Journal of Theoretical and Applied Electronic Commerce Research最新文献_第10页

Analysis of Green Innovation of the E-Tailer and Supplier with a Drop Shipping Option in E-Commerce 分析在电子商务中采用分批发货方式的网络零售商和供应商的绿色创新

IF 5.6 3区管理学

Journal of Theoretical and Applied Electronic Commerce Research Pub Date : 2023-12-28 DOI: 10.3390/jtaer19010002

Yuepeng Cheng, Bo Li

{"title":"Analysis of Green Innovation of the E-Tailer and Supplier with a Drop Shipping Option in E-Commerce","authors":"Yuepeng Cheng, Bo Li","doi":"10.3390/jtaer19010002","DOIUrl":"https://doi.org/10.3390/jtaer19010002","url":null,"abstract":"As customer demand for green products increases in the digital economic era, this study analyses the green innovation of the e-tailer and supplier in drop shipping models. Moreover, drop shipping e-tailers and suppliers with a drop shipping option need to make choices regarding whether to provide green or normal products to the market. When a supplier with a drop shipping option produces green products, more fees may be invested in the production of green products than on normal products. The drop shipping e-tailers and suppliers with a drop shipping option can also choose to sell normal products at a low cost, as before. This study designs four models of drop shipping e-tailers and suppliers with a drop shipping option under different choices, analyzes their operational process in drop shipping models, and investigates five theorems. The optimal pricing decisions and green degree of drop shipping e-tailers and suppliers with a drop shipping option were evaluated in this study. The impacts of the green innovation factor, green elasticity coefficient, manufacturing and distribution costs on the drop shipping e-tailers and suppliers with a drop shipping option, and the effect of other environmental parameters on the green degree of green products are also analyzed through computer simulation. The findings of the simulation analysis provide valuable guidance for e-tailers and suppliers with green innovation in drop shipping models and offer important academic and practical implications for e-commerce and the digital economy.","PeriodicalId":46198,"journal":{"name":"Journal of Theoretical and Applied Electronic Commerce Research","volume":"80 1","pages":""},"PeriodicalIF":5.6,"publicationDate":"2023-12-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139067473","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Time-of-Day and Day-of-Week Effects on TV and OTT Media Choices: Evidence from South Korea 时间和星期对电视和 OTT 媒体选择的影响：来自韩国的证据

IF 5.6 3区管理学

Journal of Theoretical and Applied Electronic Commerce Research Pub Date : 2023-12-25 DOI: 10.3390/jtaer19010001

Yun-Woo Choi, Changjun Lee

{"title":"Time-of-Day and Day-of-Week Effects on TV and OTT Media Choices: Evidence from South Korea","authors":"Yun-Woo Choi, Changjun Lee","doi":"10.3390/jtaer19010001","DOIUrl":"https://doi.org/10.3390/jtaer19010001","url":null,"abstract":"The objective of this manuscript is to investigate the determinants influencing the selection of over-the-top (OTT) platforms as opposed to traditional television mediums—cable, Internet protocol television (IPTV), and satellite broadcasting—for the consumption of content such as television shows and films. Employing data extracted from the 2020 Media Panel comprising 423,851 observations garnered from personal media diaries, this study scrutinizes the impacts of individual attributes, environmental conditions, and temporal factors on platform choice. The findings reveal a temporal influence characterized by a “Friday effect” and a heightened preference for OTT platforms during early afternoon (12:00–16:00) and late-night hours (00:00–04:00). Notably, the likelihood of selecting OTT platforms is significantly augmented during the late-night period in comparison to other time frames. In relation to individual characteristics, variables such as male gender, younger age, higher educational attainment, and elevated income levels were positively correlated with a predilection for OTT platforms. Additionally, environmental variables such as possession of an unlimited data plan and ownership of a tablet personal computer also emerged as significant predictors for OTT preference. Furthermore, the presence of a beam projector during late-night hours and residing in a household with multiple occupants during afternoon hours also served as contributing factors for OTT utilization. In conclusion, the study offers critical insights for stakeholders in both traditional television and burgeoning OTT markets, providing data-driven recommendations for the strategic allocation of resources in consideration of day-of-week and time-of-day variables.","PeriodicalId":46198,"journal":{"name":"Journal of Theoretical and Applied Electronic Commerce Research","volume":"313 3 1","pages":""},"PeriodicalIF":5.6,"publicationDate":"2023-12-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139052673","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Are eBay’s Feedback Ratings Consistent with the Sentiments Embedded in Textual Comments? An Empirical Study eBay 的反馈评级与文本评论中的情感一致吗？实证研究

