Journal of Theoretical and Applied Electronic Commerce Research最新文献_第7页

Fog Computing-Based Smart Consumer Recommender Systems 基于雾计算的智能消费者推荐系统

IF 5.6 3区管理学

Journal of Theoretical and Applied Electronic Commerce Research Pub Date : 2024-03-11 DOI: 10.3390/jtaer19010032

Jacob Hornik, Chezy Ofir, Matti Rachamim, Sergei Graguer

{"title":"Fog Computing-Based Smart Consumer Recommender Systems","authors":"Jacob Hornik, Chezy Ofir, Matti Rachamim, Sergei Graguer","doi":"10.3390/jtaer19010032","DOIUrl":"https://doi.org/10.3390/jtaer19010032","url":null,"abstract":"The latest effort in delivering computing resources as a service to managers and consumers represents a shift away from computing as a product that is purchased, to computing as a service that is delivered to users over the internet from large-scale data centers. However, with the advent of the cloud-based IoT and artificial intelligence (AI), which are advancing customer experience automations in many application areas, such as recommender systems (RS), a need has arisen for various modifications to support the IoT devices that are at the center of the automation world, including recent language models like ChatGPT and Bard and technologies like nanotechnology. This paper introduces the marketing community to a recent computing development: IoT-driven fog computing (FC). Although numerous research studies have been published on FC “smart” applications, none hitherto have been conducted on fog-based smart marketing domains such as recommender systems. FC is considered a novel computational system, which can mitigate latency and improve bandwidth utilization for autonomous consumer behavior applications requiring real-time data-driven decision making. This paper provides a conceptual framework for studying the effects of fog computing on consumer behavior, with the goal of stimulating future research by using, as an example, the intersection of FC and RS. Indeed, our conceptualization of the “fog-based recommender systems” opens many novel and challenging avenues for academic research, some of which are highlighted in the later part of this paper.","PeriodicalId":46198,"journal":{"name":"Journal of Theoretical and Applied Electronic Commerce Research","volume":"13 1","pages":""},"PeriodicalIF":5.6,"publicationDate":"2024-03-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140107503","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

How Personality Traits Affect Customer Empathy Expression of Social Media Ads and Purchasing Intention: A Psychological Perspective 人格特质如何影响社交媒体广告的客户移情表达和购买意向？心理学视角

IF 5.6 3区管理学

Journal of Theoretical and Applied Electronic Commerce Research Pub Date : 2024-03-07 DOI: 10.3390/jtaer19010031

Serhan Demirci, Chia-Ju Ling, Dai-Rong Lee, Chien-Wen Chen

{"title":"How Personality Traits Affect Customer Empathy Expression of Social Media Ads and Purchasing Intention: A Psychological Perspective","authors":"Serhan Demirci, Chia-Ju Ling, Dai-Rong Lee, Chien-Wen Chen","doi":"10.3390/jtaer19010031","DOIUrl":"https://doi.org/10.3390/jtaer19010031","url":null,"abstract":"Consumers’ personality traits significantly influence their perceptions regarding social media advertising. While prior research on consumers’ purchasing intentions in social networking sites advertising has mainly focused on advertising valence antecedents, it is crucial to recognize that consumers’ susceptibility to advertising persuasion, particularly in terms of empathic expression, varies based on a key criterion: whether consumers are driven to attain a specific desired state or are more inclined to avoid an undesirable state. Regulatory Focus Theory (RFT) posits that individuals operate under distinct motivational mechanisms that govern their determination to achieve desired goals, influencing how they process and evaluate advertising messages. In light of RFT, we conducted an online survey with 524 valid responses, utilizing partial least squares (PLS) for research model analysis. The findings revealed that promotion-focused individuals have positively influenced perceptions of social media ad effectiveness (informativeness, ad creativity, perceived relevance, and emotional appeal). In contrast, prevention-focused individuals negatively perceived social media ad effectiveness. Furthermore, this study highlighted that perceived relevance and emotional appeal have a more significant impact on attitudes toward expressing empathy than informativeness and ad creativity.","PeriodicalId":46198,"journal":{"name":"Journal of Theoretical and Applied Electronic Commerce Research","volume":"96 1","pages":""},"PeriodicalIF":5.6,"publicationDate":"2024-03-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140072800","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Impact of Academic Publications over the Last Decade on Historical Bitcoin Prices Using Generative Models 使用生成模型分析过去十年学术出版物对比特币历史价格的影响

