International journal of humanities and social sciences最新文献_第3页

The Impact of Gender-neutral Communication on Brand Equity: A Study on Children Apparel Industry 性别中性传播对品牌资产的影响:基于童装行业的研究

International journal of humanities and social sciences Pub Date : 2021-06-13 DOI: 10.26803/IJHSS.13.1.5

M. Coggiola, Ivan Coste-Manière

{"title":"The Impact of Gender-neutral Communication on Brand Equity: A Study on Children Apparel Industry","authors":"M. Coggiola, Ivan Coste-Manière","doi":"10.26803/IJHSS.13.1.5","DOIUrl":"https://doi.org/10.26803/IJHSS.13.1.5","url":null,"abstract":"This work wants to analyze the impact of communication on Brand Equity, by comparing a gendered and an ungendered type of advertising relative to a brand of children apparel. The idea of this work comes from the acknowledgement that, to the current situation, there is little research on the pro/cons of the usage of a type of communication alternative to the traditional one and free of gender stereotypes, and on its objective consequences on brand dimensions. The study was conducted using a posttest-only control group design: participants were randomly assigned to two groups, control and intervention, and were presented with two different stimuli (a gendered and a gender-neutral one). Convenience sampling has been adopted for this research and an online close-ended response questionnaire was used for data gathering. A total of 152 responses were ultimately used in the study. The study challenges the argument that gender stereotypes are efficient tools to be used in communication to elicit a positive response and generate clearer brand associations in the viewer. The results showed how a gender-neutral type of communication has an overall positive effect on Brand Equity dimension, and how this result varies according to the age range of respondents, showing a substantial gap between Gen Z and elderly generations.","PeriodicalId":448344,"journal":{"name":"International journal of humanities and social sciences","volume":"121 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131980050","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Specific Features of Three Newly Published English Textbooks for Elementary School in Japan – A Quantitative Study of the Textbooks 日本新出版的三本小学英语教材的特点——对教材的定量研究

International journal of humanities and social sciences Pub Date : 2021-06-13 DOI: 10.26803/IJHSS.13.1.4

Kiyomi Watanabe

{"title":"Specific Features of Three Newly Published English Textbooks for Elementary School in Japan – A Quantitative Study of the Textbooks","authors":"Kiyomi Watanabe","doi":"10.26803/IJHSS.13.1.4","DOIUrl":"https://doi.org/10.26803/IJHSS.13.1.4","url":null,"abstract":"As Japan starts English education at the primary level in 2020, the study looks at three sets of English textbooks for the primary level through quantitative analyses. The objective of the study is to find specific features of each textbooks through quantitative analyses, because quantitative studies are known to be useful objective information which qualitative studies often fail to miss. The vocabulary-size analysis shows the following. First, Crown Jr. textbooks have the largest vocabulary size, second, the Correspondence Analysis shows that Crown Jr. textbooks seem to contain some Jr. high school level grammar, and third, Grade 5 textbooks of Junior Sunshine and New Horizon Elementary focus on the alphabets, singing and chanting, and school life; that Grade 6 textbooks of New Horizon Elementary and Junior Sunshine have materials on international foods and culture, and that both grade 5 and 6 textbooks of Crown Jr. contain more third-person sentences. The study believes these findings would provide useful information for those who are engaged in primary and secondary English education in Japan.","PeriodicalId":448344,"journal":{"name":"International journal of humanities and social sciences","volume":"212 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117299902","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

A Journey Back Home: Lived Experience of the Returning Overseas Filipinos in a 14-Day Quarantine Facility 回家之旅:在14天的隔离设施中返回海外菲律宾人的生活经历

International journal of humanities and social sciences Pub Date : 2021-06-13 DOI: 10.26803/IJHSS.13.1.3

Carie Justine Estrellado, M. Arcinas, Marlon V. Bunyi, J. Cornelio

引用次数: 0

The Impact of COVID-19 on Consumer Behavior in the Luxury Industry COVID-19对奢侈品行业消费者行为的影响

International journal of humanities and social sciences Pub Date : 2021-06-13 DOI: 10.26803/IJHSS.13.1.2