IF 5.6 3区管理学

Journal of Theoretical and Applied Electronic Commerce Research Pub Date : 2023-12-15 DOI: 10.3390/jtaer18040114

Xubo Zhang, Yanbin Tu, Ke Zhong

{"title":"Are eBay’s Feedback Ratings Consistent with the Sentiments Embedded in Textual Comments? An Empirical Study","authors":"Xubo Zhang, Yanbin Tu, Ke Zhong","doi":"10.3390/jtaer18040114","DOIUrl":"https://doi.org/10.3390/jtaer18040114","url":null,"abstract":"eBay’s feedback rating system is currently widely used. In this study, we examine if eBay’s feedback rating types (+, 0, −) are consistent with the sentiments reflected in the textual comments posted by buyers. Using the datasets collected from eBay, we test the hypotheses associated with the research questions at three levels: individual, group, and total. Overall, the types of feedback ratings are consistent with the sentiments embedded in the textual comments. However, there are some issues with eBay’s current feedback rating system: (1) at the individual level, the correlation coefficient between the ratings and the comments’ sentiments is low at 0.4311 (<0.5). While the three types of ratings are symmetric, like (−1, 0, +1), buyers’ textual comments have asymmetric distributions of sentiments among these three types. The three simple feedback ratings (+, 0, −) are not fully aligned with the sentiments revealed in the textual comments posted by buyers. We propose expanding the current three ratings into five ratings such as (−2, −1, 0, +1, +2), which might help remedy the issue. We contribute to the literature by tapping into this less-studied area vital to improving the online marketplace’s efficiency.","PeriodicalId":46198,"journal":{"name":"Journal of Theoretical and Applied Electronic Commerce Research","volume":"46 1","pages":""},"PeriodicalIF":5.6,"publicationDate":"2023-12-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138687833","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Altruism in eWOM: Propensity to Write Reviews on Hotel Experience 网络口碑中的利他主义：撰写酒店体验评论的倾向性

IF 5.6 3区管理学

Journal of Theoretical and Applied Electronic Commerce Research Pub Date : 2023-12-13 DOI: 10.3390/jtaer18040113

Miguel Llorens-Marin, Adolfo Hernandez, Maria Puelles-Gallo

{"title":"Altruism in eWOM: Propensity to Write Reviews on Hotel Experience","authors":"Miguel Llorens-Marin, Adolfo Hernandez, Maria Puelles-Gallo","doi":"10.3390/jtaer18040113","DOIUrl":"https://doi.org/10.3390/jtaer18040113","url":null,"abstract":"This research tests the relationship between aspects of customer influenceability at the time of booking a hotel with the propensity to write a review in electronic word-of-mouth communication. A valid sample of 739 online questionnaires was obtained. An Exploratory Factor Analysis was conducted in order to reduce the dimensions of the two critical variables, and a measurement model was built. Then a Path analysis was carried out. The novelty of this research lies in measuring the evolution from being a passive eWOM reader to a proactive eWOM writer. Results indicate a relationship between being influenced by reading reviews and the propensity to write reviews. The most important underlying motivation to write a review is altruistic. Managers should try to identify the most responsive customers and encourage them to write reviews on altruistic grounds. This study effectively validated the impact of being responsive to reading reviews on the inclination to, in turn, write them. Findings contribute to the evolving research landscape in eWOM within the hospitality and tourism sector, offering practical insights for industry practitioners to formulate more effective strategies in soliciting and managing customer reviews.","PeriodicalId":46198,"journal":{"name":"Journal of Theoretical and Applied Electronic Commerce Research","volume":"39 1","pages":""},"PeriodicalIF":5.6,"publicationDate":"2023-12-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138580263","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Comment on Gruntkowski, L.M.; Martinez, L.F. Online Grocery Shopping in Germany: Assessing the Impact of COVID-19. J. Theor. Appl. Electron. Commer. Res. 2022, 17, 984–1002 评论 Gruntkowski, L.M.; Martinez, L.F. 《德国网上杂货购物》：评估 COVID-19 的影响》。J. Theor.J. Theor.J. Theor.2022, 17, 984-1002

