Nankai Business Review International最新文献

{"title":"The nexus between CRM and competitive advantage: the mediating role of customer loyalty","authors":"Rashed Al Karim, Mirza Mohammad Didarul Alam, Maha Khamis Al Balushi","doi":"10.1108/nbri-04-2022-0040","DOIUrl":"https://doi.org/10.1108/nbri-04-2022-0040","url":null,"abstract":"Purpose The purpose of this study is to examine the impact of customer relationship management (CRM) components on competitive advantage through customer loyalty in the banking sector of Bangladesh. Design/methodology/approach A structured questionnaire was used for the data collection process. In all, 326 respondents were participated in the survey and selected conveniently from the commercial banks of Bangladesh. Data were analyzed by using Smart-PLS software. Findings The outcomes of this study indicate that customer orientation and technology capability have a positive impact on competitive advantage, while customer knowledge does not. Besides, customer loyalty significantly mediates the relationship between customer orientation and technology capability with competitive advantage, while this mediation effect appears insignificant between customer knowledge and competitive advantage. Practical implications This study's findings can help Bangladeshi bank managers communicate with new customers about their promotional activities while keeping old customers informed about new CRM initiatives. Originality/value This study adds to the existing pool of knowledge on CRM components, customer loyalty and competitive advantage literature. Particularly, the mediating role of customer loyalty between the CRM components (customer orientation and technology capability) and competitive advantage is the unique contribution of this research.","PeriodicalId":44958,"journal":{"name":"Nankai Business Review International","volume":" ","pages":""},"PeriodicalIF":2.8,"publicationDate":"2023-02-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47532953","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Implementing enterprise digital transformation: a contribution to conceptual framework design","authors":"Houda Mahboub, Hicham Sadok","doi":"10.1108/nbri-06-2022-0067","DOIUrl":"https://doi.org/10.1108/nbri-06-2022-0067","url":null,"abstract":"\u0000Purpose\u0000The purpose of this article is to articulate a view of digital transformation (DT) implementation and proposes a framework linking digital transformation strategy (DTS) and business model innovation (BMI), often treated separately.\u0000\u0000\u0000Design/methodology/approach\u0000Through the analysis of the DTS model and the literature of the BMI model, this work proposes, in an inductive methodological approach, a conceptual framework articulating these two items to be put in place for a better implementation of the DT of companies.\u0000\u0000\u0000Findings\u0000To successfully implement the DT, managers need to master the art of contextualization. It is not always a matter of radical changes and reinventing the whole strategy and business model, but knowing how to update the existing one with the new changes and information. Moreover, an optimal design for implementing DT requires alignment between the strategic and operational aspects to achieve the proposition, the creation and the value capture. In addition, the link between the DTS and the BMI should be iterative and continuous, respecting a Deming wheel-like approach.\u0000\u0000\u0000Practical implications\u0000The outcome of this paper can serve as a reference and checklist guiding enterprises to succeed in their DT implementation project. In this regard, this work presents a DTS model to implement the DT, and a BMI instruction but also clarifies how to ensure consistency between all the models to guarantee the DT project alignment and therefore organizational survival.\u0000\u0000\u0000Originality/value\u0000This work proposes an original conceptual framework linking the DTS and BMI through their building blocks to assure a successful DT implementation.\u0000","PeriodicalId":44958,"journal":{"name":"Nankai Business Review International","volume":" ","pages":""},"PeriodicalIF":2.8,"publicationDate":"2023-02-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43579834","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Rebranding a traditional industry: how fountain pens enter luxury market","authors":"Zhixian Li, Chunxing Fan","doi":"10.1108/nbri-09-2022-0091","DOIUrl":"https://doi.org/10.1108/nbri-09-2022-0091","url":null,"abstract":"\u0000Purpose\u0000This paper aims to explore how traditional industries revert the trend of decline in sales through rebranding by analyzing the extended case study of the fountain pen industry.