Benedetta De Maio

{"title":"The Impact of COVID-19 on Consumer Behavior in the Luxury Industry","authors":"Benedetta De Maio","doi":"10.26803/IJHSS.13.1.2","DOIUrl":"https://doi.org/10.26803/IJHSS.13.1.2","url":null,"abstract":"The following paper is aimed at understanding how the COVID-19 pandemic has changed consumers’ attitude towards consumption of luxury and discretionary goods, what are the consequences of these disruptions, and what strategies brand can employ in order to survive in a post-pandemic future. This situation served as a catalyst to accelerate some of the True Luxury Consumer trends that were beginning to gain popularity in the past few years, such as the prioritization of experiences over physical items, resulting in a tendency towards minimalism; the increased interest in sustainability, ethics, and the Corporate Social Responsibility commitments of brands; the enhanced use of online distribution channels, and the consequential need for a seamless omnichannel strategy which could effortlessly and efficiently replicate the offline, in-store experience on digital platforms; and, finally, the emergence of new ways to experience luxury goods which prioritize accessibility over ownership, such as the second-hand market for luxury as well as luxury rental services, like Rent The Runway. The pandemic has highlighted a series of issues in society, healthcare, and businesses; the consequences of these issues have been tragic, but also eye-opening for brands as well as consumers. In the clients’ perspective, big companies hold the responsibility to not only provide a product or a service, but also to be helpful assets to their communities. Brands should live up to these expectations, not just to survive in the “new normal”, but also to genuinely help build a better future once the dust settles.","PeriodicalId":448344,"journal":{"name":"International journal of humanities and social sciences","volume":"126 ","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133558696","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

الشيخ فضل الله النوري ودوره الفكري والسياسي في انتفاضة التبغ والتنباك في ايران (1890-1892) 谢赫·法拉拉·努里及其在伊朗烟草和烟草起义(1890-1892年)中的智力和政治作用

International journal of humanities and social sciences Pub Date : 2021-04-15 DOI: 10.33193/IJOHSS.20.2021.221

أ.م.د. شذى عبد الحسين جبر

引用次数: 0

China-Pakistan Relations for the Next Decade (2020-2030) 下一个十年(2020-2030年)中巴关系展望

International journal of humanities and social sciences Pub Date : 2021-04-15 DOI: 10.33193/IJOHSS.20.2021.232

M. K. Hamzah

引用次数: 0

دور وسائل الإعلام المختلفة في تنمية وعي المرأة السعودية تجاه التخطيط الشرائي 不同媒体在提高沙特妇女对采购规划的认识方面的作用

International journal of humanities and social sciences Pub Date : 2021-04-15 DOI: 10.33193/IJOHSS.20.2021.228

دارين الجهني

引用次数: 0

Contemporary Arab Conceptual Art and Idea Connection to Reality(Analytical Study) 当代阿拉伯观念艺术与现实的联系(分析研究)

International journal of humanities and social sciences Pub Date : 2021-01-28 DOI: 10.33193/IJOHSS.18.2021.188

M. Salameh

引用次数: 0

موقعُ المُشير الاجتماعيّ في مُعطيات التشكُّل البيانيّ عند الجاحظ 社会指导员的位置

International journal of humanities and social sciences Pub Date : 2021-01-28 DOI: 10.33193/IJOHSS.18.2021.181

