{"title":"第二幕:在社会电视观看环境中测量第二幕用户行为","authors":"Miao Guo","doi":"10.1080/14241277.2020.1803326","DOIUrl":null,"url":null,"abstract":"ABSTRACT This study investigated second screen user behavior in a social television-viewing environment. Two online consumer panels of 1,052 second screeners were sampled to complete the three-stage research strategy. Through conceptualization and operationalization of the second screening construct, this study identified five underlying dimensions, including utility, control, interaction, influence, and attention. These five dimensions demonstrate different functionalities delivered by digital devices, such as laptop computers, tablets, and smartphones, to interact with television content. The theoretical and practical implications of second screening were also discussed.","PeriodicalId":45531,"journal":{"name":"JMM-International Journal on Media Management","volume":"82 1","pages":"116 - 97"},"PeriodicalIF":0.8000,"publicationDate":"2020-04-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":"{\"title\":\"Second Screening: Measuring Second Screen User Behavior in a Social Television Viewing Environment\",\"authors\":\"Miao Guo\",\"doi\":\"10.1080/14241277.2020.1803326\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"ABSTRACT This study investigated second screen user behavior in a social television-viewing environment. Two online consumer panels of 1,052 second screeners were sampled to complete the three-stage research strategy. Through conceptualization and operationalization of the second screening construct, this study identified five underlying dimensions, including utility, control, interaction, influence, and attention. These five dimensions demonstrate different functionalities delivered by digital devices, such as laptop computers, tablets, and smartphones, to interact with television content. The theoretical and practical implications of second screening were also discussed.\",\"PeriodicalId\":45531,\"journal\":{\"name\":\"JMM-International Journal on Media Management\",\"volume\":\"82 1\",\"pages\":\"116 - 97\"},\"PeriodicalIF\":0.8000,\"publicationDate\":\"2020-04-02\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"1\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"JMM-International Journal on Media Management\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1080/14241277.2020.1803326\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q3\",\"JCRName\":\"COMMUNICATION\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"JMM-International Journal on Media Management","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/14241277.2020.1803326","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"COMMUNICATION","Score":null,"Total":0}
Second Screening: Measuring Second Screen User Behavior in a Social Television Viewing Environment
ABSTRACT This study investigated second screen user behavior in a social television-viewing environment. Two online consumer panels of 1,052 second screeners were sampled to complete the three-stage research strategy. Through conceptualization and operationalization of the second screening construct, this study identified five underlying dimensions, including utility, control, interaction, influence, and attention. These five dimensions demonstrate different functionalities delivered by digital devices, such as laptop computers, tablets, and smartphones, to interact with television content. The theoretical and practical implications of second screening were also discussed.
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