Palabra Clave最新文献_第3页

A pós-fotografia de viagem para o desenvolvimento do turismo no novo ecossistema midiático 旅游后摄影促进新媒体生态系统中的旅游业发展

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Palabra Clave Pub Date : 2024-03-13 DOI: 10.5294/pacla.2024.27.1.4

D. Renó, M. Gobbi, O. J. De Morais

引用次数: 0

Producciones audiovisuales en formato vertical: el caso de Snap Originals. El consumo de ficción en 9:16 垂直格式的视听产品：Snap Originals 的案例。9:16 中的小说消费

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Palabra Clave Pub Date : 2024-02-26 DOI: 10.5294/pacla.2023.26.4.6

Andrés Rozados Lorenzo, Sara Calvete Lorenzo, Rocío del Pilar Sosa Fernández

{"title":"Producciones audiovisuales en formato vertical: el caso de Snap Originals. El consumo de ficción en 9:16","authors":"Andrés Rozados Lorenzo, Sara Calvete Lorenzo, Rocío del Pilar Sosa Fernández","doi":"10.5294/pacla.2023.26.4.6","DOIUrl":"https://doi.org/10.5294/pacla.2023.26.4.6","url":null,"abstract":"La industria audiovisual ha evolucionado vertiginosamente por la proliferación de dispositivos, la democratización de la conexión a la red y la amplia oferta de productos audiovisuales para todos los públicos. Recientemente, el uso del teléfono móvil y la aparición de redes sociales como Instagram y TikTok han provocado que se visualicen con asiduidad vídeos en formato vertical, hasta el punto de normalizar y estandarizar su consumo. Siendo común su empleo con fines comerciales y publicitarios, este hecho ha motivado el surgimiento de obras de ficción en formato vertical. Independientemente de su duración, características técnicas, diseño de producción y explotación comercial, esta tendencia se comienza a establecer en el mercado audiovisual. El presente estudio pretende analizar cómo se adaptan las producciones de ficción al formato vertical, basándose en la línea audiovisual trazada por las producciones de Snap Originals. La investigación tiene como objetivo responder a cuestiones como la definición de los Snap Originals como producciones de ficción en formato vertical y definir la estructura narrativa y el lenguaje audiovisual empleado en este tipo de contenidos, con sus características principales.","PeriodicalId":45002,"journal":{"name":"Palabra Clave","volume":null,"pages":null},"PeriodicalIF":0.9,"publicationDate":"2024-02-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140428397","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

‘Yo soy la única burra’ [I’m the only dumb one]. Not Anymore. An Intersectional Approach to Digital Inclusion Yo soy la única burra"（我是唯一的哑巴）。不再是了。数字包容的交叉方法

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Palabra Clave Pub Date : 2024-02-20 DOI: 10.5294/pacla.2023.26.4.7

Claudia Silva, Adolfo R. Mora, Joseph D Straubhaar

{"title":"‘Yo soy la única burra’ [I’m the only dumb one]. Not Anymore. An Intersectional Approach to Digital Inclusion","authors":"Claudia Silva, Adolfo R. Mora, Joseph D Straubhaar","doi":"10.5294/pacla.2023.26.4.7","DOIUrl":"https://doi.org/10.5294/pacla.2023.26.4.7","url":null,"abstract":"This paper applies intersectionality theory to analyze the challenges and successes of vulnerable communities in developing techno-capital—a form of cultural capital that influences individuals’ technology adoption and usage. Through ethnographic methods, such as participant observations and interviews among a group of working-class US Latinas in central Texas, this work aims to explore why digital inclusion programs should go beyond the first and second levels of the digital divide. Our findings show that this group of women faced unique barriers to digital inclusion, such as skills, time, perceived self-exclusion, and self-doubt. Even when Internet access, devices, and knowledge existed in their homes, they felt they lacked the abilities to access them, thus reflecting complex gendered family dynamics. A two-year ethnography with a non-profit serving the youth and parents of their neighborhood revealed that even this organization had trouble recognizing multiple, interconnected issues arising from gender, household roles, and age on top of the other categories of issues faced by working-class Latino immigrants in a large urban enclave. However, intersectional analysis by the lead author, when working for the non-profit, enabled her to better see and make decisions to serve these women’s needs for digital inclusion and parent education.","PeriodicalId":45002,"journal":{"name":"Palabra Clave","volume":null,"pages":null},"PeriodicalIF":0.9,"publicationDate":"2024-02-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139957995","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