\u0000\u0000\u0000Design/methodology/approach\u0000This study analyzes the marketing in case study of the fountain pen industry through two coordinates – symbolizing status and branding nostalgia. The division of analyses in these categories is supplanted by data, such as linear regression to analyze changes in product characteristics.\u0000\u0000\u0000Findings\u0000This study finds that the rebranding of the fountain pen in multiple fitting images – status symbol, object of nostalgia and something scarce and unique – is successful in capturing consumer demand, shaping consumer perceptions and help the mature industry locate as well as enter a niche market.\u0000\u0000\u0000Originality/value\u0000To the best of the authors’ knowledge, this paper is the first one to explore the business development of traditional industry as a case study of fountain pens from the perspective of marketing and consumer behavior.\u0000","PeriodicalId":44958,"journal":{"name":"Nankai Business Review International","volume":" ","pages":""},"PeriodicalIF":2.8,"publicationDate":"2023-01-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44666841","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Synergistic effect of TQM-SCM initiatives in organizational performance: evidence from the service (logistics) sector","authors":"S. Shaikh, Song Huaming, M. Ameer","doi":"10.1108/nbri-11-2021-0081","DOIUrl":"https://doi.org/10.1108/nbri-11-2021-0081","url":null,"abstract":"\u0000Purpose\u0000This study aims to explore the synergetic effects of total quality management and supply chain management (TQM–SCM) initiatives and their effects on organizational performance (OP). This research has been conducted in Pakistan’s logistics sector. The research reveals the synergistic effect of TQM and SCM initiatives and their effects on OP.\u0000\u0000\u0000Design/methodology/approach\u0000The constructs of the TQM and SCM were chosen after reviewing the literature that was critical for the logistics sector. The synergetic effect of TQM–SCM on OP has been evaluated. The mediating, direct and indirect effects were also evaluated in different models independently. Structural equation modelling was applied to drive the results via using AMOS.\u0000\u0000\u0000Findings\u0000It was observed during the analysis that both the TQM and SCM have a significant effect on OP. Both TQM initiatives have directly correlated to the improvement in SCM, and both have a positive effect on an organization. This research study has aided logistics firms that are focusing on TQM and SCM planning and implementation. The results can give management a better and more in-depth knowledge of the TQM initiatives and OP.\u0000\u0000\u0000Research limitations/implications\u0000The data was collected through email and personal visits from different organizations. The data was collected through an adopted questionnaire. It is found in the study that many people at the managerial level have limited knowledge regarding SCM and TQM. The results may vary if the knowledge of the employees is improved.\u0000\u0000\u0000Practical implications\u0000The current study presents an upscale addition by examining the function of SCM and TQM linkage in OP as well as their relationship. The evaluated model serves as a guideline for firms looking to expand and achieve maximal OP.\u0000\u0000\u0000Social implications\u0000Text.\u0000\u0000\u0000Originality/value\u0000The evaluated model is developed in this study that serves as a guideline for firms looking to expand a new method to reach maximum OP.\u0000","PeriodicalId":44958,"journal":{"name":"Nankai Business Review International","volume":" ","pages":""},"PeriodicalIF":2.8,"publicationDate":"2023-01-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44862746","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"“Facilitators” vs “substitutes”: the influence of artificial intelligence products’ image on consumer evaluation","authors":"Xin Wang, Hong Zhu, Di Jiang, Shaoang Xia, Chunqu Xiao","doi":"10.1108/nbri-05-2022-0051","DOIUrl":"https://doi.org/10.1108/nbri-05-2022-0051","url":null,"abstract":"\u0000Purpose\u0000The rapid innovation of artificial intelligence (AI) technology promotes the prosperity of the AI product market. However, consumers seem to have negative attitudes (e.g. prejudice, aversion) toward AI products and services. Those negative attitudes are rooted in the fear that AI might replace humans. The authors thus propose that turning the image of AI from substitutes to facilitators can alleviate identity threat perception. This paper aims to examine how the image of AI products (facilitators vs substitutes) influences consumer evaluation and explores the underlying mechanism and boundary conditions.