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引用次数: 0
摘要
众包平台的出现使寻求者能够以更低的成本获得更高质量的服务。高质量的服务往往由高质量的解决者提供,这是众包平台可持续发展的关键。因此,如何吸引更多高质量的解题者参与进来需要重点关注。以往使用存量数据衡量众包绩效的研究大多未能描述高质量解题者行为的竞赛过程。与以往研究不同,本文探讨了影响高质量解题者参与众包竞赛动态过程的信息信号。基于 Winvk 平台的创意项目,从减少信息不对称的角度构建了影响高质量解题者参与的动态模型,并深入探讨了质量信号和意向信号的影响。结果表明,对于徽标设计项目而言,清晰的信息展示和货币机制对缓解信息不对称、吸引高质量解题者参与有显著影响。有趣的是,市场竞争对高质量解决者的影响呈现出 U 型变化。研究成果为企业减少信息不对称、获得高质量解决方案提供了参考,也丰富了众包领域的理论应用。
Do Dynamic Signals Affect High-Quality Solvers’ Participation Behavior? Evidence from the Crowdsourcing Platform
The emergence of the crowdsourcing platform enables seekers to obtain higher-quality services at lower costs. High-quality services are often provided by high-quality solvers, which is the key to the sustainable development of crowdsourcing platforms. Therefore, how to attract more high-quality solvers to participate needs to be focused on. Most previous studies that used stock data to measure crowdsourcing performance failed to describe the contest process of high-quality solvers’ behavior. Different from the previous study, this paper explores the information signals that influence the participation of high-quality solvers in the dynamic process of crowdsourcing contests. Based on the creative projects of the Winvk platform, dynamic models affecting the participation of high-quality solvers are constructed from the perspective of reducing information asymmetry, and the effects of quality signals and intention signals are explored in depth. The results show that for logo design projects, clear information display and monetary mechanisms have a significant impact on alleviating information asymmetry and attracting the participation of high-quality solvers. Interestingly, the effect of market competition on high-quality solvers shows a U-shaped change. The research results provide a reference for enterprises to reduce information asymmetry, obtain high-quality solutions, and enrich the theoretical application in the field of crowdsourcing.
期刊介绍:
The Journal of Theoretical and Applied Electronic Commerce Research (JTAER) has been created to allow researchers, academicians and other professionals an agile and flexible channel of communication in which to share and debate new ideas and emerging technologies concerned with this rapidly evolving field. Business practices, social, cultural and legal concerns, personal privacy and security, communications technologies, mobile connectivity are among the important elements of electronic commerce and are becoming ever more relevant in everyday life. JTAER will assist in extending and improving the use of electronic commerce for the benefit of our society.