Journal of Economics and Business Letters最新文献

{"title":"How brand ambassador and trust on consumer purchase decisions of fashion products in the digital era","authors":"Dede Suleman, Yohanes Totok Suyoto, T. Prasetio","doi":"10.55942/jebl.v2i4.171","DOIUrl":"https://doi.org/10.55942/jebl.v2i4.171","url":null,"abstract":"One of the changes happening in the current new world era is the phenomenon of brand ambassadors, which are one of the determinants of what consumers want to buy. With today's advancements in digital technology, do consumers care more about who the model is for a product, and if they increase their trust in that model, will a purchase necessarily happen? The purpose of this research is to examine the effect of brand ambassador and trust variables on consumer shopping decisions. In this study, the researcher used three variables, ten dimensions where each dimension was represented by two indicators so that in this study there were twenty indicators, which would later be changed in the form of questions to respondents. The population used is consumers who have shopped for fashion products using brand ambassadors. Given that the population is very large, the researchers used quota sampling to determine the number of samples. The study used 5 times the number of indicators, so a sample of 100 respondents was processed through the Structural Equation Modeling analysis technique of AMOS software. The results of data processing show that brand ambassadors and trust significantly influence consumers' purchasing decisions.","PeriodicalId":448596,"journal":{"name":"Journal of Economics and Business Letters","volume":"82 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117251297","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The impact of price on Potato consumption in the USA","authors":"S. Akter, M. R. Islam, Fakhrul Hasan","doi":"10.55942/jebl.v2i4.154","DOIUrl":"https://doi.org/10.55942/jebl.v2i4.154","url":null,"abstract":"In this research paper we conduct our research using an econometrical analysis. In this research paper we mainly use previous economic theory, where we can find that if price increase then the demand of the good will declined automatically. This theory is more or less true for all kind of price and demand equation, it’s not different in this paper as well, but in this paper using USA potato consumption data we show that when price increase consumers always tend to reduce their potato consumptions as well, even though potato is one of the main stable sources of carbohydrate for US population. To conduct this research paper, we use data starting from 1970 till 2019.","PeriodicalId":448596,"journal":{"name":"Journal of Economics and Business Letters","volume":"13 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132117167","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Investigating online purchase intention in the perspective of technology acceptance model: Empirical finding based on evidence in South Tangerang","authors":"Refina Sari Wiratami, Yohanes Totok Suyoto, Endang Pitaloka, Dede Suleman, T. Prasetio","doi":"10.55942/jebl.v2i4.170","DOIUrl":"https://doi.org/10.55942/jebl.v2i4.170","url":null,"abstract":"Advances in information and communication technology enable consumers to increasingly conduct online purchase transactions. From the perspective of the Technology Acceptance Model (TAM), this study aims to examine the effect of perceived ease to use and perceived usefulness on consumers' intention to buy online in South Tangerang. The study used 130 data obtained through questionnaires distributed online to users of multiple consumer-to-consumer (C2C) e-commerce platforms. Determination of the sample is done by applying a non-probability sampling technique. Using multiple linear regression analysis techniques with SPSS software, the study found that perceived ease to use and perceived usefulness had a positive effect on the intention to buy online. Regression analysis shows that both perceived ease of use and perceived usefulness have significant effects on online purchase intention. However, the effect of perceived usefulness on intention to buy online is greater (β =.199, ρ-value <.000) than that of perceived ease to use (β =.277, ρ-value <.00). The findings of the study help to understand everything about online buying behavior and make strategic implications for digital-based companies to increase consumers' willingness to buy online.","PeriodicalId":448596,"journal":{"name":"Journal of Economics and Business Letters","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130555889","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The influence of product, price, promotion, and place on the purchase decision of Xiaomi smartphones in STIE Muhammadiyah Jakarta students","authors":"Viniyati Maftuchach, Abdur Rachman, A. Gunawan, Sutar Sutar","doi":"10.55942/jebl.v2i4.172","DOIUrl":"https://doi.org/10.55942/jebl.v2i4.172","url":null,"abstract":"Along with the development of hardware technology such as mobile phones. The most consumptive market for mobile phone marketing is the Asian market, especially in Indonesia. More and more mobile phone manufacturers are popping up, this provides many choices for consumers. This research was conducted on campus 2 (Minangkabau) STIE Muhammadiyah Jakarta Jl. Minangkabau Raya No. 60 - South Jakarta. The time of this research was carried out in July 2020. The research design used in this study is causality research involve 100 respondents. the results of the T Test (Partial) it is known that the independent