\u0000\u0000\u0000Design/methodology/approach\u0000This study uses four experiments with between-subjects designs to investigate whether the image of AI products (facilitators vs substitutes) will affect consumer evaluation in specific consumption and service scenarios. The same products (or services) were manipulated as “substitute” or “facilitator” through advertisement slogans. Participants were randomly assigned to a condition and read the advertisement, then they reported their evaluation. The mediator perceived identity threat and the moderator preconceived perceptions of AI risks were measured by scales. The moderator, self-affirmation, was manipulated through the instruction of the experiment.\u0000\u0000\u0000Findings\u0000This study demonstrates that consumers give higher evaluation of AI products in the image of the facilitator than in the image of the substitute (Study 1). The underlying mechanism is that the perceived identity threat caused by “facilitator” products is lower than “substitute” products (Study 2). The effect of AI image is moderated by consumers’ preconceived perceptions of AI risks (Study 3) and self-affirmation (Study 4). Specifically, for consumers who have a strong AI risk-perception, this effect exists, but it disappears for consumers who have a weak AI risk perception. When consumers are given a strong self-affirmation, the negative impact of the “substitute” image disappears.\u0000\u0000\u0000Originality/value\u0000This paper analyzes the psychological root of consumers’ negative evaluation of AI technology from the perspective of AI’s image. The proposed typology of “substitutes” and “facilitators” helps expand the vision on brand/product image and enriches the research on consumer self-identity in today’s highly informatized market. The findings shed light on how to choose appropriate image for AI products, which will be crucial for increasing consumers’ acceptance of AI products.\u0000","PeriodicalId":44958,"journal":{"name":"Nankai Business Review International","volume":" ","pages":""},"PeriodicalIF":2.8,"publicationDate":"2023-01-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48138454","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Imbalanced trade dependence and Chinese firms’ entry mode choices: the moderating effects of state ownership and marketization","authors":"Qunyong Xie","doi":"10.1108/nbri-03-2022-0022","DOIUrl":"https://doi.org/10.1108/nbri-03-2022-0022","url":null,"abstract":"\u0000Purpose\u0000Applying resource dependence theory (RDT), this research paper aims to examine the effect of imbalanced trade dependence (ITD) on entry mode choices and how state ownership and marketization each can moderate this effect.\u0000\u0000\u0000Design/methodology/approach\u0000Using data on 1,404 foreign projects made by 493 Chinese listed firms during the 2009–2015 period of time, this study applies logit regression to do the statistical analysis.\u0000\u0000\u0000Findings\u0000It finds that ITD positively affects the choice of wholly-owned subsidiaries. State ownership and marketization each can moderate this influence.\u0000\u0000\u0000Originality/value\u0000It develops the concept of ITD, applies it to examine entry mode choices and lets us better understand the substitutive or complementary relationship between governments and foreign firms as two sources of resources. It helps us better understand some competitive advantages of emerging market firms (EMFs) and the impacts of the state on EMFs’ outward FDI. It contributes to entry mode research by applying RDT to explain how ITD influences entry mode choices and how state ownership and marketization each can moderate this relationship.\u0000","PeriodicalId":44958,"journal":{"name":"Nankai Business Review International","volume":" ","pages":""},"PeriodicalIF":2.8,"publicationDate":"2023-01-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48902745","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Determinants of household behavioural intention towards reducing, reusing and recycling food waste management","authors":"Edmund Khoo Chengqin, S. Zailani, Muhammad Khalilur Rahman, A. A. Aziz, M. Bhuiyan, Md. Abu Issa Gazi","doi":"10.1108/nbri-01-2022-0011","DOIUrl":"https://doi.org/10.1108/nbri-01-2022-0011","url":null,"abstract":"\u0000Purpose\u0000This study aims to investigate the determinants of household behavioural intention towards household reducing, reusing and recycling behaviour of food waste management.\u0000\u0000\u0000Design/methodology/approach\u0000The data were collected from 670 households in Malaysia and analysed by using the partial least square method.\u0000\u0000\u0000Findings\u0000The findings reveal that motivation to participate, ability to participate and perceived benefits are the crucial factors that significantly influence households’ attitudes. Household attitude has a significant impact on household behavioural intention, whilst social influence and perceived behavioural control are not associated with it. Government support is positively related to perceived behavioural control. The result also indicates that household behavioural intention has a significant impact on household reducing, reusing and recycling behaviour.