IF 5.6 3区管理学

Journal of Theoretical and Applied Electronic Commerce Research Pub Date : 2024-03-06 DOI: 10.3390/jtaer19010029

Adela Bâra, Simona-Vasilica Oprea

{"title":"The Impact of Academic Publications over the Last Decade on Historical Bitcoin Prices Using Generative Models","authors":"Adela Bâra, Simona-Vasilica Oprea","doi":"10.3390/jtaer19010029","DOIUrl":"https://doi.org/10.3390/jtaer19010029","url":null,"abstract":"Since 2012, researchers have explored various factors influencing Bitcoin prices. Up until the end of July 2023, more than 9100 research papers on cryptocurrencies were published and indexed in the Web of Science Clarivate platform. The objective of this paper is to analyze the impact of publications on Bitcoin prices. This study aims to uncover significant themes within these research articles, focusing on cryptocurrencies in general and Bitcoin specifically. The research employs latent Dirichlet allocation to identify key topics from the unstructured abstracts. To determine the optimal number of topics, perplexity and topic coherence metrics are calculated. Additionally, the abstracts are processed using BERT-transformers and Word2Vec and their potential to predict Bitcoin prices is assessed. Based on the results, while the research helps in understanding cryptocurrencies, the potential of academic publications to influence Bitcoin prices is not significant, demonstrating a weak connection. In other words, the movements of Bitcoin prices are not influenced by the scientific writing in this specific field. The primary topics emerging from the analysis are the blockchain, market dynamics, transactions, pricing trends, network security, and the mining process. These findings suggest that future research should pay closer attention to issues like the energy demands and environmental impacts of mining, anti-money laundering measures, and behavioral aspects related to cryptocurrencies.","PeriodicalId":46198,"journal":{"name":"Journal of Theoretical and Applied Electronic Commerce Research","volume":"142 1","pages":""},"PeriodicalIF":5.6,"publicationDate":"2024-03-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140055495","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Do Dynamic Signals Affect High-Quality Solvers’ Participation Behavior? Evidence from the Crowdsourcing Platform 动态信号会影响高质量解题者的参与行为吗？来自众包平台的证据

IF 5.6 3区管理学

Journal of Theoretical and Applied Electronic Commerce Research Pub Date : 2024-03-06 DOI: 10.3390/jtaer19010030

Xue Liu, Xiaoling Hao

{"title":"Do Dynamic Signals Affect High-Quality Solvers’ Participation Behavior? Evidence from the Crowdsourcing Platform","authors":"Xue Liu, Xiaoling Hao","doi":"10.3390/jtaer19010030","DOIUrl":"https://doi.org/10.3390/jtaer19010030","url":null,"abstract":"The emergence of the crowdsourcing platform enables seekers to obtain higher-quality services at lower costs. High-quality services are often provided by high-quality solvers, which is the key to the sustainable development of crowdsourcing platforms. Therefore, how to attract more high-quality solvers to participate needs to be focused on. Most previous studies that used stock data to measure crowdsourcing performance failed to describe the contest process of high-quality solvers’ behavior. Different from the previous study, this paper explores the information signals that influence the participation of high-quality solvers in the dynamic process of crowdsourcing contests. Based on the creative projects of the Winvk platform, dynamic models affecting the participation of high-quality solvers are constructed from the perspective of reducing information asymmetry, and the effects of quality signals and intention signals are explored in depth. The results show that for logo design projects, clear information display and monetary mechanisms have a significant impact on alleviating information asymmetry and attracting the participation of high-quality solvers. Interestingly, the effect of market competition on high-quality solvers shows a U-shaped change. The research results provide a reference for enterprises to reduce information asymmetry, obtain high-quality solutions, and enrich the theoretical application in the field of crowdsourcing.","PeriodicalId":46198,"journal":{"name":"Journal of Theoretical and Applied Electronic Commerce Research","volume":"29 1","pages":""},"PeriodicalIF":5.6,"publicationDate":"2024-03-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140055503","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Who Are the Online Medication Shoppers? A Market Segmentation of the Swedish Welfare State 谁是网上购药者？瑞典福利国家的市场细分