El universo metatextual de Fariña: cuatro medios, una historia 法里纳的元文本世界：四种媒介，一个故事

IF 0.9

Palabra Clave Pub Date : 2024-02-09 DOI: 10.5294/pacla.2023.26.4.5

Isadora García Avis, Marta Narberhaus Martínez

{"title":"El universo metatextual de Fariña: cuatro medios, una historia","authors":"Isadora García Avis, Marta Narberhaus Martínez","doi":"10.5294/pacla.2023.26.4.5","DOIUrl":"https://doi.org/10.5294/pacla.2023.26.4.5","url":null,"abstract":"En 1948 André Bazin profetizó el advenimiento de un “reinado de la adaptación” en el que un crítico del año 2050 se encontraría “no con una novela de la que se habrían ‘obtenido’ una obra de teatro y una película, sino más bien con una sola obra reflejada a través de tres formas artísticas, una pirámide con tres caras”, todas ellas de igual valor. Fariña es una obra de periodismo literario o narrativo que explica la historia del narcotráfico en Galicia (España). Siguiendo la analogía de Bazin, se podría argumentar que Fariña es, en realidad, un tetraedro, cuyos cuatro lados son: el libro escrito por el periodista Nacho Carretero en 2015, una serie de televisión (2018), una obra de teatro (2019) y una novela gráfica (2019). Este trabajo analiza cómo una historia tan local ha sido adaptada en diferentes medios, cada uno con su propio lenguaje. Para ello, se han realizado seis entrevistas en profundidad a algunos de los responsables creativos detrás de cada obra y se ha desarrollado un análisis textual comparativo, centrado en cómo la especificidad de cada lenguaje afecta a ciertas categorías narrativas (concepto, género, personajes y estructura) en el proceso de adaptación. El estudio ofrece una reflexión sobre los temas universales que aborda Fariña y que, en última instancia, son los que permiten que relatos como este puedan ser contados una y otra vez, en medios tan distintos.","PeriodicalId":45002,"journal":{"name":"Palabra Clave","volume":null,"pages":null},"PeriodicalIF":0.9,"publicationDate":"2024-02-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139788706","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

El universo metatextual de Fariña: cuatro medios, una historia 法里纳的元文本世界：四种媒介，一个故事

