JMM-International Journal on Media Management最新文献_第4页

Drawn to the Screen by Who We Are and Who We Aspire to Be: Brand-Self Congruence Differences in Movie Preferences 被“我们是谁”和“我们渴望成为谁”吸引到银幕上:电影偏好中的品牌自我一致性差异

IF 1.9

JMM-International Journal on Media Management Pub Date : 2020-10-01 DOI: 10.1080/14241277.2021.1920022

Danny D. E. Kim

{"title":"Drawn to the Screen by Who We Are and Who We Aspire to Be: Brand-Self Congruence Differences in Movie Preferences","authors":"Danny D. E. Kim","doi":"10.1080/14241277.2021.1920022","DOIUrl":"https://doi.org/10.1080/14241277.2021.1920022","url":null,"abstract":"ABSTRACT Established media preference theories implicitly presume that audiences know a media product’s content or effects. Brands can fill this logical gap, with brands that media creators craft around their products providing cues about potential content or effects. Connecting parallel theories concerning self-congruence in communication and marketing research, this survey-based study examines whether individuals anthropomorphize movie product brands to have personalities and prefer those with personalities paralleling their own personality. In the process, it also introduces a novel “independent” congruence measure, where congruence is calculated between an individual’s personality as they rate themselves and a movie’s brand personality as rated by an independent sample. Results of paired t-tests and mixed ANCOVAs suggest that the previously unwatched movies individuals indicate being most likely to watch indeed have personalities more congruent to their own than do the previously unwatched movies individuals indicate being least likely to watch, while in terms of post-consumption evaluation, the movies that individuals indicated as their favorite tended to be less congruent with their personality than movies they indicated as their least favorite. Theoretical and practical ramifications are discussed.","PeriodicalId":45531,"journal":{"name":"JMM-International Journal on Media Management","volume":"37 1","pages":"144 - 167"},"PeriodicalIF":1.9,"publicationDate":"2020-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81350626","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Factors Affecting the Frequency and Length of Blackouts in Retransmission Consent Negotiations: A Quantitative Analysis 重传同意谈判中影响停电频率和停电时间的因素:一个定量分析

IF 1.9

JMM-International Journal on Media Management Pub Date : 2020-10-01 DOI: 10.1080/14241277.2020.1865358

Eun-A. Park, R. Frieden, Krishna P. Jayakar

引用次数: 0

Do SVOD product attribute trade-offs predict SVOD subscriptions and SVOD account access? Using utility constant sums to predict SVOD subscriptions and SVOD account access SVOD产品属性权衡能否预测SVOD订阅和SVOD账户访问?使用效用常数来预测SVOD订阅和SVOD帐户访问

IF 1.9

JMM-International Journal on Media Management Pub Date : 2020-10-01 DOI: 10.1080/14241277.2021.1920023

Anthony Palomba

引用次数: 5

Global Mistrust in News: The Impact of Social Media on Trust 新闻中的全球不信任:社交媒体对信任的影响

IF 1.9

JMM-International Journal on Media Management Pub Date : 2020-04-02 DOI: 10.1080/14241277.2020.1799794

Sora Park, C. Fisher, T. Flew, U. Dulleck

{"title":"Global Mistrust in News: The Impact of Social Media on Trust","authors":"Sora Park, C. Fisher, T. Flew, U. Dulleck","doi":"10.1080/14241277.2020.1799794","DOIUrl":"https://doi.org/10.1080/14241277.2020.1799794","url":null,"abstract":"ABSTRACT Digital platforms such as search engines and social media have become major gateways to news. Algorithms are used to deliver news that is consistent with consumers’ preferences and individuals share news through their online social networks. This networked environment has resulted in growing uncertainty about online information which has had an impact on news industries globally. While it is well established that perceptions of trust in news found on social media or via search engines are lower than traditional news media, there has been less discussion about the impact of social media use on perceptions of trust in the news media more broadly. This study fills that gap by examining the influence of social media as news sources and pathways to news on perceptions of the level of news trust at a country level. A secondary data analysis of a 26-country survey in 2016 and 2019 was conducted. The analysis revealed an increase in social media use for accessing news resulted in a decline in trust in news media generally across the globe. Higher levels of general mistrust in news were related to an increased use of sharing of news. This paper argues the use of social media for news is closely linked to the increase in news mistrust, which is likely to continue to rise as the number of people using social media to access news continues to grow.","PeriodicalId":45531,"journal":{"name":"JMM-International Journal on Media Management","volume":"1 1","pages":"83 - 96"},"PeriodicalIF":1.9,"publicationDate":"2020-04-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89222474","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 41

Second Screening: Measuring Second Screen User Behavior in a Social Television Viewing Environment 第二幕:在社会电视观看环境中测量第二幕用户行为

IF 1.9

JMM-International Journal on Media Management Pub Date : 2020-04-02 DOI: 10.1080/14241277.2020.1803326

Miao Guo

引用次数: 1

Shaping the Corporate Perimeter in a Changing Media Industry 在不断变化的媒体行业中塑造企业边界

IF 1.9

JMM-International Journal on Media Management Pub Date : 2020-01-19 DOI: 10.1080/14241277.2020.1716767