IF 5.6 3区管理学

Journal of Theoretical and Applied Electronic Commerce Research Pub Date : 2024-03-05 DOI: 10.3390/jtaer19010028

John Magnus Roos, Magnus Jansson, Pernilla J. Bjerkeli

{"title":"Who Are the Online Medication Shoppers? A Market Segmentation of the Swedish Welfare State","authors":"John Magnus Roos, Magnus Jansson, Pernilla J. Bjerkeli","doi":"10.3390/jtaer19010028","DOIUrl":"https://doi.org/10.3390/jtaer19010028","url":null,"abstract":"The present study aimed to explore the online shopping of medicines from demographic, geographic, psychographic, and behavioral factors. A quantitative survey design was used with a quote sample representing the Swedish population regarding age, gender, and residential area. In total, 1863 persons responded to a survey, including measures of age, gender, income, education, area of residence, personality traits (BFI-10), values (Rokeach Value Survey), self-estimated health-status, internet usage, online shopping in general, and online shopping of medicines. Firstly, the data were analyzed with chi-squares and independent t-tests. From these initial analyses, online shopping of medicines was associated with young age, female gender, high income and education, living in a big city, extraversion, several values of desirable end-states of existence (e.g., self-respect, a sense of accomplishment, and pleasure), internet usage, and general online shopping. Secondly, the significant (p < 0.05) variables from the initial analysis were included in a logistic regression analysis. This comprehensive model showed that online medication shoppers are best predicted by being female and the use of internet. Unlike what was previously known about medication shoppers, the typical online medication shopper appears to be driven by hedonistic values and self-actualization, rather than health status. We suggest that further research replicate this study outside and inside Sweden, and that health status is measured in a different way.","PeriodicalId":46198,"journal":{"name":"Journal of Theoretical and Applied Electronic Commerce Research","volume":"21 1","pages":""},"PeriodicalIF":5.6,"publicationDate":"2024-03-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140036653","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Emerging Trends in Play-to-Earn (P2E) Games 从游戏中赚钱 (P2E) 游戏的新趋势

IF 5.6 3区管理学

Journal of Theoretical and Applied Electronic Commerce Research Pub Date : 2024-03-01 DOI: 10.3390/jtaer19010026

Andreea Raluca Duguleană, Cristina Roxana Tănăsescu, Mihai Duguleană

引用次数: 0

Public Perception of Online P2P Lending Applications 公众对网络 P2P 借贷应用的看法

IF 5.6 3区管理学

Journal of Theoretical and Applied Electronic Commerce Research Pub Date : 2024-03-01 DOI: 10.3390/jtaer19010027

Sahiba Khan, Ranjit Singh, H. Kent Baker, Gomtesh Jain

引用次数: 0

Authorized and Unauthorized Consumption of SVOD Content: Modeling Determinants of Demand and Measuring Effects of Enforcing Access Control SVOD 内容的授权和非授权消费：建立需求决定因素模型并衡量实施访问控制的效果

IF 5.6 3区管理学

Journal of Theoretical and Applied Electronic Commerce Research Pub Date : 2024-02-28 DOI: 10.3390/jtaer19010025