\u0000\u0000\u0000Research limitations/implications\u0000The participants of this study were involved in home planning and food preparation in Malaysia. The individuals in charge of the household might have more awareness of food planning and waste control. Thus, it is recommended to adopt findings from other countries and learn from the experience of the local and international communities.\u0000\u0000\u0000Practical implications\u0000The households’ behavioural intentions can lead to the reducing, reusing and recycling behaviour of food waste management. The government policy mechanisms and households’ awareness can work effectively against food waste reduction because evaluations of the food waste programme were found to be scarce.\u0000\u0000\u0000Social implications\u0000Food insecurity is one of the major social problems. Many people are not aware of the food waste impacts and consequences; thus, motivation, knowledge and information should be provided to the consumer through forums and campaigns.\u0000\u0000\u0000Originality/value\u0000The findings contribute to new insights of household behavioural intention towards food waste reduction management by assessing the determinants of household attitude and government support for food waste reduction management programmes towards household reducing, reusing and recycling behaviours.\u0000","PeriodicalId":44958,"journal":{"name":"Nankai Business Review International","volume":" ","pages":""},"PeriodicalIF":2.8,"publicationDate":"2022-12-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49071761","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Exploring the buffer effect of intrinsic interest on the relationship between idea implementation and negative workplace gossip","authors":"Yue Yuan, Zhiming Wu, Qi Zhang","doi":"10.1108/nbri-05-2022-0059","DOIUrl":"https://doi.org/10.1108/nbri-05-2022-0059","url":null,"abstract":"\u0000Purpose\u0000Although idea implementation is a praised useful resource, the psychological and behavioral costs that employees may pay for idea implementation are rarely discussed. This study aims to examine the buffer effect of intrinsic interest on dark side of idea implementation.\u0000\u0000\u0000Design/methodology/approach\u0000Based on the conservation of resources theory, this study tested hypotheses with a multi-wave survey study of four information technology companies in China.\u0000\u0000\u0000Findings\u0000First, idea implementation increased emotional exhaustion. Second, emotional exhaustion mediated the relationship between employee idea implementation and negative workplace gossip about a leader. Third, intrinsic interest negatively moderated the relationship between idea implementation and emotional exhaustion. Fourth, idea implementation increased workplace negative gossip about a leader as a result of increased emotional exhaustion when intrinsic interest was low.\u0000\u0000\u0000Originality/value\u0000These findings are conducive to further understanding of the psychological mechanism and boundary condition of the negative impact of idea implementation. It provides practical guidance for buffering the dark side of idea implementation and effectively controlling the workplace negative gossip in the workplace.\u0000","PeriodicalId":44958,"journal":{"name":"Nankai Business Review International","volume":" ","pages":""},"PeriodicalIF":2.8,"publicationDate":"2022-12-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49315407","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"When historically cultural and creative products meet AR: the effect of augmented reality–based product display on consumers’ product evaluation","authors":"Lan Xu, Shuangshuang Zhao, Quan Chen, Nan Cui, Jingting He","doi":"10.1108/nbri-06-2022-0070","DOIUrl":"https://doi.org/10.1108/nbri-06-2022-0070","url":null,"abstract":"\u0000Purpose\u0000Augmented reality (AR), an innovative interactive technology that can realize the synchronization and integration of virtual and reality, has been widely used in commodity displays and museum exhibitions. However, few studies have examined the effectiveness of AR-based product display in the context of historically cultural and creative product (HCCP) marketing. This study aims to focus on whether and how the application of AR technology to the HCCP display will influence consumers’ product evaluation.