variable price (X2), Promotion (X3) partially has a significant influence on purchasing decisions, while the product variable (X1), place (X4) partially has no significant effect on purchase decision. From the results of the Partial Test (T test) it is known that from the four marketing mix the most dominant on purchasing decisions is the price variable (X2). Understanding marketing for companies is very important to realize the needs and desires of customers, determine the target market offered. Thus, marketing insights are also very beneficial for companies to provide the right products, services, and programs to serve the market to optimize sales.","PeriodicalId":448596,"journal":{"name":"Journal of Economics and Business Letters","volume":"29 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128490981","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Indonesian economic recession phenomenon post Covid-19 pandemic","authors":"Lativa Lativa","doi":"10.55942/jebl.v2i4.175","DOIUrl":"https://doi.org/10.55942/jebl.v2i4.175","url":null,"abstract":"The covid-19 pandemic caused the emergence of the economic recession phenomenon in Indonesia. This literature review article is used to find out various kinds of phenomena that appear marked by indicators of economic recession and the role of the government in issuing regulations or policies that have been in force in Indonesia in dealing with cases of COVID-19 and to see the impact of the economic recession phenomenon that occurred in Indonesia. Furthermore, prevent economic depression. The economic recession was marked by the weakening of the global economy, the decline in the marginal efficiency of capital, the high unemployment rate, the decline in exports and investment, as well as the decline in state revenues from taxes, and the lowering of the government's economic growth target. The government can prevent a recession from turning into a depression by issuing various policies to provide administrative convenience (permits) and taxes for capital owners (investors) to invest and build various projects by issuing massive budgets","PeriodicalId":448596,"journal":{"name":"Journal of Economics and Business Letters","volume":"136 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131852170","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The effect of information technology on the quality of financial reports in the regional financial management agency of Takalar Regency","authors":"S. Syamsuddin","doi":"10.55942/jebl.v2i3.161","DOIUrl":"https://doi.org/10.55942/jebl.v2i3.161","url":null,"abstract":"This study aims to determine the effect of information technology on the quality of financial reports. The research was conducted at the Regional Financial Management Agency (BPKD) of Takalar Regency. This type of research is quantitative research. The data collected is primary data by distributing questionnaires to respondents. The number of respondents in this study were 45 people. To test the hypothesis using a simple linear regression approach and the data is processed using the SPSS application. The results of the study indicate that information technology has a positive and significant effect on the quality of financial reports.","PeriodicalId":448596,"journal":{"name":"Journal of Economics and Business Letters","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130090624","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Getting countries alternative to resolve supply chain management regarding wheat commodity for Indonesia during war between Ukraine and Russia","authors":"Giri Nurpribadi, Erina Rulianti","doi":"10.55942/jebl.v2i3.164","DOIUrl":"https://doi.org/10.55942/jebl.v2i3.164","url":null,"abstract":"International Business is a management to entering International among some countries with international trade activities and macroeconomics indicator in more than one country.Supply Chain Management  is the process  of managing movement of , information, raw material,money in the organization system.Supply chain  practices are not only important  in local business  but also in global business between one country to another country.The Effect of Globalization,past history, politics power and military power had been dominated international relations. War event between Russia and Ukraine.Meanwhile, relevant with brainly globalization, power subsystem ,had been stressed from  through economic scope and culture circumstances. Until now,the strength of every country  depends on abilities and  capacity these country for supply chain management.The aims of research is to analysis about influence between Wheat Import to Cost Insurance Freight from Ukraine. Every activities need delivery,and every delivery had been determined payment systems.Next Purposes is to search other countries outside Russia and Ukraine to access some countries which  wheat very available. The research methods is a quantitative research, purpose is to explains about overall problem solving regarding supply chain management.Specific case with Invasion Problems. Invasion as a specific problem adjustment with international relations. Trend international relations with example invasion from Russia toward Ukraina.Since February 24, 2022 all  weapon technology will be prepare for defence each every country.Embargo for Ukraina transactions and Rusia transaction,inside and outside. People still damages,because international transaction with Ruble currency. Some people will be conversion from US$ for Cost Insurance Freight   as an International unit measurement for douane