John J. Oliver, R. Picard

{"title":"Shaping the Corporate Perimeter in a Changing Media Industry","authors":"John J. Oliver, R. Picard","doi":"10.1080/14241277.2020.1716767","DOIUrl":"https://doi.org/10.1080/14241277.2020.1716767","url":null,"abstract":"ABSTRACT A constant theme in strategic media management literature is the transformational impact that digital media technologies and deregulation have had on shaping media firms’ corporate strategies. Whilst the role of corporate strategy is to encapsulate a firm’s long-term direction and scope of activities, it will also give a strong indication of how the firm will compete and be positioned in an industry. However, the transformative effects of a highly technological media environment have changed our traditional view of how the media industry is defined, and so developing a strategic recipe for competing in an ill-defined industry becomes more challenging. This paper examines a single media firm’s corporate strategy and perimeter and considers this in the context of a changing media industry. The paper takes a practice-led approach by undertaking a longitudinal analysis of a firm’s acquisition and divestment activities in order to understand its corporate perimeter and by implication the industry or industries where it competes. We argue that by exploring a media firm’s corporate strategy and perimeter over time, scholars will not only be able to better understand the dynamics of media practice and strategy, but also gain an insight into the changing nature of the media industry. The paper concludes that the 'five forces framework' on industry structure, profitability and attractiveness remains a relevant form of strategic analysis that can help media management researchers to conceptualize and understand the evolution of media firm corporate perimeter and the industries in which they compete.","PeriodicalId":45531,"journal":{"name":"JMM-International Journal on Media Management","volume":"14 1","pages":"67 - 82"},"PeriodicalIF":1.9,"publicationDate":"2020-01-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"72990666","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 7

Shaping a Regional Offline eSports Market: Understanding How Jönköping, the ‘City of DreamHack’, Takes URL to IRL 塑造区域线下电竞市场:了解Jönköping，“梦幻之城”如何将URL转化为现实世界

IF 1.9

JMM-International Journal on Media Management Pub Date : 2020-01-02 DOI: 10.1080/14241277.2020.1731513

B. McCauley, Kieran D. Tierney, Dinara Tokbaeva

引用次数: 12

To Diversify or Not? Uncovering the Effects of Identification and Media Engagement on Franchise Loyalty in eSports 要不要多元化?识别和媒体参与对电子竞技特许经营忠诚度的影响

IF 1.9

JMM-International Journal on Media Management Pub Date : 2020-01-02 DOI: 10.1080/14241277.2020.1732982

Bastian Kordyaka, Katharina Jahn, Bjoern Niehaves

{"title":"To Diversify or Not? Uncovering the Effects of Identification and Media Engagement on Franchise Loyalty in eSports","authors":"Bastian Kordyaka, Katharina Jahn, Bjoern Niehaves","doi":"10.1080/14241277.2020.1732982","DOIUrl":"https://doi.org/10.1080/14241277.2020.1732982","url":null,"abstract":"ABSTRACT The question of the optimal level of diversification in marketing research has a long history and shows an inconsistent empirical picture. Based on assumptions from the media management field, consumer engagement literature and social identity approach, this paper is aimed at obtaining a better understanding of diversification as a competitive advantage for organizations in eSports. Accordingly, we collected a sample of 216 League of Legends consumers, via the crowdsourcing marketplace Mechanical Turk- to explain the phenomenon of customer loyalty` for different eSports franchises. Using a quasi-experimental approach and structural equation modeling, our results show support for an inverted u-shaped curve of diversification. Medium diversified franchises seem to have the most beneficial positions in the eSports market. Furthermore, our holistic model illustrates that franchise identification has the potential to explain media engagement. Additionally, the two dimensions of media engagement – consumption and contribution – affect franchise loyalty in a positive manner, contrary to the third-dimension creation. We further discuss the contributions of our analyses and identify potential paths for future research in this paper.","PeriodicalId":45531,"journal":{"name":"JMM-International Journal on Media Management","volume":"61 1","pages":"49 - 66"},"PeriodicalIF":1.9,"publicationDate":"2020-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79880185","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 9

Gamers First – How Consumer Preferences Impact eSports Media Offerings 玩家至上——消费者偏好如何影响电子竞技媒体产品

IF 1.9

JMM-International Journal on Media Management Pub Date : 2020-01-02 DOI: 10.1080/14241277.2020.1731514

Zeran Ji, R. Hanna

{"title":"Gamers First – How Consumer Preferences Impact eSports Media Offerings","authors":"Zeran Ji, R. Hanna","doi":"10.1080/14241277.2020.1731514","DOIUrl":"https://doi.org/10.1080/14241277.2020.1731514","url":null,"abstract":"ABSTRACT Since 2016, eSports has grown into a key sector of the media landscape. Yet, manystakeholders are challenged with managing the complexity of eSports media. Existing business model literature suggests that organizations can build competitive advantages by aligning strategy with consumer needs. This approach would aid in the task of eSports management, but current understanding of eSports consumers fails to provide actionable insight; it still being unclear how these consumers perceive value in traditional and digital media offerings or if these perceptions are homogenous. To better understand preferences, we conducted an exploratory survey of 200 gamers/eSports consumers and asked how they perceived traditional media offerings, digital media offerings, and perceptions on personal data; a critical asset to today’s ever more digitized landscape. Cluster analysis was used to segment respondents along a spectrum (low, semi, heavy) of engagement, measured by gaming participation and spectatorship. Next, we analyzed if perceptions were in fact consistent across these three levels of engagement. Through our work, we found eSports consumers are non-monolithic with segmentations having significant impact on perceptions of value for both traditional and digital media offerings. We further found that failure to consider consumer preferences can prevent eSports organizations from effectively operationalizing business strategies. Finally, we demonstrate that knowledge of consumers can be critical, and while eSports is an important platform for brands, audience nuances must be considered in order to properly manage this emerging industry.","PeriodicalId":45531,"journal":{"name":"JMM-International Journal on Media Management","volume":"49 1","pages":"13 - 29"},"PeriodicalIF":1.9,"publicationDate":"2020-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76602475","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 16

Deciphering the World of eSports 解读电子竞技世界

IF 1.9

JMM-International Journal on Media Management Pub Date : 2020-01-02 DOI: 10.1080/14241277.2020.1757808

Tobias M. Scholz

引用次数: 35