{"title":"“S.O.S. time!” Paradoxes of digital time experience among emerging adults","authors":"Nawel Ayadi, Souad Djelassi","doi":"10.1177/20515707231155785","DOIUrl":null,"url":null,"abstract":"The concept of time is revisited through the lens of the digital revolution. Our research aims to explore the relationship between emerging adults’ experience and perception of time and their use of digital technologies including the Internet, social networks, mobile apps, entertainment platforms, and instant messaging. A qualitative approach using a sample of 22 French emerging adults identified four perceptual dimensions of time – spiritual, organizational, evaluative, and affective. Our results show that emerging adults’ digital experience of time is characterized by three temporal paradoxes – (de)consumption of time, (de)regulation, and emotional ambivalence related to time.","PeriodicalId":45672,"journal":{"name":"Recherche et Applications en Marketing-English Edition","volume":"38 1","pages":"80 - 107"},"PeriodicalIF":0.8000,"publicationDate":"2023-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Recherche et Applications en Marketing-English Edition","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1177/20515707231155785","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 0
Abstract
The concept of time is revisited through the lens of the digital revolution. Our research aims to explore the relationship between emerging adults’ experience and perception of time and their use of digital technologies including the Internet, social networks, mobile apps, entertainment platforms, and instant messaging. A qualitative approach using a sample of 22 French emerging adults identified four perceptual dimensions of time – spiritual, organizational, evaluative, and affective. Our results show that emerging adults’ digital experience of time is characterized by three temporal paradoxes – (de)consumption of time, (de)regulation, and emotional ambivalence related to time.
期刊介绍:
Recherche et Applications en Marketing (English edition) is a peer reviewed academic international journal publishing original research in the field of marketing in French and translated into English. It is a main reference for the development and dissemination of new concepts and new methods in marketing. The journal publishes articles covering any aspect of marketing, including consumer behaviour, communication, retailing, CRM, new product development and more. The journal publishes research articles, research notes, critical state of the art papers, and also articles offering perspectives from other disciplines which might be applied to marketing. Recherche et Applications en Marketing is an official journal of the AFM (French Marketing Association - Association Française du marketing). It is the leading French research journal in the field of marketing which has been published since 1986, and in both English and French since 2007.