Analysis of Green Innovation of the E-Tailer and Supplier with a Drop Shipping Option in E-Commerce

IF 5.1 3区管理学 Q1 BUSINESS

Journal of Theoretical and Applied Electronic Commerce Research Pub Date : 2023-12-28 DOI:10.3390/jtaer19010002

Yuepeng Cheng, Bo Li

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引用次数: 0

Abstract

As customer demand for green products increases in the digital economic era, this study analyses the green innovation of the e-tailer and supplier in drop shipping models. Moreover, drop shipping e-tailers and suppliers with a drop shipping option need to make choices regarding whether to provide green or normal products to the market. When a supplier with a drop shipping option produces green products, more fees may be invested in the production of green products than on normal products. The drop shipping e-tailers and suppliers with a drop shipping option can also choose to sell normal products at a low cost, as before. This study designs four models of drop shipping e-tailers and suppliers with a drop shipping option under different choices, analyzes their operational process in drop shipping models, and investigates five theorems. The optimal pricing decisions and green degree of drop shipping e-tailers and suppliers with a drop shipping option were evaluated in this study. The impacts of the green innovation factor, green elasticity coefficient, manufacturing and distribution costs on the drop shipping e-tailers and suppliers with a drop shipping option, and the effect of other environmental parameters on the green degree of green products are also analyzed through computer simulation. The findings of the simulation analysis provide valuable guidance for e-tailers and suppliers with green innovation in drop shipping models and offer important academic and practical implications for e-commerce and the digital economy.

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分析在电子商务中采用分批发货方式的网络零售商和供应商的绿色创新

随着数字经济时代客户对绿色产品需求的增加，本研究分析了代发货模式中网络零售商和供应商的绿色创新。此外，提供代发货服务的网络零售商和供应商需要就向市场提供绿色产品还是普通产品做出选择。当供应商选择生产绿色产品时，生产绿色产品的投入可能比生产普通产品的投入更多。与以往一样，提供代发货服务的网络零售商和供应商也可以选择低价销售普通产品。本研究设计了四种不同选择下的滴滴发货网络零售商和滴滴发货供应商模型，分析了他们在滴滴发货模型中的运作过程，并研究了五个定理。本研究评估了有降价运输选择的降价运输网络零售商和供应商的最优定价决策和绿色程度。此外，还通过计算机仿真分析了绿色创新系数、绿色弹性系数、制造和分销成本对选择滴滴发货的网络零售商和供应商的影响，以及其他环境参数对绿色产品绿色程度的影响。仿真分析结果为采用绿色创新滴滴发货模式的网络零售商和供应商提供了有价值的指导，对电子商务和数字经济的发展具有重要的学术和实践意义。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Theoretical and Applied Electronic Commerce Research BUSINESS-

CiteScore

9.50

自引率

3.60%

发文量

期刊介绍： The Journal of Theoretical and Applied Electronic Commerce Research (JTAER) has been created to allow researchers, academicians and other professionals an agile and flexible channel of communication in which to share and debate new ideas and emerging technologies concerned with this rapidly evolving field. Business practices, social, cultural and legal concerns, personal privacy and security, communications technologies, mobile connectivity are among the important elements of electronic commerce and are becoming ever more relevant in everyday life. JTAER will assist in extending and improving the use of electronic commerce for the benefit of our society.