system payments for cost of good sold, transportation cost,insurance for the end of seaport aim. Conclusion of the quantitative research is a statement for Supply Chain Management with implications for currency,and also international business environment,and effort for gained with balance terms of trade in other countries. Statistics with t counted = 24.291 and  F counted = 590.045 as a process , whereas  to imply significant analysis to get correlation for douane payments,because t table = 12.706 ,and F Table = 240.120,data especially for Russia t counted : 24.030.","PeriodicalId":448596,"journal":{"name":"Journal of Economics and Business Letters","volume":"4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134614089","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Influence of Service Quality and Product Quality on Consumer Loyalty with Consumer Satisfaction as Moderating Variable at PT. Mabar Feed Indonesia","authors":"Ryandhi Wijaya, S. Sofiyan, Yusuf Ronny Edward, Nagian Toni","doi":"10.55942/jebl.v2i3.159","DOIUrl":"https://doi.org/10.55942/jebl.v2i3.159","url":null,"abstract":"PT. Mabar Feed Indonesia is one of the companies engaged in the poultry feed industry for laying hens and meat. Other products produced by PT. Mabar Feed Indonesia in the form of shrimp and other animal feed. This study uses a quantitative approach with SPSS tools. This study found that service quality has a significant effect on consumer loyalty at PT. Mabar Feed Indonesia. Product quality has a significant effect on consumer loyalty at PT. Mabar Feed Indonesia. Service quality has an effect on consumer loyalty with consumer satisfaction as a moderating variable at PT. Mabar Feed Indonesia. Product quality affects consumer loyalty with consumer satisfaction as a moderating variable at PT. Mabar Feed Indonesia.","PeriodicalId":448596,"journal":{"name":"Journal of Economics and Business Letters","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128990297","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Role of Employee Retention as Mediation on the Influence of Organizational Culture and Workload on Employee Engagement","authors":"I. Setiawan, Sri Hastuti","doi":"10.55942/jebl.v2i3.166","DOIUrl":"https://doi.org/10.55942/jebl.v2i3.166","url":null,"abstract":"Seeing the competition in the business world today is also increasingly competitive and the role of an employee in the survival of a company or organization is so important because however sophisticated the technology is used without being supported by the presence of humans as implementers in its operational activities, as a result, it will not be able to produce output that is in accordance with what is expected. , which is where goods or services should be issued by the company according to the standard SOP they have. The purpose of this study was to determine the analysis of employee engagement level factors mediated by employee retention at the K-55 Guards Security Service company. The sampling method used random sampling method with a sample of 171 employees. The type of research used is quantitative. For data collection includes observation, questionnaires and literature study. Data processing analysis was carried out using PLS (Partial Least Square) analysis technique through SmartPLS version 3.0 software. Based on the results of this study, it can be concluded that organizational culture has a positive and significant effect on employee retention. Workload has a positive and significant effect on employee retention in employees. Organizational culture has a positive and significant impact on employee engagement. Employee retention can mediate between organizational culture and employee engagement. Workload has a positive and significant effect on employee engagement on employees. Employee retention has a positive and significant effect on employee engagement on employees. Employee retention can mediate between workload and employee engagement.","PeriodicalId":448596,"journal":{"name":"Journal of Economics and Business Letters","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123799445","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Relationship of compensation and productivity in Indonesia","authors":"Saefudin Zuhri, Dasih Irma, Nendi Juhandi","doi":"10.55942/jebl.v2i3.162","DOIUrl":"https://doi.org/10.55942/jebl.v2i3.162","url":null,"abstract":"This study aim to knowing level productivity employee, for analyze connection compensation to productivity employees. Based on results research, then expected could give benefit as following, could knowing to use compensation for employee, become something reference for study future, could knowing the resulting relationship Among compensation and productivity employee, could knowing type compensation like what is needed employee, could knowing origin origin compensation provided by the company. The population we will use for study this are employees work company. This study will take sample towards employees work with share questionnaire to 60 employees. In research this time, we will test is to connection among compensation and productivity employees and how much strong connection. Based on results study as well as data analysis can concluded that there is significant relationship among Compensation and Productivity Employee with nature connection Strong and Unidirectional.","PeriodicalId":448596,"journal":{"name":"Journal of Economics and Business Letters","volume":"2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116091459","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}