IF 0.9

Palabra Clave Pub Date : 2024-02-09 DOI: 10.5294/pacla.2023.26.4.5

Isadora García Avis, Marta Narberhaus Martínez

{"title":"El universo metatextual de Fariña: cuatro medios, una historia","authors":"Isadora García Avis, Marta Narberhaus Martínez","doi":"10.5294/pacla.2023.26.4.5","DOIUrl":"https://doi.org/10.5294/pacla.2023.26.4.5","url":null,"abstract":"En 1948 André Bazin profetizó el advenimiento de un “reinado de la adaptación” en el que un crítico del año 2050 se encontraría “no con una novela de la que se habrían ‘obtenido’ una obra de teatro y una película, sino más bien con una sola obra reflejada a través de tres formas artísticas, una pirámide con tres caras”, todas ellas de igual valor. Fariña es una obra de periodismo literario o narrativo que explica la historia del narcotráfico en Galicia (España). Siguiendo la analogía de Bazin, se podría argumentar que Fariña es, en realidad, un tetraedro, cuyos cuatro lados son: el libro escrito por el periodista Nacho Carretero en 2015, una serie de televisión (2018), una obra de teatro (2019) y una novela gráfica (2019). Este trabajo analiza cómo una historia tan local ha sido adaptada en diferentes medios, cada uno con su propio lenguaje. Para ello, se han realizado seis entrevistas en profundidad a algunos de los responsables creativos detrás de cada obra y se ha desarrollado un análisis textual comparativo, centrado en cómo la especificidad de cada lenguaje afecta a ciertas categorías narrativas (concepto, género, personajes y estructura) en el proceso de adaptación. El estudio ofrece una reflexión sobre los temas universales que aborda Fariña y que, en última instancia, son los que permiten que relatos como este puedan ser contados una y otra vez, en medios tan distintos.","PeriodicalId":45002,"journal":{"name":"Palabra Clave","volume":null,"pages":null},"PeriodicalIF":0.9,"publicationDate":"2024-02-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139848694","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

#FandomsPeloVoto (#FandomsfortheVote): Fan Activism for Youth Voter Engagement in the 2022 Brazilian Elections #FandomsPeloVoto (#FandomsfortheVote)：在 2022 年巴西大选中促进青年选民参与的粉丝活动

IF 0.9

Palabra Clave Pub Date : 2024-02-05 DOI: 10.5294/pacla.2023.26.4.4

Gabriela Borges, Daiana Sigiliano, Cecília Almeida Rodrigues Lima

{"title":"#FandomsPeloVoto (#FandomsfortheVote): Fan Activism for Youth Voter Engagement in the 2022 Brazilian Elections","authors":"Gabriela Borges, Daiana Sigiliano, Cecília Almeida Rodrigues Lima","doi":"10.5294/pacla.2023.26.4.4","DOIUrl":"https://doi.org/10.5294/pacla.2023.26.4.4","url":null,"abstract":"This article aims to analyze the media literacy skills at work in the content shared by fans on Twitter during the #FandomsPeloVoto (#Fandomsforthe- Vote) campaign. In a convergence culture environment, media literacy comprises five skills: curation, creation, critical understanding, participation, and collaboration. Launched in May 2022, the campaign—carried out in partnership with Mídia Ninja, the National Student Union (União Nacional dos Estudantes, UNE), and the Brazilian Union of Secondary School Students (União Brasileira dos Estudantes Secundaristas, UBES)—brought together more than 100 pop culture fandoms in Brazil to mobilize 16- to 18-year-olds to obtain a voter registration card and be eligible to vote in the 2022 elections. It can be concluded that the activism of fandoms goes beyond transposing fan culture practices into the realm of political participation, also encompassing the critical interpretation of the sociopolitical issues that were part of the action and the creative production of posts on Twitter. Accordingly, #FandomsPeloVoto has aspects of political resistance, as one of its primary objectives is the removal of President Jair Bolsonaro, leader of the far right in Brazil, from power.","PeriodicalId":45002,"journal":{"name":"Palabra Clave","volume":null,"pages":null},"PeriodicalIF":0.9,"publicationDate":"2024-02-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139863511","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

#FandomsPeloVoto (#FandomsfortheVote): Fan Activism for Youth Voter Engagement in the 2022 Brazilian Elections #FandomsPeloVoto (#FandomsfortheVote)：在 2022 年巴西大选中促进青年选民参与的粉丝活动

