Recherche et Applications en Marketing-English Edition最新文献_第3页

Food sufficiency, an approach rooted in the ethics of Epicurus: Analysis framework and research agenda 食物充足，一种根植于伊壁鸠鲁伦理学的方法:分析框架和研究议程

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Recherche et Applications en Marketing-English Edition Pub Date : 2023-05-16 DOI: 10.1177/20515707231168595

Valerie Hémar-Nicolas, Liselotte Hedegaard

引用次数: 0

Facteurs d’efficacité des nudges verts pour des comportements plus éco-responsables – Revue systématique et pistes de recherche 绿色推动更环保行为的有效性因素-系统综述和研究方向

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Recherche et Applications en Marketing-English Edition Pub Date : 2023-05-15 DOI: 10.1177/07673701231166863

Clement Carrel, M. Gavard-Perret, Cindy Caldara

引用次数: 0

Vers une prise de conscience des enjeux éthiques des matières textiles par les consommateurs dans le cadre de la transition écologique 在生态转型的背景下，提高消费者对纺织材料伦理问题的认识

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Recherche et Applications en Marketing-English Edition Pub Date : 2023-05-04 DOI: 10.1177/07673701231158485

Edith de Lamballerie, Valérie Guillard

引用次数: 1

The role of internal branding in managing sustainable brand transformation 内部品牌在管理可持续品牌转型中的作用

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Recherche et Applications en Marketing-English Edition Pub Date : 2023-05-02 DOI: 10.1177/20515707231166617

Fatima Regany, C. Longo

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引用次数: 0

Receiving an organ: The ambivalence of the debt and the question of giving back 接受器官：债务的矛盾心理与归还问题

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Recherche et Applications en Marketing-English Edition Pub Date : 2023-04-17 DOI: 10.1177/20515707231161217

Sondes Zouaghi

{"title":"Receiving an organ: The ambivalence of the debt and the question of giving back","authors":"Sondes Zouaghi","doi":"10.1177/20515707231161217","DOIUrl":"https://doi.org/10.1177/20515707231161217","url":null,"abstract":"Taking the Maussian gift paradigm as its theoretical framework (to give-to receive-to repay), this article adopts an original approach to analysis of the lived experiences of organ recipients on an individual and psychological level. Clinically oriented interviews with 9 transplant patients and semi-structured interviews with a further 13 patients reveal the existence of four forms of mental processing around organ donations and the existence of a debt in three of these forms. These debts are ambivalent and recipients experience them both positively and negatively. Organ donation seems to fit into the gift paradigm in an original way inasmuch as, instead of repaying it directly, recipients settle their debt by giving back to others and by other means, whether to real people or to their fantasy donor. In order to improve the well-being of transplant patients, recommendations are set out for the biomedical agencies: a humanised donor discourse should be developed alongside the traditional mechanistic discourse around the body and long-term, multifaceted psychological support should be made available for transplant patients and their families. The marketing implications of our research are also put forward with a view to turning transplant patients into promoters of organ donation. The results are also transferred to other social marketing contexts. Finally, the gift exchange paradigm is proposed as a means of enriching marketing fundamentals in a society in which consumers are increasingly searching for connections and meaning beyond the goods and services they consume.","PeriodicalId":45672,"journal":{"name":"Recherche et Applications en Marketing-English Edition","volume":null,"pages":null},"PeriodicalIF":0.8,"publicationDate":"2023-04-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49345804","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

“S.O.S. time!” Paradoxes of digital time experience among emerging adults “S.O.S.时间！”新兴成年人数字时间体验的悖论

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Recherche et Applications en Marketing-English Edition Pub Date : 2023-03-31 DOI: 10.1177/20515707231155785

Nawel Ayadi, Souad Djelassi

引用次数: 0

When respondents become photographers. Participatory photography: Characteristics, implementation, and interest for research in marketing 当受访者成为摄影师时。参与式摄影：营销研究的特点、实施和兴趣

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Recherche et Applications en Marketing-English Edition Pub Date : 2023-03-23 DOI: 10.1177/20515707231157617

Emmanuelle Boch

引用次数: 0

Expected theoretical contribution: Myths and realities 预期的理论贡献：神话与现实

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Recherche et Applications en Marketing-English Edition Pub Date : 2023-03-01 DOI: 10.1177/20515707231156115

Laurent Bertrandias

{"title":"Expected theoretical contribution: Myths and realities","authors":"Laurent Bertrandias","doi":"10.1177/20515707231156115","DOIUrl":"https://doi.org/10.1177/20515707231156115","url":null,"abstract":"To open Volume 38, I would like to share my observations from the first part of my mandate on a critical issue: the theoretical contribution. Indeed, too many articles are either rejected or in a risky situation on the grounds of insufficient contribution. Therefore, in this editorial, I feel it is essential to clarify and demystify the journal’s expectations on that matter. The objective is to help authors self-assess their contribution at the early stages of their research project. Furthermore, in the editorial of volume 37 (Bertrandias, 2022), I mentioned the ongoing changes conveyed by the open science movement. More especially, I stressed that RAM should certainly progress on transparency and reproducibility issues. As a first measure, and from now on, authors will be encouraged to share their data. Data sharing can be limited to the editorial team (the editor and, if applicable, the associate editor in charge of their article) and the reviewers. However, in line with the open science principles, a broader sharing with everyone interested in the data is desirable. In the second part, I will explain why a journal such as RAM should promote open data and I will make a nonexhaustive list of the expected positive effects, particularly for the authors themselves. The perspective of sharing can especially encourage authors to better think about their contribution.","PeriodicalId":45672,"journal":{"name":"Recherche et Applications en Marketing-English Edition","volume":null,"pages":null},"PeriodicalIF":0.8,"publicationDate":"2023-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45190638","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Effets de la divulgation des partenariats publicitaires sur Instagram sur les réactions des consommateurs : rôle modérateur de la popularité perçue de la source 在Instagram上披露广告合作伙伴对消费者反应的影响:来源感知人气的调节作用

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Recherche et Applications en Marketing-English Edition Pub Date : 2023-02-01 DOI: 10.1177/07673701221146300

Juliette Passebois Ducros, F. Euzéby, Sarah Machat

引用次数: 0

Patient orientation in public hospitals: A marketing device as compromise between worlds 公立医院的患者导向：作为世界之间妥协的营销手段

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Recherche et Applications en Marketing-English Edition Pub Date : 2023-01-30 DOI: 10.1177/20515707221146485

P. Gilbert, Marie-Eve Laporte

引用次数: 1