronic Commerce Research","volume":null,"pages":null},"PeriodicalIF":5.6,"publicationDate":"2024-03-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140238060","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Influence of Electronic Word-Of-Mouth on Restaurant Choice Decisions: Does It Depend on Gender in the Millennial Generation? 电子口碑对餐厅选择决策的影响：千禧一代是否受性别影响？

IF 5.6 3区管理学

Journal of Theoretical and Applied Electronic Commerce Research Pub Date : 2024-03-14 DOI: 10.3390/jtaer19010033

Giovanny Haro-Sosa, Beatriz Moliner-Velázquez, Irene Gil-Saura, María Fuentes-Blasco

{"title":"Influence of Electronic Word-Of-Mouth on Restaurant Choice Decisions: Does It Depend on Gender in the Millennial Generation?","authors":"Giovanny Haro-Sosa, Beatriz Moliner-Velázquez, Irene Gil-Saura, María Fuentes-Blasco","doi":"10.3390/jtaer19010033","DOIUrl":"https://doi.org/10.3390/jtaer19010033","url":null,"abstract":"Given the exponential growth of eWOM, especially among the millennial generation, an analysis of the consultation behaviour of online opinions is essential to better understanding the decision-making process. The aim of this proposal is to analyse how the motivations towards eWOM consultation contribute to the final adoption of eWOM, especially in the restaurant context, exploring the relationship chain “motivations to consult eWOM—intention to consult eWOM—adoption to consult eWOM”. Moreover, studying the moderating effect of gender in this chain is argued. Based on a sample of 341 millennials with experience in reading online reviews and visiting restaurants, a causal model was estimated through PLS estimation in the geographic area of Ecuador. The results confirm that millennials’ motivations influence directly their intention to consult eWOM and indirectly on eWOM adoption. In addition, gender does not show a significant effect on the chain of effects. Given that virtual platforms have the potential to influence men and women equally, the communication efforts of restaurants focused on this target audience and carried out on social media must focus on aspects other than gender.","PeriodicalId":46198,"journal":{"name":"Journal of Theoretical and Applied Electronic Commerce Research","volume":null,"pages":null},"PeriodicalIF":5.6,"publicationDate":"2024-03-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140152380","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Fog Computing-Based Smart Consumer Recommender Systems 基于雾计算的智能消费者推荐系统

IF 5.6 3区管理学

Journal of Theoretical and Applied Electronic Commerce Research Pub Date : 2024-03-11 DOI: 10.3390/jtaer19010032

Jacob Hornik, Chezy Ofir, Matti Rachamim, Sergei Graguer

{"title":"Fog Computing-Based Smart Consumer Recommender Systems","authors":"Jacob Hornik, Chezy Ofir, Matti Rachamim, Sergei Graguer","doi":"10.3390/jtaer19010032","DOIUrl":"https://doi.org/10.3390/jtaer19010032","url":null,"abstract":"The latest effort in delivering computing resources as a service to managers and consumers represents a shift away from computing as a product that is purchased, to computing as a service that is delivered to users over the internet from large-scale data centers. However, with the advent of the cloud-based IoT and artificial intelligence (AI), which are advancing customer experience automations in many application areas, such as recommender systems (RS), a need has arisen for various modifications to support the IoT devices that are at the center of the automation world, including recent language models like ChatGPT and Bard and technologies like nanotechnology. This paper introduces the marketing community to a recent computing development: IoT-driven fog computing (FC). Although numerous research studies have been published on FC “smart” applications, none hitherto have been conducted on fog-based smart marketing domains such as recommender systems. FC is considered a novel computational system, which can mitigate latency and improve bandwidth utilization for autonomous consumer behavior applications requiring real-time data-driven decision making. This paper provides a conceptual framework for studying the effects of fog computing on consumer behavior, with the goal of stimulating future research by using, as an example, the intersection of FC and RS. Indeed, our conceptualization of the “fog-based recommender systems” opens many novel and challenging avenues for academic research, some of which are highlighted in the later part of this paper.","PeriodicalId":46198,"journal":{"name":"Journal of Theoretical and Applied Electronic Commerce Research","volume":null,"pages":null},"PeriodicalIF":5.6,"publicationDate":"2024-03-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140107503","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