IF 0.9

Palabra Clave Pub Date : 2024-02-05 DOI: 10.5294/pacla.2023.26.4.4

Gabriela Borges, Daiana Sigiliano, Cecília Almeida Rodrigues Lima

{"title":"#FandomsPeloVoto (#FandomsfortheVote): Fan Activism for Youth Voter Engagement in the 2022 Brazilian Elections","authors":"Gabriela Borges, Daiana Sigiliano, Cecília Almeida Rodrigues Lima","doi":"10.5294/pacla.2023.26.4.4","DOIUrl":"https://doi.org/10.5294/pacla.2023.26.4.4","url":null,"abstract":"This article aims to analyze the media literacy skills at work in the content shared by fans on Twitter during the #FandomsPeloVoto (#Fandomsforthe- Vote) campaign. In a convergence culture environment, media literacy comprises five skills: curation, creation, critical understanding, participation, and collaboration. Launched in May 2022, the campaign—carried out in partnership with Mídia Ninja, the National Student Union (União Nacional dos Estudantes, UNE), and the Brazilian Union of Secondary School Students (União Brasileira dos Estudantes Secundaristas, UBES)—brought together more than 100 pop culture fandoms in Brazil to mobilize 16- to 18-year-olds to obtain a voter registration card and be eligible to vote in the 2022 elections. It can be concluded that the activism of fandoms goes beyond transposing fan culture practices into the realm of political participation, also encompassing the critical interpretation of the sociopolitical issues that were part of the action and the creative production of posts on Twitter. Accordingly, #FandomsPeloVoto has aspects of political resistance, as one of its primary objectives is the removal of President Jair Bolsonaro, leader of the far right in Brazil, from power.","PeriodicalId":45002,"journal":{"name":"Palabra Clave","volume":null,"pages":null},"PeriodicalIF":0.9,"publicationDate":"2024-02-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139803647","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Slow media, desconexión digital y periodismo reposado. Un balance crítico de la primera década de investigación 慢媒体、数字脱节和轻松新闻。对前十年研究的批判性评估

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Palabra Clave Pub Date : 2024-01-12 DOI: 10.5294/pacla.2023.26.4.2

A. Barranquero

引用次数: 0

Estudar o desconhecido, publicar o possível? A resposta à pandemia da covid-19 nas principais revistas Scopus em Ciências da Comunicação 研究未知，发表可能？Scopus 传播科学主要期刊对科维德-19 大流行病的反应

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Palabra Clave Pub Date : 2024-01-09 DOI: 10.5294/pacla.2023.26.4.3

Fábio Ribeiro, Sónia Silva, Juan José Perona

引用次数: 0

Communicating for the Common Good. The Strategic Approach of Communications for Sustainability in Ecuador, Colombia, and Chile 为了共同利益而沟通。厄瓜多尔、哥伦比亚和智利的可持续传播战略方法

Palabra Clave Pub Date : 2023-10-02 DOI: 10.5294/pacla.2023.26.4.1

Jaime Alberto Orozco Toro, Melita Vega, Lorena Retamal-Ferrada, Caroline Ávila, Ana María Durán

{"title":"Communicating for the Common Good. The Strategic Approach of Communications for Sustainability in Ecuador, Colombia, and Chile","authors":"Jaime Alberto Orozco Toro, Melita Vega, Lorena Retamal-Ferrada, Caroline Ávila, Ana María Durán","doi":"10.5294/pacla.2023.26.4.1","DOIUrl":"https://doi.org/10.5294/pacla.2023.26.4.1","url":null,"abstract":"This study aimed to describe and analyze social responsibility communications management at large companies in Ecuador, Colombia, and Chile and contribute empirical observations to understand sustainability management in Latin America better. The study followed a quantitative approach and conducted a survey based on the Communications and Sustainability Convergence Model. The survey was administered to 96 executives in the three countries, who were asked to rate their practices in these two dimensions. Notwithstanding the limitations associated with survey respondents self-evaluating their practices, we found that most of the companies surveyed categorize their communications and sustainability management as more strategic than tactical and that their practices fit within a scenario known as the Common Good, which aims at creating a triple social, economic and environmental value. However, conceptual differences emerge when understanding sustainability and where it should be focused within the organization. Further research is recommended to help achieve a consensus on the concept of sustainability and how it can be implemented through communications initiatives that benefit both organizations and the communities in which they operate.","PeriodicalId":45002,"journal":{"name":"Palabra Clave","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135902572","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0