Effets de la divulgation des partenariats publicitaires sur Instagram sur les réactions des consommateurs : rôle modérateur de la popularité perçue de la source

IF 0.8 Q4 BUSINESS

Recherche et Applications en Marketing-English Edition Pub Date : 2023-02-01 DOI:10.1177/07673701221146300

Juliette Passebois Ducros, F. Euzéby, Sarah Machat

引用次数: 0

Abstract

Résumé Sollicités par les entreprises pour promouvoir leurs produits sur les médias sociaux, les influenceurs produisent

查看原文本刊更多论文

在Instagram上披露广告合作伙伴对消费者反应的影响:来源感知人气的调节作用

在企业的要求下，有影响力的人在社交媒体上推广他们的产品

本文章由计算机程序翻译，如有差异，请以英文原文为准。

求助全文

约1分钟内获得全文求助全文

来源期刊

Recherche et Applications en Marketing-English Edition BUSINESS-

CiteScore

0.50

自引率

12.50%

发文量

期刊介绍： Recherche et Applications en Marketing (English edition) is a peer reviewed academic international journal publishing original research in the field of marketing in French and translated into English. It is a main reference for the development and dissemination of new concepts and new methods in marketing. The journal publishes articles covering any aspect of marketing, including consumer behaviour, communication, retailing, CRM, new product development and more. The journal publishes research articles, research notes, critical state of the art papers, and also articles offering perspectives from other disciplines which might be applied to marketing. Recherche et Applications en Marketing is an official journal of the AFM (French Marketing Association - Association Française du marketing). It is the leading French research journal in the field of marketing which has been published since 1986, and in both English and French since 2007.