م.م. عمار إحسان عبد الله الخزاعي, أ.د. لطيف حاتم عبد الصاحب الزامليَّ

{"title":"موقعُ المُشير الاجتماعيّ في مُعطيات التشكُّل البيانيّ عند الجاحظ","authors":"م.م. عمار إحسان عبد الله الخزاعي, أ.د. لطيف حاتم عبد الصاحب الزامليَّ","doi":"10.33193/IJOHSS.18.2021.181","DOIUrl":"https://doi.org/10.33193/IJOHSS.18.2021.181","url":null,"abstract":"أتيح للإنسان –بحسب الجاحظ- مجموعة من الوسائل البيانية/ الدلالية/التواصلية ، تمكنه من التعبير عن حاجاته ، ومن ثم إنجاز فعل البيان ، من بيان لغوي يتمثل باللفظ ، وبيان غير لغوي / غير لفظي ، يتمثل بالإشارة والخط والعقد والنصبة ، وفيما نزعم في هذا البحث أن هذه الأصناف / الوسائل البيانية بنيت عند الجاحظ على مجموعة من المعطيات المشكلة لفعل البيان ، ومن أهم هذه المعطيات هو معطى المشير الاجتماعي ، بل إن المشير الاجتماعي هو الذي يمثل مشروعية المعطيات الأخرى في تشكيل الفعل البياني عند الجاحظ ؛ وذلك بالرصد الذي أقامه الجاحظ في بابين متتابعين في الجزء الأول من كتابه (الحيوان) ، يثبت تتابعهما –مبدئيا- قراءة الجاحظ التداولية لأساليب التواصل البياني ، وفقا لأبعاد المشيرات الاجتماعية ، هما : باب (كون الاجتماع ضروريا) ، وباب (البيان ضروري للاجتماع) ، فهذا التتابع عند الجاحظ ينضوي على قصد يتمثل في تجسير العلاقة بين الأنشطة الإنسانية المتمثلة في التعبير عن الحاجات المادية ، والنفسية ، والفكرية ، وبين البيان ووسائله التواصلية ، المنطوية تحت أبعاد المشيرات الاجتماعية .","PeriodicalId":448344,"journal":{"name":"International journal of humanities and social sciences","volume":"56 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-01-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121369965","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

اثر قاعدة تغير الفتوى في السياسة الشرعية 咨询意见改变法律政策的规则

International journal of humanities and social sciences Pub Date : 2021-01-28 DOI: 10.33193/IJOHSS.18.2021.176

أ.م.د. مهند سعد قاسم

{"title":"اثر قاعدة تغير الفتوى في السياسة الشرعية","authors":"أ.م.د. مهند سعد قاسم","doi":"10.33193/IJOHSS.18.2021.176","DOIUrl":"https://doi.org/10.33193/IJOHSS.18.2021.176","url":null,"abstract":"إن مقام الإفتاء في دين الله، مقام عظيم، لا يجوز الاستهانة به، ولا توليته لمن ليس أهلا له، لذلك من أبرز ما ينبغي أن يهتم به المفتي، هو مراعاة موجبات تغير الفتوى، والتي قد نص عليها المحققون من علماء الأمة، والتي بسببها تتغير الفتوى، إلى ما يناسب الزمان والمكان والعرف والحال، والذي لا يخالف الشريعة الإسلامية. \u0000 والسياسة الشرعية تعد من أبرز الموضوعات التي أولاها علماء الشريعة قديما وحديثا أهمية كبيرة، وذلك بالنظر إلى دورها الفاعل في بناء الأحكام الشرعية المختلفة للوقائع والحوادث، في جميع مجالات الحياة، وحيث تتعلق الفتوى في مجال السياسة الشرعية غالبا بما لم يرد فيه نص خاص، وذلك لتدبير شؤون الرعية، ودفع المظالم، وردع أهل الفساد. وتستند في الغالب على قواعد الشريعة العامة، وعلى مقاصدها الكلية، وهذا يدل على أصل كمال الشريعة، وعموم أحكامها بالنسبة إلى كل ما يحتاج إليه البلاد والعباد. \u0000وهذا البحث يهدف إلى بيان مدى تغير أحكام السياسة الشرعية، من حيث المفهوم، وضوابط، مع إيراد بعض النماذج المعاصرة له، من خلال المنهجين الاستقرائي والاستنباطي.ومن أبرز ما توصل إليه الباحث أن العمل بالسياسة الشرعية لا يأتي كيفما اتفق، بل يقوم على أصول وقواعد شرعية، وينضبط بضوابط معينة، وأن أحكامها متغيرة تبعا لتغير المصالح والمقاصد الشرعية المرعية عند اتخاذها على الرعية لتدبيرشؤونهم ورعاية مصالحهم، دينيا ودنيويا.","PeriodicalId":448344,"journal":{"name":"International journal of humanities and social sciences","volume":"136 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-01-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131848222","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0