How Personality Traits Affect Customer Empathy Expression of Social Media Ads and Purchasing Intention: A Psychological Perspective 人格特质如何影响社交媒体广告的客户移情表达和购买意向？心理学视角

IF 5.6 3区管理学

Journal of Theoretical and Applied Electronic Commerce Research Pub Date : 2024-03-07 DOI: 10.3390/jtaer19010031

Serhan Demirci, Chia-Ju Ling, Dai-Rong Lee, Chien-Wen Chen

{"title":"How Personality Traits Affect Customer Empathy Expression of Social Media Ads and Purchasing Intention: A Psychological Perspective","authors":"Serhan Demirci, Chia-Ju Ling, Dai-Rong Lee, Chien-Wen Chen","doi":"10.3390/jtaer19010031","DOIUrl":"https://doi.org/10.3390/jtaer19010031","url":null,"abstract":"Consumers’ personality traits significantly influence their perceptions regarding social media advertising. While prior research on consumers’ purchasing intentions in social networking sites advertising has mainly focused on advertising valence antecedents, it is crucial to recognize that consumers’ susceptibility to advertising persuasion, particularly in terms of empathic expression, varies based on a key criterion: whether consumers are driven to attain a specific desired state or are more inclined to avoid an undesirable state. Regulatory Focus Theory (RFT) posits that individuals operate under distinct motivational mechanisms that govern their determination to achieve desired goals, influencing how they process and evaluate advertising messages. In light of RFT, we conducted an online survey with 524 valid responses, utilizing partial least squares (PLS) for research model analysis. The findings revealed that promotion-focused individuals have positively influenced perceptions of social media ad effectiveness (informativeness, ad creativity, perceived relevance, and emotional appeal). In contrast, prevention-focused individuals negatively perceived social media ad effectiveness. Furthermore, this study highlighted that perceived relevance and emotional appeal have a more significant impact on attitudes toward expressing empathy than informativeness and ad creativity.","PeriodicalId":46198,"journal":{"name":"Journal of Theoretical and Applied Electronic Commerce Research","volume":null,"pages":null},"PeriodicalIF":5.6,"publicationDate":"2024-03-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140072800","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Impact of Academic Publications over the Last Decade on Historical Bitcoin Prices Using Generative Models 使用生成模型分析过去十年学术出版物对比特币历史价格的影响

IF 5.6 3区管理学

Journal of Theoretical and Applied Electronic Commerce Research Pub Date : 2024-03-06 DOI: 10.3390/jtaer19010029

Adela Bâra, Simona-Vasilica Oprea

{"title":"The Impact of Academic Publications over the Last Decade on Historical Bitcoin Prices Using Generative Models","authors":"Adela Bâra, Simona-Vasilica Oprea","doi":"10.3390/jtaer19010029","DOIUrl":"https://doi.org/10.3390/jtaer19010029","url":null,"abstract":"Since 2012, researchers have explored various factors influencing Bitcoin prices. Up until the end of July 2023, more than 9100 research papers on cryptocurrencies were published and indexed in the Web of Science Clarivate platform. The objective of this paper is to analyze the impact of publications on Bitcoin prices. This study aims to uncover significant themes within these research articles, focusing on cryptocurrencies in general and Bitcoin specifically. The research employs latent Dirichlet allocation to identify key topics from the unstructured abstracts. To determine the optimal number of topics, perplexity and topic coherence metrics are calculated. Additionally, the abstracts are processed using BERT-transformers and Word2Vec and their potential to predict Bitcoin prices is assessed. Based on the results, while the research helps in understanding cryptocurrencies, the potential of academic publications to influence Bitcoin prices is not significant, demonstrating a weak connection. In other words, the movements of Bitcoin prices are not influenced by the scientific writing in this specific field. The primary topics emerging from the analysis are the blockchain, market dynamics, transactions, pricing trends, network security, and the mining process. These findings suggest that future research should pay closer attention to issues like the energy demands and environmental impacts of mining, anti-money laundering measures, and behavioral aspects related to cryptocurrencies.","PeriodicalId":46198,"journal":{"name":"Journal of Theoretical and Applied Electronic Commerce Research","volume":null,"pages":null},"PeriodicalIF":5.6,"publicationDate":"2024-03-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140055495","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0