IF 5.6 3区管理学

Journal of Theoretical and Applied Electronic Commerce Research Pub Date : 2023-12-13 DOI: 10.3390/jtaer18040112

Leo Van Hove

引用次数: 0

Consumer Intentions to Switch On-Demand Food Delivery Platforms: A Perspective from Push-Pull-Mooring Theory 消费者转换按需食品配送平台的意愿：推拉锚定理论的视角

IF 5.6 3区管理学

Journal of Theoretical and Applied Electronic Commerce Research Pub Date : 2023-12-05 DOI: 10.3390/jtaer18040111

I-Chiu Chang, Win-Ming Shiau, Chih-Yu Lin, Dong-Her Shih

引用次数: 0

A Brief Survey of Machine Learning and Deep Learning Techniques for E-Commerce Research 电子商务研究中的机器学习和深度学习技术综述

IF 5.6 3区管理学

Journal of Theoretical and Applied Electronic Commerce Research Pub Date : 2023-12-04 DOI: 10.3390/jtaer18040110

Xue Zhang, Fusen Guo, Tao Chen, Lei Pan, Gleb Beliakov, Jianzhang Wu

{"title":"A Brief Survey of Machine Learning and Deep Learning Techniques for E-Commerce Research","authors":"Xue Zhang, Fusen Guo, Tao Chen, Lei Pan, Gleb Beliakov, Jianzhang Wu","doi":"10.3390/jtaer18040110","DOIUrl":"https://doi.org/10.3390/jtaer18040110","url":null,"abstract":"The rapid growth of e-commerce has significantly increased the demand for advanced techniques to address specific tasks in the e-commerce field. In this paper, we present a brief survey of machine learning and deep learning techniques in the context of e-commerce, focusing on the years 2018–2023 in a Google Scholar search, with the aim of identifying state-of-the-art approaches, main topics, and potential challenges in the field. We first introduce the applied machine learning and deep learning techniques, spanning from support vector machines, decision trees, and random forests to conventional neural networks, recurrent neural networks, generative adversarial networks, and beyond. Next, we summarize the main topics, including sentiment analysis, recommendation systems, fake review detection, fraud detection, customer churn prediction, customer purchase behavior prediction, prediction of sales, product classification, and image recognition. Finally, we discuss the main challenges and trends, which are related to imbalanced data, over-fitting and generalization, multi-modal learning, interpretability, personalization, chatbots, and virtual assistance. This survey offers a concise overview of the current state and future directions regarding the use of machine learning and deep learning techniques in the context of e-commerce. Further research and development will be necessary to address the evolving challenges and opportunities presented by the dynamic e-commerce landscape.","PeriodicalId":46198,"journal":{"name":"Journal of Theoretical and Applied Electronic Commerce Research","volume":"2 4","pages":""},"PeriodicalIF":5.6,"publicationDate":"2023-12-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138513474","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

COVID-19 and Supply Chain Disruption Management: A Behavioural Economics Perspective and Future Research Direction COVID-19与供应链中断管理:行为经济学视角及未来研究方向

IF 5.6 3区管理学

Journal of Theoretical and Applied Electronic Commerce Research Pub Date : 2023-11-29 DOI: 10.3390/jtaer18040109

Chase Smith, Hajar Fatorachian

{"title":"COVID-19 and Supply Chain Disruption Management: A Behavioural Economics Perspective and Future Research Direction","authors":"Chase Smith, Hajar Fatorachian","doi":"10.3390/jtaer18040109","DOIUrl":"https://doi.org/10.3390/jtaer18040109","url":null,"abstract":"The COVID-19 pandemic has been one of the most severe disruptions to normal life, impacting how businesses operate. The academic literature in the areas of supply chain and operations management has been trying to explain how this has affected decision-making in businesses. However, the existing literature has predominantly overlooked organisational culture and behavioural economic theories. This paper contends that considering the decisions made in supply chain disruption management involve groups and the individuals within them, the relevance of behavioural economic concepts becomes paramount. As such, the objective of this paper is to conduct an integrative literature review, utilising the purposive sampling method to explore the dearth of academic work connecting behavioural economic theories and organisational culture to supply chain disruption management. Additionally, the paper aims to offer guidelines for future research in this domain. Enhancing our comprehension of these domains concerning supply chain disruption management would empower firms to better anticipate their parties’ decisions, refine their decision-making models, and cultivate stronger relationships with suppliers and customers.","PeriodicalId":46198,"journal":{"name":"Journal of Theoretical and Applied Electronic Commerce Research","volume":"4 2","pages":""},"PeriodicalIF":5.6,"publicationDate":"2023-11-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138513473","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Enhancing Traceability in Wine Supply Chains through Blockchain: A Stackelberg Game-Theoretical Analysis 通过区块链提高葡萄酒供应链的可追溯性:一个Stackelberg博弈论分析