Ignacio Redondo, Diana Serrano

{"title":"Authorized and Unauthorized Consumption of SVOD Content: Modeling Determinants of Demand and Measuring Effects of Enforcing Access Control","authors":"Ignacio Redondo, Diana Serrano","doi":"10.3390/jtaer19010025","DOIUrl":"https://doi.org/10.3390/jtaer19010025","url":null,"abstract":"Consumers are attracted by the increasing number of available SVOD platforms, but it would be too expensive to pay the subscription fees for all of them. To reduce costs, consumers can combine the use of proprietary subscriptions, non-proprietary subscriptions, and illegal streaming sites. In turn, platforms could enforce access control, a decision that might produce the desired reduction in non-proprietary subscriptions but also an undesired reduction in proprietary subscriptions. The effects of this decision and the determinants of SVOD content demand remain largely unexplored. We propose a baseline model where the SVOD content demand is driven by variety seeking, household financial situation, ethical evaluation, and social norms, as well as a change model where the subscription variation is driven by users’ trait reactance and perceived fairness of the decision. We conducted a survey on the current ways SVOD content is consumed and responses to a hypothetical access control enforcement, with four randomized versions of the authentication mode. Results confirmed many of the proposed determinants and showed a noteworthy reduction in proprietary subscriptions due to the control enforcement but no effect due to the authentication modes. All these findings may help improve future models of SVOD content consumption and better address the difficult challenge of converting unauthorized users into authorized ones.","PeriodicalId":46198,"journal":{"name":"Journal of Theoretical and Applied Electronic Commerce Research","volume":"10 1","pages":""},"PeriodicalIF":5.6,"publicationDate":"2024-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140009471","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Impact of Recommendation System on User Satisfaction: A Moderated Mediation Approach 推荐系统对用户满意度的影响：调节调解法

IF 5.6 3区管理学

Journal of Theoretical and Applied Electronic Commerce Research Pub Date : 2024-02-27 DOI: 10.3390/jtaer19010024

Xinyue He, Qi Liu, Sunho Jung

{"title":"The Impact of Recommendation System on User Satisfaction: A Moderated Mediation Approach","authors":"Xinyue He, Qi Liu, Sunho Jung","doi":"10.3390/jtaer19010024","DOIUrl":"https://doi.org/10.3390/jtaer19010024","url":null,"abstract":"A recommendation system serves as a key factor for improving e-commerce users’ satisfaction by providing them with more accurate and diverse suggestions. A significant body of research has examined the accuracy and diversity of a variety of recommendation systems. However, little is known about the psychological mechanisms through which the recommendation system influences the user satisfaction. Thus, the purpose of this study is to contribute to this gap by examining the mediating and moderating processes underlying this relationship. Drawing from the traditional task-technology fit literature, the study developed a moderated mediation model, simultaneously considering the roles of a user’s feeling state and shopping goal. We adopted a scenario-based experimental approach to test three hypotheses contained in the model. The results showed that there is an interaction effect between shopping goals and types of recommendation (diversity and accuracy) on user satisfaction. Specifically, when a user’s shopping goal aligns with recommendation results in terms of accuracy and diversity, the user satisfaction is enhanced. Furthermore, this study evaluated the mediating role of feeling right and psychological reactance for a better understanding of this interactive relationship. We tested the moderated mediation effect of feeling right and the psychological reactance moderated by the user shopping goal. For goal-directed users, accurate recommendations trigger the activation of feeling right, consequently increasing the user satisfaction. Conversely, when exploratory users face accurate recommendations, they activate psychological reactance, which leads to a reduction in user satisfaction. Finally, we discuss the implications for the study of recommendation systems, and for how marketers/online retailers can implement them to improve online customers’ shopping experience.","PeriodicalId":46198,"journal":{"name":"Journal of Theoretical and Applied Electronic Commerce Research","volume":"241 1","pages":""},"PeriodicalIF":5.6,"publicationDate":"2024-02-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140009469","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Investigating M-Payment Intention across Consumer Cohorts 调查不同消费者群体的移动支付意向

IF 5.6 3区管理学

Journal of Theoretical and Applied Electronic Commerce Research Pub Date : 2024-02-19 DOI: 10.3390/jtaer19010023

Amonrat Thoumrungroje, Lokweetpun Suprawan

引用次数: 0