\u0000\u0000\u0000Design/methodology/approach\u0000This study uses three experiments to examine the impact of an AR-based product display on consumers’ evaluation of HCCPs. In experiments 1 and 2, the researchers compared the consumer’s evaluation of HCCPs under the AR-based product display condition and two other display conditions (i.e. 3D model display and photographic display) and examined the mediating role of perceived authenticity in the evaluation process. Experiment 3 tested the moderating effect of the availability of artistic detail information on weakening the negative impact of AR-based product display on the evaluation of HCCPs.\u0000\u0000\u0000Findings\u0000This study found that using AR-based displays harms consumers’ evaluation of HCCPs by impairing perceived authenticity. The spatial-temporal cues of real-time circumstances impede consumers’ processing of the historical attributes of the product. The dynamic AR-based display makes it hard for consumers to build the product’s connection with historical prototypes. Thus, consumers’ perception of the authenticity of HCCP is reduced. Providing artistic details during the presentation makes artistic attributes more prominent than historical attributes, allowing consumers to pay more attention to the sensory experience caused by the artistic design instead of the spatial-temporal cues of the product. At this point, the negative impact of AR-based product display on the evaluation of HCCPs will be attenuated.\u0000\u0000\u0000Originality/value\u0000First, this study shows the adverse effects of AR-based product displays in the field of HCCP marketing. AR-based product display degrades product evaluations when the displayed product has historical attributes. Second, this study extends the perceived authenticity theory to the technological experience context and establishes a theoretical connection with the AR literature. Third, this study explores the multiple characteristics of HCCPs. The historical attributes are the central attribute of HCCPs, leading consumers to perceive lower sense of authenticity due to the conflict with real-time spatiotemporal cues risen from the AR-based display. However, the artistic attributes, which are beyond the limitation of time and space, will attenuate this conflict when they become prominent.\u0000","PeriodicalId":44958,"journal":{"name":"Nankai Business Review International","volume":" ","pages":""},"PeriodicalIF":2.8,"publicationDate":"2022-12-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43682439","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Blockchain empowers supply chains: challenges, opportunities and prospects","authors":"Yongjian Li, Ting Chen","doi":"10.1108/nbri-06-2022-0066","DOIUrl":"https://doi.org/10.1108/nbri-06-2022-0066","url":null,"abstract":"\u0000Purpose\u0000The advantages of blockchain technology are being widely discussed by academics, the business community and government, because blockchain can promote data sharing, optimise business processes, reduce operation costs, improve collaborative efficiency and build credible systems. The supply chain is becoming a key area for the application of blockchain technology. However, few studies have discussed the effect of such emerging technologies on the supply chain in depth. Therefore, this paper aims to analyse how blockchain empowers supply chain and promotes supply chain management.\u0000\u0000\u0000Design/methodology/approach\u0000Based on a review of relevant literature and blockchain applications in practice, this paper analyses the development and research status of blockchain technologies. In addition, considering the different operational processes within the supply chain, the authors discuss the opportunities and challenges of blockchain technologies, such as the transparency of supply, intelligent manufacturing, the security of logistics, the platformisation of sales and the ecology of governance.\u0000\u0000\u0000Findings\u0000The authors find that information sharing, information traceability and trust establishment are the key categories of research achievements and applications of supply chain management. The central issues for blockchain researchers are the authenticity of transaction data, the traceability of long supply chains and the establishment of trust for all participants.\u0000\u0000\u0000Originality/value\u0000From the practical and theoretical perspectives, this paper shows the development of blockchain technologies to clarify the challenges, opportunities and prospects. This paper elucidates and facilitates the development of emerging interdisciplinary research and the practice of supply chain.\u0000","PeriodicalId":44958,"journal":{"name":"Nankai Business Review International","volume":" ","pages":""},"PeriodicalIF":2.8,"publicationDate":"2022-12-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48274759","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}