IF 5.6 3区管理学

Journal of Theoretical and Applied Electronic Commerce Research Pub Date : 2023-11-22 DOI: 10.3390/jtaer18040108

Yuxuan Kang, Xianliang Shi, Xiongping Yue, Weijian Zhang, Samuel Shuai Liu

{"title":"Enhancing Traceability in Wine Supply Chains through Blockchain: A Stackelberg Game-Theoretical Analysis","authors":"Yuxuan Kang, Xianliang Shi, Xiongping Yue, Weijian Zhang, Samuel Shuai Liu","doi":"10.3390/jtaer18040108","DOIUrl":"https://doi.org/10.3390/jtaer18040108","url":null,"abstract":"Blockchain technology has been adopted to improve traceability and authenticity in wine supply chains (WSCs). However, whether through outsourcing or self-implementation of a blockchain-based wine traceability system (BTS), there are significant costs involved, as well as concerns regarding consumer privacy. Motivated by observations of real-world practice, we explore the value of blockchain in enhancing traceability and authenticity in WSCs through a Stackelberg game-theoretical analysis. By comparing the equilibrium solutions of the scenarios with and without blockchain, we uncover the value of blockchain in tracing wine products. Our findings show that blockchain adoption can increase WSC prices under certain conditions. We derive the threshold for a third-party BTS service fee that determines blockchain adoption for tracing wine products and reveal the moderating effect of consumer traceability preferences and privacy concerns. Furthermore, the investigation of who should lead the implementation of BTS finds that the equal cost sharing between the manufacturer and the retailer results in no difference in BTS implementation leadership. Otherwise, the manufacturer always benefits from taking the lead in the implementation of BTS, and the retailer should undertake a leadership role in BTS implementation if they need to bear higher costs.","PeriodicalId":46198,"journal":{"name":"Journal of Theoretical and Applied Electronic Commerce Research","volume":"199 1","pages":""},"PeriodicalIF":5.6,"publicationDate":"2023-11-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138542368","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Analysis of Online Platforms’ Free Trial Strategies for Digital Content Subscription 网络平台数字内容订阅免费试用策略分析

IF 5.6 3区管理学

Journal of Theoretical and Applied Electronic Commerce Research Pub Date : 2023-11-20 DOI: 10.3390/jtaer18040106

Li Chen

{"title":"Analysis of Online Platforms’ Free Trial Strategies for Digital Content Subscription","authors":"Li Chen","doi":"10.3390/jtaer18040106","DOIUrl":"https://doi.org/10.3390/jtaer18040106","url":null,"abstract":"Adopting subscription models has become a popular trend in e-commerce. Digital content platforms often use free trials to attract potential subscribers. However, rigorous research on platforms’ free trial strategies is lacking. Our paper aims to fill this gap using a horizontal duopoly framework. We investigate both the scenario of market symmetry and of market asymmetry. We study the benchmark case with no free trial for each scenario and derive equilibrium results with free trial promotion. We find that the platform will not benefit from free trials unless consumers’ learning rate exceeds a threshold. When a free trial is introduced in market symmetry, a higher rate of consumers’ learning leads to a higher price of subscription and a shorter free trial length. In addition, when the network effect is incorporated, the platform will introduce a lower subscription price and a shorter free trial length. Under market asymmetry, our results show that the platform faces a higher threshold of consumers’ learning rate. Additionally, it will offer a higher price and a longer period of free trial compared with those under the market symmetry scenario. Overall, our study provides useful managerial insights for online content platforms when considering their subscription strategies.","PeriodicalId":46198,"journal":{"name":"Journal of Theoretical and Applied Electronic Commerce Research","volume":"6 1","pages":""},"PeriodicalIF":5.6,"publicationDate":"2023-11-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138513498","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0